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creative brief
logo design
What is needed?
Logo design needed for Kajulu Koi.
Personality?
The logo should resemble the personality of a Koi fish. A beautiful fish that flows through the water of Chinese gardens. The way they go through the water is the way our idea’s flow and our ideas go through.
Mandatories?
In the logo we want a ripple effect in there, as this resonates throughout our clients visual communication and of course a Koi fish. We have chosen to use the below orange as the Koi fish has this colour. It reflects our vibrant culture as an agency. We have also chosen this font as it is a strong font. Save file in a JPG form.
research and brainstorming
Researching the current market trend, products and services and what other Graphic Designers have done, this is the critical stage in the logo design process as this ensures that my logo will differ from any other logo. One of the first steps of my design process is to break down the design brief. Re-write the main ideas your client has decided. Main Ideas - Resemble the personality of a Koi fish - Must have ripple effect - Chosen orange for colour pallet - FONT to be used Ultra Slab Gotham Narrow I follow this process with researching my competitors and associated industries. Logo’s that have used Koi fish in it as well as the rippling effect. When doing this I need to take note of colours (in which my colours have been decided by client) as well as tones, typography, use of negative space and how legible the design is when executed. It isn’t always easy to keep up with the latest trends, especially when it comes to logos. We’ve done our research to see what some of the biggest companies are doing with their logos right now, to bring you the latest trends in logo design. Examples of similar logo designs:
research and brainstorming Trend: Back to Basics Lately, we are seeing more and more logo designs go back to basics, using simple flat colors and basic geometric shapes integrated into their design. One of the most commonly featured shapes seen in many emerging logo designs includes stars. Trend: Initial and Letter Logo Designs Many of the new logos for larger companies are showcasing a simplistic style, and only focus on the main initial or letter that defines the organization. It’s a simple and easy way to convey a brand. Trend: Colour The final part of my research is colour trends. When they say life is colourful, they mean colour is all shades of emotions. People cherish the enriching journey afloat this wide spectrum of emotions that makes life enjoyable. As my client has already given me the colour pallet, I have researched the Koi colours and their meaning and came to the conclusion that the orange they wanted wasn’t the orange of a Koi fish. I went back to the client and advised the difference and the colour was changed. To better understand colour take a look at the significance of the colours used in my logo. Colour is a form of non verbal communication. It is not a static energy and its meaning can change from one day to the next with any individual - it all depends on what energy they are expressing at that point in time. Orange is the colour of social communication and optimism. From a negative colour meaning it is also a sign of pessimism and superficiality. The colour orange radiates warmth and happiness, combining the physical energy and stimulation of red with the cheerfulness of yellow. Orange relates to ‘gut reaction’ or our gut instincts, as opposed to the physical reaction of red or the mental reaction of yellow. Orange offers emotional strength in difficult times. It helps us to bounce back from disappointments and despair, assisting in recovery from grief. The colour psychology of orange is optimistic and uplifting, rejuvenating our spirit. In fact orange is so optimistic and uplifting that we should all find ways to use it in our everyday life, even if it is just an orange coloured pen that we use. Orange brings spontaneity and a positive outlook on life and is a great colour to use during tough economic times, keeping us motivated and helping us to look on the bright side of life. With its enthusiasm for life, the colour orange relates to adventure and risk-taking, inspiring physical confidence, competition and independence. Those inspired by orange are always on the go! In relation to the meaning of colours, orange is extroverted and uninhibited, often encouraging exhibitionism or, at the very least, showing-off!
research and brainstorming The colour orange relates to social communication, stimulating two way conversations. A warm and inviting colour, it is both physically and mentally stimulating, so it gets people thinking and talking! At the same time, orange is also stimulating to the appetite. If you love having people around the kitchen table, orange will keep them talking and eating for a long time. Many restaurants use pastel versions of orange, such as apricot or peach or deeper versions such as terracotta, for their décor as they are more subtle than red, yet still increase the appetite and promote conversation and social interaction, which in turn encourages patrons to have a good time and to eat and drink more. The colour orange is obviously the worst colour to have in the kitchen if you are trying to lose weight! Orange aids in the assimilation of new ideas and frees the spirit of its limitations, giving us the freedom to be ourselves. At the same time it encourages self-respect and respect of others.
