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B U S I N E S S
NOVEMBER 2014
ISSUE 106
ISSUE 106 NOVEMBER 2014
@bikebizonline | facebook.com/bikebiz
F O R
I N
E V E R Y O N E
T H E
B I K E
B U S I N E S S
p17 Interbike:
p25 Cycle Show:
p30 Zyro:
The boss of North America’s key bike show speaks with BikeBiz
Missed the NEC show? We bring you words AND pictures from the essential show
We stalk the distributor at its Cycle Vision show and then follow it back up to the new Darlington HQ
Awards season Not content with putting on the BikeBiz Awards, we also brought the cycle media together for its own special awards. Read all about it on 7 and 35
p43 Proviz:
p45 Outdoor Trade Show:
p56 Store of the Month:
p63 Stocking Fillers:
We shine a light on the UK-designed brand
Ideal for outdoor dabblers, we speak to the OTS organisers
We pay a visit to Hertfordshire bike shop Bike Active
Essential stocking options ahead of Christmas
Prestige brands from i-ride.co.uk
BIKEFIT
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NEWS
Cycling Media Awards 2014: The Winners
AS THIS issue went to press the very first Cycling Media Awards took place at Bloomsbury Ballroom, honouring the growing coverage of cycle media in the specialist press and beyond. 12 awards were given out on the night, which was attended by the likes of BikeRadar, Conquista, CTC, Cycling Active, Cycling Weekly, Cyclist, Dirt, Eurosport, Factory Media, GQ, The Guardian, Immediate Publishing, road. cc, International Mountain Bike, ITV, London Evening Standard, MBUK, Men’s Fitness, MPORA, Sky Sport News, The Observer, Sabotage Times, Shortlist, Singletrack, Sportive.com, The Telegraph, The Cycling Podcast, The Ride Journal, The Times, The Velocast, Total Women’s Cycling, V Squared, Women’s Fitness...and more.
Q Coverage by a Newspaper The Times
THE WINNERS: Q Cycling Magazine of the Year – Sponsored by Kinesis UK Cyclist
Q Cycling Campaign – Sponsored by Cycle Alert #spaceforcycling
Q Cycling Website – Sponsored by Tenn Outdoors road.cc Q Best Use of Photography – Sponsored by DMR Bikes Cyclist Q Specialist Print Writer Andrew Dodd – MBUK Q Specialist Online Writer Matt Brett – road.cc
BIKEBIZ.COM
Q Coverage by a Style Magazine Shortlist Q Coverage by a Health & Fitness Magazine – Sponsored by Austrian National Tourist Office Men’s Health Q Coverage by a Mainstream Website – Sponsored by Lapierre Eurosport Q Broadcast Coverage ITV Q Cycling Podcast The Velocast
EDITOR’S COMMENT WHAT LINKS DESMOND TUTU AND CONFUSED.COM? ANSWER: BOTH have recently raised the issue of car-free days and car-free cities. Not only has insurance comparison site Confused.com been discussing the idea on its blog (though that has since mysteriously disappeared from the site), but there have been some altogether more weighty words from Desmond Tutu, who has campaigned against apartheid in the past. The fact he is now campaigning about climate change is probably interesting in itself. While the cycle industry is hardly the greenest, it clearly has a role to play in helping cut down on killer air pollution. Tutu is calling for strong tactics to ‘prevent further human suffering from climate change’. He told The Guardian: “We can support our leaders to make the correct moral choices and to avoid undue industry influence that blocks the political will to act on climate change…We can boycott events and sports teams sponsored by fossil fuel companies; organise car-free days and other platforms to build broader awareness…” In the article Tutu advocates strong tactics to persuade governments to act, rather than waiting for them to lead. It sounds sensible: lobbying and campaigning, coupled with grass roots action. There’s room for us all to lend our support, whether that’s taking part in mass rides ahead of elections or joining Bike Hub’s backing for #spaceforcycling. jharker@nbmedia.com
The CMAs are proudly sponsored by Headline Sponsor Santini; Individual category sponsors include Cycle Alert (Cycle Campaign of the Year), Lapierre (Coverage by a Mainstream Website), the Austrian National Tourist Office (Coverage in a Health & Fitness Magazine), Cycleguard (Coverage in a National Newspaper), Tenn Outdoors (Cycling Website of the Year) and Upgrade with DMR (Cycling Magazine of the Year) and Kinesis (Best Use of Photography). We’ll have a full report on the winners in the next issue. BIKEBIZ NOVEMBER 7
NEWS
BikeRight! Core Bike opens boss wins for registration E3 business accolade
LIZ CLARKE, managing director of training provider BikeRight!, has won an Outstanding Woman in
Clarke said: “This is a testament to the whole team at BikeRight! We are successful because we are
“This is a testament to the whole team at BikeRight! We are successful because we are passionate about what we do and I think that comes across when we deliver our training.” Liz Clarke, BikeRight! Business at this year’s E3 Business Awards. In five years, Clarke has grown the BikeRight! business into a profitable national company that operates across five locations.
passionate about what we do and I think that comes across when we deliver our training.” The E3 awards were held at the home of Bolton Wanderers Football Club, the Macron Stadium.
RETURNING FOR the Show’s 11th year, uber bike trade show Core Bike 2015 takes place once again at Whittlebury Hall in Northamptonshire. Running January 25th-28th, opening times run from 9am to 5pm everyday except for the finale on 28th, where it closes at lunchtime (1pm). All brands from Silverfish, Upgrade, Windwave, Hope, Extra and Ison will be on display, plus the latest 2015 products from Hotlines, Storck, Endura, Fox, 2Pure, Saddleback, Mojo, Lightweight, EBC, Paligap, Parlee and more. A Core spokesperson said: “Following a record number of registrations last year and more brands than ever, we are really excited about hosting the 2015 show for its 11th year. “Once again Core Bike Show at Whittlebury Hall gives you the chance to see the latest products, meet industry friends and do business all under one roof. The show continues to offer
amazing hospitality and accommodation packages for dealers either attending on the day or staying overnight. With lunches, evening meals and entertainment confirmed, Core Bike Show 2015 is lining up to be the biggest yet.” The organisers revealed that new for the 2015 Core Bike Show is the introduction of “lifestyle” prizes throughout the day, along with prizes for early registration and early arrival at the show...watch this space for more details. Keith Jepson and the Max Bikes PR team are organising the show again this year and will be in contact with dealers shortly to discuss the show events and accommodation options. The organisers for Core Bike 2015 can be contacted on 07891 951 055 or email corebikeshow@maxbikespr.co.uk Registration is now open at www.corebike.co.uk
THIS MONTH WE ASK THE BIKEBIZ TEAM: Have you got your mudguards on yet? Executive Editor: Carlton Reid carltonreid@mac.com Editor: Jonathon Harker jharker@nbmedia.com Answer: Summer will never end. Production Executive: Alice Sanz asanz@nbmedia.com
Deputy Editor: Mark Sutton msutton@nbmedia.com Answer: Do you mean ‘have I cut a milk carton in half yet?’ Design: Dan Bennett dbennett@nbmedia.com Answer: Not yet. But soonish. Maybe?
Account Manager: Richard Setters rsetters@nbmedia.com Answer: Negative. I need to buy some. Publisher: Lisa Carter lcarter@nbmedia.com
Editorial: Saxon House, 6A, St. Andrew Street, Hertford, Hertfordshire. SG14 1JA BikeBiz is mailed FOC to 4,000+ trade addresses every month ISSN 1476-1505
Marketing & Circulation bike.subscriptions@c-cms.com
© NewBay Media 2014 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.
8 BIKEBIZ NOVEMBER
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NEWS
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MEMBERSHIP MILESTONE Since Bradley Wiggins became the first British winner of the Tour de France in July 2012, 50,000 people have joined British Cycling
THE AVERAGE AGE OF A MALE MEMBER IS 41.
CYCLE
SHORTS ’Sorry mate, I didn’t see your bike shop’
37
YRS
JE James has been hit by a car for the tenth time in eight year, this time causing damage to the shop shutters and signs in the early hours. The worst incident came in 2006, says local paper The Star, when a car actually crashed inside the store. Should the shop have been wearing high vis gear?
Distribution round-up Greyville has recently taken on distribution duties for Yepp child seats, while Raleigh has signed up Koga to its brand portfolio.
41
YRS
THE AVERAGE AGE OF A FEMALE MEMBER IS 37.
Spin London confirms dates Quirky event Spin London will have a pre-Christmas event in Shoreditch (5th to 7th December) and one next year in May 2015. Luke McLaughlin has joined Spin as a director.
Raleigh’s a Superbrand (again)
Walkers: the Next Generation
The Superbrands survey has been running since 2005 and Nottinghamshire brand Raleigh has been picked out as one of its Superbrands once again.
Sheffield is UK’s outdoor capital, city claims The good people of Sheffield spent more on outdoor equipment than any other in the country, according to a survey by the City Council. Sheffield has been selected to host the European Outdoor Summit and International Adventure Conference next year.
Floating Cyclepaths proposed for the Thames For £1.50 a day you will be able to cycle on a ‘Thames highway’, if plans from the River Cycleway consortium come to fruition. Could it be time for a waterwing/jacket crossover on Kickstarter?
Left to Right: Jack – Mick – Nick (seated) – Andy
WALKERS CYCLES of Leicester welcomed a fourth generation family employee when Jack Walker joined the company in September. Jack is the son of current director Nick and is learning the ropes in all areas of this long established cycle component distributor, BIKEBIZ.COM
while bringing IT and social media skills to the family business. Jack Walker said: “I’m really enjoying it, there’s a great atmosphere and everyone has made me feel very welcome. Although I’ve been here on and off since I was small helping out in the
school holidays, it feels really good now to be permanent. We sell some great products, the new Serfas lights are flying off the shelves, and I’m very proud to be part of our family business.” Walkers was founded in the 1930s by Stanley Walker. It was later
taken over by his son Mick, who ran the company until 2002 when he retired. He then passed it to his two sons Nick and Andy Walker who run the company today. For more info head to www.walkerscycles. co.uk or email nick@ walkerscycles.co.uk
220 Triathlon show revealed The first 220 Triathlon show post-Immediate Media acquisition has been announced and will take place at Sandown Park from February 27th to March 1st.
For breaking news visit:
www.bikebiz.com BIKEBIZ NOVEMBER 9
NEWS
Cyclescheme B2B launches with retail incentives Partnered shop staff to be able to buy commission-free as incentive to learn about Cycle to Work z ‘High conversion rate among those who trialled new sales tools’
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CYCLESCHEME HAS staff become keen to learn launched a revamped B2B about Cycle to Work. website that, with the help of In the new B2B, dealers can a substantial inventory of new set up a shop profile, which tools, should assist retailers to will assist Google rankings generate and boost their and act as a point of sales via the scheme. reference for customers using “From our trial pool of the Cyclescheme website to retailers we’ve seen a find their nearest stockist. The stunning conversion rate for pages are customisable, from those who have used the images to maps and brands. system to its full potential,” With the B2B upgrade onexplained Cyclescheme’s going, Cyclescheme is Laurence Boon. encouraging its dealers to log “The pilot, alongside five on and familiarise themselves per cent of our stores, saw 35 with the new dashboard. per cent Stores can use the redeem newly certificates on added the home page, tools, with check for five per opportunities Laurence Boon cent of with local those businesses and following on to potential sales see data on past transactions, leads. Of those, 77 per cent among others new features. turned into sales for the store Also key to converting shop and this was a random pool of floor interest is the ability to shops, not our top vendors.” calculate a customer’s savings One of many new tools on on the spot via a new tool. the site is a tutorial, which The quote can then be staff can complete to show emailed to the customer for the shop’s credentials as a their reference, leaving the certified store. But there’s retailer just a click or two now a strong incentive too, away from a sale. By February with partner stores staff offer Cyclescheme predicts it will a zero commission deal, have served half a million something which employees, via 2,100 retailers. Cyclescheme hope will see www.cycleschemeb2b.co.uk
“We’ve seen a stunning conversion rate.”
10 BIKEBIZ NOVEMBER
From the makers of
Mini pumps
Website to follow Bikes Etc launch FOLLOWING THE announcement that Dennis is following up its success with Cyclist mag with a new road cycling mag, Bikes Etc is hitting the nation’s magazine racks as this issue lands. The monthly is priced at £4.75 and focuses on testing and reviewing, with reviews, performance advice, maintenance and the best places to ride. As with Cyclist, there’s a significant launch and marketing investment with copies to be sampled to IBDs, cycling cafes, and sportives. “We’ve had an incredibly positive launch with Bikes Etc,” commented publisher Nicola Bates. “Before we’d even put ink on
paper, we’d signed up over 3,000 people to receive issue one via subscription. Retail newsagents have also embraced the launch, with all major retailers
“Thanks to the market for their support.” Sean Igoe, Dennis
stocking Bikes Etc alongside Cyclist. They’ve seen the strong sales performance of Cyclist and trust that we can deliver another product that will drive their sales further, and help keep the cycling category buoyant.”
Ad director Sean Igoe added: “Since we first went to market, the response has been overwhelmingly positive about the launch and with Dennis’ ambitions within the cycling market. Launch issues are always a challenging sell as you are selling blind to an extent. We budgeted to have 20 pages of advertising, in the end we sold 27, and sold out two days before deadline. I would like to thank the market for their continued support, and look forward to working with you in 2015 with our exciting web launch.” There are plans to launch a reviews based website in the spring of 2015, the firm said. www.dennis.co.uk BIKEBIZ.COM
NEWS
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Halfords to open cycle-only store for London commuters
HALFORDS IS to introduce a cycling-only store format in central London, under the Cycle Republic brand. The company said the new format is being introduced
“following an unprecedented year of growth” for its cycle business, adding there has been what it called an “explosion of people rediscovering cycling.”
