BikeBiz January 2015 by Future PLC

F O R

BIKEBIZ.COM

E V E R Y O N E

I N

T H E

B I K E

JANUARY 2015

ISSUE 108

B U S I N E S S

TASTE. REAL. PERFORMANCE. The all natural hydration drink as used by the Pro 3HORWRQ LV QRZ DYDLODEOH H[FOXVLYHO\ WKURXJK 6LOYHUÄ&#x; VK 8. (DV\ RQ WKH VWRPDFK KXJH RQ Ä DYRXU ZLWK VRPHWKLQJ WR suit all tastes, Skratch Labs is now available to share with \RXU FXVWRPHUV

COME AND VISIT US IN THE BENTLEY SUITE AT CORE BIKE, JAN 25th-28th Come and see the Ritte range at Core Bike and join the Ritte life for 2015.

RITTE Road and CX bikes Ritte Bicycles was born in 2008 with the goal to produce beautiful, well-made bikes for people who appreciate having something unique. They succeeded. Today the range covers road, TT, Track and CX with designs that are as eye-catching as they are individual and fast. From the all-new Ace (pictured) to the Crossberg disc CX bike, Ritte stands out from the crowd. High quality construction - whether in carbon fibre or stainless steel – meets competition focus and unforgettable looks in one stunning range of bikes.

The EVOC Bike Travel Bag has become an industry standard.

h[Y

e c c [dZ[

However EVOC has stepped it up again with the new ‘Pro’ model Lighter, sturdier and more ergonomic, with some pretty neat new features such as aluminium slide rails to help you up kerbs and to give the bag more protection. Optional extras such as the Road Bike Converter and Frame Pad are included in addition to a third wheel which clips onto the aluminium tubed handle at the front of the bag to make rolling it an absolute breeze. Suitable for road, triathlon and mountain bikes including downhill bikes and 29ers. Available in black or lime colours at £399.99 SRP.

As used by Mark Cavendish Fresh from the tarmac of California comes Supacaz. Bold and bright, Supacaz bar tape and grips are all about comfort and control. Supacaz (which stands for Super Casual) like things to stand out but if bright is not your thing, don’t worry, Supacaz offer a range of colours and styles to suit all tastes. The patented Super Sticky Kush road bar tape is a stand out product from a wide range which maximizes comfort and limits rider fatigue.

Born in the USA, proven in the pro peloton, available to you.

ISSUE 108 JANUARY 2015

@bikebizonline | facebook.com/bikebiz

F O R

I N

E V E R Y O N E

T H E

B I K E

p21 Merida boss speaks out

p27 Core-ner the bike market

Merida director Chris Carter chats with BikeBiz about producing frames for leading labels and tailoring bikes for cycle to work

The decade-old Whittlebury Hall industry-only show is back this month. We preview some of the debuts…

B U S I N E S S p35 Driving trade Silverstone’s growing Bike Place event promises to pack in more than ever before. We race ahead to see what’s in store…

p13 The Grand Departed

p24 Velo-House

p49 Store of the month

p51 Tools & cleaners

Trade to ride out on Le Tour de Yorkshire effect for years

We dine out with the creators of Kent’s new go-to cycle cafe

Really Useful Bikes reveals that cargo bikes are really shifting

Essential stocking items for shops and workshops…

NEWS

MPs draw out EDITOR’S COMMENT the bicycle battle lines

WHAT HAVE CYCLISTS GOT IN COMMON WITH UKIPPERS?

Politicians are hoping to lure in cycle voters with promises to support cyclists with funding, months ahead of the election

While the General Election is five months away, campaigning is already well underway, with politicians keen to attract the cycle vote with promises for the sector. Deputy PM Nick Clegg got in an early pitch for cycle votes at the end of 2014 when he announced new funding for cycling in England to the tune of £214m. The cash includes £114m for eight English cities plus a further £100m to be spent over six years on roads administered by the Highways Agency. “The inspiration and legacy of the 2012 Olympics and the Tour de France starting in Yorkshire this year has started a revolution in cycling for everyone, not just in velodromes, not necessarily in Lycra, but for going to school or to work or to the shops. The rewards could be massive. Billions of pounds in savings for the NHS, less pollution and congestion, and a happier and safer population.” “We could save the NHS £17 billion within 20 years.” The cash brings the amount pledged for cycling to £588m over the Coalitions five years. Days later the Deputy PM promised £15bn for building roads (see Last Word, page 74). Hot on the heels of Clegg’s announcement came promises from Shadow Transport Secretary Michael Dugher. While steering clear of putting a BIKEBIZ.COM

number on the cash he would spend, he promised long-term funding rather than windfalls for cycling, speaking at the Bristol Cycling Summit to Local Transport Today. Dugher poured scorn on the Prime Minister’s year old pledge to create a “cycling revolution”. He said: “What we need is real action now to ensure that

“It’s a cycle revolution for everyone, not just for those in Lycra.” Nick Clegg, Deputy PM the country benefits from safer roads, increased levels of cycling and effective road sharing for all types of road traffic. Where this Government has refused to act, a future Labour government will deliver for cyclists.” While politicians mark out the bike battle lines, the cycle trade and community will no doubt remain highly sceptical about whether promises to fund cycling will translate into reality. The pledges came against a backdrop of disturbing statistics from the Dft, which found that despite spikes, the long-term trend for active travel is one of decline since 1995.

In the five years since the Coalition Government formed UKIP has emerged on the political scene. Part of the reason UKIP has made gains is, we’re told, because the main political parties have been alienating many voters for whom Farage’s man down the pub schtick has struck a chord. Never mind UKIPs hugely vague policies on many big topics. Political parties not adequately representing the nation does strike a chord, not that I’m trying to equate cyclist with UKIPPERS you understand. According to the 2011 census, a quarter of the nation doesn’t have a car – so over 16 million of your fellow UK humans don’t give a monkeys about pro-motoring policies. While we’ve heard some encouraging stuff from the Coalition on cycling it’s not comparable to the £15bn promised for new roads and motoring. Sometimes it truly does feel like there’s a gaping hole of representation for cyclists and non-motorists. But it’s a tricky topic – many bike businesses are affected by fuel duty and pro-motorist policies, so many of us are, perhaps furtively, in favour of car centrism, so long as it doesn’t adversely affect cyclists. However, as the nation’s waistline bulges and air quality declines it’s getting harder to sit on the fence. At the risk of putting it too simplistically, will you, come May, be using your vote for cars or for cyclists?

BIKEBIZ JANUARY 5

NEWS

Bitcoin in the bike trade 8Ball Bikes, run by former tech editor James Middleton, thinks his business could be the only one in the industry taking Bitcoin

BITCOIN has landed in the bicycle business, with London’s 8Ball Bikes James Middleton telling BikeBiz: “I was certainly one of the first retail adopters in the UK, most definitely the first in the bike trade and I think I might even be still the only one.” For those who haven’t heard of the digital currency before now, in the words of Bitcoin it’s “a decentralised peer-to-peer payment network that is powered by its users with no central authority or middlemen.” In simple terms, it’s cash for the internet. Middleton, formerly a tech journalist for 15 years, said: “Deciding to back it was a no brainer, but accepting it in practice is a different matter. I build my own websites and ecommerce engines and to start with I had an automated

system running the Bitcoin transactions. They would clear and then would be automatically converted on exchange every evening into sterling. That would

system, Bitcoin is useless to me as a (bike) business, because I can’t pay any of my suppliers using it. My main problem was that the clearing house required £1,000 minimum before it would send the balance to my bank account in sterling. That meant my money was tied up for ages. Now I do all the Bitcoin business manually. If I get an order paid in Bitcoin I fulfill it and at some point I’ll just sell the coins on an exchange to get the sterling like that.” James Middleton, 8Ball Though Bitcoin is still a foreign concept to the majority of us, 8Ball has benefitted in publicity terms, then be automatically cleared to a with Channel 4 occasionally calling bank account.” Middleton for background There have, however, been information on digital currency news. stumbling blocks when it comes to “The Bitcoin community has been currency conversion, said Middleton. good to me. I get a lot of free “While I support the idea and the publicity because of it. The main

“As small fry in the market I can be disruptive and experimental.”

issue for businesses accepting Bitcoin is that it’s so unstable. But my position as small fry in the market means I can be disruptive and experimental. You’re not going to get a big retailer in our trade doing this anytime soon. It’s important to understand that with Bitcoin, the currency was never the end game. I don’t think it will be the currency of the future, some other digital currency might, but Bitcoin itself as a technology, a protocol, can enable all sort of other decentralised and secure applications – things which will emerge over the next few years. “Honestly, the transactions aren’t that much. I’ve sold a few bikes, and a bunch of lower value stuff. It’s pretty quiet. But hey, if it takes off I’ll be ready,” concluded Middleton. www.8ballbikes.co.uk

THIS MONTH WE ASK THE BIKEBIZ TEAM: What one thing would boost cycling in 2015? Executive Editor: Carlton Reid carltonreid@mac.com Editor: Jonathon Harker jharker@nbmedia.com Answer: Cash windfalls for everyone cycling over 25 miles a week.

