東亞光電品牌形象、品牌識別 TOA Optronics Corp. - Visual Identity

東 亞 光 電 品 牌 識別設計應用系統

Innovating for a Brighter World TOA Optronics Corporation Visual Identity

Launch Edition | August 2013

東亞光電品牌形象企業標誌

以中國天圓地方的古錢造型為主體結構，結合'T'為東亞英文名稱 TOA之字首，亦即東亞光電專有之代 表，直接、易解且於記憶。 'T'的厚實線條的手繪設計，代表品牌專業創新、名列第一造型，代表進步、興隆與擴展。

圓造型意義 天圓地方，道在中央 《孟子 離婁上》：「不以規矩 ，不能成方圓」 規矩是校正方

圓形的工具

規矩引申有體制的法度，代表公司良好的制度管理 方圓是 人倫秩序象徵，同時又是理想人格的模型，代表公司優質形象可作為社會的楷模。 整體造型像是外圓內方的古錢，有滾動的力量，代表財源滾滾、生生不息，在風水上也有制煞剋沖的 功用。

TOA Visual Identity - Prrepared by New York Design

Intrdouction 前 言 The purposed of the visual identity system is to

東亞光電股份有限公司品牌形象企業標誌用作更能突顯企業標

unify the “look” of all our offices and factories

誌的視覺效果，保持一個統一的企業品牌形象，使顧客易於辨

regardless of the name and services which they

認與接受。

operate. At the same time, is flexible enough to

品牌形象企業標誌結構為企業識別系統之核心，欲建立企業識

accommodate a variety of administration and

別系統，惟有確切遵循標誌結構手冊所編製的各種使用規範，

operation needs. Key to projecting this new

使能達到標準化與一致性之目標。

look and establishing a close link between the

標誌結構的應用範圍與項目極為廣泛，本手冊提供各種基本原

company, offices, factories and our customers

則，若在應用上發生疑問時，東亞光電股份有限公司各部門主

are the corporate signature, stationery, signage

管及秘書處應釐清說明或加以適當增補，如未依照基本規範或

and supporting elements such as color and

未諮詢總行而恣意更改者，一律屬於不當之使用行為。

typography.

Our new brand/corporate signature provides all the tools necessary to establish a strong, immediately recognizable visual image for the office and factories.

It is the ultimate responsibility of every business head and secretarial team to ensure these standard guidelines are followed.

We urge all of you to adhere closely to the Visual Identity System. Through proper implementation and maintenance, we will present a unified image national and international - one that will clearly distinguish us from our competitors.

TOA Visual Identity Usage and Guidelines 01

The Masterbrand

企業標誌

Logotype cannot be created or duplicated using

東亞光電股份有限公司標誌是推動東亞光電品牌的主要工具

standard type, because they are composed of

之一。標誌是由兩個元素組成 - 圓的造型及特別設計的英文字

hand-drawn letters designed exclusively for TOA

標。這個組合的位置決不能隨意更改。在任何情況下，都必

Optronics Corporation. This letters must never be

須使用規範的電子檔案，請不要刪除或更改其設定比例。另

redrawn or altered in any way, or used for any

外，在使用時應優先使用彩色標誌，建議使用於白色背景上

purpose other than our logotypes.

。

All logotypes, as well as the Endiorsement Corporate Signature, can be reproduced only from original digital artwork.

TOA Visual Identity Usage and Guidelines 02

Brand Architecture 品 牌 組 合 Brand architecture is the structure that allows us to coordinate the communication of our brand, by presenting our company, our products, under our TOA masterbrand.

Brand architecture is the most important part of the total identity program. It is the constant link that connects all aspects of the company into a visually unified whole, from signage and decoration through literature, stationery and our various company operation forms and documents. 品牌組合架構讓東亞光電品牌形象能夠在市場作品牌協調和品 牌溝通。 品牌組合企業標誌乃企業識別系統之核心，為企業形象，企業 文化之表徵。為樹立企業形象之特徵，由企業標誌延伸設計， 規劃之其他各種識別系統，尚包括：企業招牌、室內裝潢、營 業用各種文書表格等等，以貫徹企業識別系統之一致性與標準 化。

TOA Visual Identity Usage and Guidelines 03

TOA Visual Identity Usage and Guidelines 04

TOA Visual Identity Usage and Guidelines 05

Identity Toolkit : Standard Typface 標 準 字 體 Furtiger LT Standard is the principal TOA Optronics Corporation corporate typeface for application such as stationery, business papers, marketing materials, forms, signs and publications. Alternative, if the font Frugiter is not available, you may substitute it with Arial.

