Market Research Report : Mobile application market in india 2014 - Press release

FOR IMMEDIATE RELEASE India Mobile App Market Outlook – Rising device & broadband internet adoption driving the market Netscribes, Inc. launches a report on Mobile Application Market in India 2014 covering a market with strong growth potential. It is a part of Netscribes’ Technology Series.

Mumbai, India – October 8, 2014 – Global market intelligence firm, Netscribes, Inc. released its latest report on the ‘Mobile Application Market in India 2014’. Rising mobile device adoption and availability of affordable broadband service in India are driving the demand for mobile application.

Netscribes’ latest market research report titled Mobile Application Market in India 2014 illuminates the dynamics in the domestic broadband market. India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites, and peer-to-peer (P2P) and communication. On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few. With modern mobile platforms mobile applications are catering to the various needs in both entertainment and productivity segments.

Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India.

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