Deputy Editor: Mark Sutton msutton@nbmedia.com Answer: Pedal-powered aeroplanes to soar above the traffic! Design: Dan Bennett dbennett@nbmedia.com

Account Manager: Richard Setters rsetters@nbmedia.com Answer: Only having to ride downhill. Publisher: Lisa Carter lcarter@nbmedia.com Production Executive: Alice Sanz asanz@nbmedia.com

Marketing & Circulation bike.subscriptions@c-cms.com Editorial: Saxon House, 6A, St. Andrew Street, Hertford, Hertfordshire. SG14 1JA BikeBiz is mailed FOC to 4,000+ trade addresses every month ISSN 1476-1505

© NewBay Media 2015 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.

6 BIKEBIZ JANUARY

BIKEBIZ.COM

NEWS

Dawes hits the road

CYCLE

SHORTS Discs lose 8 seconds over 40km, says Specialized Specialized wind tunnel testing has suggested that there is a slight aerodynamics disadvantage to those running road discs over traditional calipers. With a side wind hitting from ten degrees, the bike lost eight seconds over the standard 40km test. You could, however, make this loss up in braking performance, the brand added.

DATES AND VENUES: TUESDAY JANUARY 6TH Oatlands Park Hotel 146 Oatlands Drive Weybridge KT13 9HB

Distributor will set up in Weybridge, Bristol, Airth, Harrogate and Birmingham throughout January DAWES CYCLES is to once again hit the road for a series of trade exhibitions at five venues across the UK. As well as access to exclusive show-only offers, visitors will also be among the first to see the completely revamped touring range, an all-new adventure-road range and improved builds through Urban, Heritage and Academy models in the Dawes Cycles ranges.

An added draw for retailers comes in the form of a £500 prize draw open to every show attendee. A winner will be selected at random at each of the five locations, acting as an added incentive for dealers to ensure they sign in on arrival. For further information regarding the January 2015 Road Shows, please contact Dawes in the office on 0121 748 8050, or email via at sales@dawescycles.com.

THURSDAY JANUARY 8TH Double Tree Hilton Cadbury House, Frost hill Bristol BS49 5AD TUESDAY JANUARY 13TH Airth Castle Hotel, Airth, Stirlingshire FK2 8JF Scotland THURSDAY JANUARY 15TH Rudding Park, Follifoot, Harrogate North Yorkshire HG3 1JH TUESDAY JANUARY 20TH National Motorcycle Museum Coventry Road, Bickenhill, Birmingham B92 0EJ (Junc 6, M42)

All change at Bicycle Association

Steve Garidis has joined the BA team as Operations Director. BIKEBIZ.COM

THE LAST WEEKS of 2014 saw some big changes for the Bicycle Association of Great Britain (BAGB). After two years of increasingly close collaboration, the BAGB merged with the British Electric Bicycle Association (BEBA). Members of BEBA have been invited to become full members of the BAGB, which is forming an Electric Bike Group as an addition to its Technical Advisory Group. These groups will meet regularly, and members with a interest will be invited to join.

Just days later, the Bicycle Association revealed that it is to close its Coventry office, making manager Pat Morris redundant. Also leaving the trade organisation is company secretary Mel Payne. Joining the BAGB in the newly created role of operations director is Steve Garidis of Cycle Training Affinity. The changes take effect from February 1st 2015. Phillip Darnton remains as the Bicycle Association’s executive director. bicycleassociation.org.uk

DfT stats put UK cycling rate at 2 per cent New national average statistics by the Department for Transport suggests that just two per cent of people cycle as their main transport. The average distance cycled has increased for both men and women.

Tommy Godwin miles in a year record challenged The record for most distance cycled in one year is to be challenged by endurance cyclists Steven Abraham. To beat the 76,000 mile record, Abraham must cycle over 205 miles a day on average.

Cycle Systems Academy moves to Devon Devon’s Seale-Hayne College will become the new home for the Cycle Systems Academy. The picturesque new venue is easily accessible via train and nearby motorway links.

Rapha expects £39 million turnover in ‘14 Simon Mottram’s Rapha is expected to turnover £39 million in 2014. The brand now commands a chain of eight ‘Cycle Club’ shops, with two in the UK and the rest scattered across Japan, Australia and the US.

Thieves climb through Bikehaus’ roof Cheshire’s Bikehaus was hit by thieves in December. The raiders entered the store by cutting a hole in the roof and scooping a haul worth tens of thousands. Anyone with any information is urged to contact police or Crimestoppers anonymously on 0800 555 111.

For breaking news visit:

www.bikebiz.com BIKEBIZ JANUARY 7

EXHIBIT

ING AT

Zipp wheels are the gold standard for performance for good reason. At each rim depth offered, Zipp wheels provide the greatest aerodynamic and handling advantage. Become a Zipp dealer and gain exclusive beneﬁts: Limited edition branded display solutions Exclusive access to demo wheel programmes and UK marketing initiatives Low risk investment Complete product offering Privileged access to limited edition promotions

photo: www.n2photoservices.com

• • • • •

Join Fisher Outdoor’s exclusive SRAM Platinum Club and receive free parts shipping and Tech Centre support on all your Zipp products.

Sign up to the Zipp stockist programme or become a SRAM Platinum Club member by speaking to your Territory Account Manager or the Sales team on 01727 798345

OPINION

The Rise and Rise of Casual Apparel, or Whatever We’re Supposed To Call It Few brands have grabbed market share and media attention like Vulpine. Nick Hussey discusses his secret recipe and building enjoyment into cycle clothing... I LAUNCHED Vulpine in 2012 after I chucked in my film career. I wanted to work in cycling, having raced and ridden all kinds of bikes since I was a kid, and saw a gap for really high quality apparel that worked as well off the bike as on it. We’re about to launch a new brand with Sir Chris Hoy and it’s all going smashingly. Lovely. Tight bright lycra worked on the bike, but looked awful off it, and stank. I had to have a shower and take a change of clothes with me. Or I wore ‘fashion’ gear that had no performance properties, didn’t fit, and I was soaked and smelly by the time I arrived. Surely I could use performance fabrics to make something stylish that I could wear all day? And most importantly, being a bit obsessive about design and detailing, I could create something highly desirable. When I say a garment has to ‘work’, there are many, not always obvious, criteria. Riding a bike, particularly on the drops of course, requires a very different fit from walking. Sitting on seams is no fun. None of our shorts, trousers or jeans have seams to sit on. Fabrics should be very breathable, so you’re not a sopping mess when you arrive. So we put breathability above waterproofing, which is practical, but again quite unusual. But this stuff also has to look great. Performance off the bike includes it being stylish. Feeling positive and attractive is a basic need that most of us share. And yellow stretchy plastic rarely offers it! So here we are two and a half years later, and plenty of other people have said the same idea too, or seen that there’s a huge new

BIKEBIZ.COM

“Against big online discounters loyalty and customer delight is essential to survival, let alone growth...” Nick Hussey Vulpine founder

market out there for it* (I’ll define what ‘it’ is in a second). It seems it’s the big new thing to do, as fashion or established racing cycling brands jump in with their take. Some have executed the concept better than others. I think we have captured the imagination and grown so fast because we offer an authentic solution that actually works. *’It’ is casual cycling clothing, or cycling style apparel, or urban cycling gear, or...Does this sector have a proper name? I dislike the use of the word casual, as it implies that the kit doesn’t perform, and the use of urban restricts its usage, as we find our customers wear Vulpine for many different purposes and types of riding...So if someone out there has a great moniker, let us know! I’m going to stick with Casual Performance Style Commuter On Off Bike Wear or CPSCOOBW for short. Snappy, huh? Another big help for us has been that we’ve focused as much of our attention on women as men. Women are incredibly uninspired by

what they see in the wider market right now. We know this because we did a decent sized survey that simply asked “What do you think of women’s cycling clothing? And what do you want?” ‘Shrink It and Pink It’ thinking from manufacturers came up time and again. Make the men’s in an XXS, dye it fuschia and stick some little flowers on. Bosh. It’s patronising, lazy and above all, bad business. That thinking doesn’t cut it anymore. Women have major spending power, are more confident and experienced, on the whole, than men in making style choices, and thus more demanding. Most women are also pretty hacked off with being ignored or patronised in cycling marketing. I hope that we don’t do that. And, through our sponsorship of Matrix Vulpine elite racing team, we show we mean it. My feeling is that new CPSCOOBW brands must have a genuine understanding and love of all cycling to succeed. That way customers buy garments that really work, that they’re delighted by, and will return to. And up against the big online discounters, that loyalty and customer delight is essential to survival, let alone growth. CPSCOOBW is fast shedding its ‘fad’ status as UK cycling culture outgrows all our expectations. New customers without pre-conceptions are flooding the marketplace, expecting more from cycling clothing. And the established cyclist is seeing that new solutions are out there, with huge new choice. It’s a sector I hope we’ll always be at the forefront of. Above all, if it gets more people enjoying their cycling, it great for us all.

