Market Research Report : Set top box market in india 2015 - Sample

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Set-Top Box Market – India February 2015


Executive Summary

Market Overview

 Set-top box market in India is set to grow at a CAGR of x% till 20--e  Revenue from set-top box market is going to touch x bn in 20--e  At present, roughly 60-70% of the STBs sold in India are imported from foreign markets Challenges:

Drivers:

Drivers & Challenges

Trends

 Complete Digitization of TV Services  Emerging Middle-Class and Rising Disposable Income  Increase in Television and TV Service Penetration  Increase in Sales of Flat Panel TVs

 Low-Cost STB Imports and Low Domestic Production  Shortage and Supply Backlog of STBs

 Opera Software to Partner with STB Manufacturers  Android-based STB Platform  MSOs providing STBs at INR 799  Television with Integrated STBs Key Players

Competitive Landscape

Company 1

Company 2

Company 3

Company 4

Company 4

Company 5

SET-TOP BOX MARKET IN INDIA 2015.PPT

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• Macroeconomic Indicators • Introduction • Market Overview • Government Initiatives • Drivers and Challenges • Trends • Competitive Landscape • Market Opportunities • Strategic Recommendations • Appendix SET-TOP BOX MARKET IN INDIA 2015.PPT

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Economic Indicators (1/3) GDP at Factor Cost: Quarterly INR tn 15

13

d1 c1 b1

12

a1

14

c4 b4 a4

c3 b3 a3

d2 c2 b2 a2

11

Q1

Q2 2011-12

2012-13

Q3 2014-15

2013-14

Q4

Inflation Rate: Monthly % 2 1

p

r

s

q

0 -1

t

-2

Jul 2013 - Aug 2013

Aug 2013 - Sep 2013

Sep 2013 - Oct 2013

Oct 2013 - Nov 2013

SET-TOP BOX MARKET IN INDIA 2015.PPT

Nov 2013 - Dec 2013 4


Introduction (2/2)

SAMPLE

Types of Set-Top Box Formats

STBs can be broadly classified in four major categories catering to various TV broadcasting format Digital Cable STB

• Text

Satellite DTH STB

• Text

IPTV STB

• Text

Hybrid STB

• Text

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Rising demand for high definition channels have propelled the set-top box market in India Market Overview – India (1/4)

• Text

Set-Top Box – Market Size and Growth INR bn

b3

x6 a%

b2

x5 x4

b1

x1

x2

x3

0 20--

20--e

20--e

20--e

SET-TOP BOX MARKET IN INDIA 2015.PPT

20--e

20--e

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Drivers & Challenges – Summary

Drivers

Challenges

Complete Digitization of TV Services

Low-Cost STB Imports and Low Domestic Production

Emerging Middle-Class and Rising Disposable Income

Shortage and Supply Backlog of STBs

Increase in Television And TV Service Penetration

Increase in Sales of Flat Panel TVs

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Key Trends

Opera Software to Partner with STB Manufacturers

Android-based STB Platform

Key Trends

Television with Integrated STBs

MSOs providing STBs at INR 799

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SAMPLE

Porter’s Five Forces Analysis

Impact x Threat of New Entrants

Impact x

Bargaining Power of Suppliers

Impact x

Competitive Rivalry

Impact x

Bargaining Power of Buyers

Impact x

Threat of Substitutes

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SAMPLE

Competitive Benchmarking (2/5)

Key Ratios of Top 3 Companies – Operational Basis (FY 2013) (1/3) Operating Margin

%

Net Margin

40 30

a1 b1

20 10

a2

b2

a3

b3

0

Company A

Company B

Company C

• Company A recorded operating margin of x1%, higher than that of Company B which recorded operating margin of y2% but lower than that of Company C which recorded operating margin of z3% • Net margin for Company A , Company B and Company C are a1%, b2% and c3% respectively, wherein Company A has the highest net margin among these three companies