Chinese type - Gothic Family typefaces is used for corporate name. Ming Family for address on stationery to body copy in communications.

中文“華康儷黑

”字系為企業名標準字體。“華康明體”字系標準字體，為內容及文宣用品中之字體採用。英文印刷字體為

Frugiter LT Standard 字系作各文宣用品標題及副標使用。

Frutiger LT Standard ABCDEFGHIJKLMNOPQRSTUVWXTZ abcdefghijklmnopqrstuvwxyz 12345678910 ABCDEFGHIJKLMNOPQRSTUVWXTZ abcdefghijklmnopqrstuvwxyz 12345678910 ABCDEFGHIJKLMNOPQRSTUVWXTZ abcdefghijklmnopqrstuvwxyz 12345678910 華康黑體 東亞光電股份有限公司綠能應用系列東亞光電股份有限公司綠能應用系列 東亞光電股份有限公司綠能應用系列東亞光電股份有限公司綠能應用系列 東亞光電股份有限公司綠能應用系列東亞光電股份有限公司綠能應用系列

華康明體 東亞光電股份有限公司綠能應用系列東亞光電股份有限公司綠能應用系列 東亞光電股份有限公司綠能應用系列東亞光電股份有限公司綠能應用系列 東亞光電股份有限公司綠能應用系列東亞光電股份有限公司綠能應用系列 東亞光電股份有限公司綠能應用系列東亞光電股份有限公司綠能應用系列

TOA Visual Identity Usage and Guidelines 06

Identity Toolkit : Standard Typface 標 準 色 彩 TOA Red - Pantone 032U For 4-color - 100% Magenta, 100% Yellow RGB - R:109, G:110, B:113 TOA Gray - Pantone Black 70% For 4-color - 70% Black RGB - R:102, G:102, B:102 在各種視覺、傳播設計須遵循企業標準色彩，以確保品牌形象 的一致性。

TOA Red 東亞光電標準紅

100% Yellow

TOA Gray (Black 70%) 東亞光電標準灰

100%

90%

80%

70%

60%

50%

TOA Visual Identity Usage and Guidelines 07

Unacceptable Usage

標誌錯誤應用示範

Do not rotate the logo

Do not change the logo Color

Do not distort the logo

不可旋轉，保持水平

不可變更標準色彩

不可扭曲或變形

Do not reversed out on photo

Do not reversed out on duotone background

Do not add any elements to the logo

不可在圖片上作反白

不可在有雙色調的背景上作反白

不可添加其他元素或符號 (除公司名稱)

綠能應用系列

TOA Visual Identity Usage and Guidelines 08

TOA Visual Identity Usage and Guidelines 09

General-Use Materials - Basic Stationery

基本文書用品

A company’s stationery represents one of its

文書用品為東亞光電股份有限公司品牌形象企業識別系統中

most widely used forms of visual expression.

應用最廣泛的視覺表現形式之一。完整的文書系列應用規範

Consequently, a coordinated system of

，可整合企業視覺形象，將系統中每一項要素彼此相連，使

stationery is an integral part of the company

各部門及分支機構有一致之共識，進而構成強而有力之企業

identity system. Each element of the system is

整體形象。

visually interrelated to establish a strong, unified

東亞光電股份有限公司管理處應負起督導文書用品製作及使

image that enhances recognition of various

用說明之責任。各單位在執行時，如為本手冊未涵蓋之情況

divisions of the total organization.

，則為明確起見，應諮詢部門主管單位及祕書處，以憑處理

TOA stationery templates have been produced

。本冊所列規範，如未經部門主管及祕書處核許，各單位應

to ensure quality and consistency on a comapny

毫無異議遵守。

basic.

為長期確保各類視覺要素設計之完美性，東亞光電股份有限 公司各項文書用品複製時，應使用複製稿製作，全部字體亦

Note: When producing the comapny stationery,

應使用指定之高品質照相打字原版，不得以影印代替。

always use the official reproduction material/ templates from the electronic file.