Yellow is the colour of the mind and the intellect. It is optimistic and cheerful. However it can also suggest
impatience, criticism and cowardice. This colour relates to acquired knowledge. It is the colour which resonates with the left or logic side of the brain stimulating our mental faculties and creating mental agility and perception. Being the lightest hue of the spectrum, the colour psychology of yellow is uplifting and illuminating, offering hope, happiness, cheerfulness and fun. In the meaning of colours, yellow inspires original thought and inquisitiveness. Yellow is creative from a mental aspect, the colour of new ideas, helping us to find new ways of doing things. It is the practical thinker, not the dreamer. Yellow is the best colour to create enthusiasm for life and can awaken greater confidence and optimism. The colour yellow loves a challenge, particularly a mental challenge. Within the meaning of colours, yellow is the great communicator and loves to talk. Yellow is the colour of the networker and the journalist, all working and communicating on a mental level. Yellow is the scientist, constantly analyzing, looking at both sides before making a decision; methodical and decisive. Yellow is the entertainer, the comic, the clown. Yellow helps with decision making as it relates to clarity of thought and ideas, although it can often be impulsive. Yellow helps us focus, study and recall information, useful during exam time. The colour yellow can be anxiety producing as it is fast moving and can cause us to feel agitated. Yellow has a tendency to make you more mentally analytical and critical - this includes being self critical as well as critical of others. Yellow is non-emotional, coming from the head rather than the heart. Yellow depends on itself, preferring to not get emotionally involved. Yellow is related to the ego and our sense of self worth, to how we feel about ourselves and how we are perceived by others. Yellow is the most highly visible of all colours which is why it is used for pedestrian crossings. Take note of the crossings which are marked in white - they are less easy to see than those marked yellow, particularly on wet and cloudy days. If you are going through a lot of change in your life you may find you can’t tolerate the colour yellow very well this will usually pass. It just means that you are having trouble coping with all the changes at the moment and yellow vibrates too fast for you, making you feel stressed. Introduce green or a soft orange into your life for a while to balance and restore your energies. Many older people don’t respond well to large amounts of yellow because it vibrates too fast for them. This colour is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way. This is a colour that seeks peace and tranquility above everything else, promoting both physical and mental relaxation. It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the metabolism.
research and brainstorming Blue is the colour of trust and peace. It can suggest loyalty and integrity as well as conservatism and frigidity. This colour is one of trust, honesty and loyalty. It is sincere, reserved and quiet, and doesn’t like to make a fuss or draw attention. It hates confrontation, and likes to do things in its own way. From a colour psychology perspective, blue is reliable and responsible. This colour exhibits an inner security and confidence. You can rely on it to take control and do the right thing in difficult times. It has a need for order and direction in its life, including its living and work spaces. This is a colour that seeks peace and tranquility above everything else, promoting both physical and mental relaxation. It reduces stress, creating a sense of calmness, relaxation and order - we certainly feel a sense of calm if we lie on our backs and look into a bright blue cloudless sky. It slows the metabolism. The paler the blue the more freedom we feel. In the meaning of colours, blue relates to one-to-one communication, especially communication using the voice - speaking the truth through verbal self-expression - it is the teacher, the public speaker. The colour blue is idealistic, enhancing self-expression and our ability to communicate our needs and wants. It inspires higher ideals. Blue’s wisdom comes from its higher level of intelligence, a spiritual perspective. Blue is the colour of the spirit, devotion and religious study. It enhances contemplation and prayer. On the other hand, blue’s devotion can be to any cause or concept it believes in, including devotion to family or work. Blue is the helper, the rescuer, the friend in need. It’s success is defined by the quality and quantity of its relationships. It is a giver, not a taker. It likes to build strong trusting relationships and becomes deeply hurt if that trust is betrayed. Blue is conservative and predictable, a safe and non-threatening colour, and the most universally liked colour of all, probably because it is safe and non-threatening. At the same time blue is persistent and determined to succeed in whichever endeavors it pursues. Change is difficult for blue. It is inflexible and when faced with a new or different idea, it considers it, analyzes it, thinks it over slowly and then tries to make it fit its own acceptable version of reality. Blue is nostalgic. It is a color that lives in the past, relating everything in the present and the future to experiences in the past.
Researched reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Colour pallet chosen.
sketching and conceptualising Once I have worked out a clear strategy, the idea is to then create some preliminary design concepty based on the strategy developed. I have brainstormed and sketch down my ideas. Then I experiment with them on the computer. I also allow myself to have regular breaks between these sessions to allow myself time to reflect on my designs. This also gives me a fresh perspective on the job at hand which is a crucial part of the design process. There are several different concepts for brainstorming, the idea is to create as many different options before choosing the most viable. The concept I used is whats called ‘mind mapping’, and my diagram is below.
Sketch layouts from collected inspiration, play around with colour schemes and positioning until a direction strikes you, then explore it more. Don’t forget to get some feed back on your ideas.
sketching and conceptualising Examples of similar logo designs:
Examples of experimental water/ripple designs:
Examples of font designs:
sketching and conceptualising I gave my team four mockup examples
Mockup Number 1
Mockup Number 2
sketching and conceptualising
Mockup Number 3
Mockup Number 4
sketching and conceptualising The feedback on facebook from the team is-
As a group they decided upon mockup number 1.