BIKEBIZ JANUARY 09

SEEDING FUTURE STARS

Go-Ride graduates aim for success at London Track World Cup Through the British Cycling-run initiative, the industry helps seed the cycle stars of the future. Judging by its current crop of graduates, there will be plenty more of them, writes Carlton Reid… THE MAJORITY of the riders who competed for Great Britain at the UCI Track Cycling World Cup in London in early December took their first steps into racing at Go-Ride Clubs. There are over 300 Go-Ride Clubs around the country delivering coaching and racing activities for young people each week. The clubs provide a friendly and safe environment for young riders, offering them an opportunity to get their first taste of cycle sport. The Go-Ride programme is supported by the industry via the Bike Hub Fund. The Bike Hub fund is a voluntary levy scheme, which engages Bicycle Association members and independent bike dealers across the country in making a contribution to a national fund to “safeguard the future of cycling”. Go-Ride is the first step onto the Great Britain Cycling Team Performance Pathway; the success of which is highlighted by the 10 BIKEBIZ JANUARY

number of Go-Ride graduates who took to the boards at the home round of the World Cup, staged at the Lee Valley Velopark. Laura Trott, Go-Ride ambassador, will be aiming to emulate the success she achieved on the same boards back in 2012 and recognises the role that her Go-Ride Club,

and encouraging more youngsters to get involved. It really is going from strength-tostrength and it’s great to hear about the increasing numbers of young riders putting power to the pedals.” Go-Ride’s success in giving young people an opportunity to progress from the playground to

“Go-Ride is harnessing the enthusiasm of young people.” Laura Trott Welwyn Wheelers, played in her path to the podium: “Without support from the volunteers at my Go-Ride Club, it is possible I wouldn’t be where I am today.” “The Go-Ride programme is doing a brilliant job of harnessing the enthusiasm of young people

podium was emphasised following the recent announcement of the Great Britain Cycling Team squad for the 2014/2015 season, with over 60 percent of these riders progressing from Go-Ride Clubs. To find your nearest Go-Ride Club go to www.britishcycling.org.uk/ clubfinder

GO-RIDE GRADUATES AT THE TRACK WORLD CUP Q MEN’S SPRINT - Matt Crampton - Jason Kenny Q WOMEN’S SPRINT - Danni Khan - Jess Varnish - Vicky Williamson Q MEN’S ENDURANCE - Steve Burke - Ed Clancy - Andy Tennant Q WOMEN’S ENDURANCE - Katie Archibald - Elinor Barker - Ciara Horne - Joanna Rowsell - Laura Trott BIKEBIZ.COM

Host to major launches from Madison Genesis Pro Team, Pearl Izumi Sports Tours International and the Pearl Izumi Tour Series as well as UK show debuts for many ranges from brands such as: Park Tool Elite Shimano Lazer Pearl Izumi Garmin Madison Clothing HUMP Compressport K-Edge Kryptonite Thule

interaction | connection | education

24th - 26th February 2015 VENUE - ARENA:MK MK Dons Stadium Milton Keynes with ample free parking on site Features the latest offerings and developments from the very best brands on the planet! Visit www.iceBike.co.uk to register and automatically get entry to the Sportline Show to see Genesis, Ridgeback, Ridley, Saracen, Adventure and Rapide

THE BIKE PLACE SHOW SILVERSTONE 25-27TH JANUARY 2015

.cycling W: www

sportsg

.uk roup.co

•

2 T: 0120

732288

GRAND DEPART DEBRIEF

Leeds city centre still has physical reminders of the Grand Depart, as well as growing numbers of cyclists

‘More than a cycle race’ Still banging on about the UK Grand Depart, BikeBiz? According to reports, the economic and cycling impact will continue to make an impact far beyond 2014. Jonathon Harker writes from the official debrief… DESPITE TAKING place last summer, the full significance of the “grandest Depart of them all” – in the words of ASO boss Christian Prudhomme – is still being felt. While critics have argued that the impact of the Grand Depart has been overdone, including some of the respondents to BikeBiz’s 2014 Retail Survey (see our last issue), statistics in the Three Inspirational Days report say otherwise. In December, Tour de France stakeholders invited the media to launch the report detailing the economic legacy of the Grand Depart. Those stakeholders include Welcome to Yorkshire, Leeds City Council, Transport for London, UK Sport and TdFHUB2014. The report found that the UK Grand Depart budget of £27m, supplemented by thousands of unpaid volunteers, earned £130 million. More than £102 million was generated for Yorkshire, with £30 million for Cambridgeshire, Essex and London. The expected overall economic benefit figure is expected to rise to in excess of £150 million. BIKEBIZ.COM

Welcome to Yorkshire’s CEO Gary Verity had anecdotes to supplement the official figures, including local hotels having forward bookings for next year up 30 per cent and even an ice cream vendor who sold almost a year’s worth of ice creams in eight hours during the stages. Councillor Keith Wakefield, Leader of Leeds City Council, added: “Was it a risk to put on in times of austerity? Of course it was.

would have been laughed out of the county”. The report provided insight into the nation’s thirst for at least watching cycling. Roadside crowds reached 4.8 million over the three days, including those that watched the event at multiple locations. A total of 3.5 million individuals watched. Those viewing the race on TV amounted to 18.6 million people in the UK. Tourism, in the short term, benefitted to the tune

“We can take heart from these figures.” Liz Nicholl, chief executive, UK Sport But it proved local authorities can work well together with great results, given time and resources.” Wakefield underlined the importance of legacy, pointing to the proposed cycle superhighway from Leeds to Bradford – “had you suggested that three years ago you

of £33m thanks to 113,000 visitors from outside the UK. The accommodation sector alone clawed in £24.3m in the host areas. To read more on the robust Three Inspirational Days report and Le Tour’s economic worth, head to www.yorkshire.com

BUMS ON SADDLES? While it’s hard to quantify how the Grand Depart impacted on cycle sales, the ‘Three Inspirational Days’ report did have stats on those influenced to get in the saddle after seeing all those pro cyclists riding locally. Around two million spectators felt inspired to cycle more regularly and one million had cycled more frequently since the race. Has that impacted on the cycle trade? Surely the answer must be yes. Separate British Cycling stats said that 95,000 people had taken part in British Cycling registered events in the regions touched by Le Tour in a year where total participation across all British Cycling’s recreational programmes increased by 64 per cent. And if none of those have bought at least an extra inner tube in the process, then we’re a monkey’s uncle. BIKEBIZ JANUARY 13

2015 EVENT GUIDE

Don’t get stuck at the back, plan ahead with our handy guide

Hold those holiday plans… Before you book your week in the sun, make sure it doesn’t clash with one of the many trade events taking place in the next 12 months. BikeBiz collates the key dates of 2015 so that you don’t have to…

Q DAWES TRADE ROAD SHOW January 6th - 20th, five locations Dawes gets in early with this first look 2015 product launch roadshow, revealing the latest on its ranges, from heritage bikes to road, touring and lightweight kids bikes – as well as accessories. Q CORE BIKE 2015 Sunday Jan 25th - Wednesday Jan 28th Whittlebury Hall, Northamptonshire This super show is now in its 11th year, well established as one of the essential trade events. Bringing together dozens of big name brands, Core is trade only and you’ve probably already booked your room. THE BIKE PLACE 2015 Jan 25th - Jan 27th in Silverstone Fast moving up the event rankings, the Bike Place now features some of the larger distributors in the business alongside some of the smaller quirky ones at this trade-only event, held in the swanky surroundings of Silverstone race track. Q RALEIGH’S NOTTINGHAM CYCLE EXPO Feb 8th - Feb 10th in Raleigh HQ, Eastwood The household name brings together its new ranges and those of Diamondback, Haibike, Koga, Dahon, Lusso, OK Baby…and many more, at its Nottinghamshire HQ in February. Q WOMEN IN CYCLING Feb 12th, ExCeL We celebrate the most influential women in cycling, including those from the trade, the sport and advocacy. We will be launching the list at a drinks reception close to the London Bike Show. Q THE LONDON BIKE SHOW 2015 Feb 12th - Feb 15th in ExCeL, London One of the UK’s largest two bicycle shows, the London Bike Show brings Cannondale, Scott, Mavic and more to the capital and runs next to the Triathlon Show and the Telegraph Outdoor Adventure & Travel Show, drawing in a wide variety of consumers.