企業名片 Name Card & Size: 8.5cm x 5.4cm (Reduced 80%) 劉 哲嘉 董事長室 董事長助理

Alex Liu

Executive Assistant Chairman Office

東亞光電股份有限公司

TOA Optronics Corporation

Innovating for a Brighter World

Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei 114, Taiwan T. 886-2-2627-1199 Ext.1688 F. 886-2-2658-5151 M. 886-987-261-587 Email: alexliu@toao.com.tw http://www.toao.com.tw

114 台北市 瑞光路 513巷 22弄 9號 T. 02-2627-1199 Ext.1688 F. 02-2658-5151 M. 0987-261-587 統一編號: 27945749

Innovating for a Brighter World

名片紙張建議採用200磅進口白象牙卡 (200磅進口荷蘭卡或200磅本地西卡紙可作為代用品)

TOA Visual Identity Usage and Guidelines 10

標準信紙 Letterhead Size: 21cm x 29cm (Reduced 80%)

http://www.toao.com.tw T. 886-2-2627-1199 F. 886-2-2658-5151

東亞光電股份有限公司

TOA Optronics Corporation Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan 114 台北市 瑞光路 513巷 22弄 9號

標準信紙紙張建議採用80磅白色象牙紙（80磅本地半雪銅可作為代用品）

TOA Visual Identity Usage and Guidelines 11

標準信封 Envelope Size: 22cm x 11cm / regular (Reduced 70%)

開窗信封 Envelope Size: 22cm x 11cm / window (Reduced 70%)

標準信封 紙張建議採用80磅白色象牙紙（80磅本地半雪銅可作為代用品）

TOA Visual Identity Usage and Guidelines 12

郵寄貼紙 Mailing Label Size: 6.7cm x 4.5cm (Reduced 80%)

The mailing label is design to replace the print

mailing. Labels may be print in multiples on flat

郵寄貼紙替換製作不同大小的大信封及減輕不必要的庫存。

and production of various size mailing envelope.

sheets or continuous roll.

貼紙的設計組合的位置決不能隨意更改。在任何情況下，都

The mailing label attached to a plain ready-made

必須使用規範的電子檔案依照規格比例使用。

white large envelope is the preferred method of

東亞光電股份有限公司 TOA Optronics Corporation Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan

東亞光電股份有限公司 TOA Optronics Corporation Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan

東亞光電股份有限公司 TOA Optronics Corporation Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan

114 台北市 瑞光路 513巷 22弄 9號

114 台北市 瑞光路 513巷 22弄 9號

114 台北市 瑞光路 513巷 22弄 9號

郵寄貼紙紙張建議採用80磅白色自貼紙。

職員証 Staff Identification Card Size: 8.6cm x 6.8cm (Reduced 70%)

TOAO Staff Identification 東亞光電員工識別證 TOA OPTRONICS CORP.

Name:

東 亞 光 電

Office:

發照日期 : 持卡人簽名 :

Staff are strongly urged to carry their identification cards at all times when on duty. Card lost pleae immediately report to Personnel.

If any one find this card, please return it to Toa Optronics’s office at http://www.taao.com.tw

部門主管 :

東亞光電股份有限公司員工識別証明為東亞光電受僱員工所有，如拾獲時請送回東亞光電。 員工行使本卡應遵守東亞光電識工之約定和規條。員工在工作時間務必除時佩戴在身上。

TOA Visual Identity Usage and Guidelines 13

Sales Support Material - Products Sheet & Binder 行 銷 事 務 用 品 Sales material helps winning new business.

Therefore, must look professional and leave an impact. The style of material must be consistent throughout. Alway use prescribed templates and components.

Converted prints materials into digital file for electronic distribution is an alternative.

標準規範設計的行銷事務用品讓東亞光電品牌形象彼此相連， Innovating for a Brighter World

並幫助行銷效應提升產品銷售。執行各項行銷事務用品複製時 ，應使用電子檔案複製稿製作，保持品牌形象連貫性。 改用電子數位行銷可取代傳統印刷行銷工具。

TOA Visual Identity Usage and Guidelines 14

CCFL 冷 陰 極 管 GENERAL 綜合商品 Innovating for a Brighter World

EXERIOR 室 外 照 明 INTERIOR 室 內 照 明

Innovating for a Brighter World

LAMP/LED 燈 泡

公文檔案夾 3-Ring Binder: 25cm x 31cm (Reduced 75%)

內頁 Insert Page: 21cm x 29cm (Reduced 75%)

TOA Visual Identity Usage and Guidelines 15

東亞

光電

LEC

公司 系列 有限 照明 賣場 綠能

股份

東亞光電股份有限公司

綠能大陸都會照明系列 Innovating for a Brighter World

東亞光電股份有限公司

東

綠能大陸都會照明系列 Innovating for a Brighter World

t utle O O ystem A S O T ling Cei 6 2-5 A 901 FL8 012-56 8 9 FL8 012-58 A 9 FL8 012-58 9 TOAO FL8