the presentation
the creative brief Agency Briefing Document Date of Brief:
29th July 2014
Company:
Australian Institute of Management (AIM)
Product/Brand:
Emerging Managers
Project Name:
Injecting youth and vitality into AIM
Date Required:
Mid to late September
Key Client Contact/s:
Laura Morris & Jacinta Crabtree
Agency Team:
Kajulu Koi & Kajulu Canary
The Task:
What exactly do you want at this stage? Describe the task or requirement. Develop, design and recommend a rolling campaign for the next 12 months to: 1. Entice and engage under 30’s to become a member in the AIMe or AIMM membership grade • Including recommendations on a new member collateral pack that will be provided upon joining 2. Engage AIMe and AIMM members in their first year of membership across the areas of events / networking / mentoring and training (including the online MBA) • See aim.com.au for current offering 3. Recommend further engagement opportunities (events, courses etc) that may be of interest to further engage and retain this group
Relevant Background:
The current position of the brand, background, the key issue it faces. What is the opportunity or challenge facing this brand? Include as much information as you can on brand awareness, competitive information, current market situation and business/ marketing objectives, brand values and personality, current product positioning (ATL/BTL strategies, current selling idea, strapline), things that have/have not worked in the past. Refer to Powerpoint briefing pack for this information
the creative brief
Communications Objectives:
Why are we undertaking this campaign, what do we want to achieve? Today, AIM has just over 200 AIMe Members (Emerging Managers) in a declining base of predominantly aging and male members. AIM sees the benefit of increasing the diversity of our membership base to deliver on the promise “for an outstanding career”. While we recognise the need to reinvigorate the once strong brand of AIM, there is also a need to ensure that the history and the heritage of the brand can be translated into a relevant and engaging offering for a younger audience and directly target the emerging manager. The objectives of targeting this audience are therefore as follows: • Join AIM as an AIMe (emerging manager grade) or AIMM • Take up the CPMgr status to designate a commitment to professional and ongoing development (builds pipeline for AIM training and events) • Start to interest them in AIM networking, mentoring, events and relevant training/courses • Provide a feeder for the new Online AIM MBA as a follow on from their university or TAFE studies
Target Audience:
Who do we need to talk to? Define and prioritise target groups. • • • •
Uni students in their last year/s of study Recently graduated uni students Young and aspiring managers already working Anyone under the age of 30 who is interested developing as a management and leader Target Audience Insight:
Do you already have any known target audience insights? Are we addressing any unmet needs? What are the key consumer insights or potential barriers that are relevant to this campaign? AIMe members tell us they join or are interested for reasons to do with: • Being connected to people they believe can further their careers and profile • Gathering knowledge from a vast array of sources and then selective package them to form or justify their position AIMM members tell us they join: • To build their credibility through knowledge, experience and connections • To build their networks See further research for insights and information that can be used.
the creative brief
Current Marketing Strategy:
Synopsis of the marketing and communication strategy. The brand is due to be relaunched in early October 2014. The relaunch campaign will be comprised of a strong above the line campaign utilising television (paid and FTA), outdoor, radio, print (press and magazines – potential news corp partnership) and digital (display and SEM). This will be new for AIM as previously ATL channels have not been pursued. A dedicated member campaign will be undertaken to tell and sell the reinvigorated AIM brand story to our existing base. At this stage, direct and targeted campaigns to key segments have not been developed. The timing for brand relaunch is October and will run into November after which time we will move away from the more expensive ATL channels in the busy retail period. Late January into February is when we will go back in market and target key segments including the young and aspiring manager campaign developed through the Kajulu agency pitch finding and presentations. Further information from the current AIM marketing plan – internal & external audit.
Internal audit
Due to AIM’s member serving and not-for-profit status the business has not been aggressive in pursuing a revenue-driven strategy for growth. As a service based business, the opportunity to present a consistent, national offering to the market was worth significant attention. Harmonising the state based product offering has resulted in 322 products being consolidated to 90. A wide scope featuring units that can articulate into qualifications (to allow the mobility of skills for the individual) and ensuring a customer needs driven national curriculum and consolidated price structure was the focus. AIM’s training and education product offering is varied and covers short (unaccredited) courses through to higher education (MBA’s) however excludes under-graduate degrees. Primarily funding is through employers for their staff with a smaller percentage being individually financed. AIM’s current pricing strategy is determined on a number of internal factors including overhead costs such as rent, facilitator fees and material costs and the healthy margins that have historically been achieved. Currently AIM pricing is a cost based, price leadership strategy. AIM has justified this through the delivery of a premium offering, based on a unique course offering, flexible delivery and prestige of the AIM brand. Overtime these points of difference have slowly been eroded with new entrants offering similar products, more flexible (online) delivery and AIM failing to maintain a strong brand presence.
the creative brief Post GFC and with the emergence of new competitors, the training market is price sensitive and consumers have more choice (Norton, May 2014 Grattan.edu.au). AIM will be able to hold some advantages with regards to the product set offered in the Open Programs (short courses) space but will need to further pursue a differentiation strategy with respect to the Higher Education products by offering courses that are closely aligned to customer needs and offer a balance of flexibility, customisation and value for money (Rohan & Bokor, 2011). AIM boasts 11 campuses nationally, predominantly located in capital cities. Additionally AIM extends delivery regionally by utilising partnerships with regional councils and chamber of commerce for the delivery of face to face training outside campus locations. AIM’s campus locations are of a high quality with modern fit outs, comfortable furniture, leading edge technology and premium on-site catering. Approximately 70% of current training delivery is conducted on campus face to face, with 10% conducted as face to face at client premises/regional councils and 15% being online and a only 5% utilising distance as a study mode. Currently sales are split into three areas. 1. Consulting services – customised B2B approach utilising retained consulting and training solutions specialists 2. Open Programs – short accredited and non-accredited programs and certificate and diploma level qualifications 3. Higher Education – Graduate Certificate, Graduate Diploma and MBA Consulting Services is predominantly a relationship and brand lead approach which will be addressed with the coming brand reinvigoration campaign in 2015. In the past AIM has competed with the market and itself under the state based structure that held the company back from larger, national opportunities. With the AIM Group merger and AIM WA’s commitment to collaboration, AIM can reorganise the business to realise larger opportunities. Membership numbers have declined to ~11,120, down 16% since 2010 and a worrying trend is forming with attrition higher than acquisition for the past 12 months running. A helicopter view shows an aging and male membership base with over 40% aged 51 and over and less than 30% of the current base, female. Given the focus on utilising the member database to sell training, events and other products a focus on database growth is required. A reduction in training and education revenue has led to the tightening of marketing and advertising budgets and a solely below the line and direct approach has been pursued. The promotional approach undertaken has led to an ‘exhausted’ database and increasing numbers of unsubscribes.