The retailer is opening the first store at London’s Euston Tower. The weekday opening hours are 0700 to 1830. Halfords reported a 21.3 per cent increase in its first
quarter like-for-like sales this year, notably including a 35 per cent increase in premium-bike sales. “Our new stores will offer range, expertise and
convenience, helping to make cycling more accessible for Londoners and supporting more people getting on their bikes.” www.halfords.com
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BIKEBIZ NOVEMBER 11
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OPINION
So, can you tell the difference? What are the differences between household insurance and specialist cycle insurance? John Woosey, MD of cycle insurer cycleplan, explains why it pays retailers to know the facts… SPECIALIST CYCLE insurances have been in the market for a number of years, yet walk into some bike stores today and ask the sales advisor, they’ll probably tell you that your household insurance is adequate enough to cover a new bike. But often that’s simply wrong and then when something happens the customer will quickly find that out at their own costly expense. It comes down to educating both sales staff and consumers about the differences between the two types of insurance. Having staff knowledgeable in the differences makes for a good customer service experience. And it can be financially rewarding for a retailer too if they join our Retail Partnership Programme because they can introduce four weeks free insurance to customers and earn revenue off annual policies. When speaking to retailers, many tell me they recognise that cycle insurance is something they should look into. But in the day-to-day running of the business, cycle insurance is often not top of their list of priorities. It is for this reason that cycleplan developed the Retail Partnership Programme so that it’s easy and quick to set up. Already we’re seeing a great response from the trade. The Differences Although a customer can add a bike to their home insurance
COVER
CYCLEPLAN
AVERAGE HOUSEHOLD POLICY
Covered when out riding Covered if worth over £800
New for old replacement if bike up to 3 years old
Not necessarily automatically and may have to be declared and a premium paid No, often only up to 1 year old
Accidental damage & vandalism Third party liability if you injure another person or a vehicle Breakdown cover if stranded Premium penalty if make a claim Excess Waiver Bike hire while waiting for replacement Personal Accident
“Given that most of our claims happen when away from the home, you can see why specialist cycle insurance is becoming more popular.”
policy, it is very likely that the cost to extend their household policy will be more than the cost of a standalone specialist cycleplan policy. More importantly, a household policy will not necessarily cover them fully when out on the roads actually riding the bicycle. For example, if their bike or accessories are stolen or if there’s an injury to them or a third party, Public Liability will not necessarily provide cover away from the home. Given that most of our claims happen when away from home, you can see why specialist cycle insurance is becoming more popular. Other differences worth noting are that under a household policy,
any claims that are made could also affect a no claims bonus, potentially costing your customer even more money. In terms of Personal Accident cover, household policies are unlikely to provide this. And if the customer lives in rented accommodation it is likely they won’t have any Public Liability cover at all as this is normally attached to the building insurance and not the contents. There are enormous potential repercussions of being found liable without suitable insurance. Damages awarded can inflict life changing consequences so it makes common sense to recommend customers take out a specialist cycle insurance policy. cycleplan’s Retail Partnership Programme is easy to set up. With one phone call, cycleplan can set up a four week free insurance trial portal so your store can give free insurance to your customers and you will receive a pack of supporting POS material. And if after the four weeks, the customer takes out an annual policy with cycleplan, the customer gets a 20 per cent discount on their policy and the retailer will earn revenue on the back of that. For more details contact Steve Lewis, cycleplan Business Development Manager, at steve.lewis@thejrwgroup.co.uk or call direct on 0161 902 2696. www.cycleplan.co.uk
OPINION
The sweetness that could make me bitter Britain is facing an epidemic of type 2 diabetes in ever younger people and as a society we are increasingly addicted to sugar. And it’s getting worse says nuun’s Lizzy Moxey... MORE AND more everyday foods have added sugar – bread, ready meals, pasta sauces and breakfast cereals. And drinks. Not just cola drinks, but those labelled ‘sports drinks’ too. The Food Standards Agency says we should eat no more than 60g (the equivalent of around 15 teaspoons) of sugar a day, but the UK average is already at 20 teaspoons and climbing fast. Even when, as a cyclist, you’re burning it off again, that doesn’t mean the sugar isn’t doing you any harm. A constant intake of sugar forces your pancreas to work overtime, possibly increasing your likelihood of type-2 diabetes in later life. And it can play havoc with your cholesterol levels, raising the risk for heart disease. Most worrying of all, a Swedish study published in the American Journal of Clinical Nutrition suggests drinking two or more sugary drinks a day can increase your risk of pancreatic cancer by 90 per cent. In 2006 the government banned high fat, salt and sugar products from advertising on television when children could be watching. This means you can no longer advertise cheese during the X-Factor, but the England football squad can adorn bottles of high-sugar sports drinks in every newsagent across the land. Is it right that sports drinks continue to sponsor some of the world’s best athletes, yet the sugar
“Is it right that sports drinks sponsor some of the world’s best athletes, yet the sugar levels in them could stock an episode of the Great British Bake-Off?”
levels in them could stock an episode of Great British Bake-Off? When will we acknowledge that calling a sugar-filled drink a ‘sports’ drink is misleading people who associate the word ‘sports’ with ‘healthy’? Ten years ago this month, we invented nuun as the original sugar-free electrolyte tablet. By taking the sugar or “energy” out, we’ve separated hydration and nutrition. Now cyclists can drink to stay hydrated and replace electrolytes lost through sweat. Then they can make separate decisions about how much sugar to take on board. Nuun wasn’t invented to perform better than a high-sugar sports drink, it was invented to be better – in terms of both health and taste and convenience. Cyclists are still going to want to take on board sugars when they’re out on a ride, but by eating, not drinking, sugar, they should be able to avoid taking in more sugar than they need. So we’re not going to argue that cyclists should suddenly embark on a crash, no-sugar diet. But paying more attention to how much sugar you eat could improve performance on the bike, as well as health in general. Using sugar-free hydration tablets like nuun is a great place to start. www.nuun.co.uk; Available to the trade via Madison: 0870 034 7226
ORIGINAL HUMP® WATERPROOF RUCSAC COVER CONSTRUCTED FROM FULLY WATERPROOF FABRIC WITH TAPED SEAMS, THE ORIGINAL HUMP KEEPS THE CONTENTS OF YOUR BAG DRY THE DAY-GLO TWO-TONE FABRICS FEATURE CONTRAST CHEVRON PRINTS AND REFLECTIVE STRIPES TO GIVE YOU SUPERB DAYTIME AND NIGHT TIME VISIBILITY THE ELASTICATED PRESS STUD FASTENERS ENSURE THAT THE HUMP FITS SNUGLY OVER YOUR BACKPACK OR PANNIER BAG DESIGNED TO FIT MOST BACKPACKS BETWEEN 15 - 35 LITRES
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- Insurance Retail Partner Programme A WINNING CHOICE FOR YOU, YOUR BUSINESS AND YOUR CUSTOMERS DO YOU WANT TO... Give 4 weeks free cycling insurance at no cost to you or your customers? 5HFHLYH VLJQLÂżFDQW FRPPLVVLRQ UHYHQXHV \HDU after year after year? Ensure the customer leaves your store insured ‘instantly’ with 100% customer satisfaction? %HQHÂżW IURP XQULYDOOHG PXOWL FKDQQHO marketing support including all your in-store POS? Receive insurance replacement business from bike and accessory claims? Get an exclusive 30% off a policy for all your staff? Provide your customers with 20% off an annual insurance policy and no postcode premium weighting?
IF YOU GAVE A TO EACH OF THE ABOVE THEN CONTACT US TODAY!
cycleplan policies are designed to cater for the insurance needs of cyclists and their equipment. It’s quick and easy to purchase and also provides cover for Public Liability, Personal Accident, Bicycle Accessories, Replacement Bicycle Hire and much more. Couple this with our ‘lowest price promise’ and no extra charge levied on those living in a city, it’s easy to see why so many cyclists are now choosing cycleplan. $V D F\FOLQJ UHWDLOHU \RX WRR FDQ QRZ EHQHÂżW IURP WKLV tidal wave of interest in the cycleplan product. We offer unprecedented retailer support especially with promotions such as Four Weeks Free Insurance which can be offered to your customers who purchase a bike, clothing or accessories. This promotion is free of charge to our retail partners and can really assist you in generating additional sales. It provides fantastic added value to the customer who can leave the store with peace of mind, knowing their new purchase is insured immediately. Once a customer takes out our four weeks free insurance it is likely they will convert to an annual policy and this is where our retail partners earn a very attractive commission for the lifetime of the policy, not just the ÂżUVW \HDU 7KLV SURPRWLRQ H[FOXVLYHO\ SURYLGHG E\ cycleplan LV SURYHQ WR VLJQLÂżFDQWO\ LQFUHDVH WKH QXPEHU of insurance policies generated from your in-store and online channels, resulting in increased commission revenues for our retail partners. Earning revenue from a partnership with cycleplan doesn’t stop there. In the event the customer should make an insurance claim, we’ll channel the replacement sale back to the relevant retail partner. We also provide full multi-channel marketing support LQFOXGLQJ OHDĂ€HWV ZLQGRZ VWLFNHUV ELNH VZLQJ WDJV DQG website content to help drive sales. Finally, your store VWDII ZLOO DOVR EHQHÂżW IURP D KXJH GLVFRXQW RQ D cycleplan annual policy.
For further information or to register for the Retail Partner Programme: Visit: www.cycleplan.co.uk/partner Call: 08000 92 92 68 Email: partner@cycleplan.co.uk
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INTERBIKE
Interbike takes over the Mandalay Bay Convention Centre
Interbike’s OutDoor Demo usually has some barking mad concepts on
Teaching an old dog new tricks How do you keep a trade show fresh and essential to the bike industry’s packed calendar? North America’s largest cycling exhibition is now over 20 years old, yet re-invents itself year after year. Mark Sutton asks Interbike show director Pat Hus why he feels the show’s appeal continues to broaden…
BIKEBIZ.COM
DESPITE FLIGHT delays, this year’s Outdoor Demo proved popular – what feedback have you had from brands on their time at Bootleg? Overall feedback has been positive. Monday’s attendance was lighter than usual due to the weather in the surrounding area, but Tuesday was incredibly busy leaving empty racks in our bike exhibitor’s tents, and also happy riders on the trails and roads.
How important do you consider the Bootleg demo to be to Interbike from both a retailer’s and exhibitor’s perspective? Is hands-on test time valued by both of those groups? OutDoor Demo (ODD) is certainly an important aspect of Interbike for both exhibitors and retailers. Bootleg Canyon offers retailers the opportunity to not only ride the latest products from their brands, it allows them to chat face-to-face BIKEBIZ NOVEMBER 17
INTERBIKE
And there’s chance to meet pro riders at the show
Evening entertainment includes Cross Vegas
with company executives and truly understand the story behind each product they choose to ride. For retail sales staff, ODD is the perfect platform to truly understand the products they will be selling in the upcoming year (and be able to speak from experience when questioned by consumers back at the store later on) and the competitive landscape as well. It’s the same story for exhibitors – you can talk about the benefits and features of a product anywhere, but a true product demo on world-class terrain reinforces what the products/brands are about, ultimately translates to a better educated salesperson when retailers return to their shops. How did 2014’s visitor figures stack up against last year’s? It’s no secret that the North American bicycle market has had a tough run since 2013. Sales have been flat or down, and retailers and exhibitors are exercising caution in their spending. We’ve seen some exhibitors scale back as a result, and retailers are sending fewer people from their stores. With that said, the quality of the show experience at Interbike was one of the best we’ve had in years. We received great feedback from both retailers and exhibitors that 18 BIKEBIZ NOVEMBER
their goals were met – from business transactions being commenced, to introducing new product, to having quality face-toface conversations and building relationships. While our overall attendance was down slightly over 2013, the buzz on the show floor and level of optimism for the coming year at the event was very high. As well as being North America’s largest trade show for cycling, Interbike has a growing global visitor list – what’s the split between domestic and foreign attendees and exhibitors? I don’t have any specific numbers quite yet, but I can tell you that Interbike is absolutely a global show. A large percentage of our international base comes from Central and South America, Canada and the UK. In fact, one of our exhibitors mentioned to me at the end of the show that she “spoke more Spanish at Interbike this year than English.” Interbike returns to Mandalay Bay Convention Centre from September 16th to 18th, 2015. Once again it will be preceeded by the Outdoor Demo back at Bootleg Canyon, from September 14th to 15th. www.interbike.com
This punter appears to be enjoying riding on a fatbike
The OutDoor Demo takes place in the spectacular Bootleg Canyon
BIKEBIZ.COM
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BRAND SPOTLIGHT Ben Smith and John Abrahams, the brains behind Hiplok
The wearable bike lock has been a core concept for Hiplok
Joined at the Hip Designing security product is straightforward, right? Just make it strong and people will buy it? Well, that school of thought has never been quite good enough for Hiplok’s John Abrahams and Ben Smith. Mark Sutton finds out more… Tell us about the Hiplok story: Hiplok was started by two British industrial designers and cycling enthusiasts, John Abrahams and Ben Smith. Ben had spent most of his career in the bike industry as product manager for Brooks and later as bicycle director at Troy Lee Designs, while John had over a decade of experience of working as a design consultant, taking products from concept to market, most recently with internationally renowned design consultancy Designworks. The original impetus came about when John, like so many cyclists, had a bike stolen on a short ride to the shops, simply because he couldn’t be bothered to take a cumbersome lock. They set about designing and developing their wearable bike lock concept and spent months on security, rider comfort and durability testing before bringing the original Hiplok v1.50 to market. You’ve got two new products. What’s unique about them? We want to continue to expand the range to ensure we offer welldesigned, easy to carry security solutions for every type of cyclist, situation and budget. The new BIKEBIZ.COM
Hiplok DC and Hiplok Gold sit at the top end of the line-up, with the Hiplok Gold awarded maximum security rating by Sold Secure. Both can be worn comfortably by the rider while also offering significant protection when securing your bike in high risk areas. How easy is it to design out theft and design in convenience? The whole design process involves balancing a number of factors:
How do you go about testing? We spend months on rider testing and there are several stages each Hiplok must pass before reaching the market. These include concept testing of early prototypes, rider comfort, durability testing at pre-production and real world security testing in-house, in conjunction with Hiplok riders around the world, and through independent security houses such as Sold Secure. All Hiplok chain
“There’s an emotional attachment to any good bit of kit that you use everyday.” security, weight, size, price. At the start of the process we ask who is going to use this lock and in what situations. We then develop the lock to be as secure as possible for purpose while balancing the other factors to work for that particular rider. Details are central to the convenience and practicality of each Hiplok, such as the adjustable belt fastenings on our wearable chain locks, or the slim profile and integrated clip on the Hiplok D.