14 BIKEBIZ JANUARY

BIKEBIZ.COM

NOT STRICTLY TRADE

2015 EVENT GUIDE

Here are some additional not strictly-trade-but-still-related events to take note of: Q Big Pedal: Mar 2nd - 20th, Nationwide Q Sea Otter Classic: Apr 16th - 19th, Monterey, California Q MTB World Cup: Jun 7th - 8th, Fort William Q Bike Week: TBC (probably June), Nationwide Q Mountain Mayhem: TBC Q Tour de France: July 4th - 26th, Utrecht and France

February and September will once again prove the busiest for trade events

Q MOORE LARGE GEARED SHOW TBC, Moore Large HQ, Derby Geared is the distributor’s house show, showing off new product and deals for its brand line-up, including Moda, American Classic, Knog, Proviz, Forme and many more. Q ICEBIKE* 2015 Feb 24th - Feb 26th in Arena:MK Dons Stadium, Milton Keynes iceBike* is Sportline and Madison’s trade-only house show. It has relocated but will still bring together new product and deals from Shimano, Ridley, Lazer, nuun, GoPro and many more. Q TAIPEI CYCLE SHOW Mar 18th - Mar 21st in TWTC Nangang Exhibition Hall, Taiwan You will undoubtedly clock up the air miles if you go to Taiwan’s capital city, but for the bike trade it is definitely worth it, with Taipei where plenty of cycle trade business gets done. It features deals galore and product prototypes usually way ahead of other shows. Q BIKE EXPO 2015 Mar 20th - Mar 22nd in Manchester Event City The new look Bike & Tri Show is now four events in one and caters for all disciplines. There’s a new venue and even a trade day for the first time in 2015. Q WELSH CYCLE SHOW 2015 Mar 28th - Mar 29th in The Wales National Velodrome The Newport event gives Wales its own all-encompassing cycle show, featuring competitions at the Velodrome and large cycle brands together with smaller Welsh companies. BIKEBIZ.COM

Q BESPOKED BRISTOL 2015 - THE UK HANDMADE BICYCLE SHOW Apr 17th - Apr 19th in Brunel’s Old Station & Arnolfini Bristol Celebrating handmade bicycles and those who make them, this fun event is usually very well attended and full of one-off, spectacular builds to gasp at. It’s back in Bristol for 2015. Q IRISH CYCLING SHOW 2015 Apr 18th - Apr 19th in RDS, Dublin Last year it memorably teamed up with the Giro’s Grand Depart and will be looking to capitalise on that momentum in 2015, providing a focus for Ireland’s cycle trade and consumers. Q SCOTTISH BIKE SHOW TBC Now well established, the Scottish Bike Show most recently took place at the EA & Sir Chris Hoy Velodrome, again drawing together multiple cycle disciplines at one event. Q SPIN LONDON 2015 May 8th - May 10th in TBC, London Taking a more quirky approach, Spin is a festival-style event, celebrating the culture of cycling and featuring unusual brands with some big names with no doubt plenty of trendy folks with beards in attendance. Q EUROBIKE 2015 Aug 26th - Aug 29th in Friedrichshafen, Germany Kicking off with a Demo Day on 25th, Eurobike needs no introduction. Oh, OK then: It’s the biggest bike show in the world (probably) and contains more debuts and brands than you can conceivably see over its running time. Essential, despite being in the middle of nowhere.

Q OUTDOOR TRADE SHOW 2015 Sep 15th - Sep 17th in Stoneleigh Park, Warwickshire This no-frills trade-only show is perfect for those dabbling in the outdoors market, bridging the gap between the bike and outdoor industries. Q INTERBIKE 2015 Sep 16th - Sep 18th in Mandalay Bay Convention Center, Las Vegas With a two-day spectacular desert-set Demo Day starting it off in Bootleg Canyon, Interbike is North America’s key cycle show and continues to attract UK exhibitors and visitors. Q BIKEBIZ AWARDS Sep 23rd 2015 in Birmingham An informal ‘have a beer with the rest of the industry’ event, the BikeBiz Awards celebrate the year’s high achievers and provides chance to hob nob with your fellow bike traders. Q CYCLE SHOW 2015 Sep 24th 2015 - Sep 27th in NEC, Birmingham The longest running large scale consumer cycle show and one of the best known, it is set slap bang in the middle of the country. All disciplines are catered for and it has a dedicated trade day on Thursday 24th. Q Zyro’s Cycle Vision TBC Chance to seek out some product debuts, deals and more from distributor Zyro and brands like Giro, Altura, ABUS and many more. BIKEBIZ JANUARY 15

2015 Exclusive to IBD Channel 24/7 ordering via B2B Next day delivery Instore point of sale program Demo day dealer support Marketing and review program Experienced sales and service support

HEL MSY STEME

BIKE EXPO

Event expo-losion Bigger, broader, better. Manchester’s Bike Expo looks to be virtually unrecognisable from its 2014 edition as the Bike & Tri Show. Jonathon Harker takes a look at how the revamped show is coming along…

RIGHT, PAY attention at the back. For those who haven’t been following it, the story so far is that Bike Expo is a significantly revamped Bike & Triathlon Show. In a nutshell the event now stretches over three days, including a dedicated trade day for the first time. And, perhaps most significantly of all, the show has broadened out beyond its road and triathlon roots to include all disciplines of cycling. You’ll be able to see the vast changes for yourself at Bike Expo in March 2015, from 20th to 22nd (Friday 20th is the trade day). Only don’t head to its old location as Bike Expo also has new digs, still in Manchester, but now at Event City. So you’re now in the loop. How has the trade reacted to the news of the vast changes? They’ve given it the thumbs up, particularly the bit about the show being much broader, says Lucy Dixon of Bike Expo organiser Hamerville Media. 18 BIKEBIZ JANUARY

“It’s been extremely well received, which we’re delighted about as it shows we have a huge amount of support for our plans. “The change has meant we can offer visitors a wider choice of cycling – from mountain biking and road to kids and commuting – which can only

“The biggest benefit for exhibitors is the cost – the move here has allowed us to offer a reduced rate for exhibition space, seriously increasing the value for money. Other benefits include the free parking, for both exhibitors and visitors, as well as a much bigger venue that means we

“The move here has allowed us to offer exhibitors a reduced rate for space...” be a good thing for the trade as we bring more and more cycling enthusiasts together.” But not only has the new Event City location provided the space and opportunity to widen the show, potential exhibitors will be pleased to hear there are cost implications.

have more space for features such as the Premium Road Test Track. The changes also mean we have the capacity to launch our first trade-only day, on Friday 20th March.” Naturally the team at Hamerville have their noses to the proverbial grindstone in the build up to the

show, as Dixon explains: “We’ve been exceptionally busy preparing for the new format of the show – it’s all going very well and our marketing campaign is now in full flow, making the most of the extensive advertising opportunities offered by EventCity as a venue. And as the dates get closer, we will be able to confirm more big brands and celebrity names, so do watch this space.” Let’s get down to brass tacks, what exactly will you be able to see at Bike Expo? As you’d expect there’s still quite a few details to be confirmed (seeing as we went to press before Christmas) with exclusive trade-only offers and attractions still being pinned down. But we can confirm a few of the more consumer-y features to provide you with a flavour of what Bike Expo will be offering, including that Premium Road Test Track. Partnered with Bike Swanky, there will be around £150,000 worth of bikes for visitors to try out. BIKEBIZ.COM

