FOR IMMEDIATE RELEASE Improved standard of Operations and Customer Relationship fueling Indian CRM market growth Netscribes, Inc. launches a report on the CRM Market in India 2013 covering a market with strong growth potential. It is a part of Netscribes’ IT & ITeS Series. Mumbai, India – May 23, 2013 – Global market intelligence firm, Netscribes, Inc. has released its latest report on the ‘CRM Market in India 2013’. The CRM market is witnessing a steady growth with an increasing trend of expenditure on customer relationship management (CRM) across the world. In India, on‐premise solutions have higher traction than cloud solutions unlike developed nations such as the United States and the United Kingdom. The new report, ‘CRM Market in India’, states that over the years, customer relationship management in India has evolved from a point solution to a 360 degree enterprise‐wide initiative. As of now, CRM technology implementation in India is mainly focused on marketing and campaign management. In terms of process and function, CRM can be broadly categorized in four segments ‐ Operation CRM, Analytical CRM, Sales Intelligence CRM, and Collaborative CRM. The CRM modules cater to three essential areas of customer relationship, leading to customer retention and acquisition. CRM is easy to implement, integrate and use and it offers remote access, multi‐channel interaction, analytical operation, and campaign management tools in a customized interface as required by the client. Large presence of SMBs in India has proven to be highly beneficial for CRM vendors. CRM adoption by SMBs is facilitated by both private players and government activities, while the barriers to adoption are mostly internal. CRM adoption is driven by enhancement of customer care operations and achievement of global standards. Further cost reduction capability of CRM and availability of technologically sound personnel are also catalyzing CRM adoption. However, high cost associated with CRM solutions and low awareness about its technological advantages hinders its implementation. Transparency is at the forefront of the changing CRM landscape. India is becoming a promising market for mobile CRM owing to skyrocketing adoption trend in mobile devices. Social CRM offers open‐ended interaction amongst employees and numerous consumers in the social networks. Cloud computing is catching up with on‐premise ICT solutions, especially software‐as‐a‐service (SaaS). Despite a rise in implementation of CRM in the Indian industries, there exists further scope for growth. For more details on the content of each report and ordering information please contact: Phone: +91 33 4027 6214 / 6215 E‐Mail:info@netscribes.com Follow Us
About Netscribes Netscribes (www.netscribes.com ) is a pioneering knowledge consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, publishing services and customized knowledge database creation. At its core lies a true value proposition that draws upon a vast knowledge base. For more information please write to info@netscribes.com Netscribes, Podar Center, 85 Parel Post Office Lane, Off Dr. Ambedkar Road, Parel (East) Mumbai 400 012, Maharashtra, India