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Smartphone Market – China July 2014
Executive Summary Market Overview
Drivers & Challenges
Trends
Competitive Landscape
Smartphone market in China is valued at USD x1 bn in 20-- and is poised to reach USD x2 bn by 20- China is presently the largest market for cellular devices globally and hence presents tremendous potential for further evolution of the smartphones sector
Challenges: –Security threats –Dominance of counterfeit and smuggled goods
Drivers: –Rising disposable income levels –3G services in China –Popularity of mobile internet –Advanced features and applications –Falling price levels
Increasing popularity of android based phones Hardware trends Customized smartphones catering to the local market
Major Players ZTE Corporation
Coolpad Group Ltd.
Huawei Technology Company Ltd.
SMARTPHONE MARKET IN CHINA 2014.PPT
Apple Inc
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•Macroeconomic Indicators •Introduction •Market Overview •Government Regulations •Drivers & Challenges •Trends •Competitive Landscape •Market Opportunities •Strategic Insights •Appendix SMARTPHONE MARKET IN CHINA 2014.PPT
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Economic Indicators (1/3) Current Account Balance USD bn
364.43
400 300
237.62
200
201.72
213.70
238.50
2011
2012
2013e
287.48
100 0 2010
2014e
2015e
Exchange Rate: Half Yearly USD/INR
Period Average
Period High
6.18
6.18
6.16
6.16
6.16
6.14 6.12 6.10
Period Low
6.12 6.11 6.10
6.09
6.08 1/1/14
6.11
6.17
6.14
6.17
6.16 6.15
6.12
6.10
2/1/14
3/1/14
TELEVISION MARKET IN CHINA 2014.PPT
4/1/14
5/1/14
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Smartphones are cellular phones with multiple diverse features capable of performing advanced operations Smartphone – Overview
•Text
Exclusive features
Description
Text
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Text
•Text
Text
•Text
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•Text
SMARTPHONE MARKET IN CHINA 2014.PPT
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China is one of the major markets for smartphones manufacturers and their operating systems Market Overview – China (1/3)
• Text
Smartphone – Market Size & Growth INR bn 200
x6 X%
150
x4
100 50
x5
x1
x3
x2
0
20--
20--
20--
20--
SMARTPHONE MARKET IN CHINA 2014.PPT
20--
20--
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Drivers & Challenges – Summary
Drivers Rising disposable income levels
Challenges
Falling price levels
Security threats
3G services in China
Dominance of counterfeit and smuggled goods
Popularity of mobile internet Advanced features and applications
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Trends- Summary
Focus on Rural India
Key Trends Increased Number of Players
More Selling Points
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Public : Domestic Company – Company 1 Company Information
Offices and Centres – India
Corporate Address
Block ABC City XYZ
Tel No.
123456
Fax No.
1234567
Website
http://www.abc123com/
Year of Incorporation
20--
City A
Products and Services Category
Products/Services
Key People Product 1
P1,p2,p3 Name
Designation
ABC
abc
XYZ
xyz
MNO
mno
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Public: Domestic Company – Company 1 Financial Snapshot
Key Ratios Revenue
6 4
Net Income x4
x3 x1
Particulars 0.15 0.10
x2
2
0.05
0
0.00
20--
20--
20--
20--
Financial Summary • The company incurred a net profit of INR A mn in FY 20--, as compared to net profit of INR B mn in FY 20-• The company reported total Income of INR X mn in FY 20--, registering an increase of r % over FY 20--
Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
• The company reported debt to equity ratio of g in FY 20--, an increase of r % over FY 20--
Leverage Ratios
Value (DDD/MMM/YYYY)
Market Capitalization (INR) Total Enterprise Value (INR) EPS (INR) PE Ratio (Absolute)
a b c d
20--
20--
20--
a1
a
a2
a3
a4
b1
b
b2
b3
b4
c1
c
c2
c3
c4
d1
d
d2
d3
d4
e1
e
e2
e3
e4
f1
f
f2
f3
f4
g1
g
g2
g3
g4
h1
h
h2
h3
h4
i1
i
i2
i3
i4
j1
j
j2
j3
j4
k1
k
k2
k3
k4
l1
l
l2
l3
l4
m1
m
m2
m3
m4
n1
n
n2
n3
n4
01
o
o2
o3
o4
p1
p
p2
p3
p4
q1
q
q2
q3
q4
r1
r
r2
r3
r4
s1
s
s2
s3
s4
Cost Ratios
Liquidity Ratios
Indicators
20--
Profitability Ratios
• The company earned an operating margin of d1 % in FY 20-- an decrease of k % points over FY 20--
Financial Summary
y-o-y change (20-----)
Current Ratio Cash Ratio Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover
t1
t
t2
t3
t4
u1
u
u2
u3
u4
Improved
SMARTPHONE MARKET IN CHINA 2014.PPT
Decline
10
Public: Domestic Company – Company 1 Key Business Segments
Key Geographic Segments
Enamelled Wire and Strips
6,000 4,000
c a
India d
6,000 4,000
b
2,000
2,000
0
0
20--
20--
20--
b1
20--
c1
a1
20--
20--
20--
Key Recent Developments Description
News
Overview
• It sells product A under the brand name of ‘abg’ & ‘def’
Production facilities
• In India the company has k manufacturing hubs and j marketing offices
Shareholding pattern
• Promoters of the company hold j % of the share while k % is held by general public
Clients
• Clients are spread across ghj countries spanning across t continents
Investments
• The company wants to invest INR K mn in a company through a joint venture in Country 2 producing product a and product b • So far the company invested INR 0.C mn in company A in country A
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Public: Foreign Company – Company 2
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S
W
O
T
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Strategic Recommendations Text
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