BIKE EXPO

Aspiring younger cyclists will be catered for too, with a kids’ zone comprising games and challenges designed to boost confidence and improve balance. Last year the show had the likes of Sir Chris Hoy, Jo Rowsell and Chris Boardman pull in the crowds and once again there will be a Central Stage area with cycling stars answering visitors’ questions. Names are still to be confirmed, but we’ll bring you more on that nearer the time. Bike Expo promises more seminars than its Bike & Tri predecessor too, with a full programme of workshops some of which have something for consumers and trade alike. That seminar line-up includes nutritional advice for fueling cycle rides from USN and talks from Cyclefit explaining how specialist bike fitting can improve the performance of riders. Wattbike will have words of wisdom regarding pedaling technique and Beaconfell will be showing off

their new team as well as shamelessly tapping into the popular BBC series with Beaconfell’s Great British Bike Off. At time of press we’re over three months away from Bike Expo kick off, but there are plenty of exhibitors and brands signed up, including the aforementioned Beaconfell, Wattbike and Cyclefit. Joining them will be some heavy hitting names including British Cycling, Trek, Cervelo, Cannondale and Schwalbe. Media types like Cycling Weekly and Cyclist will be there too, as will the likes of Cycleguard, Isla Bikes, USN, Swift Scooters, Bike Swanky, Royles, Primal Europe, Starley Bikes and Wheelbase Lakeland, among others. Also presenting at the show will be WyndyMilla, particularly its latest variants of the Foo Fighter aero bike and Massive Attack SL, with proprietary tubing developed in partnership with its artisan builders in Italy and road tested all the way from Box Hill to Mt Ventoux.

(779,5;0*,:/07: *`JSL (WWYLU[PJLZOPWZ HYL H]HPSHISL [V [OVZL ^VYRPUN HZ H TLJOHUPJ ^OV ^HU[ [V NHPU [YHPUPUN HUK X\HSPÄ JH[PVUZ [V \ZL K\YPUN [OLPY ^VYRPUN SPML

*@;,*/ 65, ;>6 ;/9,, ;OL PUK\Z[Y` Z[HUKHYK [YHPUPUN MVY IPRL TLJOHUPJZ PZ UV^ H]HPSHISL PU [OYLL SVJH[PVUZ (`SLZI\Y` :[HMMVYK HUK 3VUKVU

-6? :<:7,5:065 ;9(0505. ;OL JV\YZL Y\UZ V]LY [^V KH`Z HUK PUJS\KLZ H TP_ VM /`KYH\SPJ 7UL\TH[PJ /LSPJHS :WYPUN HUK 3PURHNL [OLVY` HZ ^LSS HZ L_[LUZP]L WYHJ[PJHS ^VYR

BIKEBIZ.COM

*VU[HJ[ V\Y RUV^SLKNLHISL HUK MYPLUKS` Z[HMM [VKH` VU 0845 873 8440 LTHPS cycles@atg-training.co.uk VY ]PZP[ cycletraining.co 3VJH[PVUZ PU (`SLZI\Y` :[HMMVYK 3VUKVU DOWNLOAD... our FREE cycles app on iTunes and Google Play, just search atg training

cycletraining.co

BIKEBIZ JANUARY 19

2O15

THE UK'S #1 B ICYC L E T R A D E E V E N T

25TH-28TH JAN 2015 R E GIST E R N OW

WWW.COR EBIKE.COM

MERIDA INTERVIEW

Merida now has a deep accessory line to complement bikes such as Warp TT (right)

Rolling with the giants Having been in the UK since 1994, but without the shop floor presence enjoyed overseas, Merida UK continues to quietly grow. Mark Sutton catches up with director Chris Carter who, like the far-eastern division, has ambitious plans for the brand in 2015… SHOULD YOUR store fall on Merida UK’s radar, you’ve no doubt already flicked through the 95 bike strong brochure that goes some way to emphasise that the label’s upped its game substantially for 2015, retaining the value for money builds the brand is known for and adding value for retail partners. If you’re of the belief that customers buy with their eyes, falling for the colour and design of a bike over almost all else, then you’ll be hard pushed to find better looking bikes this year. Having invested $18 million in not just one, but three paint plants in the past three years, Merida’s German designers have been able to go a little crazy with their ideas and the results are quite eye-catching from the bottom to the top of the line. BIKEBIZ.COM

There is of course much more to Merida than fancy paint, as highlighted by UK MD Chris Carter in this year’s catalogue. He told BikeBiz: “Merida is a manufacturer

With three million bikes now produced annually – split among 44 international distributors who serve 77 countries – Merida UK is an admittedly small part of the A-team

“You’ll not catch us bolting a fancy derailleur on at the frame’s expense...” with 42 years experience trusted by a limited number of market leading labels to produce their frames. Significant resource goes into frame design and you’ll not catch us bolting a fancy derailleur on at the expense of the foundations of the bike’s performance.”

brand’s global business. There is, however, a near 40 strong dealer base in the UK and that figure is only going to grow as the brand gains momentum says Carter. “The perception that we are purely a mountain bike label is changing and with that we expect

interest to continue to develop. There are gaps in our dealer base that we will look to fill, particularly within the south-east and west. The 95 bikes we have chosen from the 250 strong catalogue are perfect for the UK’s worst weather and many have tailored price points to fit with cycle to work schemes. Having said that, the best sellers at present are all coming from the rigid hybrid and traditional lines, which is encouraging for those promoting cycling primarily as a means of transport.” Spanning £299 through to £8,000, the 2015 adult range goes toe-to-toe with the big brand competition, introducing tube forming at £400 with no prejudice on whether the build be a male or female frame. All of these are BIKEBIZ JANUARY 21

MERIDA INTERVIEW

The everyday leisure and commuter bike is Merida’s current best selling category

Merida has plunged $18 million into paint plants in recent years

Ladies bikes are stocked in equal measure

Kids bikes looking vibrant

delivered to the dealerbase inside two days via TNT and with no shop floor commitments. “We work with partners on a one -to-one basis, listening to ideas and doing our best to earn the best possible margin for partners,” says Carter. “We can also offer a demo programme to get the potential customers on board. “We‘ll take the pressure off the dealer wherever it is possible. The consumer is looked after too with Merida’s lifetime warranty on everything up to a rider weight of 19.5 stone, as well as a race warranty.” At the time of BikeBiz’s visit Carter was in the process of signing off a Cycle to Work focused catalogue, written to provide the newbie with a 22 BIKEBIZ JANUARY

jargon free entrance into the cycling world. It’s no coincidence that Merida’s current best selling price point sits between £600 to £650.

process. With the best selling price point anywhere around the £600 mark, we’re seeing lots of sales on Cycle To Work, with the remaining

“We work on a one-toone basis, doing our best for the retailer...” Chris Carter, Merida UK “The brochure will give our customers a sales tool to keep the consumer engaged in the brand while they make their decision. It’s written to outline in simple terms what certain specification upgrades mean and the benefits that they offer, hopefully helping upsell in the

allowance often spent on accessories.” For the full £999.99 budget, Merida’s bikes offer 6066 aluminium as opposed to the usual 6061. There’s tapered head tubes too, something that Carter believes should have trickle down from the

top-end sooner in order to give those making their first big bike investment some of the same stiffness characteristics enjoyed by competitive riders. Full carbon tapered forks, weighing in at 393 grams with a 300mm steerer, also feature heavily. Though Merida is investing heavily into research and development for its bikes, resource is also being directed toward a new parts and accessories division, also based in Germany. Also in the pipeline for 2015, Merida UK will be launching a brand new B2B around summer time. The resulting piece of software will offer live stock updates, all the sales tools and marketing material a stockist may need and more. www.merida.com BIKEBIZ.COM

Why buy from Chicken CycleKit? 11

Spea

k to o

ur fac 5 to [LJO ry trained UPJHS Z[Hќ sales and

pen ts o Kit visi le 22 lo factoricyken Cyc o h agn e to C mp v r Ca lusi gula exc t re mer, hos to We ny cus to a

We have the UK’s largest Campagnolo Service and Warranty Centre

We h

lus

ive

sto

ist

W OV

V 7Y

P] S\Z

dis

L +

LY Vќ

L >

aila

ble

Become part of the Chicken CycleKit – Campagnolo family

Adam Roberts – Comtat Cycling Ltd

“

>VYRPUN ^P[O *OPJRLU IYPUNZ ILULÄ [Z IL`VUK Q\Z[ ZPTWSL [YHUZHJ[PVUZ They believe in investing in long term relationships that enhance the day to day working relationship and the recent trip to the Campagnolo factory in Italy is a perfect example of this. The trip allowed Dassi to spend quality time with the Chicken team, develop new relationships with Campagnolo and better understand the care, attention and passion Campagnolo takes in the delivery of all of its products. Dassi is proud to work with both Chicken and Campagnolo to deliver unique products to its discerning clients. Stuart Abbot – Dassi Ltd

“

The Campagnolo factory visit for me was an essential personal treat as a Campagnolo fan and end user. It was educational from a product knowledge perspective, I learnt many new things about how the product was made. Above all it showed me as retailer that Campagnolo and Chicken CycleKit do care about the customer and that you can be passionate about business.