the creative brief
External audit
The move to allowing non-university providers access to Commonwealth government funding and for education providers and set uncapped prices for student contributions is moving the sector to a greater user-pays and market-driven model (Dow C, May 2014. aph.gov.au). This coupled with the bipartisan commitment of our government (August 2014, teachforaustralia. org) represents new channels for new customer growth through the introduction of VET Fee Help and Fee Help. Applications have been made with TEQSA to consolidate our RTO’s to one entity and funding applications made. Success will open AIM up to the $1.4b funding pool the government has made available (Australian Government, 2014). AIM’s competitors are now wide and varied. In the education space, ASQA (asqa.gov.au) and TEQSA (teqsa.gov.au) report there are over 5,000 RTO’s and 181 higher education providers respectively operating in Australia today. Currently the total education market represents a $27billion industry in Australia and is growing at 4.6% per year (April 2014, ibisworld.com.au). Increasing price sensitivity and a competitive market threatens to drive down pricing. The introduction of contestable funding has sparked a race to be the cheapest and providers such as TAFE lost approximately $290m in funding in 2013 (Wheelahan L, campusreview. com.au). With such competition, changes are inevitable and “the Australian higher education sector will increasingly operate like a ‘consumer-driven’ market, introducing new demands and risks” (Rohan & Bokor, 2011). In addition to this, up to 75% of work related training in Australia now occurs internally (April 2004, abs.gov.au) further increasing the pressure on training providers to sharpen pricing however research found that investment in training and development continued to rise, amongst large companies (Drinan 2014). AIM’s own National Salary Survey, 2014 concludes that “sluggish pay rises are driving Australia’s voluntary staff turnover levels to record highs and creating a battle for the attraction and retention of quality employees across the nation”. The rise of online learning has led to a significant “democratisation of knowledge and access” (Bokor J, 2012). The expansion and adoption of online learning has created fundamental changes in the roles of education providers (Christensen C & Horn M, October 2011, washingtonpost.com and will shape the way education is delivered. An online learning platform and offering is now a ‘hygiene’ factor for education providers. A convergence of the education industry is predicted and will largely be driven by the rising technological advancements in how content is and will continued to be consumed. The elevation of MOOC’s (massive open online courses) has thrown universities into a tailspin (Bokor J, 2012) and promoted global heavyweights such as Harvard to rethink their business model and realign its operations to be future and consumer focussed to remain relevant (Investing in innovation, alumni.hbs.edu).
the creative brief
Single minded proposition:
What is the single most meaningful and compelling promise the brand can make? AIM for an outstanding career! How are we able to deliver this proposition? List the key product benefits that support this proposition. See brief for further information.
Desired consumer response:
What do we want our target audience(s) to think, feel, do as a result of this communication? I want to become a member of AIM. I feel really proud when I see AIM take charge and lead with their views. I like what they’re saying about the future of leadership, management and education. They’re always insightful. They’re a cut above. They’re progressive. I’m very proud to be associated with them. I think it will help me progress and reach my career goals more quickly. It’s my most valuable professional membership by a long shot.
Media Considerations:
Budget breakdown, geographic priorities, any phasing and or prioritisation of the campaign to various targets or channels? Are there any existing creative materials to be considered for media planning – list media type and specifications? AIM is now one company except for WA who continue to operate as a state based legal entity. WA and the AIM group enjoy a proactive and positive working relationship however the budget and considerations in this brief do not specifically cover off a push into WA. They may choose to pick this up based on the quality of the work. The AIM group covers off six state based campuses located in the capital cities of Brisbane, Sydney, Melbourne, Adelaide, Hobart and Canberra. AIM has further satellite campuses located in Rockhampton and on the Gold Coast. In addition to this AIM has three induction centres located in Moranbah, Emerald and Brisbane for a large contract with BMA (BHP Mitsubishi Alliance) which are not needing to be covered by this brief. The budget breakdown will be recommended by the agency in terms of geographic priority and phasing however it is recommended that the state capital locations where large campuses and sites are located to be prioritised. Please also consider additional opportunities in earned media to add to the existing PR strategy in place that would assist in the communication and campaign development.
the creative brief Measurement/evaluation: How will we know when we have arrived? What are the success metrics? How are these to be measured? When? By whom? (Please include any tracking or post campaign research requirements.) Current AIMe numbers are only 212 as at end June 2014. By end January 2016, we would like to achieve 1,000 new AIMe or AIMM members as a direct result of this campaign with 50% also taking up the CPMgr status. Note that AIM does not provide complimentary memberships except under certain circumstances. Furthermore success will be judged upon the member interactions with AIM. Currently only around 20% of members come to a training course or event with us in any 12 month period. To ensure a membership that is valued, we will set a benchmark of 50% of new members having at least 1 interactions with AIM in the 12 months post sign up. This would be in the form of attending an event/networking/mentoring, attending a training course or signing up to do their MBA. Budget:
(Clearly stated and broken into component parts)
The budget is $500,000 (inc GST) which must cover all areas of • Production and creative • Collateral • Media Please note that AIM has an in-house creative team capable of rolling out concepts into finished art so production and creative should take up no more than 10% of the budget. Timings: Campaign timing to market, campaign duration? Late January 2015 onwards. Think fresh new start to the year and goal setting around a new year.
