百韻古董-品牌識別 Bai Win Collection Visual Identity Guidelines by 紐約設計品牌顧問 New York Design

Visual Identity Guidelines

百韻古今傢俱文物飾品

BAI WIN COLLECTION Antiques & Objets d’Art

The Bai Win Collection visual identity guidelines contains approved standard graphic elements of the Bai Win Collection logo usage, style, stationery and other application guidelines. It has been prepared and distributed to ensure the success of this identity. Please use and adhere to these guidelines, which are fundamental yet flexible enough to allow for individual expression. This guidelines takes the form of an Adobe Acrobat PDF file for viewing on Windows PC or Macintosh platforms. The file can be printed on standard A4 (21 cm x 29.7cm) paper (actual book size 21cm x 21cm), preferably with a color printer.

Identity Design Concept Impressive and memorable messages are convey through visual presentation of illustrative symbolic lines and curves. For example, circle conveys the image of coherent whole, everlasting, continuity, uninterrupted succession, which largely are being derived from ancient times. A square on the other hand, would transmits stability, honest, fairness and integrity images.

The Bai Win Collection brand development, adopted the minimalist approach and apply it with white space, straight lines and clean visuals that allows a distinct contrast in visualizationâ&#x20AC;Ś builds an image of trusted and well-regarded business brand.

Bai Win Collection Visual Identity Page 1

PRIMARY LOGO The Bai Win Collection logo appears to the left. It is the primary element of the Bai Win visual identity system and must appear on all ofﬁcial Bai Win Collection communications. It may not be modiﬁed in any way.

The Bai Win Collection logo, appearing alone, is the preferred representation for the Bai Win Collection brand.

INFORMAL LOGO The informal signature is for use on casual applications, such as name tag, product ID, merchandise... The informal logo may not be modiﬁed in any way.

When reproducing the logo, alway use the authorized artwork provides and resize proportionality.

Bai Win Collection Visual Identity Page 2

PRIMARY COLOR PALETTE

SECONDARY COLOR PALETTE

100% Magenta C M Y B

BAI WIN Red

14 27 100 10

C 72 Y 100

C 50 M 50

C 100

100% Yellow

100%

90%

80%

70%

60%

50%

STANDARD TYPE FONT Frutiger LT Standard

ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz 123456 Antiques & Objet d’ Art ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Antiques & Objet d’ Art ABCDEFGHIJKLMNOabcdefghijklmnopqrstuvwxyz Antiques & Objet d’ Art 華康黑體

華康明體

百韻古今傢俱文物飾品百韻古今傢俱文物飾品線上購物方便多多優惠

Bai Win Collection Visual Identity Page 3

BASIC STATIONERY - Letterhead, Enevlope & Name Card 百韻古今傢俱文物飾品

香港商白銀有限公司

台北市中山北路六段405巷2號1樓

百韻古今傢俱文物飾品安飛菲

Faye Angevine

faye@bai-win.com

Name Title Company Name Address Address Address

百韻古今傢俱文物飾品

Bai Win Collection

香港商白銀有限公司

Antiques & Objets d’Art

台北市中山北路六段405巷2號1樓

T. 886 2874 5525 F. 886 2873 9722 M. 886 910 301 341 http://www.baiwinantiques.com

G/F, Lane 405, 2 Chung Shan N. Rd., Sec. 6 Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722 M. 886 910 301 341

統一編號: 86683670

http://www.baiwinantiques.com

Day Month Year

Salutation, This letter demonstrates the format for all correspondence for Bai Win Collection. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading. The top margin is set at 80mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company. If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely, 百韻古今傢俱文物飾品

Name

Bai Win Collection Antiques & Objets d’Art G/F, Lane 405, 2 Chung Shan N. Rd., Sec. 6, Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722 http://www.baiwinantiques.com

Bai Win Collection Visual Identity Page 4

香港商白銀有限公司

台北市中山北路六段405巷2號1樓

Bai Win Collection Visual Identity Page 5

STATIONERY RELATED - Invoice and Quotation

百韻古今傢俱文物飾品

香港商白銀有限公司

台北市中山北路六段405巷2號1樓

Bai Win Collection Antiques & Objets d’Art G/F, Lane 405, 2 Chung Shan N. Rd., Sec. 6, Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722 http://www.baiwinantiques.com

BILL TO:

ITEM

INVOICE Date Invoice Customer ID

Bai

SHIP TO:

DESCRIPTION

UNIT PRICE

AMOUNT

Quotation.pdf

7/31/13

9:20 AM

百韻古今傢俱文物飾品

香港商白銀有限公司

台北市中山北路六段405巷2號

Bai Win Collection Antiques & Objets d’Art Lane 405, 2 Chung Shan N. Rd., Sec. 2, Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722 http://www.baiwinantiques.com

QUOTATION

CUSTOMER

ITEM

DESCRIPTION

OTHER DOCEMENTS

Subtotal Other VAT

$ $ $

Total Due

CMY

PHOTO

Note:

REMARKS:

Thank You For Your Business!