“

P HPU

For details of how to become a Campagnolo stockist, speak to your account manager. (S[LYUH[P]LS` WOVUL [OL ZHSLZ Vѝ JL VU 01525 381347 chickenb2b.co.uk

IN DEPTH: LAUNCHING VELO HOUSE

The cafe is perfect for ale-ing riders needing refreshments (boom-tish)

Our House Velo House has only been open a matter of months and is already troubling awards juries with a nomination for the Society of British and International Design Awards. Velo House founder Olly Stevens talks awards, setting up in the Garden of England and bringing a bit of Australian culture to Kent. Jonathon Harker takes notes…

Why did you open Velo House in Tunbridge Wells? I was born and raised in Tunbridge Wells. I learned to ride a bike here and even when I lived in London I would travel back at the weekend to ride here. It has always seemed a great place to ride a bike with the roads south of here much quieter than those of Surrey or north towards the Sevenoaks Weald. You have the hills of Ashdown Forest or flatter roads down to the east coast to ride and stunning views in the Garden of England. Growing up I rode with lots of different groups but never joined a club as they didn’t seem very friendly. When we returned from three years in Australia, I noticed there were lots of small groups of friends riding together in an informal club but no large cycling clubs in Tunbridge Wells bringing them together. I thought what the 24 BIKEBIZ JANUARY

modern cyclist needed was a clubhouse they could visit and feel welcome, meet like minded people and form alliances for new rides. I wanted to create a place that cyclists could call their own and felt like a home for them. For this I

a familiar welcoming experience for cyclists and also a friendly place for people interested in starting cycling to come and learn more. In terms of floorspace, how big is the café compared to the

“The response has been much better than I expected.” Olly Stevens, Velo House realised you needed to cater for all of cyclists’ needs so we included a workshop with experienced road bike mechanics and a shop stocking a wide range of road bike-focused equipment for all budgets and including many brands that this area had never had before. We wanted the whole thing to feel like

workshop and shop? Did you always intend for it to have those rough proportions? The cafe is slightly bigger than the shop and workshop combined which gives us the scope to host largish events. We can seat 45 people inside and another 20 outside which is popular with

cyclists in the summer. The building was always going to dictate the balance of cafe/shop and workshop but we are happy with the space we have. Is the shop largely for essentials like tubes, etc, or is the product range wider? We stock everything related to road cycling. We stock bikes from Focus, Scott, Boardman, Parlee, Ritte, Kinesis, Colnago and Lightweight. Clothing from Capo, Endura, Cafe Du Cycliste, POC and Vulpine and large range of accessories, helmets, shoes and wheels including lots of hand-built wheels which are proving very popular. Was keeping the character of the bank important to you and the design team? Particularly as you gave up a job in the City to launch Velo House? BIKEBIZ.COM

IN DEPTH: LAUNCHING VELO HOUSE

Velo House has brought the cycle cafe culture to Kent’s Tunbridge Wells

We definitely wanted to keep some of the character of the building regardless of what building that was. We kept the night safe in the corner as it was in a foot of concrete and couldn’t be moved, but other elements we used just because we liked them from an aesthetic view. What kind of look and atmosphere were you going for? My brief was that I wanted cyclists to walk in and think ‘wow, this is a great cycling cafe designed for me’ but also for non-cyclists to walk in and go ‘wow this is a great café’ and not feel intimidated. The look was definitely inspired by our time in Melbourne and the great sunny bright cafe spaces they have there. We wanted it to be welcoming and friendly and also bright and sunny inside. I am very lucky that my wife Sophie has her own Interior Design business, SGS Design, and her sister runs a commercial design business, Kiwi and Pom, so I had a wealth of design talent to use. The whole thing was a family affair with my father working as the architect and now my daughter works in the kitchen. My wife and Kiwi and Pom came up with the design and I just BIKEBIZ.COM

added some more cycling references like our Velodrome wall and cycling map tables to finish things off. We wanted to make a very strong design statement and people often ask if we are a chain as it looks so professionally done. We got a small branding agency, Mose study, to create our logo and some of the other visual identity elements and these have been really important in creating the look of the Velo House. Like all design processes some of the things that work well are planned and some are last minute

What has been the local reaction to the launch? People have been amazingly supportive. They love the fact we are local people running an independent cafe and not another carbon copy chain cafe. About 75 per cent of our customers are non-cyclists although we have manage to convert a few and sold some of them nice road bikes for the first time. It is great when people have travelled to visit us and I always try to have a chat with new customers and hear what they have to say. At the weekend we

“The cafe’s look was inspired by our time in Melbourne.” Olly Stevens, Velo House decisions made out of necessity like the Rouleur musette bags used to hold paper towels in the toilets. I had forgotten to spec anything for drying peoples hands and we were opening in two days so we came up with a hook and called Bruce Sandell at Rouleur and he sent us some musette bags the next day and now everyone loves them.

have more cyclists but we still get lots of locals who just like the cafe. Has Velo House’s success so far hit your expectations? The response from cyclists and locals has been much better than I could have hoped for. When I am having a bad day I usually find sitting down with a regular or new

customer and having a chat about the place is enough to cheer me up and remind me why we did this. Would you ever envisage opening up more Velo Houses in Kent or further afield? Definitely. We designed it around what we think cyclists want and need to enjoy their bikes more and spent a lot of time of the design and branding to give it a unique look and feel so that we can open more down the line. We are always looking for possible sites for another Velo House either within Kent or beyond. What’s coming up next for Velo House? Christmas has been really busy with people hiring the Velo House on Friday and Saturday nights for private parties and we are also fully booked in January too. My job is to spread the word about the Velo House further afield. We will be hosting lots more events, including regular events every Thursday night. We hosted a live podcast with the Telegraph cycling podcast guys just before Christmas and have a Cycling Fox Hunt ride planned for the day after Boxing Day. www.thevelohouse.com BIKEBIZ JANUARY 25

info@hopetech.com

cranks_bike_biz.indd 4

hopetech.com

11/12/2014 14:52

CORE BIKE

Northants calling It’s almost time to make the annual pilgrimage to Northamptonshire for Core Bike. But before you go Jonathon Harker has a few hints at what to expect this time around… Silverfish On display for the first time at Core Bike will be the latest trail fork offering from suspension guru’s DVO. The new Diamond offers riders 140mm or 160mm of smooth travel with externally adjustable rebound, compression and lock-out. Available in two colours and either 650B or 29” options it retails at £799. Silverfish will not only have Yeti’s Switch Infinity equipped SB5c and SB6c bikes on display at this year’s show but they will also be offering both bikes as frame only options for the first time as well. This means that you can not only purchase your Yeti Cycle as a fully-equipped bike, but you can also offer customers more flexibility with a range of frame-only options as well. Then there’s e*thirteen. With more and more riders switching to a single ring set-up on MTBs it was never going to be long before component manufacturers come to the aid of 10 speed riders looking

NEED TO KNOW

Brooklands Lunch/Dinner

Opening Times Sun: 9.00-6.00 Mon: 9.00-6.00 Tue: 9.00-6.00 Wed: 9.00-2.00

Lunch 1:00 to 3:00 Dinner 7.00 for 7.30pm C F

S28

S29

S27 S26

S25

S24

S12

S11

S10

S9 9

registration

VENUE: Whittlebury Hall, Northants

OPENING TIMES: Sunday 25th Jan 09.00 - 17.00 Monday 26th Jan 09.00 - 17.00 Tuesday 27th Jan 09.00 - 17.00 Wednesday 28th Jan 09.00 - 13.00 Designated Press day: Tuesday (dealers also welcome) For general and accommodation enquiries please contact the Max Bikes PR team on 0044 7891 951 055 or email corebikeshow@ maxbikespr.co.uk www.corebike.co.uk