locks and D-locks are Sold Secure as well as SBSC rated. There’s an emerging colour palate – are customers asking for locks with a bit of personality? We think there’s an emotional attachment to any good bit of kit that you use everyday – colour is part of this. We want to make bike security appealing so that people actually want to take their locks with them. Some of the colours also
have added practicality, like the reflective Hiplok Original colours. Will urban suited locks remain the focus, or could we see a Hiplok for the cross country rider who wants to stop at the pub, but is more rigorous in the saddle? We’ve had feedback from cross country riders and triathletes that they use the Hiplok POP for this purpose. For 2015, we have a range of six locks which span a large range of riders in different environments, but we will continue to innovate. You’ve steered clear of combination locks to date... Generally this decision has been based on the proven security of most keyed locks over combinations, but we recognise the convenience that the combination lock offers, so wouldn’t rule it out for potential future Hiploks. In the future could we see Hiplok applying its ideas to product outside bike security? We think there’s a lot more Hiplok can bring to the security market, but as a team of cyclists, we are always looking at how new designs can improve other areas of our ride. BIKEBIZ NOVEMBER 21
GO-RIDE The first Go-Ride paracycling session saw road bikes, hand cycles and trikes used
Go-Ride isn’t just for kids The Bicycle Association’s sponsorship of British Cycling’s Go-Ride programme has led to cycle training for all abilities
BRITISH CYCLING has launched a new cycling hub in Manchester aiming to make cycling more inclusive and provide increased opportunities for all-ability riders across the region. More hubs will be opened in the future, including one in Kent later this year, with at least one more opening each year. The hub will offer Go-Ride training to encourage people with disabilities to get involved with cycling and ensure that those with the potential to achieve at the highest level receive the support they need to succeed. The new hub, which will use Tameside Road Circuit and the National Cycling Centre as bases, will bring people together on a regular basis to engage in coachled cycling and competitive racing activities. The sessions will be delivered by British Cycling and other partner organisations. As part of this, British Cycling will be delivering Para-cycling Sessions. 22 BIKEBIZ NOVEMBER
These sessions will give riders a chance to get involved with cycle sport, helping them to keep fit, have fun and improve performance through coaching and support from British Cycling Go-Ride Coaches. The sessions will also be the first step onto the Great Britain Para-cycling Team performance pathway.
Dame Sarah Storey, Jody Cundy and many others, there is no shortage of inspiration out there. “Our para-cycling programme is one of the best in world cycling, however we want to inspire greater participation across all levels of disability cycling and by bringing lots of opportunities together through the hubs, we aim to make
“We want to inspire greater participation across all levels of disability cycling.” British Cycling’s coaching, education and development director John Mills said: “British Cycling is working hard to ensure that there are a whole range of opportunities for people of all abilities to get into cycling. Through the success of riders like
cycling a more inclusive sport.” Go-Ride coach Simon Wilson led the hub’s first para-cycling session, with a range of bikes used, including road bikes, hand-cycles and trikes. Other sessions have included groups from the Salford Deaf Childrens’ Society and the T21
Network, a downs syndrome support group. The young riders get involved with fun technical games, as well as small races to test their skills. The Go-Ride programme is supported by the Bike Hub Fund. The Bike Hub fund is a voluntary levy scheme, which engages Bicycle Association members and independent bike dealers across the country in making a contribution to a national fund to “safeguard the future of cycling”. Contributors voluntarily donate £1 per £1,000 of goods invoiced and this is matched by the manufacturers, distributors and wholesalers thereby creating a total contribution of £2 per £1,000. Bike Hub has raised over £350,000 p.a. from the cycle industry and independent bike dealers over the last ten years. To find out more head to the official site at: www.bikehub.co.uk BIKEBIZ.COM
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CYCLE SHOW REVIEW 2014
Cube
Upgrade
A rolling recap With the close of the Cycle Show comes the wind down of show season until early 2015. Mark Sutton recalls several of the key products from the NEC, as well as introducing a new label or two… > CUBE Cube dealers will have been pleasantly surprised to see the manufacturer’s 2015 showing, with very few gaps remaining in the brands accessory catalogue thanks to newly introduced luggage, shoes and plenty more. On the bike front, dealers will have received much of the stock by the time this magazine lands, but Cube was keen to show off numerous models anyway, giving particular emphasis to its developments in women’s bicycles, both for recreation and sport. Available in four builds, spanning Claris spec at £599 through to £1,299 for a 105 build with Ultegra mechs worked into the mix, the Axial road bike is a highlight. The emergence of Cube’s c68 carbon blend is key for 2015 too, with much of the top-end benefitting from a blend that uses BIKEBIZ.COM
68 per cent carbon and 32 resin, resulting in a much stiffer and lighter end product. BikeBiz was told that each of these frames is individually tested for torsional rigidity among other things, with the resulting figures included on an information sheet supplied in the box. > UPGRADE Key for those stocking DMR goods in 2015 is the separation of dirt product under the Sect banner and all mountain goods under the Alpine Division branding. On the new product front there’s a new hollow forged crankset to be available by December in 165, 170 and 175mm lengths. Retailing at £249.99, the unit is supplied with a Praxis Works thick thin chainring and bottom bracket, which will help keep the burly 30mm axle running true. With the spider, the new
crankset tips the scales at 890 grams, though a direct mount version is soon to land that will be 100 grams lighter. That’s not all from DMR either. Another key product for 2015 will be the Zone wheelset in 26 or 27.5-inch. A front will cost your customer £150 and a rear £200. For those prices the customer gets to roll away on a welded, tubeless ready 30mm wide rim laced with double butted spokes to a Zone hub. The front comes ready set for 20mm axles with a 15mm adapter, while the rear is 135/12 with a 142mm adapter. On to X-fusion and the Streat fork, designed for 27.5 wheel xc and trail use, which joins the Cube fold in both 1 1/8th steerer or tapered versions. It’s internally adjustable to offer 100, 120 or 140mm of travel and will cost £450 at retail.
> FIBRAX Having just invested £100,000 in a 3D printer, Fibrax is now able to rapidly prototype in-house and as a result we’re told there’s plenty new to come from the firm in 2015. For the time being the firm has laid claim to having produced one of the more interesting disc rotors currently available. Made in the UK, tipping the scales at just 68 grams (160mm) and coming in at half the price of some of its competitors, the firm’s new Ultra Light rotor is one for those looking to shave the grams. 140mm and 180mm versions are on the way shortly and these retail at £24.99 each of £39.99 a pair. Sticking with the low weight theme, Fibrax also now produces a unique cable that’s much tougher than your traditional wires. Having passed through an oil bath and a series of small holes, the cable is BIKEBIZ NOVEMBER 25
CYCLE SHOW REVIEW 2014
SoCycle
Fibrax
almost ironed out and you can barely feel the creases as found on traditional strands of cable. The process pre-stretches the cable and at just 1.1mm thick it offers lower friction and greater strength. Expect a packaging rebrand and a new website from Fibrax in 2015. > STIQUE Officially launched at the NEC Cycle Show following on from a successfully funded KickStarter campaign, the Stique multitool is now available to retail at £25 a pop. Made in Cannock, the three tiered multitool comprises of a stack of tyre levers whose moulds house clever and handy slots for coins, chain links, spoke keys, puncture patches, allen keys and much more. What’s more, the firm claims its plastic unit is as much as 90 per cent stronger than most other plastic tyre levers on the market. 26 BIKEBIZ NOVEMBER
Stique
Though not going into specifics, we were told that the firm doesn’t plan to stop here and is already prototyping its own GPS holders, among other items. > SOCYCLE The new home of Basso Bikes is Northern Ireland’s SoCycle who have taken on the now largely UCI approved range. Though on a three-year model cycle, there was the new revamped Astra on show, one of the label’s best sellers to date. Retaining comfort characteristics in its geometry, this 3K monocoque carbon build comes in at 6.3 kilos for a complete build. There’s also a disc version on the way shortly. Also joining the stable is a £2,000 track build, which has spent the past three years in development at the UCI’s own velodrome. To contact SoCycle about stock, call 02885 548 289.
Windwave
> WINDWAVE Now the sole UK source for Transition Bikes, Windwave spent the Cycle Show introducing the 2015 range to trade and consumers. With stock available now and a network of dealers having largely followed the brand’s, ahem, transition to Windwave’s stocks there’s just a few remaining territories without Transition stock. The range available at present includes two dirt, two trail and one cyclocross build, while a steel hardtail mountain bike is due early in 2015. Adding a touch of class on the showroom floor, Windwave has partnered BM7 displays for a tidy point of sale unit. BBB has been paying close attention to the saddle market, wondering what it can do to make retailer’s lives simpler as the market gets further involved with bike fitting at the contact points. The solution, according to BBB, is a new
double density saddle made up of a layer of memory foam, among other things. BBB suggest that for leisure riders this one saddle will work for 95 per cent of the market. With steep sides and two flat zones either side of a central channel, the aim is to offer a comfortable platform with minimal areas for potential discomfort, all while offering the dealer less SKUs. BBB also introduced new entry-level sunglasses, offering 100 per cent UV protection via the three supplier lenses, all for a mere £29.95. > TREK Commanding a significant presence at the Cycle Show, Trek was introducing the masses to Trek’s Precision Fit methods, as developed alongside experts in the field Cyclefit. Retailers can of course sign up for a two and a half day course, which Trek holds at its BIKEBIZ.COM
CYCLE SHOW REVIEW 2014
Electra
Trek
HQ several times a year. With those on the course tasked with fitting each other, with and without tools, the course teaches the principles of fitting and how something as simple as a cleat adjust can have knock on effects that run all the way up the body. Trek’s Chris Garrison told BikeBiz: “Typically a retailer can make a return on their course expense within two to three bike fits in store, so it’s very much worthwhile to get Level One training. Level Two, which focuses on triathlon, time trial, the anatomy of feet and cleat adjustment can be taken once the retailer has completed 100 fits.” > ELECTRA Though part of Trek, Electra’s not about to change the way it does things, with a huge marketing campaign ongoing, placing the bikes in both some unlikely places BIKEBIZ.COM
Raleigh
and with celebrity faces too. Retailers, meanwhile have access to a 25 bike demo fleet on request. Since the end of May this year, Electras have popped up under the bums of royal family, celeb DJ Fearne Cotton and actors within BBC comedy and drama series, as well as appearing at charity events, Facebook’s head offices and backstage at the LiveNation Concert, among other places. On the bike front, look out for the new Moto and Loft additions to the catalogue, which are due in stock this December. > EXTRA The big news from Extra UK comes in the form of Intense Bikes now available as complete builds. For example, the Tracer T275, Interbike’s ‘bike of the year’, is now stocked in four build kits, spanning SLX at the entry £4,000 price point all the way through to £9,000 for an
ENVE wheel clad SRAM XX1 finishing kit. Never one to stand still, Topeak has come up with a startling simple innovation with its Transformer X and XX pumps. The track pump, while impressive by itself, comes with a removable bike stand, so no more pumping your bike while it’s laid flat out in a puddle on the trail. The stand is also sold separately at £49.99, while the Transformer X and XX come in at £95. Finally, as you may have already read over our web portal BikeBiz. com, Time has revealed a newly developed carbon road fork that is said to remove vibrations between 25 to 50 hertz, ultimately benefitting the rider’s endurance. Time call the patented system that achieves this within the Activ fork a ‘tuned mass damper’ and in effect, the internal unit takes on the vibration so the rest of the fork doesn’t have to.
Extra
> RALEIGH If the new Uvex ED Aero helmet is good enough for Marcel Kittel, it’s probably going to be worthy of your customers looking to buy into a second shaving helmet with precise airflow. Wind tunnel tested, the ED Aero claims to shave as much as 20 watts per mile, according to Uvex. That’s not all though, with a BOA dial offering secure and comfortable closure and the shell housing channels that provide you with somewhere to stash your glasses. On to Squire and retailers should look out for the Hammerhead Combi lock, which is soon to be available at both £49 and £59.99 in two shackle length options. With one million combinations possible, this silver lock is Sold Secure too, so it certainly isn’t going to be an easy one to crack for thieves.
