遠東國際商銀行, 三陽機車, SYM 三陽工業, HTC 日揚科技股份有限公司 ,日揚科技 - 紐約設計公司案例分析 NEW YORK DESIGN / Case Study

CORPOR ATE IDENTIT Y

Auto Ideal Life PRODUCT CATALOGUE 2010

BRAND & REBRANDING

‘BRAND' is priceless... ’BRANDING’ is how you made in valuable...

Michael Lamson

http://www.newyo r k d e s i g n . c o m . t w

A brand is the identity of a specific product, service, or business.

A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp.

A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service.

http://www.facebook.com/pages/New-York-Design/143488095683711

http://www.twitter.com/nydNEWS

http://newyorkdesign.wordpress.com/

Global Link Int’l Limited Service Used: Corporate Identity System and Corporate Website

Daniel_Front.pdf

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Global Link (Int’l) Limited

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Rm 812, Fabrico Ind. Building 78-84 Kwai Cheong Road Kwai Hing, Hong Kong T. 852 2425 4788 F. 852 2425 3768 Mobile: 852 9810 0777 daniel@globallinkhk.com www.globallinkhk.com

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Daniel Lam

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Merchandising Manager

Card_back.pdf

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2010/4/17

6:19

Name Title Company Name Address Address Address Day Month Year

Salutation, This letter demonstrates the format for all correspondence for Global Link Int’l Limited. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading.

The top margin is set at 60mm from the top of the paper, left margin is 35mm and the right margin is 55 mm. Follow this format for a consistent and professional look to all correspondence produced by the company.

If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

Name Title Company Name Address Address Address

Global Link Int’l Limited Rm 812, Fabrico Ind. Building 78-84 Kwai Cheong Road Kwai Hing, Hong Kong T. 852 2425 4788 F. 852 2425 3768 www.globallinkhk.com

Global Link Int’l Limited Service Used: Corporate Identity System and Corporate Website

Corporate Website Home Page

Home

About Us

Blank Label

Bar Code Label

Bar Code Sticker

Print Label

Woven Label

Hang Tag

Contact Us

GLOBAL LINK INTERNATIONAL l LABELING SOLUTIONS

Labelling Theory l labeling theory was developed by sociologist Howard S. Becker.Labeling theory holds that deviance is not inherent to an act, but instead focuses on the linguistic tendency of majorities to negatively label minorities or those seen as deviant from norms. The theory is concerned with how the self-identity and behavior of individuals may be determined or influenced by the terms used to describe or classify them, and is associated with the concept of a self-fulfilling prophecy and stereotyping. The theory was prominent in the 1960s and 1970s, and some modified versions of the theory have developed. Unwanted descriptors or categorizations (including terms related to deviance, disability or a diagnosis of mental illness) may be rejected on the basis that they are merely "labels", often with attempts to adopt a more constructive language in its place. Labeling theory is also closely related to interactionism and social construction.

Home

About Us

Blank Label

Bar Code Label

Bar Code Sticker

Print Label

Woven Label

Hang Tag

Contact Us

Woven Label

Hang Tag

Contact Us

Woven Labels

Woven Labels l Satin, Taffeta, damask, Hi Definition, & Laser cut labels are our specialty! When separating your products from your competitors, ahigh quality woven label is the answer. At GlobaLink we can assureyou that your garment labels will be in a class by themselves.

Home

About Us

Blank Label

Bar Code Label

Bar Code Sticker

Print Label

Bar Code Labels

Bar Code Labels l We use a variety of printing methods to produce barcode labels on numerous materials. Labels can be sequentially numbered, orprinted using data from customer supplied files. All of our Barcodelabels can be custom created to meet your specific business needs.

Home

About Us

Blank Label

Bar Code Label

Bar Code Sticker

Print Label

Woven Label

Hang Tag

Contact Us

Prints Label

Home

Blank Labels l We have over hundreds products for stock labels, tags and cards.You are sure to find just the right stock for you. From 1 carton to several million we will meet your needs and exceed yourexpectations. Looking for something you can’t find here - Wecan also create just the right custom label for you.

