What To Consider When Choosing A Company For PPC Advertising Services

What To Consider When Choosing A Company For PPC Advertising Services

There will always be outstanding PPC agencies as well as not-so-good agencies to whom you can trust and hire. While choosing the right one for yourself, do some researches is the best advice to follow. Since Google is always changing a lot of changes to their algorithms, several agencies are popping up organically and then disappearing.

So just because you do a Google search and see a PPC company listed at number 1 or number 3, whatever, doesn’t necessarily mean that they are the best agency for your PPC campaigns. These organic listings can be easily manipulated.

To guide you in finding the best company for PPC advertising services here’s what you should consider.

Key considerations: Do they offer free consults or audits?

A big red flag is when a company doesn't offer a free analysis or consultation prior to doing any business with you. Getting insight into your account and discussing strategy is important in creating an effective PPC campaign. So make sure whoever you speak with just not pushing you to sign up right way without doing an audit.

Landing pages Before launching any pay per click campaign, you also need a relevant landing page created for it, because it affects your quality score. While looking for a PPC company in India, find out how they create landing pages.

Make Sure To Avoid Outsourcing Always make sure that the people you are dealing with are not a middle man. This could end badly for your campaign as they only hand you off to someone else and getting paid and your campaign doesn't matter to them at all. Tell them you want to speak to the Google certified expert who will be handling your campaign. If they give you the run around, you know there is a problem.

Focus On ROI & Not Impressions Or Clicks A good agency will know that it's not about how much you’re spending, but everything is about optimizing your budget for the best ROI. Several metrics like clicks, click-through rates, ad positions, and impressions are surely great, but it’s not a good that you make them as your sole focus. ROI and conversions are the main where you should focus more. If you are not getting a positive ROI then what is the point of advertising?

Certified Google Adwords Managers Another thing you should check for in a PPC company is that their campaign managers are AdWords certified. Actually, this is a very simple status to obtain, so if the company you’re currently looking at doesn’t have it, it’s better to move on and look for one that does.