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Used Car Market – India April 2015
Executive Summary
Market
SAMPLE
Used car market in India, is currently pegged at around a mn units as per sales volumes The used car segment is a major part of the Indian automobile industry, an industry which contributes to nearly 22% of the country’s manufacturing GDP Poised to grow at a CAGR of b-c%, the used car segment is expected to grow at a higher rate than the new car segment The market is majorly dominated by the unorganized sector, however, organized players have been penetrating rapidly since the last five years Preference for used cars is much influenced by price range, brand and model, type of dealers and qualitative factors like personal experience, view of family/friends and outcome of test drive
Drivers
Drivers & Challenges
Favorable Demography and a Healthy Economic Outlook Growing Interest of Organized Players in the Market Growing Automotive Industry Online Portals and Increased Internet Penetration Availability of More Advanced Cars Driving Preowned Market
Challenges Impressive Offers on New Cars Posing Threat to Used Car Market Constantly Fluctuating Fuel Prices Cumbersome Process
Major Players
Competition
Player 1
Player 2
Player 3
Player 4
Player 5
Player 6
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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Macroeconomic Indicators (1/3) GDP at Factor Cost: Quarterly INR tn
Q1
Q2 2011-12
2012-13
Q3 2014-15
2013-14
Q4
Inflation Rate: Monthly %
Jul 2013 - Aug 2013
Aug 2013 - Sep 2013
Sep 2013 - Oct 2013
Oct 2013 - Nov 2013
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Nov 2013 - Dec 2013
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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Used cars, the new business instrument of Indian auto sector has carved a niche as a potential area of growth
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Automobile Industry Overview – India • India's automobile industry is considered to be one of the fastest growing sectors in the world Globally, India holds the 6th position when it comes to auto sales By 2020, Indian roads are expected to cruise the weight of nearly 9 mn new cars in addition to the billions of vehicles that already exists As per recent trend based on the mindset of the average Indian population, used car market is the most promising space for auto sales in the future The segment puts automobiles to refurbish and reuse thus contributing responsibly towards a cleaner earth
• Though sales of new cars remain sluggish, the secondhand car market is increasingly turning into a welcome source of revenue for car makers
Worldwide Car Sales in 2014* mn units
Europe Russia
USA
Japan
Brazil
India
China
New Car vs. Used Car Sales in India New Car
Used Car
mn units
• Prudence of having a used car division has already been realized by Volkswagen, Ford, Toyota, Hyundai, Tata, Maruti Suzuki, and even by luxury car maker MercedesBenz
2009
2013
Note: *Figures correspond to light vehicles registration from Jan to Nov, 2014, Unless otherwise mentioned all figures are for financial year Apr to Mar
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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Factors such as increasing share of organized companies in the business, people switching cars sooner,…
SAMPLE
Used Car Market – Overview (1/2) • Text
Used Car Market – Market Size and Growth mn units X%
2013
2014e
2015e
2016e
2017e
2018e
Note: Market size corresponds to passenger vehicles only, Figures are for financial year Apr-Mar
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‌lower prices in the segment and easy availability of loans are likely to boost demand for second hand cars
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Used Car Market – Overview (2/2) Segmentation Based on Qualitative Factors
Segmentation Based on Price and Brand
Expected Industry Growth Based on Price Range
Preference of Buyers Depending on the Type of Seller
Note: The various segmentations regarding consumer preference apart from expected industry growth correspond to a market survey conducted on used car market in the United Kingdoms
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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Investment in Automotive Sector
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FDI Regime – Automotive Industry Total FDI Equity Inflows over the Years - Overall INR bn
2009
FDI in Automotive Sector INR bn
2010
2011
2012
2013
2013
2014
