Juice Market – India September 2014
Executive Summary Market
Drivers & Challenges
Trends
Juice industry is one of the growing sectors in India that has attracted a number of players Changing lifestyle of consumers and increase in income levels have led to increased consumption of juices Many national and international brands are entering the packaged fruit juice segment
Drivers
Challenges
Growth in Income and Consumption Increasing Level of Health Consciousness Untapped Market Potential Rising Fruit Imports in India Growth in Retail Market Marketing Campaigns
Reluctant Attitude Towards Fruit Farming Unorganized Nature of the Market
SAMPLE
Emergence of Juice Bars Fruit Juice as Holistic Solution for Health Improvement New Strategies are Being Adopted Introduction of Newer Flavors and Variants
Key Players
Competitive Landscape
Company A
Company B
Company C
Company D
Company E
Company F
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•Macroeconomic Indicators •Introduction •Market Overview •Market Segmentation •Manufacturing Process •Import & Export •Drivers & Challenges •Government Rules & Policies •Trends •Consumer Insights •Competitive Landscape •Strategic Recommendations •Appendix JUICE MARKET IN INDIA 2014.PPT
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Continued rise in fruit drinks’ consumption, followed by juices and nectars, is fueling growth in the market Indian Juice Market – Overview (1/2)
SAMPLE
• xxx
Market Size & Growth - Packaged Juice INR bn x
2013
2014e
2015e
2016e
2017e
JUICE MARKET IN INDIA 2014.PPT
2018e
2019e
2020e 4
Packaged juices are gradually cementing their place in the urban household in the metros and tier I cities Indian Juice Market – Overview (2/2) Market Share of Major Players (2012-13) Dabur
Share of Organized Sector (2012-13)
Others
Organized Sector
PepsiCo
Unorganized Sector
SAMPLE
Consumer Buying Behavior (2012-13)
Share of India in Global Beverage Consumption(2012-13) India Others
Unplanned Juice Consumption
Pure Impulse
Outside Home Juice Consumption
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Increase in the number of health-conscious consumers has given a boost to fruit juice market in India Indian Fruit Beverage Industry – Market Segmentation (1/2) • xxx
SAMPLE Fruit Beverage Industry Segmentation (2012-13) Fruit Drinks Fruit Juices Nectar Drinks
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Fruit beverages market can be divided into three segments Indian Fruit Beverage Industry – Market Segmentation (2/2) Fruit Beverages Market
Fruit Drinks
Fruit Juices
Nectar Drinks
SAMPLE • xxx
• xxx
• xxx
xxx JUICE MARKET IN INDIA 2014.PPT
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Manufacturing Process – Packaged Fruit Juices (2/3) The manufacturing process can be categorized into the following stages
Harvesting
• xxx
SAMPLE Collecting
• xxx
Cleaning/ Grading
• xxx
Extraction
• xxx
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SAMPLE
Import of Major Types of Juices (1/7) Fruit Juices INR mn
Major Importing Nations – Value-Wise (2014) Volume
Value
‘000 unit
China United States of America United Arab Emirates Brazil Pakistan
2010-2011 2011-2012 2012-2013
Others
20132014(AprJun)
Other Grapefruit Juice Volume
Major Importing Nations – Value-Wise (2014) Value
INR mn
‘000 unit
South Africa
United Arab Emirates Sri Lanka
100
United States of America 0 2010-2011 2011-2012 2012-2013
20132014(AprJun) JUICE MARKET IN INDIA 2014.PPT
Bangladesh Others
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Low per capita consumption of juices creates strong opportunity for players to tap this market Untapped Market Potential
Impact
• xxx
SAMPLE Per Capita Fruit Juice-Based Beverage Consumption (2013) Liter
Germany
Switzerland
United States of America
JUICE MARKET IN INDIA 2014.PPT
India 10
Increasing fruit imports is fostering growth of the fruit juice sector Rising Fruit Imports in India
Impact
• xxx
SAMPLE Rise in Imports of Fruits (2011-12)
Metric Tons x
200,000 0 2011
2012
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The industry is witnessing a wide variety of strategic activities by the players associated with this industry New strategies are being adopted • xxx
Company
SAMPLE
Strategy
Analyst view
JUICE MARKET IN INDIA 2014.PPT
Securing market share and strengthening existing infrastructures
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Consumer Insights on Juice Products (4/6) Q: Do you consume fruit drinks/ fruit juices or nectars for health and fitness benefits?
Q: What is your monthly budget for purchasing fruit drinks/ fruit juices and nectars? Options • Les than 100 • 100-500 • Greater than 500
Options • Yes • No
Consumption based on health benefits
Budgetary allocation for juices 3.8%
Yes
Less than 100 100-500
No 36.5%
41.2%
Above 500
59.6%
SAMPLE JUICE MARKET IN INDIA 2014.PPT
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Consumer Insights on Juice Products (6/6) Q: From where do you generally purchase these beverages?