Mandatory requirements:
Are there any special requirements that need to be included in this communication? Any legal constraints, brand corporate requirements, design, copy, colour restrictions, logos, other special requirements? Please base any creative on the evolving look and feel as per the PowerPoint brief and the follow up material that will be provided. Note the Brand Blue Print for brand personality and proof points for any copy development.
the creative brief
Other considerations:
Nominate any agreed media strategies, other IMC activity planned, other. NA Approved by:
Client name, title and signature. Jacinta Crabtree, Group Executive Brand & Stakeholder Laura Morris, National Head of Brand & Marketing
the creative brief
What is needed? Logo design needed for Generation A Movement
Personality?
The logo should have a vibrant fun feel to it. Its young driven and ready. Bright colours and lines. Possibly have a formal logo and a promo logo which will use the same colours and be similar.
Mandatories?
Class decision on final out come. Save final logo design as a JPG form.
research and brainstorming It was a group decision just to create this logo a simple just using fonts. The font that caught our eye was
PRISMA regular.
Our first execution was -
This is using bright colours but we wheren’t satisfied with the outcome so further examples, using different colours. We have decided on two possible logo designs.
sketching and conceptualising
As we already made a decision on the final outcome of the two logos. One will be our formal logo and the other will be the promo logo. As you can see on the research page that we have already been playing around with colour and different designs.
the presentation
the creative brief These brand promo bags will be given out Uni open days, AIM open days, taster days etc. We are creating the Gen A Movement. The next influx of AIM members under 30. They’re young they’re driven and they’re ready. This youth will be Australia’s next leaders. The CEO, the manager, the boss. Get ready, and get involved. Be part of something great. As a bulk packaging deal there will be a reusable calico carry bag, USB, notepad, ruler, pen, stress ball, and an important brochure explaining what AIM is and what they can benifit from joining this company. Also the brochure will have a join up mailing list so people can get exclusive invites and news about the Gen A movement.
Personality?
These promo items should be bright and fun and the brochure should be easy to read.
Mandatories?
Use the promo logo. Individual executions to be shown. Research the correct sizing be used for each individual item. The final out comes of each item should be saved as a JPG form.
research and brainstorming
Carry Bag
Budget calico bags made from cotton material are excellent as library or shopping bags in natural colour. Two short handles makes carrying them easy and you have a walking billboard for your company every time your clients uses them. Reusable bags are very popular and a good “green” choice for promotional bags. Colours - Natural Product Sizes Print Area 360mm(w) x 410mm(h)
Front: 250mm(w) x 250mm(h) Back: 250mm(w) x 250mm(h)
The above colours & measurements are approximate & for guidance only. Approx. pricing as per. https://www.promotionsonly.com.au/enviro-bags/calico-bags/budget-calico-bags.htm
Pen
Concord Plastic Pen - Classy metal look plastic push button pen. Black ink. Large capacity refills. Supplied bulk packed. Imprint Area: 50mm x 7mm Ordering Information: Minimum 250pcs Approx. pricing as per.
http://www.printedpromopens.com.au/product.jsp?id=1992&rel=upscale#anchor
W
Ruler
Natural Finish Ruler - 12” Approx. pricing as per.
http://www.4imprint.com/tag/144/Rulers
Prices from 14¢ to 33¢
Notepad
Popular for just promoting your business Pad size: A5 pads measure 148mm wide x 210mm tall. Paper stock: 80gsm Australian paper from sustainable sources. Pad specs: Padded (glued) at head (at top!) and on thick straw board back. Approx. pricing as per. http://www.notepadpromotions.com.au/category/A5_Notepads
research and brainstorming
Stress Ball
Logo stress items make cost effective and long lasting corporate promotional items when printed with your brand. They are fun and captivating, gauranteeing multiple impressions of your message. Colour/s: white, red, blue, yellow, black, orange, green, purple, silver, pink Size/s: 63mm diameter Minimum Quantity: 250 Approx. pricing as per.
http://www.promotionalproductsaustralia.com.au/PromotionalProducts.aspx? Product=SSCEX-SB011%20-%20Stress%20Ball%20Shapes%20-%20Factory %20Express&cat=Cheap%20Factory%20Express%20Stress%20Balls
USB
USB Duplication Perth Minimum Order: 50 units Key Specifications/Special Features: Capacities: 128MB, 256MB, 512MB, 1GB, 2GB, 4GB, 8GB, 16GB, 32GB Transfer Rate: HiSpeed USB 2.0 Certified, Compatible USB 1.1 Compatibility: PC and Mac
http://www.thinkpromotional.com.au/products/usb-al0015-usb-duplication
Brochure
Business brochures are a versatile way to advertise your company or product. They can be used in a variety of situations, making them a valuable and affordable addition to any advertising campaign. Approx. pricing as per.
http://www.printroom.com.au/brochures-quoted.php
sketching and conceptualising
Mockup’s of Promo Bag. Carry Bag
join the movement
b e p a r t o f s o m e t h i n g g re a t www.aim.com.au
Pen
Ruler
Australian Institute of Management
sketching and conceptualising
Mockup’s of Promo Bag.
