Wrapping belgrade james

REAL ESTATE CRISIS

SPRING 2014 ARCH 7130 MASTER’S RESEARCH STUDIO

Abandoned Hotel + Resort Stock

RESILIENT COASTAL LEISURE ENVIRONMENTS

Crikvenica Hotel Miramare

Rijeka

Senj

Hotel Panorama/ Motel Sljeme

Motel Vratnik

Slavonski Brod

Omišalj

Hotel Park Motel Marsonia

Hotel Ucka

Malinska

Plitvička Jezera

Haludovo Palace Hotel

Plitvice Motel

Pag Hotel Bellevue

Tučepi Hotel Jadran

Trogir

Krvavica

Motel Trogir

Children’s Health Resort

Dugi Rat

Igrane

Hotel Dalmacija

Novi Sad Institute for Communal Construction Resort

Bol

Dubrovnik Hotel Belvedere

Bijela Kuca

Kupari Grand Hotel Pelegrin Kupari

Jelsa Belgrade Children’s Resort Hotel Jadran

Goričine Goričine II

Plat Hotel Ambasador

former Belgrade Children’s Resort

BUSINESS PROFILE KERMAS Ltd Profiling Croatian company, Kermas Limited Investment Group, identifies diversified private investment and development pusuits targeting the country’s abandoned real estate. Since founding the company in 1989, Dr. Danko Koncar has helped build Kermas from the ground up, and guided its evolution from a trading company into a large diversified international corporation, with major investments in real estate, renewable energy, marina development, agriculture and shipbuilding. The purchase of Jelsa’s former Belgrade Children’s Resort from the Republic of Serbia secured an opportunity to develop a partnership with the Island of Hvar while initiating growth. As it stands, the former resort is located along one of Hvar Island’s most pristine bays, making it a top destination for a luxurious getaway just minutes away from all Jelsa has to offer. Additionally, the concrete structural frame repeated throughout the complex provides a prototypical base layer, of which other socialist era hotels throughout the country may draw from, for developing rehabilitation techniques of abandoned real estate into high-class resorts for the new tourist of the Adriatic.

The current landscape and development potential of Croatia is unsettled by an astounding 96 abandoned hotel and resort properties in its real estate portfolio, two (2) of which are located in Jelsa. The existing infrastructure of these properties presents a major opportunity for strategic revitalization to meet increasing tourism needs. Many visitors view hotels, especially those built during the socialist era, as undesirable, lacking amenities, luxuries – even depressing. A lack of outside investment into the hotel industry and a tainted identity demands unique measures to grant the updated, luxurious tourism experiences that Croatia aspires towards.

However, the success of the development is determinate on place branding measures that will redefine the relationship between place, community, visitors, and experience. Tourism as an industry directly affects the physical, cultural, economic, and sociopolitical environments that it encapsulates. Approaching tourism as a holistic enterprise across industries reflects the EU model for viable and resilient destinations.

Dr. Danko Koncar

EU Crisis

Croatia Joins EU

2009

2013

Major Tourism Investments 1977

1966

1989

Early Career in Electronics/Engineering

KERMAS Investment Group founded

earned PhD in Computer Science

Samancor Chrome served as Chairman and successfully orchestrated the restructuring of the mining firm

Mogale +

BMM Intl.

+

Framework

Chromex +

=

+

+

investments revolve around Croatian real estate and tourism development, green energy and marinas, as well as Kermas’ deep investment in mining and mineral processing

Afarak Group sold stake in Samancor and resigned chairmanship in order to start a new business venture, using Kermas to become the single biggest shareholder in Finnish company, Afarak Group (ex Ruukki Group)

Brijuni Riviera Investments (Kermas Istria) Vodnjan: Dragonera + Porto Mariccio Sveta (Marina) Katarina

RCS

+

Veremo

FUTURE

Incarcerated

Jugoturbina company sentenced to prison time for abuse of position and illicit material gain after holding on to foreign currency the factory had earned abroad.

University of Zagreb, Croatia Bachelor of Science + Master of Science in electronic engineering

2005

Croatia $1 billion property investment

Recent Purchases Belgrade Resort €6.25 million from the Republic of Serbia Brodotrogir Marina bid accepted from the Croatian Goverment >> restructuring cost estimated at €665 million

TMS

Afarak =

+

Marina Brodotrogir

EWW

Brodotrogir Kermas Istra +

Kermas Energy

+

Kermas Energy

+ +

Real Estate

Kermas Investments Vodnjan

Heritage

Kermas InTech

Community

Visitor

Infrastructure

+

Oštra stina

Green Energy

SUSTAINABLE TOURISM + RESILIENT DESTINATIONS

+ +

Adriatic Investments

+

Marina Katarina

+

Brodotrogir

+

Mining

Coin Ltd

BELGRADE CHILDREN’S HEALTH RESORT

Enterprise

Administration

+

Adriadiesel Dublin Institute of Technology Sustainable Tourism Model

Zenisce Bay, Jelsa DIVERSIFIED PLAYER KEY Financial Trajectory

+/-/

Main Business Unit

Dependence Provides Service Profit Support

* Kemas Investment Group Company Website Globus http://globus.jutarnji.hr/hrvatska/od-robijasa-do-brodara Business News Europe http://www.bne.eu/story3373

JELSA

500 ft 0

200 m

BELGRADE L U X U RY R E S O R T

FIBER REINFORCED POLYMER applications

WALLS FRP is applied for additional shear strength and targeted structural repair.