Global Link (Int’l) Limited

About Us

Telephone Fax

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E-Mail

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Blank Label

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Bar Code Label

Bar Code Sticker

Print Label

Woven Label

Rm 812, Fabrico Ind. Building78-84, Kwai Cheong Road, Kwai Hing, Hong Kong

852 2425 4788

852 2425 3768 l

cs@globallinkhk.com

Sales Manage

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Hang Tag

natalielam@globalinkhk.com

Copyright © 2010 Global Link Int’l Ltd.. All right reserved.

Contact Us

遠東國際商銀行 - 專業重建及設計全新企業識別

Far Eastern Int’l Bank Service Used: Corporate Identity System and Rebranding For this new corporate identity exercise, New York Design made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB. Far Eastern Intl Bank is a Taiwan-based provider of financial services. The bank is involved in providing consumer banking, financial market credit cards, personal banking, and corporate banking services.

Far Eastern International Bank is also engaged in extending guarantees and loans and receiving deposits for customers. The bank also focuses on handling remittances and issuing letters of credit. Far Eastern Intl Bank acts as an agent in the operations of bank debentures, corporate bonds and government bonds. The bank operates through a network of 37 branches in Taiwan and one branch in Hong Kong region.

Far Eastern Intl Bank is headquartered at Taipei, Taiwan and employs 2312 people.

New Rebrand

Old (Designed 20-year ago)

遠東國際商業銀行

Far Eastern International Bank

台北市敦化南路二段 207號27樓

27F, 107 Tun Hwa S. Road, Sec 2, Taipei, Taiwan T. 886 2 2376 6868 F. 886 2 2376 5691 http://www.feib.com.tw

Name Title Company Name Address Address Address Day Month Year

Salutation, This letter demonstrates the format for all correspondence for Far Eastern Int’l Bank Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11pt. with 14pt. leading.

The top margin is set at 80mm from the top of the paper, left margin is 35mm and the right margin is 35 mm. Follow this format for a consistent and professional look to all correspondence produced by the company.

If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

Ching-Ing Hou Chairman

27F, 107 Tun Hwa S. Road, Sec 2, Taipei, Taiwan T. 886 2 2376 6868 Ext. 5608 D. 886 2 2376 5608 F. 886 2 2376 5691 http://www.feib.com.tw E-mail: chairman@feib.com.tw

侯 金英 董事長

台北市敦化南路二段 207號 27樓 電話: 886 2 2376 6868 Ext. 5608 專線: 886 2 2376 5608 傳真: 886 2 2376 5691 統編: 86517096

Far Eastern Int’l Bank Service Used: Corporate Identity System and Rebranding

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敦 化 分 行

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敦 化 分 行 www.feib.com.tw

152cm (5 feet)

敦 化 分 行

Far Eastern Int’l Bank Service Used: Corporate Identity System and Rebranding

遠東商銀簡介標題 華康明體 W7/36級 48級行距 100級字距

遠 東 國 際 商 業 銀 行 第 二 行文字 華康明體 W7/21級 48級行距 100級字距

遠東商銀簡介標題 華康明體 W7/36級 48級行距 100級字距

遠東國際商業銀行第二行文字 華康明體 W7/21級 48級行距 100級字距

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http://issuu.com/New.York.Design/docs/feib_corporatesignature

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http://issuu.com/New.York.Design/docs/feib_stationerysystem

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http://issuu.com/New.York.Design/docs/feib_signagesystem

SYM 三 陽機車 - San Yang Industry Co. Ltd. 2011 Collection Service Used: Concept Design, Art Direction Supervision on Photography, Artwork and Mechanicals 三陽機車 - 三陽工業以精湛工藝技術和體貼人性的設計，提供符合五期環保法規的噴射引擎(EFi)各系列機車 車款，更以速克達機車、檔車、全地型車行銷海內外 ... 台灣精品獎舉辦18屆以來從沒有機車獲得金質獎殊榮，三陽以外銷歐洲的GTS機車突破零金障礙， 首次拿下金質獎。

Click to View: http://issuu.com/New.York.Design/docs/sym2011catalogue

SYM IS ENGINE OF LIFE We apply our engineering know-how to real life contexts, bringing to market superior motor vehicles that deliver on the promise and experience of: durability for a life time, mobility for life needs, and affinity for life styles.

