EACH OFFICE IS INDEPENDENTLY OWNED AND OPERATED
www.SylviaHefferon.com
2013-2014 ”Sylvia Hefferon is the only agent I would work with in Charlotte.” ”Sylvia was incredible to work with. She worked extremely hard to find us the perfect home! She was patient and honest and we really enjoyed spending time with her. The best REALTOR I have used!” ”We were clueless when moving to Charlotte and Sylvia, took us to so many areas so we could make the best decision. Not many agents would be so patient” ”Sylvia is great! Truly a skilled REALTOR and a great person to work with. I have now referred her to several friends and will continue to do so!” ”Sylvia Hefferon is totally committed to her clients. She has a can-do attitude at all times and keeps her cool and sense of humor even in very trying situations. She anticipated many things that I would never have thought to ask or address. She is energetic, positive and does whatever it takes to help her client” ”Absolutely loved working with Sylvia and Noel. I been through seven real estate purchases and must say I was more pleased in working with Sylvia than working with anyone else”
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SYLVIA HEF F ER O N
”Sylvia is great! Truly a skilled REALTOR and a great person to work with. I have now referred her to several friends and will continue to do so!” ”She gave me confidence in very unfamiliar territory, (all the financial transactions associated with the buying and selling of a home), was knowledgable in answering all my questions, and advised me towards good decisions in the buying and selling process” ”There’s just no one like Sylvia. Before, during and after the transaction is complete she stays in touch and never seems rushed. A rare jewel who has our loyalty forever. And ever!”
My wife, Jennifer, and I have worked with Sylvia Hefferon on four real estate transactions over the past twelve years. We would never consider using another agent. We have referred Sylvia to several friends and family members because we trust her that much. Sylvia is your company’s best agent.”
MARKETING COMMITMENT I WILL • Visit with you and learn what your goals and plans are • Become familiar with your home and discover its unique features • Note ways you have added value to your home • Familiarize you with the marketing process so you will know what to expect
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PREPARING TO LIST YOUR HOME I WILL • Meet with you and arrive at a selling price based on current market conditions • Measure your home to verify the square footage • Compile a list of recommendations for ways to prepare your home so it will sell quickly and at the highest price and the least inconvenience to you • Discuss ”staging” your home with you • Provide you with the required legal documents, such as seller disclosure and lead-based paint disclosure • Notify your lender of your plans to close out your mortgage when your home sells
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SYLVIA HEF F ER O N
LISTING YOUR HOME
I WILL • Place our ”RE/MAX Executive” FOR SALE sign on your property • Provide directional signs, if needed, to direct buyers to your home • Place an informaiton box at the curb so buyers can preview your home • Prepare for buyers a brochure about your home, including color photos, a feature sheet, a survey (if available), and appropriate disclosure forms • Place your home on websites such as, www.SylviaHefferon.com, www.REMAX. com, www.CharlotteProperty.com, and an enhanced version on www.Realtor. com, plus numerous other websites • Provide information to our Relocation Department so your home can be used in presentations to companies moving employees to the Charlotte area • Send information about your home to a select group of past clients who can help ”get the word out” • Send information about your home to Realtors who have recently had sales in your area • Advise you on your role in presenting your home and provide proven techniques that will help you make the most of every showing
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KEEPING YOU INFORMED
I WILL • Report to you on a weekly basis or more often if necessary, on the status of the marketing efforts and results • Contact agents who have shown your home to get feedback from them and their clients • Update you on any changes in the market that affect the sale of your home and suggest changes if necessary
PRESENTING AND NEGOTIATING OFFERS I WILL • Present all offers to you and help you understand the advantages, disadvantages and obligations of each, and advise you of your options • Help you negotiate the best possible price and terms • Help maintain an objective, professional atmosphere during the negotiations so emotions do not cloud judgement or bring negotiations to a halt
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SYLVIA HEF F ER O N
• Represent you professionally while negotiating and treat any Realtor and their client with respect to insure that an offer becomes a contract • Post an ”UNDER CONTRACT” sign on your property when an offer is accepted
TAKING CARE OF DETAILS I WILL • Provide you with relocation or referral services if you need them • Inform you of closing procedures • Keep you informed about the buyer’s loan process and the results of the appraisal • Help you know what to expect and how to interpret the language of the sales contract as it relates to the buyer’s request for repairs • Help you coordinate your move to meet the guidelines of the contract review the closing statement with you prior to closing, if available • ATTEND CLOSING WITH YOU
TIPS FOR STAGING YOUR HOME • Use soft lighting, lamps are kinder than overhead lights • Keep blinds open • Place furniture so there are clear pathways through the house • Thing your furniture collection to make the room appear larger • Avoid placing sofas or big chairs so that you can see their back
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• Declutter. Pack up unframed pictures, odd artwork, crafts. Clear stuff off tables, clear magnets, notes, artwork, etc, from the front of the refrigerator • Make sure toilet seats are down and personal items stowed. Put out fresh linens. Limit your colors to one or two • Clean out closets. Buyers want to believe they’ll have plenty of storage space • Right before a showing, light a scented candle and turn on quiet music (easy listening or jazz) • Hide pet boxes • Keep indoor plants and flowers looking fresh • Buy new doormats • The front of the house is a potential buyer’s first impression. Keep shrubs and trees trimmed, grass mowed, walkways clear, lay fresh mulch. If you can afford a landscaper, hire one • Put all outdoor toys away • Place flowers on porch or front stoop • Pressure wash the house • Keep the front door freshly painted. Replace any fixtures on the door, such as brass plates at the bottom • Make sure light bulbs outside work
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SYLVIA HEF F ER O N
VS. THE INDUSTRY
2014
RE/MAX vs. THE INDUSTRY
RE/MAX agents sell the most homes, supported by a brand that more buyers and sellers think of than any other in real estate. Open Your Eyes to RE/MAX.