Notepad Join
the
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nt
Be p art
of
Aus In tralian Manastitute of geme nt som ethi
E. e n W. w quiry@ aim. ww.a co im.c om.a m.au u Austr Stay conn alian Institu ected with te of M anage me
nt
Stress Ball
ng g r e at
USB
Brochure
There are two main categories of Personal Membership, Professional Member and AfďŹ liate Member, offering you a competitive advantage in today’s fast-paced business world. Membership provides you with information, professional development, networking, recognition and a sense of belonging to a business focussed learning community. AIM understands that all these elements are key factorsin achieving career success. To keep your management and leadership skills regularly updated and crafted, AIM offers a diverse range of formal and informal learning and networking opportunities. Our Open Programs, Membership Events, AIM ∙UWABusiness School Executive Education programs and International Seminars, provide Members with easy access to high quality development at all levels. With an impressive range of online management and leadership information available, becoming a Personal Member of AIM means you will be well supported during your learning and development activities and beyond.
sketching and conceptualising
the presentation
the creative brief
Pedestrian TV & Australian Institute of Management presents
Success Talk Series Pedestrian TV & AIM bring together Australia’s most inspirational leaders, CEOs, and managers to tell their stories and share with you, the secrets of success. 7 Cities Countless Ideas FREE ENTRY 5 Guest Speakers including Gen George, 23 One Shift
Daniel Flynn, 24 Thankyou Water
Holly Ransom, 23 Rio Tinto Iron
Mick Spencer, 22 On the Go Sports
Simply register you name and email address via our website www.aim.com.au Must have Pedestrian TV, Australian Institute of Management and Gen A Logo on the poster.
Research and brainstorming
When designing a Poster If you want to know how to design a poster, then you can do no better than turn to the experts. With that in mind, we’ve quizzed three top illustrators and designers on their poster projects and got them to offer tips on how you can design better posters. Whether you’re doing client work or creating a collectors’ series to sell on the likes of Society6, your poster design needs to convey information at the same time appealing to the aesthetic tastes of your audience. But where do you start and what do you have to bear in mind? Read on to find out how the pros do it...
Find a focus Find a good idea for a poster, or poster series - like this one focused on a tree and you’ll already be halfway to a great design. “Behind a good poster should be a message or idea,” says Jesús Prudencio. “It must communicate something and should reach everyone. Be consistent with details Consistency of detail is key to a great poster design. Choose references carefully Not going for the obvious choices will help your poster design stand out. Have fun, but be tight on the details A sense of fun married by attention to detail is a powerful combination Balance the composition Use a grid to ensure everything is visually balanced Balance type and images - but sometimes go crazy! You need to know the rules. Then you can break the rules! Mix up your typography Mixing fonts is tricky, but can give great results if you pull it off Spend a day with it Go back to your design later and you’ll see it in a new light. Theme = composition Further reading Don’t limit yourself to the internet. Be creative, go to the library, walk around the streets.
sketching and conceptualising
the presentation
the creative brief
Please produce the following for Pedestrian TV, Seek and Facebook: Banners Ambitious - Inspiring - Motivated - AIM to be the best. Find out more. Generation A - Today’s youth. Tomorrow’s leaders Be part of something great Find out more. Pedestrian TV & AIM present: Success Talk series 7 Cities 4 Speakers Free entry Countless Ideas. Register Now. Australian Institute of Management presents Generation A Australia’s future of A-grade leaders. Join the movement. Skins Ripple + BRANDING of AIM & GEN A Square Ad It’s the GEN A movement. Young, driven and ready. Be part of something great. Pedestrian TV & AIM present: Success Talk series 7 Cities. 4 Speakers, Free entry, Countless Ideas. Register Now Facebook Square: Quotes of the day with AIM & GEN A logo “Management is, above all, a practice where art, science, and craft meet.” Henry Mintzberg “You must either modify your dreams or magnify your skills.” Jim Rohn “Anything plus management amounts to success.” G.S. Alag “Coming together is a beginning; keeping together is progress; working together is success.” Henry Ford “Success in the sum of small efforts, repeated day in and out.” Robert Colier
pedestrian tv
Pedestrian TV banner specifications. This particular banner runs accross the top and bottom of the webpage.
Below are four mockups for pedestrian tv banners.
Banner 1
Banner 2
Banner 3
Banner 4
pedestrian tv
To marry up the webpage, there is also a left and right panel. As shown accross the page is a mockup of the panel which can be used for both sides of the page. Pedestrian TV webpage mockups including the four different banners created and the side panels. Next I have created a mockup of what the banners and panels would look like looking at the screen. Mockup 1 Mockup 2 G e n e ra t i o n A
To d a y ’ s y o u t h
To m o r ro w ’ s l e a d e r s
B E PA R T O F S O M ET H I N G G R EA T
Mockup 3 Mockup 4 PEDESTRIAN TV and AIM prese
nts
S U C C E S S TA L K S E R I E S 7 Cities and 4 Speakers
REGISTER NOW
LEARN MORE
seek
Display Banner Advertising
These banners run horizontally across the bottom decision making point of the page, on all job search results pages. Eg.