亞

光

綠能

電

股

份

行動 有 限 公 司 照明 系

列

TO

Inn ova ting

AO

F Urban FL8L8901256 9 Lightinh Series Serries ies ie eFsLFL8901012-56A 890 2-58 8 1258A FL89012-56 FL89012-56A FL89012-588 FL89012-58A

Mo

for

a Brig hte r Wo rld

bil

ity

TOAO Urban Lightinh Series FL89012-56 FL89012-56A FL89012-588 FL89012-58A

摺頁 Flyer: 10cm x 21cm (Reduced 50%)

TOA Visual Identity Usage and Guidelines 16

Product Brand and Sub-Brand Identity 標 誌 與 產 品 類 別 應 用 組 合 When using the brand TOA Optronics in written copy, it must be spelled with "TOA" or "TOAO" in all BOLD CAPS followed by sub brand "POWER SUPPLY" or " CAMP LIGHT" in THIN CAPS as follows "TOA POWER SUPPLY".

TOA POWER SUPPLY should never be written in ALL BOLD or ALL THIN. The only exception is

高效率行動電源

TOA POWER KIT Portable Power System

whn referring to website domain, ie: www.toao.com.tw/toapowersupply. In this case TOA POWER SUPPLY should be all in same written fonts.

東亞光電品牌識別與產品類別組合應用，英文"TOA"or "TOAO"為全黑體 BOLD CAPS 連接產品類別名稱全細體 THIN CAPS 如附。

LED 攜 帶 式 多 功 能 戶 外 燈 管

TOA OUTDOOR Camping Light Series

TOA MOBILITY Smart Phone Charger

TOA LIVING LED Candle Light

TOA LIGHTING State-of-the-Art LED

TOA Visual Identity Usage and Guidelines 17

Product Packaging Label

包裝外包裝多用途招貼紙

The product packaging label is design to replace

包裝貼紙替換製作不同大小的內外包裝以減輕不必要的庫存

the print and production of various size

。貼紙的設計組合的位置決不能隨意更改。在任何情況下，

packaging inner and outer box.

都必須使用規範的電子檔案依照規格比例使用。

Innovating for a Brighter World

LED 攜帶式多功能燈管

TOA OUTDOOR Portable Multi Funcation LED Tube

Portable Multi Funcation LED Tube ideal as emergency lighting, camping lighting and warning light . Multi-function lighting source . Rechargeable more than 500-times . High illumination and lower glare . Long working time . USB Charging: DC,SV,1A mobile phone . charger by USB/Micro-USB of computer interface . Changing signals by LED indicator lamp

The product packaging labe attached to a plain

Contents Multi function LRD Tube x 1 Mobile phone cgarger USB/Micro USB x 1 USB/Micro USB cable x 1 User Manual x 1 Specifications Battery nominal voltage : 3.7V Lithium battery capacity : 1,300 mAh lighting coloe : Daylight Liminous flux : 105Lm Dimension : 35mm x 205mm Weight : 75g35mm x 20

Made in Taiwan

white or yellow heavy stock/carton box is the suggested method of product packaging

Innovating for a Brighter World

LED 攜帶式多功能燈管

TOA OUTDOOR Portable Multi Funcation LED Tube

Portable Multi Funcation LED Tube ideal as emergency lighting, camping lighting and warning light . Multi-function lighting source . Rechargeable more than 500-times . High illumination and lower glare . Long working time . USB Charging: DC,SV,1A mobile phone . charger by USB/Micro-USB of computer interface . Changing signals by LED indicator lamp

Labels may be print in multiples on flat sheets or

Contents Multi function LRD Tube x 1 Mobile phone cgarger USB/Micro USB x 1 USB/Micro USB cable x 1 User Manual x 1 Specifications Battery nominal voltage : 3.7V Lithium battery capacity : 1,300 mAh lighting coloe : Daylight Liminous flux : 105Lm Dimension : 35mm x 205mm Weight : 75g35mm x 20

Made in Taiwan

Portable Power System

高效 率 行動電源

TOA POWER KIT

continuous roll.

200W

高效率行動電源

TOA POWER KIT Portable Power System

Campsite, outdoor activities and emergency electric charger.