2014 (Apr-Jul)
Top 8 sectors Attracting FDI in India (2014) INR bn
Service Sector
Construction Telecommunication Computer Drugs and Development Hardware Pharmacueticals and Software USED CAR MARKET IN INDIA 2015.PPT
Automotive Industry
Chemicals (Other than Fertilizers)
Power
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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Drivers & Challenges
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Drivers
Challenges
Favorable Demography and a Healthy Economic Outlook
Impressive Offers on New Cars Posing Threat to Used Car Market
Growing Interest of Organized Players in the Market
Constantly Fluctuating Fuel Prices
Growing Automotive Industry
Cumbersome Process Repelling Customers
Online Portals and Increased Internet Penetration Availability of More Advanced Cars
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Strong growth of new cars is expected to generate a consistent demand for them, thus necessitating…
SAMPLE
Growing Automotive Industry (1/2)
Impact
• Text
Domestic Automotive Sales mn units Y%
2008
2009
2010
2011
2012
2013
2014
Note: Automotive sales figures is for all car segments
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…a market for the re-use and refurbishment of the old stock at a constant rate
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Growing Automotive Industry (2/2) Rising Passenger Vehicle Production
Commercial Vehicles*
‘000 units
‘000 units
B%
A%
2009
2010
2011
2012
2013
2014
2009
Growing Automotive Industry Turnover
2010
2011
2012
2013
2014
Two and Three Wheelers
INR tn ‘000 units D%
C%
2013
2009
2016e
2010
2011
2012
2013
2014
Note:*Commercial vehicles include small, light, medium and heavy commercial vehicles
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Launch of new cars at low prices and unlimited choice in the same affecting the demand for used cars
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Impressive Offers on New Cars Posing Threat to Used Car Market
Impact
• Text
New Launches
On Sale Date
Price (INR mn)
Genre
Nissan Datsun Go
Hatchbacks
Honda New Jazz
Hatchbacks
Chevrolet Beat Facelift
Hatchbacks
Maruti New Celerio
Hatchbacks
Tata Indica Vista Facelift
Hatchbacks
Hyundai New i20
Hatchbacks
Tata Manza Facelift
Saloons
Fiat Linea Facelift
Saloons
Hyundai compact saloon
Saloons
Renault Duster Facelift
SUV
Datsun Go+
MPV
Honda Mobilio
MPV
Note: The list is not exhaustive, SUV: Sport Utility Vehicle, MUV: Multi Utility Vehicle)
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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Porter’s Five Forces Analysis
SAMPLE Impact
Threat of New Entrants • Text
Impact
Impact Impact Competitive Rivalry Bargaining Power of Buyers
Bargaining Power of Suppliers • Text
• Text
• Text
Impact
Threat of Substitutes • Text
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Competitive Benchmarking (2/5)
SAMPLE
Key Ratios of Top 3 Companies – Operational Basis (FY 2014) (1/3) Gross Margin
%
Player 1
Operating Margin
Player 2
Net Margin
Player 3
• Text
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SAMPLE
Public: Domestic Company – Player 1 (1/5) Company Information
Offices and Centres – India
Corporate Address
Tel No. Fax No. Website Year of Incorporation
Head Office
Ticker Symbol Stock Exchange
Products and Services Category
Products/Services
Key People Name
Designation
Sectors (EPC)
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SAMPLE
Public: Domestic Company – Player 1 (2/5) Financial Snapshot Total Income
Key Ratios Net Profit/Loss
Particulars
INR mn
INR mn
y-o-y change (2014-13)
2014
2013
2012
2011
Profitability Ratios Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed
2011
2012
2013
Return on Working Capital
2014
Return on Assets Return on Fixed Assets
Financial Summary • The company earned a net profit of INR - mn in FY 2014, as compared to net profit of INR - mn in FY 2013 • The company reported total income of INR - mn in FY 2014, registering an increase of -% over FY 2013 • The company earned an operating margin of -% in FY 2014, an increase of - percentage points over FY 2013
• The company reported debt to equity ratio of - in FY 2014, registering an increase of -% over FY 2013
Key Financial Performance Indicators Indicators
Value (13/01/2015)
Market Capitalization (INR mn) Total Enterprise Value (INR mn) EPS (INR)
PE Ratio (Absolute)
Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios Current Ratio Cash Ratio
Leverage Ratios Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover
Note : This company has had a fiscal year change on Dec-31, 2011
Improved
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Decline
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SAMPLE
Public: Domestic Company – Player 1 (3/5) Key Business Segments
Key Geographic Segments
Automotive
Information Technology Services
Farm Equipment
Others
India
Overseas
% %
2011
2012
2013
2014
2011
2012
2013
2014
Business Highlights (1/2) Description
News
Overview
• Text
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SAMPLE
Public: Domestic Company – Player 1 (4/5) Business Highlights (2/2) Description
News
Automotive
• Text
Other Business Spheres
• Text
Acquisitions and Achievements
• Text
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SAMPLE
Public: Domestic Company – Player 1 – SWOT Analysis (5/5)
• Text
• Text
S
W
O
T • Text
• Text
Note : LCV: Light Commercial Vehicles; HCV: Heavy Commercial Vehicles
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SAMPLE
Private: Foreign Company – Player 2 (1/5) Company Information
Offices and Centres – India
Corporate Address Tel No. Fax No. Website Year of Incorporation
Head Office
Products and Services Category
Products/Services
Key People Sectors (EPC)
Name
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Designation
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SAMPLE
Private: Foreign Company – Player 2 (2/5) Shareholders of the Company
Ownership Structure Foreign Holdings
Name
No. of Shares held
Total
100.0% 100%
Ownership structure corresponds to Date of AGM: 30/09/2014
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SAMPLE
Private: Foreign Company – Player 2 (3/5) Financial Snapshot Total Income
Key Ratios Net Profit/Loss
Particulars
INR mn
INR mn
2011
2012
2013
2014
Financial Summary
2013
2012
2011
Operating Margin Net Margin Profit Before Tax Margin Return on Equity Return on Capital Employed Return on Working Capital Return on Assets Return on Fixed Assets
Cost Ratios Operating costs (% of Sales) Administration costs (% of Sales) Interest costs (% of Sales)
Liquidity Ratios
• The company reported total income of INR - mn in FY 2014, registering an increase of -% over FY 2013
Leverage Ratios
• The company reported debt to equity ratio of - in FY 2014, an increase of -% over FY 2013
2014
Profitability Ratios
• The company incurred a net loss of INR - mn in FY 2014, as compared to net loss of INR - mn in FY 2013
• The company earned an operating margin of -% in FY 2014, an increase of - percentage points over FY 2013
y-o-y change (2014-13
Current Ratio Cash Ratio Debt to Equity Ratio Debt to Capital Ratio Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover Asset Turnover Current Asset Turnover Working Capital Turnover Capital Employed Turnover Improved
USED CAR MARKET IN INDIA 2015.PPT
Decline
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SAMPLE
Private: Foreign Company – Player 2 (4/5) Business Highlights Description
News
Overview
• Text
Services
• Text
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SAMPLE
Private: Foreign Company – Player 2 – SWOT Analysis (5/5)
• Text
• Text
S
W
O
T
• Text
• Text
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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SAMPLE
Direct Investments – Player 1
CD Investments – Geography-wise
Total Investments – Sector-wise Consumer Discretionary Industrials Financials
Asia/Pacific
Information Technology
Europe
Materials
Africa/ Middle East
Energy
United States and Canada
Consumer Staples
Latin America and Caribbean
Telecommunications Service
CD Investments – Segment-wise
Investment Snapshot • Text
0%
10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
100
Automobile and Components Retailing Consumer Services Media USED CAR MARKET IN INDIA 2015.PPT
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Company Specifics (1/2)
SAMPLE
Recently Disclosed Industry Specific Strategic Alliances within the Last Two Years Company
Strategic Alliance
Primary Industry
Player 1
Player 2
Player 3
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•Macroeconomic Indicators •Introduction •Market Overview •Recent Developments •Drivers & Challenges •Competitive Landscape •Direct Investment Scenario •Strategic Recommendation •Appendix USED CAR MARKET IN INDIA 2015.PPT
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Strategic Recommendation (3/4)
SAMPLE
Consumer Insights Certified Pre-Owned (CPO)
Non-certified Pre-Owned
Private Party
Overall
Condition
Inspection
Warranty
Financing
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