abane succulent (2016-2019) ABANE Succulent is a Bandung based brand specialising in mini succulents in glass planters for gifts and home decor. I started this business with two of my friends in July 2016. We originally planned to only sell succulents as graduation gifts during graduation season in our university, but then decided to continue and expand our business to the wedding scene. As the Creative Director, I was responsible for any design related works as well as creating materials for social media while maintaining the visual consistency. For the logo, I used a simple typeface and utilised a succulent-in-pot line icon, which has the same triangular shape, to replace the second letter-A of ABANE. To keep everything clean and simple, only three colours, white, black, and brown, were included in the main colour palette. White was used mainly for backgrounds and text on dark backgrounds, black was mainly used for text, and brown was used for coloured backgrounds. Most of the product elements were made from paper and to match the colour palette, both white Kendo paper and brown Kraft paper were used.
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