BIKEBIZ NOVEMBER 27
CYCLE SHOW REVIEW 2014
Moore Large
Moore Large
Moore Large
> MOORE LARGE There was plenty to catch the trade’s eye on Moore Large’s booths, particularly if you’ve been considering a workshop revamp. With Super B commanding a strong presence, the brand did a good job of reminding us that its main tool chest packs in £2,000 worth of tools into a package available to the trade for a fraction of that. With 103 workshop worthy items inside the organised trays, this modular unit is expandable to include items such as a vice. Proviz provided the eyecatcher with its 2015 Reflect360 gilet, jacket, rucksack and cover, each of which comes both weatherproofed and highly noticeable when under a spotlight from every angle. Grey by day and brilliant white when subjected to light, it’d be impossible not to spot out on the road at night. Lake debuted plenty too, with a new moldable insole kit 28 BIKEBIZ NOVEMBER
ATB Sales
to fit any shoe now available at £44.99 for a carbon mould. Meanwhile, the MX175, retailing at £119, will be of interest to any riders who are fans of the BOA lacing system.
years, the continued expansion of Whyte will have caught many dealer’s eye. Women’s bikes in particular make up a much greater portion of the catalogue than previously, with the ATB Sales
> ATB SALES With a substantially larger stand than we’ve seen from ATB in recent
introduction of the £550 Carnaby and £850 Pimlico to name just two. They’re nice and simple builds too,
with low maintenance key to the component choices and with confidence inspiring hydraulic stoppers throughout. Higher up you’ve the £999 Devon women’s commuter rig, which wouldn’t look out of place dressed up as a touring or training bike. Built with plenty of clearance, this year-round bike is ready for guards when the weather turns sour, but equally looks the part without them. For the men, Whyte’s first foray into on road carbon offers up the £1,799 Cornwall, complete with SRAM hydraulic discs and Rival/FSA finishing kit. On the off-road front, for 2015 the entire suspension bike catalogue benefits from frame geometry or chassis revisions to ensure the handling is spot on. The 801, for example, has a revamped rear triangle and now comes internally routed for a cleaner finish. BIKEBIZ.COM
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INTERVIEW
Room for manoeuvre: Zyro’s new warehouse was chosen for having plenty of extra space for future expansion
‘Ready for anything’ One year shy of its 20th anniversary and with three office moves under its belt, Zyro has further expansion in mind. Jonathon Harker reports back from its new super sized digs in Darlington…
30 BIKEBIZ NOVEMBER
IT IS 19 years since Zyro was established and in that time the business has moved on three occasions. Each time Zyro has ended up opening several locations – warehouse and offices – to cope with its growing business, which wasn’t ideal, Zyro director Simon Ellison tells BikeBiz: “That’s not hugely efficient and it actually holds the business back.” That’s why Zyro has recently moved into a whopping great facility in Darlington with plenty of room to expand further. The distributor’s previous warehouse in Thirsk was roughly a third of the size of its new warehouse. For those familiar with the first Indiana Jones film, it’s a bit like the place they hide the Ark of the Covenant, over the end credits (though naturally more organised). The height of the facility plays an important role. As no warehouse manager needs BikeBiz to tell them, this game is all about being efficient and Zyro’s new warehouse, masterminded by Zyro director Julie Ellison, has a ‘short walk
sequence’. Cutting down on the time staffers spend walking from shelf to shelf, Zyro has opted for a four levelled picking area, where it handles 500 to 700 orders daily, with a 4.30pm cut off – all orders before then are delivered next day. Getting that many orders out correctly means Zyro has to be tight on quality checking, with random batches QC’d before hitting the warehouse pallets and again before being sent out. While speed is of the essence, those and the numerous additional quality checks have helped the new warehouse hit a 99.2 per cent accuracy target, many months ahead of schedule. Clearly, personnel are key to that speedy, accurate turnaround of stock and there have been 40 new workers installed in the warehouse section of the business since the move. Not only are staff incentivised with bonuses based on their consistency, but there are training and development opportunities, plus a raft of other offerings to add to their package. BIKEBIZ.COM
INTERVIEW
Zyro has boosted its staff count in both the warehouse and the office post-move
The move hasn’t just given Zyro chance to boost its warehouse operation, however, with the new adjoining offices providing plenty of space for new staffers to come in should the need arise. In fact the HR department has already been busy – Zyro moved with 100 staff and now it has 180. Brand matters As Zyro’s brand portfolio has expanded there is now rival product within the ranges. That’s led to splitting the sales department into two teams – Velocity and Peloton – to handle those rival products (however for the customer it’s still the same voice on the end of the phone, with the same internal sales manager). Speaking of brands, what have been some of the highlights and trends of the last 12 months? According to the firm, the lights market has been very strong, the firm says, aided by improved technology and lower prices. Hydration has proved healthy too, with Camelbak hitting a number of BIKEBIZ.COM
sales milestones and receiving positive responses to its Kudu enduro hydration pack. On the nutrition side, Torq has grown almost four-fold since it started with Zyro while the UK locks market has matured to take the folding lock type to its heart, not least with ABUS’ Bordo hitting higher volumes. Giro’s footwear has quadrupled in 18 months, while Bell has really hit a run of momentum too, with a ‘step change’ in the way it is perceived and having a £100-plus
Mizuno as global head of design and is now brand director for Altura. His arrival (just four weeks before we went to press) will open the door for some exciting developments, BikeBiz is told. The luggage side of Altura’s business has grown too with what the firm says is “lightweight, simple, well executed product”. Name checking the ‘adventure touring’ phenomenon, which now has real momentum in the US, the firm reveals that Tortec is proving one of the most searched for
“We are now ready to double or even treble the business.” Simon Ellison, Zyro
helmet as its best seller. Altura has had some ‘watch this space’ news in the form of the significant recruitment of Clint Vosloo. Vosloo spent 17 years with
brands on the Zyro site. Overall the typically understated distributor has seen business up around 30 per cent. While the brand portfolio is growing, boss
Simon Ellison is keen to emphasise it’s not a case of adding labels for the sake of it. “We’re not just grabbing brands,” he tells BikeBiz. “We are not trying to grow our brand collection, we want to add value to the brands we work with. We are not a box shifter.” Needless to say, Zyro does have a few irons in the fire, but is remaining tight-lipped about those. Jonathan Sherwood, marketing manager, chips in: “It is about understanding a brand and working with retailers and consumers. We want the right partner.” Ellison: “There are lots of brands that are not being served well. Channel management is a big part of it. What brand wants to put all their eggs in one basket? “We’re investing in the right team to push the business forward,” he adds. “We’ve had a busy year and now we have the room to grow and serve our partners better. “We are now able to double or even triple the business. We are ready for anything.” BIKEBIZ NOVEMBER 31
ZYRO: CYCLE VISION
Bell has benefited from investment in MIPS technology
Cycle Vision Missed out on Zyro’s house exhibitions? Mark Sutton swung by the Tobacco Dock showing of 2015’s key products and found plenty of gems to get tills ringing in the new year… ALTURA Introducing an impressive new line of spring/summer 2015 clothing at Cycle Vision, Altura makes a strong case for being a sportive rider’s brand of choice. Items like the new podium shorts and jersey, featuring ‘Cold Black’ technology, could be strong sellers when the sun comes out. Thanks to the fabric technology, despite being black, the garments reflect sunlight. You’ll also find four-way stretch fabrics, performance mesh in all the right places to channel air and extra pockets for gels. The podium jersey will retail for £60, while the shorts come in at £65 and feature the next generation Progel insert. Both bear visibility boosting reflective stitched seams. Progel also makes an appearance in the podium mitts at £25 retail. 32 BIKEBIZ NOVEMBER
Carefully thought out, the mitt offers a perforated breathable synthetic leather palm, as well as padding in all the right places. Teamwear is a huge growth area, according to Zyro and as a result
will take the edge out of any accidental toe punts of rocks on the trail. With a large Velcro opener, these are easily accessible even with gloves.
“Torq will look to broaden its Snaq line beyond bars going forwards...” you’ll now also find a deeper selection of women’s gear available in team colours. On the mountain bike front, some careful consideration has gone into the design of the new Attack MTB overshoes at £35. With heavy-duty rubber edging, these
SKS SKS has in recent times invested a large lump of research and development cash into its mini pumps category. This has resulted in the addition of five new mini pumps to its catalogue, three of which now sit within the existing
SKS’s five new pumps
Airboy family. Starting with these, customers now have the option to buy a pump suited to road in the standard model, mountain bike with the Airboy XL and even a model that’s supplied with co2 and adaptable heads. Expect these to be in stock for January. The Airboy pumps are described as some of the most efficient in the SKS catalogue thanks to a dual chamber design. For those who don’t want to fiddle with reversible internals on the trail, look out for the new Injex Control pump at £30. With an extendable volume and a head that will take both Schrader and Presta without adaptation it’s great value. TORQ Are you a daytime snack enthusiast? Who isn’t, right? Well BIKEBIZ.COM
ZYRO: CYCLE VISION
Altura’s team gear line has expanded for men and women
Hamax’s new entry childseat at just £79.99
New commuter luggage from Blackburn
Torq has recognised that plenty of us want to strike a balance somewhere between those of us with a desk full of Mars bars or celery sticks. Enter the Snaq range, set to be within Zyro’s stocks in January next year. Offering just seven per cent fat and three delicious flavours (we tried them, they genuinely are all very tasty) these sit outside the performance product category, but they are healthy and still offer a natural boost. Supplied in a box of 24, each of which will retail at £1.99, customers will be able to choose from a dark orange chocolate, banana chocolate and white chocolate and raspberry blend. None of the bars are cooked, meaning all of the nutrients remain. BikeBiz was told that Torq is already looking to broaden its Snaq line. Furthermore, January will also see the addition of five new flavours of recovery sachet in 75-gram packets. BLACKBURN We’re not sure how we missed this one at Interbike, but Blackburn’s BIKEBIZ.COM
bikepacking line also now includes a nifty take on the bottle cage, adapted with Velcro straps to take anything from a rolled up rain jacket to a bottle of wine. One of those ‘why has nobody done this before’ products at just £19.99. For the commuter seeking a weatherproofed backpack, the new £79.99 Central Shopper is a top-loaded pouch with a draw cord, so easily dipped in and out of on the move. It’s also lockable to any Interlock rack systems. If you’re selling many fat bikes, it might also be worth looking at Blackburn’s Outpost fat cargo rack, which caters for those carry cargo on super wide tyres. BELL Alongside Giro, Bell is a beneficiary of the investment in MIPS technology, with three current models now available with the impact deadening tech and the majority of other lids to offer MIPS next year. The current three to benefit are the Stoker, Super 2 and Super 2R. The 2R is a new model that is quite unique in the market thanks
to a detachable chin bar. When removed the lid looks ready for the trail, while when attached it’s downhill ready, though not certified to the same standards as one piece units. At 650 grams it is, however, a significantly lighter offering and where else will you get two high performance lids for £150. A MIPS clad version is also sold at £175. You might have noticed that among those BMX riders wearing helmets that many are opting for greater rear coverage. Taking inspiration from its motorcycle segment, Bell’s £79.99 Full Flex may be just the trick for these customers. With a segmented liner, the inner shapes to the rider’s head, while a halo band holds it all together in the unfortunate event of a bad crash. HAMAX Two fresh childseats join the Caress collection this year, with a simplified version of last year’s addition now available at £79 and only sacrificing a small amount of adjustability, yet retaining the footrests and adjustable harness. At £99 the Senith Relax offers a reclining
upgrade and will fit any pannier rack with a width of 12 to 18cm. PANARACER For those customers fond of a shortcut, Panaracer’s puncture resistant Gravel road (23 to 28c) and Gravel King (32c) are two options now within Zyro’s stocks. On the road front, a 25c version of all tyres is now to be available, including a new Race L. MAGURA Magura’s braking line now spans £69.99 for the MT2 all the way through to £269 for the MT8 giving retailers a wide variety of choice to cover all budgets. At the very entry point, the MT2 is a very sensible stopper, packing plenty of power into a 365 gram, single piston package that includes the rotor. At the other end, and for maximum stopping power, retailers should look toward the quad-piston MT5 at £135 and £219 MT7. Magura offers a five-year guarantee which applies to all brakes in the line. www.zyro.co.uk BIKEBIZ NOVEMBER 33
RIDING
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BIKEBIZ AWARDS WINNERS
Mojo pick up the Workshop award for the second year
Sweet smell of success The seventh annual BikeBiz Awards saw the trade come together at the Crowne Plaza to celebrate the year and high acheivers. BikeBiz rounds up the winners‌
SPONSORS Platinum Partner BIKEBIZ.COM
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Bike Brand of the Year BIKEBIZ NOVEMBER 35
BIKEBIZ AWARDS WINNERS The Cyclescheme team came out in force for the 2014 Awards
INDEPENDENT BIKE DEALER: CHEVIN CYCLES “To get something like this is quite emotional. I’d like to thank everybody for getting us where we are. Thanks very much indeed.” Rick Peacock, owner
SPECIALIST RETAILER: ILKLEY CYCLES
MAINSTREAM RETAILER: DECATHLON
“Thanks to everyone that’s helped us over the years at the shop.”
“We are delighted. To be up against some great competition and come top is an honour, but it’s just the start.”