U.S. RESIDENTIAL TRANSACTION SIDES1
U.S. BRAND AWARENESS2
U.S. NATIONAL ADVERTISING3
COUNTRIES4
OFFICES WORLDWIDE
AGENTS WORLDWIDE
907,785
28.1%
31.7%
97
6,481
93,228
725,058
16.0%
29.5%
41
3,100
84,900
644,297
4.2%
1.0%
7
700
94,906
410,543
20.9%
14.4%
61
7,100
103,800
118,160
1.6%
0.0%
32
2,300
31,200
78,841
0.7%
11.8%
41
700
14,500
55,712
0.7%
1.6%
2
260
8,400
Not released
1.5%
0.1%
1
370
14,000
Not released
0.4%
0.2%
1
360
7,800
Not released
0.1%
0.0%
1
330
14,000
NOBODY SELLS MORE REAL ESTATE THAN RE/MAX!
©2014 RE/MAX, LLC. Each office independently owned and operated. Data is full-year or as of year-end 2013, as applicable. Except as noted, Coldwell Banker, Century 21, ERA, Sotheby’s and Better Homes and Gardens data is as reported by Realogy Corporation on SEC 10-K, Annual Report for 2013; Keller Williams, Weichert, Real Living and Berkshire Hathaway HomeServices data is from company websites and industry reports. 1RE/MAX residential transaction sides may include some leases, estimated to be less than 1%. Keller Williams reports all transaction sides and does not itemize U.S. residential transactions. 2MMR Strategy Group study of unaided awareness. 3U.S. national media ad spend, as a percentage of spend of all national real estate franchises, as reported by Nielsen Ad Views. Others: 9.7%. 4Based on lists of countries claimed at each franchisor’s website, excluding claimed locations that are not independent countries (e.g. territories, etc.). 140331
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RE/MAX ASSOCIATES • Retain 95% of commission income, as opposed to 50% to 70% retained by agents in ”traditional” companies • Share in the day to day and monthly expenses of running the firm • Pay our fair share of rent, utilities, equipment, maintenance, signage and all other forms of office overhead, therefore.... • RE/MAX Associates are truly entrepreneurs, running their own brokerage business under the worldwide RE/MAX brand name • RE/MAX associates make a personal financial investment in every listing, giving you the peace of mind knowing that your agent has a significant vested interest in the sale of your home
Agents with traditional companies have NO risk in listing your home...
BUT As an entrepreneur it is imperative that I do whatever I can to sell your home. If your house does not sell it will be
MY LOSS 10
SYLVIA HEF F ER O N
NATIONAL ADVERTISING 6.2%
CENTURY 21
10.6%
COLDWELL BANKER
RE/MAX
83.2%
TV SHARE OF VOICE Percentage of total U.S. ad impressions by national real estate franchises for ads purchased through nationwide buys
4.5 BILLION IMPRESSIONS
Get more exposure with RE/MAX , the leader in national advertising for real estate companies
NATIONAL TV EXPOSURE Nielsen and Management Science Associates, 2013 National TV impressions, adults ages 18+
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MIXED MEDIA ADVERTISING • 43,00 radio commercials • 6,800 billboards • 100 million RE/MAX Balloon sightings • 1.5 million runners in RE/MAX Komen t-shirts • Over $100 million raised for the childrens miracle network • RE/MAX Long Drive and ARCA sponsorships
MORE THAN 1.5 BILLION IMPRESSIONS! OUR OFFICE LOCATIONS • MOORESVILLE • CORNELIUS • CONCORD • SOUTHPARK • BALLANTYNE • FORT MILL • WAXHAW • UNIVERSITY AREA
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SYLVIA HEF F ER O N
RE/MAX EXECUTIVE BY THE NUMBERS
2014 $1,011,149,435 CLOSED SALES
4,100 TRANSACTIONS
RE/MAX Executive has sold more real estate per agent in the Charlotte metropotlian area than ANY other real estate company! • 20 - averaged closed transactions per agent • $4,981,031 -average volume closed per agent • 65 - average number of days RE/MAX houses are on the market before they are sold 13
CONTINUED..