BIKEBIZ.COM

BIKEBIZ JANUARY 27

CORE BIKE

HT Pedals from Ison

Lapierre’s Aircode

661 Gloves

for that little extra help on the hills. Machined from aluminium for stiffness and weight saving, the range extender EX cog from e*thirteen is designed to work with your current cassette extending your range of gears from either 34T or 36T max to 40T or 42T. This simple extender ring means you can keep your current drive chain set-up for the most part and switch to a 1x10 drive chain set-up with a narrow/ wide tooth chainring. Available in three colours and in either a Sram or Shimano fitment the EX cog retails at £54.95. Chicken Cyclekit There are plenty of new saddles with Selle Italia this year, not least a reimagined Ferrari Novus. The Novus 2015 comes in a titanium or carbon fibre rail and is available in black, white and the new team edition featuring the eye-catching red pattern that will be used on all 28 BIKEBIZ JANUARY

team saddles for 2015. The firm is also bringing the Butcher to Core, featuring a large cut out in the centre for greater grip when performing tricks requiring a seat grab. It can also be used on uplifts where the bike is mounted on a chair lift. And there’s a subtle bottle opener too (on the underside of the saddle). Tifosi is one to watch out for too, with more models at competitive price points, many under the cycle to work threshold, including entry level Shimano builds. New designs and logos, complementing the heritage feel of many of the range will mean it’s worth a trip at Whittlebury Hall. Paligap Among the goodies from Paligap will be Fast Forward’s F4R DT180 Carbon Silver Edition Tubular Wheelset. Based on the F4R tubular rim this set comes with a special outlined silver logo

matching the hub log (£2,175). Tapping into the commuter market will be Tern’s Verge P9 – a light, fast, efficient and fully-equipped bike that folds small with N-Fold technology, so it is easily stashable. Nine 9 widely spaced gears and a single shifter keep things simple, while the stiff frame is made of hydroformed aluminium (£830). Selle San Marco’s DiMA Selector tool will be explained in depth, revealing how it takes into account age, height, physical characteristics and – crucially – set up of the bike and style of riding to provide customers with near perfect saddles. Stan’s Notubes ZTR Valor features the first carbon rim with genuine NoTubes’ Bead Socket Technology for tubeless use. Available in 29er as well as 26”, 27.5” sizes, and with multiple axle options, the Valor features the 3.30Ti Disc hubs, 24/28 spoke

pattern and individually reinforced spoke holes. Hope The latest from the British manufacturer includes the Hope Tech Enduro, built with the Pro 2 EVO hubs in either straight pull or standard spokes. Available in 26, 27.5 and 29-inches, the wheels’ strength is down to triple cavity construction, which also keeps the weight low. Tubeless compatible, the complete wheel weights start at 911g for a front and 1,020g for a rear. The wheels are of course machine built and hand finished in Barnoldswick. And that’s just a fraction of the Hope offering, head to their stand to see the rest of it. Hotlines Lapierre’s new aero road bike, the Aircode, has been built for competition, tested and approved by Team FDJ.fr’s test riders. BIKEBIZ.COM

CORE BIKE

Xxx

Fresh luggage within Extra’s stocks

Dealers will have chance to see the Aircode Ultimate Red at the show, a model that graces the custom build feature offered by Lapierre Ultimate programme. Leatt’s burgeoning helmet range will be represented with the DBX 5.0, sporting 360 Turbine Technology to protect the head and brain, placing a visco-elastic material formed into an energy displacing button between the head and EPS liner. Show attendees will also be able to see the new top of the line Gaerne road shoe, the G.STILO (£349.99) and Lynskey’s revamped 2015 titanium frames, now using a tapered head tube on the popular Sport level frames. Upgrade Bikes The all MTB ultimate Axe crank has the strength for the biggest DH hits combined with the weight of a race-ready enduro crank. Using Hollowform arms and a BIKEBIZ.COM

30mm axle it combines stiffness and that aforementioned strength without incurring a weight penalty (at 890g for the arms, BB, ring and hardware). RRP is £249.99. Joining the Axe at Core Bike is the Stage1 Seat, aimed at the all-mountain and aggressive trail markets. It also uses the RiderSaver system so tubes can be attached. Retailing at £49.99, the lower profile shape allows for easy weight shifting and the blunt nose provides more climbing space for riders. Visiting the Upgrade stand also affords you the chance to check out the Zone 27.5 and 26 wheelsets. Wide, light, tough and tubeless ready, the rims are built with double butted spokes and onto the classic lightweight DMR hubs. The Zone wheel is aimed at the rider who wants a wheelset to last all season long and survive the dings and flat landings that riding hard and at speed brings. RRP is

£349.99. For more details you know where to go. Ison There are new brand signings for Ison at Core, including Siberian fat bike maker Sarma, which prides itself on accessibility and advanced carbon fibre components. Also at Whittlebury will be HT Pedals, now producing pedals under its own name and featuring a new proprietary cleat system - HT has released the new HT-X1 dipless pedal that offers float with adjustable tension. The range includes alloy and composite road and MTB pedals. Apidura’s ultralight rackless packing systems unencumber the touring rider by neatly distributing packing systems to optimise handling. The brand’s handlebar, top tube, frame mounted and rear saddle bags will be at Core. Gloworms’s New Zealand designed light, featuring

Intelligent Mode Tech, will appear alongside Duck Smart’s cleaning line-up and Cinq5’s innovating product line-up. Look out for Banshee Bikes, MRP, Whisky Parts Co, Mucky Nutz and All-City too. Extra UK Ergon has some stylish packs joining its range in 2015 designed for enduro and all-MTB riding. Two packs – the BE1 Enduro and the larger BE2 Enduro – are being added to the line. The BE1 is Ergon’s first completely focused race pack for the gravity obsessed, developed with DH legend Fabien Barel. Crankbrothers’ Mallet DH Race pedals hit the DH and gravity enduro market and are now available in black. The open design means they’re not too shabby at shedding mud and four-sided entry allows for clipping in by pushing forward or pulling backwards on the pedal. BIKEBIZ JANUARY 29

CORE BIKE

New DMR cranks now with upgrade

Xxx

BBB’s new Patron iPhone case

Onto bikes and the Skylon, new for Time in 2015, offers 30 per cent more rigidity than the previous ZXRS model. It is available with new Aktiv vibrationdamping technology to neutralise vibrations from the road for a smoother ride. And then there’s Clif Bar, with its full range of flavours in Clif Bars, Builders Protein Bars, Shot Bloks and Shot Gels, with samples a plenty. Citrus-Lime Citrus-Lime has a Cloud reporting tool up its sleeve. It has been developed from the ground up and will be the first of CitrusLime’s new Cloud based modules. The ecommerce expert has focused on what information retailers need to make good managerial decisions and it is currently in use at a limited number of sites and will be beta tested before launch at Core. BIKEBIZ.COM

The New Year will also bring a completely revamped Citrus-Lime website which will doubtless be shown off at the show too. To find out all about those, Click & Collect and all the other ecommerce options Citrus-Lime provides, head to their stand at Core. We’re assured you might walk out with some locally sourced, fair trade, organic Citrus-Lime branded tea and coffee too. 2pure There’ll be a Lizard Skins glove giveaway in the build up to Core Bike while at the show itself bike dealers will find the best selling bar tape from DSP available in four new colours as well as new overshoes and gloves. POC’s 2015 Raceday collection will debut and there will be details on a new stockist plan for Pedro’s tool range. Niterider’s new twin-laser-sporting Sentinel will debut in its 25th year and also

watch out for Feedback Sports’ new workstand. Buff For the first time Buff will be launching a hats collection, for the autumn-winter 2015-2016 season, covering the sport and lifestyle sectors and using high tech fabrics. There’s plenty of choice with over 160 models across the collection. For the new range, Buff is using the same materials it’s used on its neck accessories for years but new tech is being employed like ultrasonic seamless welding to increase comfort and precise laser cutting for enhanced breathability and comfort. Some models have reflectivity – speak to the team at Core to find out more. One Industries There’ll be 2015 glove ranges from both One and 661. 661’s includes the winter and cold weather protecting Storm Glove,

featuring an updated chassis and cut for 2015. The Evo Glove is pitched as the pinnacle of comfort and breathability, with multi panel construction and duel layer Clarino palm, while the Rage has added impact protection and Airprene knuckle. The Recon has been constructed from Dimple mesh material and the Raji is the best selling staple of the 661 collection. 661 also has a brand new all-MTB/ trail/enduro helmet to look out for. Onto the One Glove range and the Vapor has an updated fit and chassis with self fabric closure strap, silicone grip beading at the wrist and a single layer Clarino palm and thumb overlay. The Zero boasts a ‘no bulk feel’ with slip on cuff construction and the Gamma is constructed of Q-span and Air Mesh materials. The Sector features ribbed Spandex with a single layer Clairno palm. The Atom glove is also sporting an updated chassis and fit for 2015. BIKEBIZ JANUARY 31