Adam Evans, owner
Kieran O’Shea, brand press officer
STAR STORE: BLAZING SADDLES
WORKSHOP SERVICES: MOJO SUSPENSION
“It’s fantastic to receive recognition from the trade and business. We’ve got a great team...thank you very much.”
“Winning the Workshop Services award for the second year is fantastic recognition for the hard work our dedicated team puts in.” Tim Williams, ops manager
John Ainscough, founder 36 BIKEBIZ NOVEMBER
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BIKEBIZ AWARDS WINNERS The shy and retiring Upgrade team picked up Lezyne’s trophy
RETAIL EVENT: HARGROVES CYCLES: QE CYCLE FEST “We are extremely proud to have won the award. The QE Cycle Fest has become a fantastic event. Thanks to all involved.” Craig Surgey, marketing manager
IN-STORE EXPERIENCE: SIGMA SPORT
ONLINE STORE: WIGGLE
“We’ve put a lot of effort into our stores for the last three years. I am really proud of the team that runs the retail award day-to-day.” Ian Whittingham, MD
“I felt very honoured to be collecting the award on behalf of Wiggle, it was a great night that was thoroughly enjoyed by all.” Ben Simmons, cycle marketing manager
BIKE DISTRIBUTOR OF THE YEAR: CYCLING SPORTS GROUP UK
P&A DISTRIBUTOR OF THE YEAR: MADISON
“We are delighted. It is down to the hard work of every member of staff and it coincides with our 5th anniversary and a record sales month.” Russell Merry, MD
“It was a fantastic night with Madison and Sportline taking home four awards. I am extremely proud of the Madison and Sportline teams.” Dominic Langan, CEO
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BIKEBIZ NOVEMBER 37
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BIKEBIZ AWARDS WINNERS
Chance to chat with the rest of the cycle industry? Check.
CYCLING ADVOCACY ACHIEVEMENT: #SPACE FOR CYCLING, LCC
P&A BRAND: LEZYNE
“We’d like to thank the industry for honouring us, and all of our members and supporters for making this campaign such a success.” Ashok Sinha, CEO
“We are so happy to pick up this award. A lot of hard work goes into it from the guys at Lezyne back in the States.”
SALES TEAM: MADISON / SPORTLINE
MARKETING TEAM: MADISON / SPORTLINE
“I could probably be called biased for believing they are the best but to win these awards, voted for by the industry, really means a lot.” Dominic Langan, CEO
“Supporting athletes, events and teams has been a big part of our strategy for the past couple of years and it is really paying off.” Kellie Parsons, marketing director
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Rory Hitchens, senior brand manager, Upgrade
BIKEBIZ NOVEMBER 39
BIKEBIZ AWARDS WINNERS
RETAILER SERVICES: CYCLESCHEME
BIKE BRAND: GENESIS
“The team work hard to attract customers and support our retailers. We could not do this without great leadership or brilliant staff.” Laurence Boon, marketing manager
“It has been a great year for Genesis. We launched a really exciting ‘15 range and followed it up with our first carbon bike, the Zero.” Phil Hammill, brand director
SPECIALIST DISTRIBUTOR: CHICKEN CYCLEKIT
TRAINING: ATG
“This award is fantastic, thanks to everyone who voted for us.”
“This means a lot to us as it is customers who vote. We’ll redouble our efforts to ensure the Cytech training delivered meets the needs of the trade.”
Alex Rowling, marketing coordinator
THANKS TO OUR JUDGES Chris Keller Jackson - www.crankphoto.co.uk Alan Hewitt - Agent for Madison and Evolution Alex McNicol - Zyro Alistair McHardy - Atmosphere Electric Bikes Allan - Thomsons Cycles Andrea Sexton - Andrea Sexton PR & Marketing Andy Tucker - BikeRight! Anthony McCrossan - Cyclevox Antony Auty - Bikesoup Brant Richards - Shedfire Caroline Towers Chris Duncan - Endura Colin Rees - Quest Consultants Dan Jones - Windwave Dave Atkinson - F-At
40 BIKEBIZ NOVEMBER
Dave Luscombe - Datatag Dickon Hepworth - Jungle Products Gary Bird - East St Cycles George Bowie - 2pure Georgie Wood - Wood Wood Culture Club Graeme Richardson - Cotswold Outdoor Graham M Jagger - Pennine Events Grant Hadwin - Citrus-Lime Ian Chandler - Telegraph Events Ian McNab - Adventure-Spec Illy Anastasi - Hotlines Jamie Wightman - Revel Outdoors Jerry Lawson - Frog Jon Sherwood - Zyro Jonathan Sharpe - Cycle Surgery
Juliet Elliott - Coven Magazine Kati Jaggers - Rapha Keith Jepson - Max Bikes PR Lauren Vanderplank - Moore Large Lizzie Baillie - nuun Mandy J Cairns Ford - Belhaven Bikes Martin Pounder - Merida Neil Leah - CN Sales & Marketing Nick Brown - havebike Paul Brett - Fisher Outdoor Leisure Paul Corcoran - Pennine Cycles Paul Moran - Fisher Outdoor Leisure Richard Bowker - Criterium Cycles Sandra Corcoran - Pennine Cycles
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And the winner is... Congratulations to all of the winners at the 2014 Cycling Media Awards.
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PROVIZ
High visibility sales
BRANILDE PROF
With a record uptake in cycle commuting, it’s no wonder so much research and development money is earmarked for product that’ll keep us safe and visible. Mark Sutton discusses Proviz’s offering with brand manager Leon Stimpson…
MOORE LARGE Proviz has been within the stable for three years now – how has the product developed in that time? From the very beginning Proviz has set out to specialise in the enhanced visibility area of the cycling market. They started with only a small number of products, but the range has grown significantly over the past five years and now offers some unique products that no other brand does. This is where they have gained a strong and growing foothold in the market. Customers who have perhaps carried another brand in this area for years have switched over to Proviz because of the product’s functionality. What’s in the catalogue nowadays? The latest range from Proviz is the Reflect360. There is nothing like this range in the global cycling market and we have seen incredible demand for the products. Proviz have had orders from 40 countries for the range, which I think says it all about its popularity, uniqueness and how effective it is helping cyclists be seen at night. We stock the jackets, rucksacks and covers at present and have the gilets en route. Anything exciting in the pipeline? Besides the expansion of the Reflect360 range, which we look BIKEBIZ.COM
Tel: 01332 274200 Web: www.proviz.co.uk Twitter: @provizuk Facebook: provizsports forward to getting hold of, I know the guys at Proviz have a few things up their sleeves that are presently being tested for next season.
The Reflect360 range uses highly technical fabric. They have researched and tested these in order to provide a range with its own unique qualities.
The reflective clothing market is increasingly crowded – how has Proviz differentiated its product? It’s simple, Proviz do not try to cover all bases of the clothing and apparel market like others brands do. They work hard at designing totally unique
From a retailer’s point of view, why should they stock the Proviz line over a competitor’s product? Proviz are specialists in their field. They are able give all their time to researching, designing and delivering great products that are for the sole
“We launched in September and Reflect360 has already earned some notable reviews.” products, solely for those looking to be seen. They know their market, do their research and deliver products that do the job that others simply do not. Along with the Reflect360 range that we are seeing such high-demand for, we also sell a great deal of the Nightrider range. The Nightrider range is compatible with the Triviz light pack – again another unique lighting product from Proviz.
purpose of cycling safety. They do not have to split their time covering multiple bases and therefore you can see it in the products that they bring out. For a cyclist, every detail has been thought through. How is a cyclist viewed on the road and from what angles, what are the most prominent and visible parts of a cyclist, what does a cyclist want or need for their ride, especially at night, or in the early morning?
What technological advances have gone into the 2015 product?
How are you planning to market the brand going into 2015?
Proviz are putting the finishing touches to an interactive video that we think will go down well. It encourages viewer interaction and participation to change the events within the video. How has the product reviewed in the past year? There has been some notable reviews already for the Reflect360 range, even though we only launched it in September. All of them thus far seem to be coming to the same conclusion that the range is something special. Cycling Active magazine concluded the jacket had “Astonishing reflective capabilities, stating that the Reflect360 kit really does glow, and in quite an incredible manner.” That’s quite a first review. The Triviz light pack previously mentioned above has also been described among other things as “literally brilliant”, “a must have for anyone on the road at night”, and “this is without doubt the best product used for making myself seen on the roads at night.” Is there any point of sale for retailers to be aware of? Proviz provide point of sale for the Reflect360 range and it is available free of charge through Moore Large. BIKEBIZ NOVEMBER 43
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Contact your Zyro account manager for more info on the Spring / Summer 2015 line.
POST-SHOW INTERVIEW
Are you a bit outdoorsy? The busy show season included the Outdoor Trade Show, pitched at outdoor dabblers and specialists alike. Jonathon Harker asked event organiser Marta Williams for her take on the 2014 show and plans for next year STONELEIGH PARK-set Outdoor Trade Show (OTS) is pitched as a gateway show for those thinking of, or already, dipping their toe into the outdoor sector. Running a couple of weeks before the NEC Cycle Show, this year’s OTS hit a new spot in the week and was charged with leading up to next year’s tenth anniversary show. BikeBiz spoke with event organiser Marta Williams for an update... Are you pleased with the event overall and did attendance meet your expectations? Feedback from exhibitors and visitors has been very encouraging following the show. The attendance figures were slightly up from 2013 and exhibitors have commented positively about the quality of retailers who visited the show. OTS creates a unique opportunity for BIKEBIZ.COM
retailers to see a cross section of products from different markets as well as discovering brand new products and brands. The outdoor area was also larger this year with most of the main caravan awning brands in attendance, which enticed a different kind of buyer to attend the show.
prefer a Sunday, the number of visitors from previous years did not justify keeping it as an open day. How about 2015? OTS usually asks the trade for its preferred dates for the next year… We have two date options available for 2015, one at the end of August
“It’s a unique chance to see a cross section of products from different markets.” So the move to a mid-week time slot was successful then? Yes, if numbers have anything to do with this, the move has been well received. Although there are some independent retailers that would
and the other in the middle of September. Although some suppliers and retailers would prefer an earlier date to meet manufacturing deadlines, others prefer a later date in order to make
decisions after the main summer retail selling season has finished. Asking for feedback and offering options before finally deciding on the dates based on the general consensus is the fairest way to decide and although we cannot please everybody, there will be an understanding how the final decision was reached. How about the Novel Awards this year – is interest building up around them? The awards are popular with suppliers especially and they have become a focal point of the show. It brings the industry together at the social event and awards presentation and brands that win the awards are able to use the logo which helps them to promote products to consumers and retail buyers (see inset, overleaf). BIKEBIZ NOVEMBER 45
POST-SHOW INTERVIEW
OUTDOOR GONGS Every year the Outdoor Trade Show puts together a panel of expert judges for the Novel Awards, assessing new products launching into the market, appearing at the show. Now in their fourth year, seven awards were given out, as well as an overall ‘Product of the Year 2014’:
Do you have any big plans for the tenth anniversary OTS in 2015? I am sure we will do, nothing concrete as yet, but it is a major milestone in the history of the show and it will be commemorated. Anything other points to share? OTS fulfils some very unique remits for manufacturers and retailers. OTS’ ethos is to be an informal, no frills show, which cannot be
exhibitors get quality time with buyers, which they could not have at a larger show. For buyers, the show is small enough to do in one or two days, but big enough to justify their visit and at the same time find new brands and products to the market. The truly unique aspect of OTS is the outside tent and awnings area, as there is nowhere else in Europe where buyers could see so many
“We urge retailers to take a trip to OTS 2015.” compared with the big European shows. Exhibitors like to attend OTS as it is late in the buying calendar, therefore an order writing show, and as it is too late for many of the large clothing brands, 46 BIKEBIZ NOVEMBER
tents pitched in the same location, making their buying decisions much easier. We urge retailers to make a trip to OTS 2015 and for brands to see what the show has to offer. www.outdoortradeshow.com
Q ACCESSORIES Eskimo Agencies – Scrubba Wash Bag Q CAMPING EQUIPMENT Rosker – Primus Winter Gas Q CLOTHING Páramo – Men’s Ciclo Waterproof Jacket Q FOOTWEAR Rosker – Hanwag Tatra Bunion GTX
Q RUCKSACKS/LUGGAGE Force Ten – Alpine 45 Q SLEEPING BAGS SMG Outdoor – Sierra Designs Back Country Bed Q TENTS & AWNINGS ProAgencies – Therm-a-Rest LuxuryLite Cot Bug Shelter and Sun Shield The overall ‘Product of the Year 2014’ was awarded to Rosker for the Primus Winter Gas.
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E-bike firms branch out to reach beyond electrics Company broadens appeal to the wider industry CYCLE SHOW’S electric bike village saw a number of products with reach beyond the electrically assisted market, including a heavyduty bike rack and a rain-beating bike attachment. Lincolnshire business Batribike was showing off its Cykell Bike Carrier lines, robust enough to handle heavier e-bikes, but also geared up for non-electric lines. The product, new to Batribike this year, comes in two and three bike options (with an extra attachment increasing each to carry an extra bike). It’s a red dot design award winner and there’s an optional ramp so that heavier bikes, or e-bikes, can be rolled up and, the firm told BikeBiz, lots of Batribike dealers have been fast to see the advantages and have taken it up in their stores. Meanwhile, Freego Wisper Group was testing the water with
an unusual but practical rain canopy for bikes, named Dryve. While the company didn’t have any product at the show, it did have some marketing material it was using to gauge the market’s reaction with. Hitting a £170 retail price point, the canopy helps keep riders dry while simultaneously boosting their visibility. Handily folding down into a pannier bag, Dryve works with electric and non-electric bikes, pitched particularly at the commuter market. freegoelectricbikes.com
Is the UK cycle market ready for a practical rain canopy?