RE/MAX EXECUTIVE AGENTS VS. THE REST 20
Average closed transactions per year per agent by brokerage
12.5 10.5
10.1
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SYLVIA HEF F ER O N
9.1
9.1
Co ld w el lB an ke r Co tti ng ha m Ch al k Ke La lle ke r W No ill rm iam an s He le n Ad am s Di ck & ens As M so itc cia he te ne s r
Ta te Al le n
RE /M AX
Ex ec ut ive
9.6
• #11 - Largest RE/MAX by volume in the United States • Top 200 - RE/MAX Executive was named in the top 200 brokers in the United States • #1- RE/MAX Executive is the #1 RE/MAX in the Carolinas
RE/MAX EXECUTIVE IS THE SECOND LARGEST REAL ESTATE FIRM IN CHARLOTTE
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RELOCATION AND REFERRALS
• • • • • • • • • • • • •
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ACS Relocation Agent Machine Aires Northeast Relocation Altair Relocation Armstrong Realty Group Cartus Relocation Corp. Consolidated Real Estate Group Graebel Relocation GRSW Realty Services Hammerberg & Associates Lexicon Relocation Move Up America Movoto
SYLVIA HEF F ER O N
• • • • • • • • • • • • •
MSI Mobility NEI Global Relocation Paragon Relocation Resources Primacy Relocation Prudential R. & R. Services Relo Direct SIRVA Relocation The Lampo Group The MI Group The Referral Point TRC Global Solutions Weichert Relocation Xonex Relocation
USING THE WEB
ALL RE/MAX ADS FOCUS ON OUR WEBSITE, THE #1 REAL ESTATE AGENCY WEBSITE IN THE WORLD!
The browser version of the remax.com Working For You application uses flash technology to pesent a dynamic and engaging view of recent searches conducted on www.remax.com workingforyou.remax.com
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CONTINUED... RE/MAX Executive’s websites consistently rank highest in all relevant search terms related to Charlotte real estate. With RE/MAX Executive, you expand your audience, and your chance of capturing buyers!
• • • • • •
CharlotteProperty.com HomesAtTheLake.com CharlotteHomeFinder.com CharlotteSights.com CharlotteCommercialRealty.com JoinExecutive.com
OVER 45K UNIQUE USERS VISITS FROM OVER 120 COUNTRIES OVER 150K YEARLY VISITS
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SYLVIA HEF F ER O N
LOCAL MARKETING Who would you, as the seller, prefer get the calls on your home. Your listing agent, or a part-timer who has never seen your home? Traditional companies use an antiquated system called �call time�. Usually manned by parttime, new or low-volume agents, they sit in 3 or 4 hour shifts... UNPAID... to try to get leads. A call duty agent, who has likely NEVER even seen the home, is the person who relays the information to the consumer...a fundamental flaw!
Perhaps one of the simplest marketing advantages RE/MAX associates have is our signage, which allows me to put ONLY my direct phone number on the sign, insuring that I receive EVERY call that comes in
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RE/MAX EXECUTIVE HOME COLLECTION MAGAZINE
Our RE/MAX Executive Home Collection magazine is placed in over 50 Harris Tetter stores in the Charlotte area. This tool can get your home listing in the hands of thousands of potential buyers
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SYLVIA HEF F ER O N
INTERNET MARKETING
Just putting your home on the internet is not enough. I can advertise your home on dozens of real estate websites, search engines and directories!
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PRICING YOUR HOME
A well priced home at the beginning is the most important factor in marketing your property!
�On average, properties which experience a listing price change take longer to sell and suffer a price discount greater than similiar properties... Furthermore, bigger price changes are found to experience even longer marketing times and greater price discounts� - Ken. H, Johnson, Ph.D. - Florida International University (FIU) and
Editor of the Journal of Housing Research
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SYLVIA HEF F ER O N
K
UP FOR K IDS
LIN
COMMUNITY SERVICE
Charity Golf Tournament benefitting
SIN C
E 2006
RE/MAX International has been the exclusive real estate sponsor of the Children’s MIracle Network since 1992. Since that time, RE/MAX has raised more than $100 million for CMN hospitals. RE/MAX Executive donates more to CMN than all other RE/MAX companies combined in the Charlotte region. The money raised at our annual ”Link Up For Kids” golf tournament stats in the Charlotte area to benefit The Levine Children’s Hospital on the campus of Carolinas Medical Center. RE/MAX Executive Associates can also designate homes as ”Sold for the Cure” properties, and make a donation with each closed transaction. Associates can also make a donation in honor of each buyer and seller. A personalized card will be sent to the customer to thank them for choosing RE/MAX.
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MISSION STATEMENT
I am an aggrressive, hard working full time professional, dedicated to providing your property with maximum exposure in the market place, using all available media and technology. I always follow through, follow up, and do what I say I am going to do. If I don’t, you can fire me at any time, contract or no contract - this is my personal guarantee. My company does not share in the advertising program outlined within. It is my own money at stake, ensuring that you have hired an agent with a vested financial interest in getting your home SOLD!! My goal is to obtain the best price for your home in the shortest period of time with the least amount of stress as possible.
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SYLVIA HEF F ER O N
NOBODY SELLS MORE REAL ESTATE THAN RE/MAX 25
3426 Toringdon Way Suite 100 Charlotte, NC, 28277 Phone: 704.564.3458 Email: sylvia@sylviahefferon.com
www.SylviaHefferon.com