Image specifications: Pixel size: 728w X 90h Image format: GIF (25K max)/Flash (35K max) SEEK Flash Specifications [PDF, 225 KB]
Skyscraper Banners
These banners run vertically down the side of the job ad search results. They are located on the right hand side of the page.
Image specifications: Pixel size: 160w X 600h Image format: GIF (25K max)/Flash (35K max) SEEK Flash Specifications [PDF, 225 KB] I have produced 4 individual versions of both the display banner which is shown on page 39 and the skyscraper banner and also a mockup of what they would look like displayed.
skins
When researching what a skin of a website was and what specifications they were, I was quiet interested in the different sections there actually was. Below are the different sections and there function, also there position on the screen.
Network Home Masthead
The network home masthead is a 980 x 250 non expanding rich media ad unit that sits directly underneath the site navigation. The unit also contains a Ninemsn hosted close ad functionality which gives the user the option to remove the ad after they have seen it and enforce a frequency cap on the ad for the remainder of the day. It also runs with a non-expanding 300 x 250 leave behind.
Network Home Expanding Masthead
The network home expanding masthead is a 980 x 250 expanding rich media ad unit that sits directly underneath the site navigation. On user initiation (click), the unit can expand down the page. The unit also contains a Ninemsn hosted close ad functionality which gives the user the option to remove the ad after they have seen it and enforce a frequency cap on the ad for the remainder of the day. It also runs with a non-expanding 300 x 250 leave behind.
Network Home Fireplace
The network home fireplace is a combination of a combination of a 980 x 250 expandable masthead that sits directly underneath the site navigation and blends into flash sidepanels 155 x 1200. On user initiation (click), the masthead the unit can expand down the page. It also runs with a 300 x 250 leave behind. The masthead portion of the unit also contains a Ninemsn hosted close as functionally which gives the user the option to remove the ad after they have seen it and enforce a frequency cap on the ad for the remainder of the day.
skin
Mockup of the different sections of a webpage. MREC
300 x 250
MASTHEAD 980 x 250
Th e G e n e r at i o n A Movement
Australia’s future of A-grade leaders Join the movement
presents
Australia’s Future of A-Grade Leaders
Join the Movement
SIDEPANELS 155 X 1200
MASTHEAD 980 x 250
Ads on Facebook are unique. They’re shown to specific groups of highly engaged people on desktop and mobile. When your ads have great creative content and are well targeted, they get more likes, comments and shares. When someone takes any of these actions, their friends may see your ad, making it more powerful. The more you promote your posts and create targeted ads to specific groups of people, the more likely they are to see it when they visit Facebook. When you set up an ad on Facebook, you’ll be asked to choose your goal. The ads that are created will be designed to help you be successful, whether that means driving sales on your website, getting people to install your app or building your brand through Page engagement. How to reach all the right people more efficiently Engage people where they’re already engaged. On Facebook, you can target your ads to exactly the people you’d like to connect with, and decide how much you’d like to spend. Once your ads are running, Ads Manager shows how you’re doing so you can continue to invest in the ads that bring you the most success.
The Generation A group have come up with a positive way to encourage people via facebook by advertising famous quotes. Having a positive outlook is a choice. You can choose to think thoughts that elevate your mood, throw a more constructive light on difficult situations, and generally colour your day with brighter, more hopeful approaches to the things you do. By choosing to take a positive outlook on life, you can begin to shift out of a negative frame of mind and see life as filled with possibilities and solutions instead of worries and obstacles. If you want to know how to think more positively, just follow these tips. “Coming together is a beginning; ke e p i n g t o g e t h e r i s p ro g re s s ; working together is success.”
ts
oun
t an men
- H e n r y Fo rd
ge ana .” lag lus m uccess - G. S. A p g s in th to Any
“
“ Yo u m d re a m u s t e i t h e r m s or m o agnify dify your your skills” - J im Ro hn
“Management is, above all, a practice where art, science, and craf t meet.” - Henry Mint zbery
of small efforts, “Success is the sum day out.” in y repeated da lier - Robert Co
the presentation Web skin Mockup
P E D E S T R I A N T V a n d A I Me s e n t s pr
S U C C E S S TA L K S E R I E S
REGISTER NOW
7 Cities, 5 Speakers
Th e G e n e r at i o n A Movement
presents
Australia’s Future of A-Grade Leaders
About AIM
Membership
G E N E R AT I O N A
Join the Movement
Training & Events
Research
Resources
Blog
Migration Assessment
Search this site......
PEDESTRIAN TV & AIM
present:
SUCCESS TALK SERIES Pedestrian TV & AIM bring together Australia’s most inspirational leaders, CEO’s and managers to tell their stories and share with you, the secrets of success.
7 Cities, 5 Speakers
We’re creating the Gen A movement. The next
Including the amazing Gen George,
influx of AIM members under 30. They’re young,
CEO of One Shift.
they’re driven and they’re ready. This youth will be Australia’s next leaders. The CEO, the manager, the boss. Get ready, and get involved.
