Market Research Report : SMBG Market in India 2013

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SMBG Market India SMBG Market – May 2013


Executive Summary

Introduction

Market Overview

Drivers & Challenges

Trends

Competition

 The Point of Care market is becoming extremely important in the days to come  Speed, convenience, reduced workload, connectivity are some of the factors for this market becoming extremely important Cardiac Markers as well as glucometers are popular point of care devices  Cardiac Markers as well as glucometers are popular point of care devices  SMBG market is growing at a healthy rate of A %  Market size of SMBG is likely to rise to INR K bn  SMBG market is expected to grow even further with the increase in awareness about glucometers and harmful aspects of diabetes Drivers – Increase in diabetic patients in India – Rise in obesity Rise in obesity – Increase in health awareness

Challenges – Not Cost effective – Difficulty in interpreting results Difficulty in interpreting results

 Manufacturers moving towards user friendly products g  Bloodless glucometers to hit the market  Increased availability  Increased insurance coverage Major Players Player 1

Player 2

SMBG MARKET IN INDIA 2013.PPT

Player 3

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•Economic Indicators •Introduction •Market Overview •Drivers & Challenges •Trends •Competitive Landscape •Strategic Recommendations •Strategic Recommendations •Appendix SMBG MARKET IN INDIA 2013.PPT

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Economic Indicators (2/3) Gross Fiscal Deficit: Monthly 600 500 400 300 200 100 0

F

E C D

B A Sep‐‐

Oct‐‐

Nov‐‐

Dec‐‐

Jan‐‐

Feb‐‐

Exchange Rate: Half Yearly g y

56

Q

55

W

R

T

Nov ‐‐

Dec ‐‐

Y

54

E

53 52 Aug ‐‐

Sep ‐‐

Oct ‐‐

SMBG MARKET IN INDIA 2013.PPT

Jan ‐‐ 4


Despite its several advantages over conventional methods, point‐of‐care testing is yet to be fully accepted in India Point‐of‐Care Testing

Global PoCT Market – Size & Growth

• PoC diagnostics are diagnostic tests that are conducted at or near the site of patient care

a

 Use of these tests can provide faster results, helping patient management

A

 They are also smaller in size, simpler in design and easier to operate

C

 There are already a number of PoC diagnostics in the market, with many more in the development stages

• Currently, there is a strong emphasis from the hospital segment on the use of PoCT devices, which is because of its high testing monitor potential • In India, the concept of PoCT has not really kicked in and it is still lagging far behind global standards  A major reason for this is the issue of affordability faced by several individuals

• PoCT devices, in the future, will move towards compact designs and packing in further technology and networking features to use platforms such as mobile devices for enabling faster access to patient information and immediate care delivery

W

Q

B

D E 20‐‐

20‐‐e

PoCT Market in India – Size & Growth F G H

b

R

E

I J K

SMBG MARKET IN INDIA 2013.PPT

20‐‐

20‐‐e

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Increasing awareness about the harmful effects of diabetes is the driving impetus to keep glucose level under check Market Overview (1/2)

Market Size (Value wise and Growth)

• SMBG (Self Monitor Blood Glucose) equipments are useful to keep a tab on blood glucose level

INR bn

• In India , people do not believe in measuring blood glucose levels at regular intervals as they are oblivious of the damage diabetes can cause

2.5

• India being the second largest hub of diabetic patients in the world is likely to have a increased demand of h ld l k l h dd d f SMBG

1.0

2.0 1.5

Y

A% Q

W

20‐‐

20‐‐

E

R

T

0.5 0.0

20‐‐e

20‐‐e

20‐‐e

20‐‐e

Harmful effects of diabetes

Promotion

Effect 1

• Many companies prefer to promote their products through doctors recommendations only

Effect 2 Effect 3

 While some others prefer direct advertising towards increasing market share

Effect 4

• Company A conducted road shows all over India in Company A conducted road shows all over India in order to increase awareness about SMBG

Effect 5

 They started 100 brand A points in the metros to help people check their blood glucose level at a nominal rate

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Drivers & Challenges – Summary

Challenges Drivers

Not cost effective

Increase in diabetic patients in India

Difficulty in interpreting of results

Rise in obesity Increase in health awareness

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Trends – Summary

Manufacturers moving towards user friendly products

Increased Insurance Coverage

Key Trends Increased availability

Bloodless glucometers to hit the market

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Public: Domestic Company – Company A (1/4) Company Information Corporate Address

Street A Maharashtra

T lN Tel No.

+91‐22‐12345678 91 22 12345678

Fax No.

+91‐22‐12345679

Website

www.xyz.com

Year of Incorporation

19‐‐

Ticker Symbol

‐‐

Stock Exchange

BSE

Offices and Centres – India

Place A Head Office

Products and Services Products and Services Category

Products/Services

Cardiac

Pacemakers, Leads, Pacing System Analyzer

Others

Dental Implants

Key People N Name

D i ti Designation

Mr A

MD

Mr B

CEO

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Public: Domestic Company – Company A (2/4) Financial Snapshot i i lS h Total Income

K Key Ratios i Particulars

Net Profit/Loss

y‐o‐y change 2012 (2012‐11)

2011

2010

2009

Profitability Ratios

20--

20--

20--

20--

Financial Summary

Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets

Cost Ratios

• The company incurred a net loss of INR ‐‐ bn in FY 2012, as compared to net loss of INR ‐‐ bn in FY 2011 • The company reported total income of INR ‐‐ bn in FY 2012, registering an increase of % over FY 2011 registering an increase of ‐‐% over FY 2011 • The company earned an operating margin of ‐‐% in FY 2012, an increase of ‐‐ percentage points over FY 2011 • The company reported debt to equity ratio of ‐‐ in FY 2012, an increase of ‐‐% over FY 2011

Key Financial Performance Indicators Indicators

Value (‐‐/‐‐/20‐‐)

Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR) EPS (INR) PE Ratio (Absolute)

‐‐ ‐‐ ‐‐ ‐‐

Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales) Interest costs (% of Sales)

Liquidity Ratios Current Ratio Cash Ratio

Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio b i l i Interest Coverage Ratio

Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved

SMBG MARKET IN INDIA 2013.PPT

Decline

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Public: Domestic Company – Company A (3/4) Key Business Segments

Key Geographic Segments

Product A

Country A

100%

Country B

100%

Total revenue for the company comes this segment for last K years

50% 0%

50%

A

C

E

G

0%

B

D

F

H

20‐‐

20‐‐

20‐‐

20‐‐

20‐‐

Business Highlights Description

News

Overview

• Operates with its subsidiary, ABC Limited

Business

• It has its plant located at Area 1, State XYZ • Has a licensed and installed capacity of producing B pacemakers annually • The company is also into the business of contract manufacturing

Pacemakers

• They make both internal as well as external pacemakers • The permanent pacemakers are available in various modes such as : Multi Programmable, Non‐ programmable, dual chamber, rate responsive and bifocal

Shareholders

• Promoters occupy S % of the shares whereas general public hold G % of the shares Promoters occupy S % of the shares whereas general public hold G % of the shares

Awards and Recognitions

• Received type A certification in 20‐‐ SMBG MARKET IN INDIA 2013.PPT

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Public: Domestic Company – Company A (4/4) •G •H

•A •B •C

•I •J

S

W

O

T

SMBG MARKET IN INDIA 2013.PPT

•D •E •F

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