Life time. Life needs. Life styles.

DURABILITY Having the internal strength to last: The strength at the core of our culture translates into a commitment to professional craftsmanship, products that outlast, and a company that performs and competes for the long haul.

HUMANITY The active qualities of human benevolence: In an industry dominated by mere observance of external standards, we strive to go beyond compliance to actively integrate our deep care our life into what we do and make.

VIBRANCY Pulsing with life energy: All of our people, Products and activities resonate with and embody this life energy that keeps us on the move.

AFFINITY A natural attraction of similar things: Our company and products draw people who share the same values, creating relationships based on an understanding of our customers, partners, and employees that can only come because we are like them. We believe what they believe.

CREATIVITY Imaginative productivity: We are driven to build a uniqueness into all we are and do that cannot be easily copied, because it is grounded in a creative way of thinking that continually generates new ideas and new ways of working.

SYM 三 陽機車 - 2010 Collection

2010 COLLECTION

Service Used: Concept Design, Art Direction Supervision on Photography, Artwork and Mechanicals

Click to View: http://issuu.com/New.York.Design/docs/sym2010catalogue

SYM IS ENGINE OF LIFE We apply our engineering know-how to real life contexts, bringing to market superior motor vehicles that deliver on the promise and experience of: durability for a life time, mobility for life needs, and affinity for life styles.

Life time. Life needs. Life styles.

DURABILITY Having the internal strength to last: The strength at the core of our culture translates into a commitment to professional craftsmanship, products that outlast, and a company that performs and competes for the long haul.

HUMANITY The active qualities of human benevolence: In an industry dominated by mere observance of external standards, we strive to go beyond compliance to actively integrate our deep care our life into what we do and make.

VIBRANCY Pulsing with life energy: All of our people, Products and activities resonate with and embody this life energy that keeps us on the move.

AFFINITY A natural attraction of similar things: Our company and products draw people who share the same values, creating relationships based on an understanding of our customers, partners, and employees that can only come because we are like them. We believe what they believe.

CREATIVITY Imaginative productivity: We are driven to build a uniqueness into all we are and do that cannot be easily copied, because it is grounded in a creative way of thinking that continually generates new ideas and new ways of working.

日 揚科技股份有限公 司 - HighLight Tech Corp.

Service Used: Concept Design, Art Direction Supervision on Photography, Artwork and Mechanicals 日揚科技成立至今，始終秉持對真空領域的執著與進取，一步步由真空零組件供應商，提升為設備研 發製造，甚至進階至全方位真空鍍膜應用系統的整合設計及開發。 日揚以客戶需為導向，研發生產各種高科技用之真空零組件、真空腔體、超高真空閘閥，金屬波紋管 等真空零組件及客製大型鍍膜腔體、PVD腔體、CVD腔體及真空薄膜設備，產品廣泛應用在3C產品、半導 體、光電、生化科技、太陽能、環保節能產業。 日揚科技提供高品質真空薄膜、真空鍍膜、真空濺鍍等系統設備，隨著市場需求，日揚開發車燈燈罩 鍍膜、刀具鍍膜裝飾鍍膜、薄膜太陽能電池、OLED鍍膜層之關鍵技術，提供客戶設計服務，以加速客戶 開發時程，創造更佳的產品獲利空間及更高的市場佔有率。

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http://www.slideboom.com/presentations/212456/日揚科技-Highlight-Tech-Corp.-Corporate-Literature---Cover-Design-Concept-Development http://www.slideboom.com/presentations/212456/

紐約設計/林子翔文化事業有限公司

New York Design , is Taiwan based brand and full services graphic design consultants.

Founded by Michael Lamson (Hong Kong) & Philip Lawlor (New York). Since 1983, New York Design has been providing brand; brand desvelopment; corporate identity systems; naming; annual report; annual report online; packaging design; website graphic and marketing communication services to institutions and corporations, large and small.

New York Design had received numerous recognitions and accolades. Works also appeared in some of the major international publications and graphic journals.

http://www.newyorkdesign.com.tw

http://www.newyorkdesign.com.tw