REHABILITATION SOLUTION

FIBER REINFORCED POLYMER FIBER

REINFORCED POLYMER wrapping systems generate a comprehensive and versatile method for structural upgrade through the repair, restoration, and strengthening of damaged or altered building members. Comprised of fibers (i.e. glass, carbon, kevlar) combined with polymers, the wrapping system enhances the performance of applied members through a variety of diverse applications, including but not limited to: seismic retrofit, pipe rehabilitation,

OPENINGS FRP frames new and existing openings to increase strength.

structural preservation, blast mitigation, corrosion related repair, increased structural loading capacities, and environmental protection needs. FRPs are primarily used as an externally bonded or near – surface mount addition to exisiting structural elements such as columns, beams, slabs, walls, pipes, tanks, chimneys, and structural connections.

FRPs may be bonded to concrete, masonry, steel and wood structures using a specially formulated structural epoxy.

REHABILITATION PROCESS

FLOORPLATES FRP is applied for additional flexural strength and targeted structural repair.

FRP arrives in various sized rolls per application and may be cut to size on-site.

Once surfaces are prepped by repairing damage to the concrete or masonry, a base coat of epoxy resin is spread onto the surface and FRP sheets are applied.

Applying multiple sheets of FRP requires a coat of epoxy resin between each layer. The wrapping is completed by spraying on a protective coating.

BEAMS, COLUMNS + SUPPORTS FRP is placed along the underside of the beam, followed by additional wrapping along the length of the beam, while the column or support is wrapped for additional shear and flexural strength, ductility and corrosion prevention.

BELGRADE L U X U RY R E S O R T

GUEST EXPERIENCE

LUXURY STANDARD SUITE Fabric Interiors Assembly

FABRIC DRAPED INTERIORS Moving forward in the revitalization process, this project will look towards developing a strategy to generate public awareness around site issues and future potential, establish a new reputation amongst the community and visitors, and build upon a recognizable brand. Focusing efforts on a long-term seasonal hotel design solution will enable the project a quick construction turn around to meet demand over the 4-month tourism season and create a dialogue that speaks to the cultural preference of existing visitors.

Croatia represents a severe departure from the Mediterranean tourism typology, with a mere 12.5% of guests choosing to stay in hotels. Croatia’s alternate accommodation anomaly is driven by the high demand for campsite typologies, of which Jelsa has four – Camp Nudist Vrboska, Camp Mina, Camp Holiday, and Camp Grebisce. Drawing from this, hotel renovations can capitalize on the bohemian experience, branding a boutique identity through the use of soft infrastructural installations.

Deploying the use of fabric as an interior aesthetic utilizes a material that is readily available across markets, adaptable, lightweight, flexible and easy to install.

Fabric panels suspended with adjustable bolts attached to the underside of renovated slab

Fabric panels along lower half of wall held taught with a wire frame wrapping the room

FRP wrapping

Rubber coated fabric panels attach to facade where covering is needed

Luxury Standard Suite

Mechanical, plumbing, HVAC and lighting systems can easily be integrated into the renovated structure with unsightly pipes or wiring discreetly held behind fabric

BELGRADE L U X U RY R E S O R T

1 2 3 4 5 6 7 8 9 10 11 12 13 14

FIRST FLOOR +1

12

Entrance / Concierge Check-in Loading Bay / Storage Laundry Cocktail Lounge Open Plaza Pool / Gym / Sunbathing Decks Luxury King Suite Luxury Standard Suite Private Courtyard Private Function Room Spa Parking Below Beach Access 175 ft

0

11 4 10

3

9 6

5

2

8

1

7

14

13

ESCALATING THE BRAND Potential Hvar Island Hotel Investments

“A basic rule of happiness is don’t buy things; buy experiences. The market has taken one commodity product after another and turned it into an emotional experience — even hotel stays. I don’t know how you measure how much better off we are because of that, but we are significantly better off.”

— David Brooks, NYTimes

Stari Grad Hvar Jelsa

50 m

SECOND FLOOR +2

1 2 3 4 5 6 7

Administration Offices Kitchen Restaurant / Dining Room Luxury King Suite Luxury Standard Suite Private Function Room Luxury Double Suite

7 6 4

5

3 2

1

GROUND FLOOR 0 Guest Suites Weight Stations Fitness Equipment Sun Deck

POOL -1 Olympic Pool Locker Rooms Sun Deck

BELGRADE L U X U RY R E S O R T