Australia’s future of A-grade leaders Join the movement
UPCOMING EVENTS Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Brisbane Date: Tuesday 7 October 2014
BE PART OF SOMETHING GREAT
Register Here
Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Sydney Date: Wednesday 8 October 2014
or head to www.aim.com.au to sign up for our mailing list.
Fast - Track to Success for New Leaders Location: Melbourne
Date: Thursday 9 October 2014
Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Canberra Date: Thursday 9 October 2014
Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Canberra Date: Thursday 9 October 2014
Smart Series: Building a Business Case
BE PART OF SOMETHING GREAT
JOIN THE MOVEMENT Visit your local AIM Office: NSW & ACT Contact AIM
QLD & NT
Privacy Policy & Collection Statement
Home
SA
c
VIC & TAS
WA
1998 - 2014 Australian Institute of Management
Location: Adelaide
Date: Monday 13 October 2014
View all upcoming events
Stay connected with AIM
the presentation
Pedestrian TV Computer Website Mockups
the creative brief
Create a Generation A banner on AIMs homepage. Create a glider ad unit is an AIM mailing list form containing: JOIN THE MOVEMENT Sign up to our mailing list for exclusive invites and news about the Gen A movement. EMAIL: FIRST NAME: LAST NAME: AGE: BE part of something great. As you have already created a mockup of the AIM webpage, place altogether as you would see it on the computer screen.
research and brainstorming
Also include a Ninemsn glider ad unit. The glider ad unit is an interactive rich media ad format that allows the advertiser to skin the network homepage and offer advertiser branded content from within the Ninemsn environment. It consists of an automatic teaser OTP that displays for 8 seconds that prompts the user to interact with the 300 x 350 and initiate the glider. The glider is a full page takeover that overlays the whole Ninemsn HP, moving the site content away to reveal advertiser content. The expanding panel (the signup mailing list) will come out to a measurement of 1280 x 1050.
the presentation
P E D E S T R I A N T V a n d A I Me s e n t s pr
S U C C E S S TA L K S E R I E S
REGISTER NOW
7 Cities, 5 Speakers
Th e G e n e r at i o n A Movement
presents
Australia’s Future of A-Grade Leaders
About AIM
Membership
G E N E R AT I O N A
Join the Movement
Training & Events
Research
Resources
Blog
Migration Assessment
Search this site......
PEDESTRIAN TV & AIM
present:
SUCCESS TALK SERIES Pedestrian TV & AIM bring together Australia’s most inspirational leaders, CEO’s and managers to tell their stories and share with you, the secrets of success.
7 Cities, 5 Speakers
We’re creating the Gen A movement. The next
Including the amazing Gen George,
influx of AIM members under 30. They’re young,
CEO of One Shift.
they’re driven and they’re ready. This youth will be Australia’s next leaders. The CEO, the manager, the boss. Get ready, and get involved.
Australia’s future of A-grade leaders Join the movement
UPCOMING EVENTS Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Brisbane Date: Tuesday 7 October 2014
BE PART OF SOMETHING GREAT
Register Here
Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Sydney Date: Wednesday 8 October 2014
or head to www.aim.com.au to sign up for our mailing list.
Fast - Track to Success for New Leaders Location: Melbourne
Date: Thursday 9 October 2014
Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Canberra Date: Thursday 9 October 2014
Giving Voice to Values: The ‘How’ of Values - Driven Leadership Location: Canberra Date: Thursday 9 October 2014
Smart Series: Building a Business Case
BE PART OF SOMETHING GREAT
JOIN THE MOVEMENT Visit your local AIM Office: NSW & ACT Contact AIM
QLD & NT
Privacy Policy & Collection Statement
Home
SA
c
VIC & TAS
WA
1998 - 2014 Australian Institute of Management
Location: Adelaide
Date: Monday 13 October 2014
View all upcoming events
Stay connected with AIM
Kajulu Koi kajulu.koi@gmail.com BATHURST
On the conclusion of this assessment, I have secured a strong foundation on what it entails to work as a Graphic Designer in a team environment and deal with time constraints. Even with advanced design tools, the design process typically produces a description of the desired artifact, but leaves little or no indication of the design rationale. I end up knowing what was designed, but often have no idea why it is the way it is, what motivated the particular design, what alternatives were considered and rejected. As I had multipal executions to deliver, I relied on feedback from my team members both in a positive and a negative expression. The outcome of my work I believe was a winner for my client, I understood their requirements with vibrant colours and to create and attract a new era of young enthusiastic members to join their team. In regards to my overnight stay at the Bathurst CSU to get briefed on the job and what they require out of me. I found this time to be very short and unproductive. If I had 3+days to take in what is required I know I would have spent it executing more than I did at the time. The overall communication between myself and other members via facebook became overwhelming because there was only one of me and 5 of them and the feedback either became muddled to lost. Sometimes it wasn’t quiet clear on what they required of me. So to adjust the way I was executing the jobs I had to do I created my own notes for each creative execution. I stated what they actually required from me and the design brief. This proved to work for me and I could keep up with changes, feedback and the overall communication. When I presented my work, I didn’t just upload to facebook and wait for a reaction; I provided an rationale that explains how the design works. The rationale can take different forms, from a simple verbal explanation to an interactive on-screen presentation.