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Public: Domestic Company – Company 1 (1/5)

SAMPLE

Company Information

Offices and Centres – India

Corporate Address Tel No. Fax No. Website Year of Incorporation Ticker Symbol Stock Exchange

Mumbai

Head Office

Products and Services Category

Products/Services

Key People Name

Designation

Person 1

MD and Executive Director

Person 2

VC and VC of Share Transfer Committee

Person 3

Director

Person 4

Director

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Public: Domestic Company – Company 1 (2/5)

SAMPLE Key Ratios

Financial Snapshot Total Income

a4

a2

e

r

c z1

b

s

a3

a1

d

Particulars

Net Profit/Loss

z2

z3

z4

a

q p

2010

2011

2012

2013

Financial Summary • The company earned a net profit of INR x1 mn in FY 2013, as compared to net profit of INR x2 mn in FY 2012 • The company reported total income of INR y1 mn in FY 2013, registering an increase of y2% over FY 2012 • The company earned an operating margin of z1% in FY 2013, an increase of z2percentage points over FY 2012 • The company reported debt to equity ratio of a1 in FY 2013, an increase of a3% over FY 2012

Key Financial Performance Indicators Indicators

Value (20/03/2014)

y-o-y change (2013-12)

2013

2012

2011

2010

Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)

Liquidity Ratios Current Ratio Cash Ratio

Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved

SET-TOP BOX MARKET IN INDIA 2015.PPT

Decline

12


Public: Domestic Company – Company 1 (3/5)

SAMPLE

Key Business Segments Segment 1 C%

a1%

B%

b1%

Key Geographic Segments

Segment 2

b2%

Region 1

b3%

b4%

A%

Region 2

C%

x1%

B%

y1%

x2%

x3%

x4%

2010

2011

2012

2013

A% 2010

2011

2012

2013

Business Highlights Description

News

Overview

• Text

Services

• Text

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Public: Domestic Company – Company 1 – SWOT Analysis (5/5)

SAMPLE S

W

O

T

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Private: Domestic Company – Company 2 (1/5)

SAMPLE

Company Information

Offices and Centres – India

Corporate Address

Tel No. Fax No. Website Year of Incorporation

Mumbai

Head Office

Products and Services Category

Products/Services

Key People Ready Meals

Name

Designation

Person 1

Director

Person 2

Director

Person 3

Director

Person 4

Director

Instant Mixes

Others

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Private: Domestic Company – Company 2 (2/5)

SAMPLE

Shareholders of the Company Name

Ownership Structure No. of Shares held

Segment Segment

Segment

19.0%

23.6%

SET-TOP BOX MARKET IN INDIA 2015.PPT

57.4%

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Private: Domestic Company – Company 2 (3/5)

SAMPLE

Financial Snapshot Total Income

Net Profit/Loss a3

t s

Key Ratios

a4

a2

f d

b1

b2

b3

b4

c b

p

a 2008

2009

2010

y-o-y change (2013-12)

2013

2012

2011

2010

Profitability Ratios e

a1

r q

Particulars

2011

Financial Summary

Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets

Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)

• The company earned a net profit of INR x1 mn in FY 2011, as compared to net profit of INR x2 mn in FY 2010

Liquidity Ratios

• The company reported total income of INR x3 mn in FY 2011, registering an increase of x4% over FY 2010

Leverage Ratios

• The company earned an operating margin of x5% in FY 2011, an increase of x6 percentage points over FY 2010 • The company reported debt to equity ratio of x7 in FY 2011, a decrease of x8% over FY 2010

Current Ratio Cash Ratio Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved

SET-TOP BOX MARKET IN INDIA 2015.PPT

Decline

17


Private: Domestic Company – Company 2 (3/5)

SAMPLE

Business Highlights Description

News

Overview

• Text

Facilities

• Text

Recognitions

• Text

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Private: Domestic Company – Company 2– SWOT Analysis (5/5)

SAMPLE S

W

O

T

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