Powacycle brand booster DRIVING AWARENESS of the Powacycle brand was the key aim behind the firm’s showing at Cycle Show this year. The NEC show-stalwart revealed its best seller was its step-through Milan2, retailing for £599. The bike features a 200W brushless motor, 6-speed Shimano gears and an improved lithium-ion battery offering improved distance. While the £599 bike is a key seller for Powacycle, the brand said there’s potential for dealers to upsell to a number of models it offers at the £780 mark, including the Windsor LPX, Salisbury LPX and Puma LPX. Powacycle is on the look out for dealers, whether they are electric bike specialists and those who dabble in the genre. 01279 821243 BIKEBIZ.COM
Powacycle appearing at the NEC’s e-bike village this September
BIKEBIZ NOVEMBER 49
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Momentum claims ‘lightest step through e-bike’ Momentum’s newly improved Upstart
FRESH LONDON brand Momentum first arrived in the e-bike market in 2013 and this year showed off its revamped range at Cycle Show, including lighter versions of its Model T and Upstart. Both have shed 3kg, with savings on the frame and motor so that the step-through Model T is “the lightest step through e-bike on the market”, according to the firm.
And Momentum’s 29-inch prototype
Momentum told BikeBiz that it is seeing acceptance of higher e-bike prices in the UK.
Despite the weight savings and an improved smooth ride, the price has stayed static. However the firm told us it is seeing acceptance of higher e-bike prices here in the UK. A new streamlined backwardcompatible battery has improved the look of the bikes, and the firm’s own Autorq torque sensor has seen improvements. The revamped Model T and Upstart will be
available from spring 2015. Momentum also chose the NEC event to show off a new concept bike prototype (pictured top right), coming to the market next year. Featuring the Conti belt drive, this 29-inch offering garnered good feedback at the show, BikeBiz was told, and will come to production next year. www.momentumelectric.co.uk
Wisper Freego is on call
“The battery and charger are equipped with software so our service department can diagnose any issues and upload new software remotely.” Wisper Freego spokesperson 50 BIKEBIZ NOVEMBER
ONE YEAR on from its merger, Freego Wisper Group was displaying not only the Freego and Wisper ranges, but also e-bikes from Solex and Riese and Muller (and Dryve, see previous page). Among the highlights was the commuter-friendly FreeGo Raptor (£799), weighing in at 14kg and
an optional range extender power pack (at £999, still under the cycle to work level). Wisper previewed the limited edition 906Torque S29R – 29er trail bike (pictured bottom right) at Cycle Show – as well as the Wisper 705Torque (step through) and 905Torque, all featuring a new hybrid sensor with matched high torque motor. The system combines information from the torque and speed sensors to provide a smooth and responsive delivery of power. Intriguingly, new Wisper Samsung batteries with a phone charging facility are available with either 400Wh or 560Wh capacities. Wisper explained how tech is helping e-bike servicing: “The battery and charger are equipped with RCSS software interface to enable our service department to diagnose any issues and upload any new software remotely.” freegoelectricbikes.com BIKEBIZ.COM
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RETAIL ONLY THE TRADE’S GUIDE TO SOURCING STOCK, UP-AND-COMING IBDS AND THE VERY LATEST PRODUCTS
RETAIL
STATS
Although modest, the net change in independents in H1 2014 was (0.41%), up 432 units (Source: LDC)
TRAILBLAZING OR STARGAZING? OPINION When a great idea or concept hits the internet the first thing we ask is; why has nobody done this before? Well, we’ve been overlooking quite an obvious opportunity for some time...
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THERE’S SOMETHING to be said for being the ‘first’ to market with a product or an idea. By taking a pioneering step and perhaps a big risk in doing so, you’re almost guaranteed attention, whether positive or otherwise. When we revealed the Essax Shark saddle online back in February it quickly went viral. Despite the tounge-in-cheek jokes about white not being the best colour in which to launch a saddle with a central fin, the brand went on to find a UK distributor and appear on numerous cycle and mainstream websites. Whether or not the Shark goes on to be a sales success, the exposure generated for Essax will have been invaluable. Similarly, when an email landed in my inbox about the launch of Bella Velo – claiming to be the UK’s first High Street bicycle shop just for women – I immediately thought of all the readers who would be delighted to read about the industry first. [Editor’s note: we are aware that this claim is a hotly contested one]. At the very same time I was
left feeling like this particular piece of news should have come a heck of a lot sooner. As it’s been put to me several times over the years; “half the market has long been ignored”. It’s been the industry’s loss not to have more women cycling and that’s something I’m convinced will be proven in the years to come. Though
“As it’s been put to me over the years; ‘half the market has long been ignored’. It’s been the industry’s loss not to have a greater women’s cycling presence sooner...” they’re by no means alone in now catering adequately for female cyclists, I have to commend Giant for the launch of its sub brand LIV. It’s long needed one of the A-team to be bolder in backing women’s cycling and at grass roots level, with support and encouragement for its retail partners. The retail environment LIV has created looks well thought out too. How inviting is yours? mark.sutton@intentmedia.co.uk
Greater London saw the biggest decline in independents at -59 units (Source: The Local Data Company).
STORE OF THE MONTH: p56 NEW PRODUCTS: A round-up of some new cycle products available this month.
p55 SECTOR GUIDE: Triathlon p59 SECTOR GUIDE: Stocking fillers p63 SECTOR GUIDE: Bottles and cages p67 BIKEBIZ NOVEMBER 53
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54 BIKEBIZ NOVEMBER
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SEND PRODUCT DETAILS INCLUDING A HI-RES PHOTO AND BRIEF DESCRIPTION OF THE PRODUCT TO…
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msutton@nbmedia.com or call 01992 535646 for a chat
NEW PRODUCTS
MERIDA CYCLO CROSS 500 Direct: 01159817788 Bang on budget for cycle to work, Merida’s new Cyclo Cross 500 packs a punch for the price. Made up of Shimano 105 components adorned to both a triple-butted hydroformed 6066 alu frame and full carbon tapered fork, it’s discclad, offering stoppers in the form of Tektro’s Spyre. For those on a budget, the Cyclo Cross 300 hits £799.99.
This month we take a look at product from Cycle Show, plus more highlights from Interbike and Eurobike
WELDTITE DISC ROTOR WIPES Various distributors “No one else seemed to be doing disc rotor wipes, so it seemed a logical addition to the catalogue,” said Weldtite while unveiling its new countertop box full of cleaners. Despite having enjoyed a relatively muck free summer, we couldn’t agree more – a simple box of disc freshening wipes will be a backpack essential during winter. The product has a rapid air drying formula, which leaves no residue. There’s six wipes per packet and a countertop display holds 12 units.
HOPE DIRECT MOUNT STEMS Direct to retail: 01282 851200 Thanks to an Instagram leak, BikeBiz was able to convince Hope to break cover on their new direct mount stems. Shown to us at Cycle Show, the firm will be producing 10, 30, 40, 50 and 60mm versions, and should the customer fancy a change, or have a growth spurt, they could simply swap out the base plate and hang on to the uppers. Hope expect the price to be around £100.
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KTM ULTRA PINION Fli Distribution: 0161 304 8555 Having scooped a Eurobike Award for its Life Lontano pinion driven touring bike, KTM has scooped early praise for building the system into its bikes. The components in the system are made by the same firm making those for Mercedes AMG, so you can be sure the level of shifting precision within is spot on (€3,199).
ROTOR POWER LT Velotech Services: 01789 295470 Already a specialist in cadence improvement, Rotor used Interbike to introduce the Power LT in a fun, competitive way, inviting attendees to lay down their best ten second average Wattage. Building on the Power crankset, the LT, as you may guess, is a lighter weight version of the existing unit at just 535 grams. Both BCD 110 and 130 versions are soon to be in stock.
BIKEBIZ NOVEMBER 55
STORE OF THE MONTH
STORE INFO:
TELEPHONE: 01920 872222 WEB: bikeactive.com FACEBOOK: facebook.com/Bikeactive TWITTER:
@bikeactive
LOCATION: 8 High Street, Stanstead Abbotts, Hertfordshire. SG12 8AB
Keep Active You’d expect a move from an industrial unit to the High Street to positively affect sales, but it hasn’t had a huge effect for Bike Active. Co-owner Rob Hanley isn’t concerned, however, as he tells Mark Sutton how he is taking on online giants... DESPITE BEING within a five-mile radius of BikeBiz headquarters, Bike Active doesn’t necessarily pop up on our radar because of its locality. Sure, we ride past all the time and on a street otherwise occupied by tired looking buildings, the BikeActive store stands out as one that’s had some TLC. But it’s when you Google search brands like Lapierre or Orange that the Stanstead Abbotts store pops up, often top of the pile. It’s hard to believe a retailer based in an area where the topography lines are relatively unpronounced could be selling so many full suspension bikes. But Bike Active has made a name for itself as an off-road specialist and ships bikes as far away as Scotland. It’s not by chance, explains Hanley: “We’ve a philosophy of throwing our entire resource behind our hand-picked stable of brands. We ride these bikes and believe they’re the best brands available for UK trails. The store has become more of a showroom as most of our 56 BIKEBIZ NOVEMBER
customers are discovering us online and travelling in, or simply filling out a finance form with us and buying that way.” Interestingly, Bike Active breathed a sigh of relief when the results of Scotland’s independence referendum was revealed. “I genuinely think that, had Scotland voted yes, it would have made a dent in our sales. Financed
But why is the business doing so well in challenging conditions? “We’ve a sole focus on the enthusiast,” explains Hanley. “We’re very much available for one-to-ones and since we’ve ridden most bikes within our stocks the advice we can give is from personal and professional experience. Moving from an industrial estate to the High Street hasn’t made a huge
“I think that had Scotland said ‘yes’, it would have made a dent in our sales.” Rob Hanley, BikeActive sales north of the border from our store would have become a bit more difficult,” says Hanley. With an average sale of between £2,000 to £2,500 and a bike sent out most days of the week, Bike Active seemingly hasn’t got the memo that the MTB market is supposedly ‘flat’ in the UK.
impact on sales and we don’t carry a massive stock of components or spares aside from what’s needed for repairs and upgrades. With the competition on component sales online we’re pleased to have chosen this approach and as a result we’re able to dedicate a lot more time to complete bike sales
and getting in front of the right customers online.” Despite having a wall of jerseys signed by the likes of Fabian Barrel and Brendan Fairclough, the retailer is dipping a toe into the road. It helps that the store is just a few hundred metres from one of the steeper gradients in the area, so KOM-chasing road cyclists have become familiar with the store. “We’ve put a lot of effort into presentation in the shop window and as a result we’ll often look out of the top floor window at night and see a group of cyclists outside inspecting the storefront. We’ve only been in these premises a year, but we’re certainly aware of a strong local road scene and are considering adding a tarmac ride alongside our weekend Epping Forest trips. One of the benefits of these new customers taking an interest is a spike in passing trade has opened up sales of nutrition product and 700c tubes. I’d imagine before long it’ll benefit our higher ticket items too.” BIKEBIZ.COM
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TRIATHLON
If at first you don’t succeed Tri shows no sign of slowing and neither will your customers should they don the right kit and put in the appropriate effort. Jonathon Harker runs through some options
DISTRIBUTOR: BOB ELLIOT CONTACT: 01772 459887 Funkier’s Tri Suit for gents is made of a combination of polyester (87 per cent) and spandex (13 per cent) with quick dry active protection. The garment is made of 15 panels for a perfect fit, with four pockets (two on the side, two on the back) and a front reflective zip, as well as UPF 50+ rating. Retailing at £79.99, the tri suit comes in black.
DISTRIBUTOR: CSG UK CONTACT: 01202 732288 The 2015 Cannondale Slice is ultra light and seriously aero, with Aero Save tech and Real Tri geometry. It’s pitched as one of the lightest tri frames on the market and handy on the climbs too – not all tri courses are flat of course. Five Slice models start from the £7,499.99 Slice Black Inc. to the £1,999.99 105. Meanwhile, Piston’s 200 Tri Pocket Short retails at the £49.99 price point.
DISTRIBUTOR: MET CONTACT: sales@met-helmets.com The Drone Wide Body is the 100th helmet model developed by Met since it was founded, trivia fans. Priced at £249.99, the feature-packed helmet has a polycarbonate shell and a wide body with a new take on distributing volumes and boosting aerodynamics. The polycarbonate visor is scratch resistant, aerodynamic and fits snugly against the helmet.
DISTRIBUTOR: FISHER OUTDOOR LEISURE CONTACT: 01727 798340 Tacx’s official tie-in IRONMAN Trainer retails at £1,024.99. Fisher also brings in Santini’s 2015 tri range, with three key elements: compressing Monica fabric; water repelling Acquazero and GTR chamois that won’t absorb water.
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BIKEBIZ NOVEMBER 59
TRIATHLON
DISTRIBUTOR: PALIGAP CONTACT: 01454 332110 Selle San Marco’s Aspide Racing tri saddle features Biodynamic structured gel inserts that follow the movements of the pelvis during pedalling. The lengthened carbon fibre reinforces the shell for a strong, flexible and light material, while the microfeel cover is breathable and hardwearing (£120). DMT’s Tri Shoe Scorpius has a carbon sole and an interchangeable stud specifically designed for IRONMAN. It features Boa system and a perforated insole (£155). Paligap also supplies the Challenge Record Tri/ TT tyre range designed for the high performance and reliability in races. The tubular version is £65 and for the Open tubular it is £45.