Compatible with 3C products, USB posr... Adaptable with AC 110 Output, compatible with home appliancies Compatible with solar panel, energy saving andcarbon reduction USB 5V2A output, compatible with 3C products Light weight, good partability Suitable for camping and outdoor activities

Made in Taiwan

包裝貼紙 Packaging Label: 21cm x 15cm (Reduced 40%) TOA Visual Identity Usage and Guidelines 18

LED 攜 帶 式 多 功 能 燈 管

TOA OUTDOOR Portable Multi Funcation LED Tube

Portable Multi Funcation LED Tube ideal as emergency lighting, camping lighting and warning light . Multi-function lighting source . Rechargeable more than 500-times . High illumination and lower glare . Long working time . USB Charging: DC,SV,1A mobile phone . charger by USB/Micro-USB of computer interface . Changing signals by LED indicator lamp Contents Multi function LRD Tube x 1 Mobile phone cgarger USB/Micro USB x 1 USB/Micro USB cable x 1 User Manual x 1 Specifications Battery nominal voltage : 3.7V Lithium battery capacity : 1,300 mAh lighting coloe : Daylight Liminous flux : 105Lm Dimension : 35mm x 205mm Weight : 75g35mm x 20

LED switch Charging port

LED indicator lamp RedL Charging Green: Full charge/In-use Yellow: Power warning

Made in Taiwan

包裝貼紙 Packaging Label: 12cm x 16cm

TOA Visual Identity Usage and Guidelines 19

Merchandise & PR Items 企 業 形 象 公 關 用 品 When producing the comapny related items, always use the official reproduction material/ templates from the electronic file. 所有東亞光電形象的相關用品設計製作決不能隨意更改。在任 何情況下，都必須使用規範的電子檔案依照規格比例使用。

TOA Visual Identity Usage and Guidelines 20

TOA A OPTRONICS OPTRONI

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TOAO OPTRONICS 東亞光電

TOA Visual Identity Usage and Guidelines 21

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Electronic Communications - Stationery

電子文書用品

When use of electronic the comapny related items such as Outlook Signature, Word and

Outlook Signature:

Excel always copy and paste from the official reproduction material/templates from the electronic file.

Julie Chou Chairman CEO

所有電子商務文書用品信頭及簽名檔請直接copy & paste 公司核許設計槁。在任何情況下，都必須使用規範的電子檔案

http://www.toao.com.tw 依照規格比例使用。

Microsoft Word and Excel:

TOA Visual Identity Usage and Guidelines 22

Corporate Tagline 品 牌 標 語 Corporate Tagline summarize the brand

品牌標語概念是創造一個難忘的詞組強化客戶、市場大眾對

promise/attributes... state-of-the-art product

東亞光電的品牌形象和企業識別。

offering, trust and value. It is consider the second most noticeable element of a business identity.

Committed Photoelectronic Innovator in Photoelectronic Innovating for a Brighter World More Intelligence Solutions Innovation at Work When Performance Matters

TOA Visual Identity Usage and Guidelines 23

Need help? Just ask!

設計應用系統支援

For assistance and approvals regarding the use of TOA Optronics Corporate visual identity and other identity system matters, please contact Secretarial Office.

To obtain reproduction art of the TOA Optronics Corporate visual identity art and other information contact the Secretarial Office.

東亞光電品牌識別設計應用系統–標誌識別是系統重要表現形 式之一。各單位在執行時，若遇手冊未涵蓋之情況或需要批審 等…應諮詢主管單位或秘書處，以憑處理。 本手冊所列之規範，如未經主管核許，各單位應毫無異議遵守 。

TOA Visual Identity Usage and Guidelines 24

Note: This visual identity system is an Adobe Acrobat X-Pro PDF file for viewing on Macintosh or Windows platforms.

The complete file or its individual pages can also be printed on 21cm x 21cm or A-4 paper, preferably using a color printer.

When producing the TOA Optronics Corporation signature/idenfier, stationery, stationey related items and electronic media always use the official reproduction materials provided in the CD-R.

For assistance with this visual identity or related, please contact New York Design or email at newyorkdesign@live.com

Designed Proposed by:

http://www.newyorkdesign.com.tw

http://www.toao.com.tw

東亞光電股份有限公司

TOA Optronics Corporation Alley 22, Lane 513, 9 Ruiguang Rd. Neihu Dist., Taipei114, Taiwan T. 886-2-2627-1199 F. 886-2-2658-5151 台北市 瑞光路 513巷 22弄 9號

TOA Visual Identity - Prrepared by New York Design