Q: What is your most preferred flavor?
Options • Mango • Orange • Apple • Mixed Fruit • Others
Options • Super/ Hyper markets • General mom and pop stores • Both
Place of purchase
Flavor Preference
Super/Hyper Markets
Mango
General stores
Orange
Both
Apple Mixed Fruit Others
SAMPLE JUICE MARKET IN INDIA 2014.PPT
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Porter’s Five Forces Analysis
SAMPLE
Threat of New Entrants
Impact High
• xxx
Impact Low
Impact High
Competitive Rivalry
Bargaining Power of Suppliers • xxx
Impact Medium
Bargaining Power of Buyers
• xxx
• xxx
Impact Low Threat of Substitutes • xxx
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Public: Domestic Company – ABC (x/x) Company Information
Offices and Centres – India
Corporate Address
Tel No. Fax No. Website Year of Incorporation Head Office
Ticker Symbol Stock Exchange
Products and Services Category
Products/Services
Chennai
Key People
Juice Name
Designation
Others
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Public: Domestic Company – ABC (x/x) Financial Snapshot Total Income
Key Ratios Net Profit/Loss
Particulars
INR mn
INR mn
0 2010
2011
2012
2013
Financial Summary • The company reported total income of INR a mn in FY 2013, registering a decrease of b% over FY 2012 • The company earned an operating margin of m% in FY 2013, an decrease of n percentage points over FY 2012 • The company reported debt to equity ratio of q FY 2013, a decrease of r% over FY 2012
Key Financial Performance Indicators Indicators Total Enterprise Value (INR mn) EPS (INR) PE Ratio (Abs)
2013
2012
2011
2010
Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
Cost Ratios
• The company incurred a net profit of INR x mn in FY 2013, as compared to net profit of INR y mn in FY 2012
Market Capitalization (INR mn)
y-o-y change (2013-12)
Value (-/--/2014)
Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios Current Ratio Cash Ratio
Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved
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Decline
17
Public: Domestic Company – ABC (x/x) Key Business Segments
Key Geographic Segments
OTC Products
Chemicals
Beverages
Other
India
xxx 0% 2010
2011
2012
2013
2013
Business Highlights (1/2) Description
News
Overview
• xxx
SAMPLE JUICE MARKET IN INDIA 2014.PPT
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Public: Domestic Company – ABC (x/x) Business Highlights (2/2) Description
News
Distribution Network
• xxx
Acquisition
• xxx
Exports
• xxx
Expansion Plans
• xxx
SAMPLE
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Public: Domestic Company – ABC– SWOT Analysis (x/x)
• xxx
SAMPLE
• xxx
S
W
O
T
• xxx
• xxx
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Private: Domestic Company – ABC (x/x) Company Information
Offices and Centres – India
Corporate Address
Tel No. Fax No. Website Year of Incorporation Mumbai
Head Office
Products and Services Category Juice
Products/Services
Key People Name
Designation
Others
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Private: Domestic Company – ABC (x/x) Shareholders of the Company
Ownership Structure Directors or relatives of directors
Name
No. of Shares held
Total
100%
SAMPLE Ownership structure corresponds to Date of AGM: 30/09/2013
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Private: Domestic Company – ABC (x/x) Financial Snapshot Total Income
Key Ratios Particulars
Net Profit/Loss
y-o-y change (2013-112
2013
2012
2011
2010
Profitability Ratios
250
Operating Margin Net Margin Profit Before Tax Margin Return on Equity
200
Return on Capital Employed
150
Return on Working Capital
100
Return on Assets
50
Return on Fixed Assets
INR mn
INR mn
300
0
2010
2011
2012
2013
Financial Summary
Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
• The company incurred a net profit of INR a mn in FY 2013, as compared to net loss INR bmn in FY 2012
Liquidity Ratios
• The company reported total income of INR x mn in FY 2013, registering an increase of y% over FY 2012
Leverage Ratios
• The company earned an operating margin of m% FY 2013, an increase of 1npercentage points over FY 2012 • The company reported debt to equity ratio of q in FY 2013, an increase of r% over FY 2012
Current Ratio Cash Ratio Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved
JUICE MARKET IN INDIA 2014.PPT
Decline
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Private: Domestic Company – ABC (x/x) Business Highlights Description
News
Overview
• xxx
Manufacturing Facilities
• xxx
Packaging Facility
• xxx
Distribution Network
• xxx
SAMPLE
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Private: Domestic Company – ABC – SWOT Analysis (x/x)
• xxx
SAMPLE
• xxx
S
W
O
T
• xxx
• xxx
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Thank you for the attention Juice Market – India report is part of Netscribes’ Retail and Services Series. For any queries or customized research requirements, contact us at: Phone:
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