DISTRIBUTOR: QUARQ CONTACT: www.quarq.com Quarq’s ELSA RS has been designed to accommodate Shimano’s four-arm Hollowglide chainrings, the spider housing integrated electronics, a CR2032 battery, LED indicator and visible ANT+ ID. Quarq’s new multipoint, active temperature compensation enhances accuracy and consistency, making this our most exact power meter to date. Quarq’s Qalvin offers firmware upgrades for the diagnostics tool for Windows and Mac.
DISTRIBUTOR: SRAM CONTACT: www.sram.com
DISTRIBUTOR: ZIPP
SRAM’s R2C Aero SL-1190 Shifters feature a new ergo shaped lever design providing more rider control while requiring less effort for shifting. The R2C tech maintains a minimal aerodynamic profile at all times and the shifters are compatible with Red 22 and Force 22 drivetrains.
CONTACT: www.zipp.com/wheels The 404 Firestrike builds on the Firecrest heritage, drawing on the same rim patent. The new rim shape uses CFD (computational fluid dynamics) providing a 34 per cent reduction in side force while maintaining aero performance. A moulded in brake track pattern is joined by a Silicon Carbide (SiC) surface for wet weather braking, via Showstopper technology.
DID YOUR PRODUCT MISS OUT ON BEING INCLUDED IN THIS GUIDE? Get yourself added to our monthly product feature reminders by emailing rsetters@nbmedia.com 60 BIKEBIZ NOVEMBER
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STOCKING FILLERS
Fill your stocking Tools, head warmers, grips and yes, inevitably some socks too. Jonathon Harker rounds up some stocking fillers for £20 or less…
DISTRIBUTOR: TEKO CONTACT: www.tekosocks.co.uk Let’s finish with another set of socks. Teko’s Firefly Reflex features high visibility reflective yarns and the brand’s fast drying, lightweight Evapor8 Ultralight fabric – ideal for high intensity activities. Ideal for running as well as cycling, Evapor8 is made from 100 per cent recycled materials (SRP £13).
DISTRIBUTOR: BUFF
DISTRIBUTOR: ENDURA
CONTACT: 01707 852244
CONTACT: info@endura.co.uk
The Reflective Buff not only keeps out the cold, but it boosts visibility on the bike too – in a nutshell it has the versatility and functionality of the Original Buff with added retro-reflective stripes on either side. This Reflective Buff, priced at £18.50, doesn’t just hit the spot with cyclists, but goes down well with joggers and other road users keen to be seen.
Endura’s chamois cream helps keep rides more comfortable, especially when a long time is spent in the saddle. Retailing at £9.99, the cream is made in the UK from all natural ingredients, prevents chafing and soreness and can be used post-ride to soothe and heal.
DISTRIBUTOR: PALIGAP
CONTACT: 01454 332110
The Axiom Corker DLX has not only a collection of screwdrivers, allen keys and chain breaker, but also a corkscrew and bottle opener. At 117g the ten-function tool retails at £11, while the 180g 13-function tool is still under two notes, at £17. Also via Paligap is Ritchey’s WCS Ergo Foam Grips, superlight and tough with grippy high density foam (£10). Then there’s DZNuts’ Heat Embrocation Cream helps get riders started in the cold (£16.50).
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DISTRIBUTOR: SOCK MINE CONTACT: sales@sockmine.co.uk Riders can relive their youth with Sock Mine’s Dennis the Menace cycling socks, made with Merino Wool that is warm and breathable. The Sock Mine line-up is manufactured in the UK and supports feet while exercising. Read more about the range at www. thesockmine.co.uk.
BIKEBIZ NOVEMBER 63
STOCKING FILLERS
DISTRIBUTOR: SECRET TRAINING CONTACT: www.secret-training.cc European champion track cyclist Tim Lawson has developed the Secret Training range, pitched at everyone from beginners through to Olympians and pro tour winners. The products are intended to be with riders from ‘warm up to clean-up’, helping to invigorate, protect, calm, sanitise and nourish. The ‘Strip’ range includes sunscreen, anti-chafing cream and more.
DISTRIBUTOR: FISHER OUTDOOR LEISURE
DISTRIBUTOR: BOB ELLIOT CONTACT: 01772 459887
CONTACT: 01727 798340
Funkier’s Winter Skull Caps are ideal for those wintery rides. Priced at £14.99 they are made with TPU thermal fabric and Lycra with microfleece. Crucially they are waterproof, windproof and breathable too. They come in one size. Bob Elliot also brings the Chiba Thermofleece Touch Glove, which are touchscreen friendly and a snip at £19.99.
Basil’s Big Bloom Bells (£12.99) and matching Bloom Saddle Covers (£9.99, pictured) are ideal stylish stocking fillers. The firm also has the Front Wire Basket (£9.99). Zefal offers plenty under the golden £20 price, including the May Day Kit, squeaking in at £19.99, with a Air Profil telescopic mini pump, tyre levers and a universal puncture kit.
DISTRIBUTOR: CSG UK
CONTACT: 01202 732288
Wethepeople’s Hilt Grip hits the £7.99 price point, now coming in the new proprietary Vex compound which promises to blend longer-lasting durability with the feel of a ‘broken-in’ soft grip. With a mushroom style grip pattern and contrasting grip rings, nylon bar plugs are included. Also under the magical £20 price point comes Eclat Slash Pedals (£15.99 a pair) with a slimline body is durable, concave and knurled for extra grip.
64 BIKEBIZ NOVEMBER
DISTRIBUTOR: PENDLE CONTACT: www.pendle-bike.co.uk Pendle’s ceiling hook does what you’d expect, offering simple and effective storage. Designed for holding bike wheels it is ideal for storing bikes or spare wheels safety. The large open hook fits any tyre and wheel, with a thick cushioned plastic coasting. It must be fastened to a beam or other strong part of the ceiling, needless to say.
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STOCKING FILLERS
DISTRIBUTOR: ISON CONTACT: 01353 662662
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The ODI Coozies hold cans or bottles using proprietary grip material, in five colours and at 9cm tall (£4.99). Ison also offers Renthal’s Padded Cell Chainstay protector, with a low profile tapered design, double stitched construction and Neoprene and velcro fastening (£9.99). Then there’s Surley’s Jethro Tule is a bottle opener and pocket tool in stainless steel (£19.99).
Get yourself added to our monthly product feature reminders by emailing rsetters@ nbmedia.com
DISTRIBUTOR: HAD
CONTACT: sales@smgeurope.com
There are over 200 designs in the HAD range, all made in Germany in its own production site. The neck tube scarf is seamless and certified to Oeko-Tex Standard 100.
DISTRIBUTOR: BTR CONTACT: www.btrdirect.co.uk BTR Direct is new to the cycle market with a range of bike bags that it is hoping to retail through the trade. The firm, keen to link up with retailers, the bike backs retail under £20 and range from a water resistant under saddle seat pack (£7.99), A frame back for £7.99 and a handlebar mobile phone holder for £11.99. New items and further colours will be available in the near future.
DISTRIBUTOR: SHUTT VR CONTACT: 01280 847271
DISTRIBUTOR: SILVERFISH
CONTACT: 01752 843882
EVOC’s Saddle Bag is small enough to tuck under the saddle but big enough for riding essentials, with a sealed zip, reflective print and internal mesh pocket (£13.95). Silverfish also stocks SockGuy Socks, with hundreds of designs, colours and styles. All the socks feature Easy Fit cuffs that stay up without carving a notch in your calves, with double stitched toes and heels. SRPs start at £9.95. BIKEBIZ.COM
Socks from Shutt VR come with plenty of features, from air mesh construction with a diaphanous web on top and a high density band around it, to Meryl Skinlife antibacterial fibres to stop bacteria growing in socks. Flat seam toes combined with the above make for a comfortable, breathable and supportive set of socks.
BIKEBIZ NOVEMBER 65
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66 BIKEBIZ NOVEMBER
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BOTTLES AND CAGES
Bottling it up… From the weekend leisure cyclist to the time trialist we all need fluids to fuel our pursuits. Mark Sutton rounds up a handful of the market’s bottles and cages…
DISTRIBUTOR: BOTTLESPORT
DISTRIBUTOR: WILDOO CONTACT: 01908 374555 Custom printed and available to retailers large and small, Wildoo’s comprehensive range of bottles cover all bases with the Classic, Bigmouth and Max series proving among the most popular. Each model available from Wildoo for customisation is food safe, with BPA free plastics, screw caps and Wildoo’s own soft pulling spout. For retailers looking to create their own product, the minimum quantity is just 150 pieces and these are usually delivered inside five weeks.
CONTACT: 01603 722682 One of the UK’s largest volume producers of customised bottles is Bottlesport, who with over 15 years experience have numerous high profile clients in their enviable portfolio. Being a UK-based company, orders for bottles can be turned around extremely quickly, the normal lead time being two weeks. An express service is also available where orders can be supplied within three days. BottleSport are able to offer a large selection of bottle and caps colours with their UK stock inventory being in excess of 500,000 pieces at any time. All their bottles can be custom printed in up to six colours with the added option of four colour process printing now being available as a result of a recent investment in new printing technology. A minimum order of just 50 pieces applies.
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DISTRIBUTOR: GREYVILLE CONTACT: 01543 251328 Utilising a variable angle design, the aptly named Anyway Cage allows the rider to slip the bottle in from either the top or sides, with designs available for left and right handed people. Manufactured from pressed aluminium and weighing in at a very light 24 grams, this brilliantly simple and very functional concept is typical of T-One, who design and produce their own products. The Anyway Cage is available in five colours Black, Carbon, Red, Silver and White with full details of the T-One product range and contact details on www. greyville.com
BIKEBIZ NOVEMBER 67
BOTTLES AND CAGES
DISTRIBUTOR: ZYRO
DISTRIBUTOR: PALIGAP
CONTACT: www.zyrob2b.co.uk
CONTACT: 01454 313 116
With both SKS and Camelbak found within its stocks, Zyro has some of the better quality options when it comes to hydration products on the market. Camelbak’s Podium bottle has become a go-to option for many, with a tailored shape, flow rate and hygiene credentials among its perks. The latest versions feature a streamlined shape, a broad selection of appealing colours, and all equipped with a wider version of their Jet Valve, which is both self-sealing and lockable. Podium bottles start at only £8.99 at retail and provide strong retailer margins, from the standard 610ml version up to the 750ml Big Chill insulated model at £15.99.
Few in the trade will have missed PDW’s stylish ‘Bird Cage’, retailing at £13. Replacing your customer’s boring old bottle cage with this fresh take on the water bottle holder, the Bird Cage is made of lightweight 5052 alloy in the shape of a bird with wings folded to cradle your water bottle. Paligap also supplies Axiom’s stainless steel Ripple Inox cage at £15 and Ritchey’s reinforced nylon Comp cages at the £11 price point.
DISTRIBUTOR: CSG UK
DISTRIBUTOR: FISHER OUTDOOR
CONTACT: 01202 732288
CONTACT: 01727 798345
Covering a broad spectrum of price points, CSG UK has a variety of bottles and cages from Cannondale and GT. At the very entrylevel price point of just £7.99, your customer can deck their bike out with the Alloy Side cage from Cannondale, which isn’t too hefty at a mere 40 grams. For the performance orientated customer, GT’s Carbon Cage at £29.99 is made with a uni-directional weave and comes in a stylish matte black. On the bottle front, look out for Cannondale’s £9.99 insulated high-flow bottle, which is designed to keep drinks cool for twice as long as conventional bottles.
Within Fisher’s stocks you’ll find bottles and cages from both Tacx and Zefal. Tacx produces indoor cycle trainers, water bottles and cages, cycling tools and workstands, and has made its name producing products that suit the occasional cyclist, as well as the tour professional. They offer a wide range of cages at various price points with matching bottles for all riders and pride themselves on excellent design. For those looking for a larger capacity bottle, look at Zefal’s polypropylene screw cap bottle, which offers a one-litre capacity with stylish design and reliable performance.