Bai Win Collection Visual Identity Page 6

Thank You For Your Business!

PRICE

Building a brand requires diligent attention to ensure that the image we present to the public is always consistent. Please do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.

Mercantile Corp. (HK) ltd.

香港商白銀有限公司 (台灣分公司)

百韻古今傢俱文物飾品 BAI WIN COLLECTION Antiaues & Objets d’Art

FRAGILE

HANDLE WITH CARE

小心輕放 www.baiwinantiques.com

Bai Win Collection Visual Identity Page 7

OPERATION RELATED - Certiﬁcate, Identiﬁcation, Event Marketing When reproducing the logo, please use the authorized artwork provides and resize proportionality. Always request authorization to use the logo. If you have a question in regard of Bin Win Collection visual identity, please contact the the BW’s adminstration.

百韻古今傢俱文物飾品

香港商白銀有限公司

台北市中山北路六段405巷2號1樓

BAI WIN ANTIQUE 百韻古今傢俱文物飾品 Name:

安飛菲

Faye Angevine

Certificate of Antiquity

Ofﬁce:

CEO

We hereby certify that to the best of our knowledge and belief, after care examination, the item stated below is the period and provenance stated. Staff are strongly urged to carry their identification cards at all times when on duty. Card lost pleae immediately report to Personnel. If any one find this card, please return it to Toa Optronics’s office at http://www.taao.com.tw

BAI WIN COLLECTION Antiques & Objets d’Art

百韻古今傢俱文物飾品

Item Description

Authorized Signature

Bai Win Collection Antiques & Objets d’Art

Price

Scan QR Code read for more information

G/F, Lane 405, 2 Chung Shan N. Rd., Sec. 6, Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722 http://www.baiwinantiques.com

Bai Win Collection Visual Identity Page 8

掃描標誌閱讀更多相關資源

品生活、添雅趣

百韻古今傢具文物飾品

BAI WIN COLLECTION

Bai Win Collection Visual Identity Page 9

MERCHANDISE / PR ITEMS

百韻古今傢俱文物飾品

BAI WIN COLLECTION

Antiaues & Objects d’Art

Bai Win Collection Visual Identity Page 10

PRODUCT CATALOGUE Promotional publications should be tailored to accommodate a wide variety of marketing needs. Well-conceived, well executed brochures can help us project a strong image in the marketplace.

Bai Win Mercantile Corp. (HK) ltd.

香港商白銀有限公司 (台灣分公司)

香港商白銀有限公司 ( 台灣分公司)

Bai Win Collection

Antiques & Objets d’Art

古今傢俱

瓷器陶器

ANTIQUE AND REPRODUCED FURNITURE

PORCELAINS AND CERAMICS

百韻古今傢俱文物飾品

台北市中山北路六段405巷2號

Lane 405, 2 Chung Shan N. Rd., Sec. 6, Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722

http://www.bai-win.com

Bai Win Mercantile Corp. (HK) ltd.

香港商白銀有限公司 (台灣分公司)

香港商白銀有限公司 ( 台灣分公司)

Bai Win Collection

Antiques & Objets d’Art

瓷器陶器

刺繡織藝品

WOOD CARVINGS AND INDOCHINA

EMBROIDERED TEXTILES & SILK ITEMS AND PRINTS

百韻古今傢俱文物飾品

台北市中山北路六段405巷2號

Lane 405, 2 Chung Shan N. Rd., Sec. 6, Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722

http://www.bai-win.com

Bai Win Collection Visual Identity Page 11

LIGHTBOX DISPLAY

Note: Building a brand requires diligent attention to ensure that the image we present to the public is

添雅趣、品生活

always consistent. Please do not attempt to duplicate the logo form stock typefaces or to modify the logo in any way. When reproducing the logo, please use the authorized artwork provides and resize proportionality.

添雅趣、品生活

百韻古今傢俱文物飾品

百韻古今傢俱文物飾品 BAI WIN COLLECTION Antiques & Objets d’Art

BAI WIN COLLECTION Antiques & Objets d’Art

http://www.baiwinantiques.com

Bai Win Collection Visual Identity Page 12

百韻古今傢俱

BAI WIN COLLECTION Antiques & Objets d’Art

文物飾品

BA WIN COLL BAI COLLECTI ECTION ON N An Antiqu es & Objets Objets d’Art

BA B AI WI WIN CO COLL LLEC EC CTI TIO ON ON An nti n nt ttiiq iqu ueeess & Objet bjetss d’ d Art

Bai Win Collection Visual Identity Designed by : http://www.newyorkdesign.com.tw

Bai Win Collection Antiques & Objets dâ&#x20AC;&#x2122;Art G/F, Lane 405, 2 Chung Shan N. Rd., Sec. 6, Taipei, Taiwan T. 886 2874 5525 F. 886 2873 9722

http://www.baiwinantiques.com

Bai Win Collection Visual Identity 1013