68 BIKEBIZ NOVEMBER
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BikeBiz is keen to publish your opinions, whether you send them via email, Facebook, Twitter, BikeBiz.com or post…
Straw Poll: Is mountain biking making a comeback? No Yes
The Mighty 14 RRP £19.99
STAR COMMENT This month the lucky winner will receive a precision engineered tool for on the go and workshop use, for a wide variety of repair tasks
No change
12.5% – No, if anything there has been a decrease in demand 31.25% – No, I’ve not seen any change
@bikebizonline
56.25% – Yes, I’ve seen an increase
VIA BIKEBIZ.COM IS THERE A resurgence in mountain biking? In my view, yes there is, certainly on local trails (possibly at trail centres too). There are people introduced to cycling via the road wanting to take their cycling experience a bit further and exploring new routes and adventures. It is showing signs of the late ‘80s and early ‘90s where MTBs were simple. Nowadays they just have bigger wheels – I think this is the interesting thing and has to be worth pushing. A rigid 29er or short travel 650B hardtail offers a rider a huge range of choices in terms of places to ride compared with a road bike and both are much more accessible than say a 150mm+ travel full sus bike with the higher cost and maintenance. Whatever the reason, more people riding whatever bike they choose has to be good.” Roger Cook, Nemesis GB VIA EMAIL
Are shops stocking the right kind of bikes? In response to Stuart Newlands’ article in BikeBiz October (issue 105, page 11). “I have just returned from a trip starting from Eurobike, taking in Switzerland Italy, Slovenia and Croatia in the Motorhome. Whilst away I
started to write about the very same problem with the UK cycle industry. It’s my belief that the main cycle importers ignore what is sold on the continent through ignorance. It is not completely the fault of the dealer. Europeans ride sensible cycles, with upright stems, comfort bars, mudguards and chain covers. The bikes are quality with a pannier rack while gears are 6/7speed – above that is not required as they are not out training or racing. Stopping over at camp sites around Lake Garda the Germans, Dutch and Italians all had bikes on board their vans. They used them to ride into the towns Lazise, Riva, Lake Como and Lake Lucerne. The few British vans that we saw had the crap MTB style 21 speed with no guards or carrier. So where are we? Shops full of possible the wrong models when it comes to comfort bikes. Throw out the ladies bikes with 21 speed, silly hard saddles, hard grips with no guards and find the supplier who can supply you with the above. I am not talking upright Dutch bikes either. I am now trying to convince my son who had to order an upright stem for me, as all he had was dozens of race bike stems on the shelf, and a couple of cycles with the wicker basket tucked in between his other array of cycles.” David Wilsher, Mission Cycles
“Mountain biking resurgence? Did it ever go away? ;)” (@PureMountains) “...my thoughts exactly.” (@UKMTBorg) “We’ve gone and won ourselves a few awards from @BikeBizOnline and @ t3dotcom – we may need a larger trophy cabinet!” (@UKmadison) “Floating cyclepaths proposed for the Thames … à quand cette idée à Paris et Copenhague? [when this idea in Paris and Copenhagen?, via Google Translate].” (@dam6pel) “People from other industries who have an enthusiasm for the trade could bring so much more than a jaded serial job swapper...” (@JohnClimber) “Winter is here and so is the rain. Winding @BikeBizOnline in, starting work on PedaloBiz.” (@marksuttonbike)
TO ADVERTISE IN THESE PAGES PLEASE CONTACT RSETTERS@NBMEDIA.COM OR CALL 01992 535647
COMPANY PROFILE Tony Wright Managing Director Clarks Cycle Systems 01827 382800
MARKETPLACE CONTACTS BIKES & ACCESSORIES Ansmann
0870 609 2233
www.ansmann.co.uk
Kinesis
01404 711 611
www.upgradebikes.co.uk
M&J Distributors Ltd
01613 379 600
www.mjdist.co.uk
Madison
01908 326 000
www.madisonb2b.co.uk
The Cycle Division
0845 0508 500
www.thecycledivision.com
BIKE FRAME LABELS & GIFT VOUCHERS Peter Dobbs
01482 224 007
peter.dobbsdesignandprint@ hotmail.co.uk
BIKE MAINTENANCE Weldtite
How’s business? Well the first seven months of 2014 were record breaking for Clarks. The last chunk of the year has slowed, but I expect that to be as a result of the supply chain having evaluated itself and industry trends. The supply chain’s priority should be to turn stock to cash at the right time and as autumn/winter arrives that’s what we’re seeing. You’re introducing a new item at Bike Week? Yes, the M2 hydraulic disc brake is joining our catalogue. Already described by our customers as the best brake we’ve ever produced, we’re expecting further excellent reviews and at around £80 for a pair, including rotors, sales will hopefully follow suit.
year growth and the forecast going forwards shows plenty of potential, we may have only just scratched the surface.
72 BIKEBIZ NOVEMBER
www.weldtite.co.uk
CARRIER BAGS & GENERAL PRINT Peter Dobbs
01482 224 007
peter.dobbsdesignandprint@ hotmail.co.uk
CLOTHING
It’s been a big year for Clarks domestically too? The big domestic news was the opening of our new warehouse here, which is a state of the art facility that has allowed us to really streamline or business’s efficiency. There’s more expansion planned for 2015 too, so watch this space. We have also signed with Zyro for 2015, with stock arriving with them from January. This is a partnership we’ve been looking to make for some time and we’re thrilled it’s finally in place.
Wildoo
With value for money covered, will we also see performance items coming through? We are working on plenty at present that will cater for the higher-end. There will be more CNC’d products and our development on the road discs front will also come to fruition. It’s pleasing to be covering all bases, but we continue to do extremely well at the value for money end of the market.
RESPRAYS & REPAIRS
“Germany is a key territory for us in Europe...”
How important a show is Bike Week for your OEM trade? Our OEM business is the strongest growth area for Clarks. We’ve made some great inroads into the German market with OEM customers and new distributors. Germany is a key territory for us in Europe. Over in the USA, our largest market, JMB Imports have returned a 30 per cent year-on-
01652 660 000
www.clarkscyclesystems.com BIKEBIZ.COM
01908 374 555
www.wildoo.co.uk
COMPONENTS Pace Cycles Ltd
01751 460 599
www.pacecycles.com
Sonic Cycles
0207 2432 848
www.soniccycles.co.uk/b2b
USE Ltd
01798 344 477
www.use1.com
DEALER MANAGEMENT SYSTEMS Evopos
0845 644 9424
www.evopos.com
EPOS & ECOMMERCE Bike Rental Manager
+33 686 451 310
www.bikerentalmanager.com
Citrus Lime
0845 6039 254
www.citrus-retail.com
Seanic Retail Software
01926 338 932
www.seanicretail.co.uk
01727 798 345
www.fisheroutdoor.co.uk
01282 699 555
www.pendle-bike.co.uk
01179 724 730
www.argoscycles.com
0800 281 413
www.rubenacycle.co.uk
08456 029 267
www.bottlesport.com
01709 511 766
www.siwis.co.uk
JOBS Fisher Outdoor Leisure RACKS Pendle
Argos TYRES & TUBES Rubena WATER BOTTLES Bottlesport WEBSITE SERVICES SiWis Limited
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OFF TRACK
IN THE SADDLE I N
A S S O C I AT I O N
W I T H
NUMBER CRUNCHING What do you think are the top four bike brands at UK sportives? Well wonder no longer, speculating readers, for actual proper statistics are at hand, courtesy of Sports Marketing Surveys Inc...
F I ’ Z I : K
Alan Pritchard, Greyville Enterprises Where are your favourite places to ride? I wouldn’t pretend to be more than a leisure cyclist, but in this region we are fortunate to have a network of canals. I have three bikes, including an old steel frame three speed Sturmey Archer I rode to school every day 50 years ago. Recently I road this same old bike 93 miles from Birmingham to the Wye Valley. It was a long day... Since losing BBB, Greyville has been steadily growing key brands and making brand signings... Four years ago the loss of our major brand which constituted over half our turnover was a major blow, the reasons for which were never explained. We had to rationalise our operations and explore opportunities. Existing brands such as Acor, Rixen Kaul, SR Suntour and Stronglight have all been developed and turnover increased, plus we created in-house brands Momentum Wheels and Dirt Doc. We became proactive looking for brands and took on Crazy Stuff childrens’ helmets and T-One grips and cages in 2012, Kettenmax chain cleaners in ‘13 and more recently YEPP and Velomann. We stock all Acor’s product groups though not every item within these groups and are adding to the range all the time. I have known the owners of the brand for over 20 years and there is close co-operation between us. We are very pleased with the growth achieved. SR Suntour’s market position has changed dramatically in five years and it is no longer seen as only a provider of standard level O.E suspension forks. High end models such as Axon, Epixon and Raidon have transformed the image. Is there anything else you’d like to add? I started in this industry 35 years ago after spending my youth in the Merchant Navy and it has been good to me. I’ve made a reasonable living and accumulated a great number of friends, met a few cheats and charlatans along the way as well but that’s life. I reckon I’ll be around for a good while yet, no intention of retiring – I’m an old sailor and I’ll die with my boots on. www.greyville.com
80 BIKEBIZ NOVEMBER
TOP 4
Of the 56 different bike brands at this year’s Wiggle Dragon Ride, just four represented 40.7 per cent of the bikes used: They were Specialized, Giant, Trek and Scott. And not necessarily in that order. Trek Madone was the most popular bike at the event. (Source: SPORTS MARKETING SURVEYS INC)
-15% Stats collated from the same event indicated a decrease in the amount riders are spending on their bikes, down 15 per cent to an average of £1,700 for 2014 (£2,000 in 2013). (Source: SPORTS MARKETING SURVEYS INC)
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POLITICAL RALEIGH Bikes crashed the party conference season this autumn, with cyclists staging mass rides to remind politicians of the cycle vote. Manchester’s Labour conference saw 300 riders call for long-term funding for cycling in the Labour Party manifesto and protected cycle space on city roads. The CTC backed the ride, organised by the Greater Manchester Cycling Club (GMCC). Thanks to Jonathan Keenan from the Greater Manchester Cycling Club for the photos. www.gmcc.org.uk
Daniel Gillborn, Director
AROUND THE WORLD TEN TIMES IN ONE DAY IN SEPTEMBER’S column I hinted at the beginnings of another highly successful Cycle to Work Day. At that point, we were just shy of 100,000 miles pledged by riders and steadily marching towards a record-beating year. I’m delighted to say that we did indeed smash the number of miles pledged in 2013. An astonishing 261,315 miles were pledged for Cycle to Work Day, ridden by nearly 20,000 people and supported by over 450 independent retailers and nearly 400 employers. Collectively, this means commuters across the UK cycled the equivalent of 10 trips around the globe – not bad for a little island in the North Atlantic! Plus, with a monumental amount of coverage on national TV, radio
VELODROME DESIGNERS GET AROUND
and #CycleToWorkDay trending UK-wide on Twitter, the day far surpassed our expectations. Now the day is done and dusted we will review how we did so that 2015 can be bigger and better. We will continue to build on the success of the past two years and ensure that we reach our goal of one million commuting cyclists in the UK by 2021, creating sales for everyone in the trade. As ever, we are very keen to hear feedback from the IBD network to ensure that we continue to involve you as much as possible in the campaign; so please do keep in touch with us and let us know how the day went for you, what you’d like to see us do next year and where you think we should take the campaign in the future.
Daniel Gillborn is director of Cyclescheme, the UK’s leading provider of tax-free bikes for work. You can reach him on Twitter @cycleschemeltd
QUOTE UNQUOTE For more on these stories, head to www.BikeBiz.com
“It is important that the entire bicycle industry stands together and to jointly improve lead time in order to remain competitive in European manufacturing.” Manchester’s National Cycling Centre, the UK’s first purposebuilt indoor cycling facility, is celebrating its 20th anniversary. To mark the occasion a team of globally acclaimed velodrome designers, from Faulkner Browns Architects, took on a 76-mile charity ride for ‘Get Kids Going’, which provides funding to help disabled young people participate in sports events. uk.virginmoneygiving.com/velo2velo
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LAST WORD
How cycle campaigners can boost your business CTC’s “Space for Cycling” – sponsored by the bike industry’s levy fund – is being used as a hook to encourage better bicycle infrastructure, something that could create more customers for you, argues Carlton Reid LONDON’S CYCLE campaigners get much of the credit for the London bike boom and there’s no denying some sterling work done to create more customers for you, but there are hard-working campaigners in other towns and cities. I’d like to focus on one in my neck of the woods: Newcycling in Newcastle upon Tyne. Using on-the-ground cajoling and effective social media work Newcycling has had great success with the CTC’s Space for Cycling campaign. 67 per cent of local councillors have been persuaded to sign-up to “Space for Cycling”, far ahead of other cities. On a recent Space for Cycling ride Newcycling persuaded council leaders to join in. Space for Cycling started as a London Cycling Campaign initiative before being taken nationwide by the CTC, with sponsorship from the Bicycle Association’s Bike Hub levy fund. Newcycling’s enthusiastic promotion of the campaign is just part of what they’ve done in the region in the past couple of years. At a “Go Dutch” conference held in Newcastle’s Civic Centre this year – co-organised by Newcycling – Nick Forbes, leader of Newcastle City Council, made a speech that was very positive on cycling and I repeat much of it below. If just a fraction of his positivity comes true Newcycling will have done the residents of Newcastle (and the bike shops in town) an awful lot of good.
Cycle campaigning is far from confined to just London
“Cycling challenges those old orthodoxies. This is absolutely the right time to be radical.” Nick Forbes, leader of Newcastle City Council
NICK FORBES: “I think cycling is on the cusp of a revolution. We’ve seen an increase in the number of people cycling in Newcastle over
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three years by some 30 per cent. That reflects a new approach to the way people want to travel to work and spend their leisure time. “Many areas in Newcastle were built during the industrial revolution and the massive economic expansion of the city in the Victorian period. They were built when the factory or the shipyard, or place of work, was at the end of somebody’s street. So we have a lot of residential areas that haven’t changed drastically in 150 years. The industrial revolution left a deep footprint on our city. In the post war period virtually all of the investment since the Second World War was to design around the use of cars. In the ‘50s and ‘60s they were seen as the future. “Cycling challenges those old orthodoxies, it challenges our assumptions about how we should
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be organising our cities and how we should go about our business. And this is absolutely the right time to be radical, the right time to challenge those orthodoxies, because what we have seen over the last five years or so, really is a crumbling of the old orthodoxy around the economy. “We are seeking to transform our city. And cycling can be integral. Cycling also transforms the city in a social realm as well. We as a local authority now have direct responsibility as Directors of Public Health, services and resources, in the city. And if we are going to encourage more people to cycle that we all have positive benefits for people’s health and well-being.” Amen to all that! Of course, any broken promises will be leapt upon by Newcycling’s tenacious (volunteer) officials.
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