CORE BIKE

Northamptonshire’s Whittlebury Hall Selle Italia’s Ferrari Novus

Brand managers will be on hand to talk product

Windwave The new BBB Patron case for iPhone enables riders to safely and securely mount their smartphone to their bike whilst leaving the phone fully functional. It’s made from an impact resistant polycarbonate outer shell with a shock absorbing silicone insert. It also sports a slim profile so it can be used on or off the bike. Summer and rain sleeves are included and the adjustable mount can be used in both portrait and landscape, either mounted to the bar or stem. Take a look at the Patron yourself at Core. Also on the Windwave stand will be the Morgan Blue Cycle Care Kit, designed to help cyclists maintain their ride through the various rigours of winter and including everything needed to wash, de-grease, re-lube and polish bikes. The kit consists of a maintenance CD guide, 1L Mud Off, 400cc Polish, 400cc Chain 32 BIKEBIZ JANUARY

degreaser, 125cc Extra Dry chain lube, chain keeper, chain brush, sponge, cloth and bucket. The 2015 Cycle Care kit has a contents value of £64.65, but with an RRP of just £42.95 saving the consumer a third. EBC EBC will have all the 2015 bikes from Ave, Bergamont and EBCO, including the Urban Commuter UCL-30 is a value for money option for commuters and leisure cyclists, a one time star of BBC’s One Show. Fitting under the cycle to work threshold, the low step frame is a boon for those donning office wear on the bike and we’re told the bike sports market leading tech and componentry you’d expect on a much more expensive bike. Decide for yourself at Core. For the first time in the UK the Bergamont E-Ville C N360 will be appearing. Another urban commuter bike, this 28-inch bike

has a low-entry frame too, sporting a Bosch Performance Line Motor and NuVinci Continuously Variable Internal Hub. Shimano’s hydraulic BR-T445 disc brakes come equipped as does Rockshox’s Paragon Gold Air Spring Fork (63mm). Polaris The expanded Polaris women’s range comes in two colourways, so you won’t have to pick a side of the fence on the pink debate. The widened line-up includes a Trail range and the Vela Road range, the latter being released in the spring. The female-designed range has been tailored for women, whether a leisurely rider or a racer. Fit was the main area of focus for Polaris, with a contoured design for comfort in the saddle. Attention has been paid to graphics and technical features too, with “no compromise between form and function”.

Storck Markus Storck himself will be celebrating Storck’s 20th Anniversary at Core Bike, bringing a selection of limited edition anniversary models. The Visioner CSL, Aerfast, Aernario Disc and Aero2 will be available in a 20th anniversary paint job with an accessories bundle for customers. It’ll be the second time Markus Storck has appeared at Core Bike where he’ll be on hand to provide insight into the brand, its development, tech and the newest models. He said: “Nowhere else in the world do you find a trade show like this, a show where you can spend quality time with quality people, it’s fantastic.” Onto the bikes and the new Aerfast and TIX will be at Core. SRP starts from £3,949 with Ultegra. The TIX (This Is Cross) cyclocross bike is a lightweight offering designed with Thu axel disc brakes and directional dependent stiffness. SRPs start from £2799 with Ultegra. Find Storck upstairs in the Stowe room. BIKEBIZ.COM

City Lights HDS12 2.4w front hub

The current generation of Sturmey-Archer hub dynamos will add power to your sales. The 6v range includes front hub models combined with 70 and 90mm diameter drum brakes and now there is also a single side model for recumbents. The new type HDS12 2.4w version is for bikes where only the headlamp needs to be powered.

making cycling easier making cycling safer www.sturmey-archer.com www.sturmey-archerheritage.com BIKEBIZ.COM

Sealed cartridge bearings are standard and all models are CE and EN compliant. X-SDD single sided for recumbents BIKEBIZ XXXXXXX XX

EXHIBIT

ING AT

Now available exclusively from Fisher Outdoor Leisure

A complete range of high quality and value for money P&A CONTEC is one of the largest P&A brands in Europe. It offers outstanding quality and value for money as well as industry leading margins and in store POS solutions. All categories covered.

Bar Ends

Bells

Bottom Brackets

Bars, Stems & Posts

Headsets & Spacers

Kick Stands

Locks

Luggage

Mudguards

Pedals

Pumps

Saddles & Clamps

POP Unit *slat wall option also available

To learn more about in store display stands and order the full range of CONTEC accessories, call our Sales team on 01727 798345 or go to our website b2b.fisheroutdoor.co.uk

THE BIKE PLACE

Charge’s Grater

Seasucker

Hiplok’s new DC lock in action

Rubena

Bike trade pitstop Last month we brought you an assortment of the brands that will be appearing at 2015’s Bike Place show at Silverstone race track. This month Jonathon Harker picks out some more of the products you can expect to see at the trade show (together with the all-important floorplan)…

BIKE PLACE debutant Fisher Outdoor Leisure will have its wide range of brands at the show like SRAM, Santini and LOOK as well as offering chance to win a Silverstone Hot Ride, courtesy of Seasucker Bike Racks. Everyone attending the show on Sunday will automatically have the chance of winning the thrilling experience of being driven around the world-class circuit by a pro instructor in a track-prepared sports car. Seasucker car racks are tested on car tracks at speeds up to 140mph, so they won’t be out of place at Silverstone. Wildoo cycle clothing, bottles, capes, musettes and accessories will feature too, including its VeloPac sub brand. Czech Republic brand Rubena will be represented at the Bike Place with its extensive range of bicycle tyres and tubes. The BIKEBIZ.COM

portfolio covers MTB and extreme, BMX, road race and city and tour with a mind-boggling selection of over 40 different model names, 40 different tread patterns and almost 50 different sizes.

the wheel is then rotated all the way around until the ends meet. Gaadi tubes are made primarily for E-bikes, but can be used on any bike with a size range from 20” to 29er. Rubena and Gaadi are

Dealers have chance to win a track ride thanks to Fisher.

Earlier this year, Rubena launched the Gaadi easy-change, open-loop tube which eliminates the need to remove the wheel when changing a tyre. By removing the sidewall of the tyre from the rim and removing the old tube, the open-loop tube can be inserted into the tyre and

distributed in the UK by Bike Tyrestore. Head to the stand 44N to see them in the flesh. Moore Large, another Bike Place newcomer, will bring along a selection of its vast brand array, including American Classic and Lake footwear.

Hiplok’s 2015 range of wearable bike security will appear at Silverstone including the new Hiplok GOLD and Hiplok DC, both of which will hit stores this March. Both the Hiplok GOLD wearable chain lock and the Hiplok DC, D and cable duo, sit at the top end of the range, offering superior protection for high-risk areas while following Hiplok’s unique design approach to portable bike security. Both previewed at Eurobike and Interbike, the GOLD is Hiplok’s highest security lock to date (£84.99) while the DC is a D lock with cable in one characteristically easy to carry package (£59.99) Vaude has been around for over four decades in the mountain and bike sports sectors. 40 years on, the brand has options for a range of consumers, including heavy duty mountain bikers, long distance BIKEBIZ JANUARY 35

THE BIKE PLACE

2x2 will bring Land Rover

This year will see more stands at the show

By lap seven you should probably ask for directions

cyclists or commuters, spanning lightweight backpacks to laptop bags to a range for children. Evolution Imports will take the full Chris King range including new bottom brackets and new Lefty front hubs among the highlights. CSG UK will be packing the brands into the Bike Place, including GT, Charge, Fabric, Hoffman, Wethepeople, Sugoi and Mongoose. New for 2015 is GT’s Grade adventure road bike, pitched at all-day adventure or sportive rides. Starting at £649 the range heads up to £2,599 for the Grade Carbon Ultegra. Meanwhile the GT Helin is a new 110mm travel 650B lightweight trail bike. Elsewhere, Charge’s Grater is the new urban range, starting at £329 and rising up to £749. Hoffman is back with a full range of complete bikes for 2015 for the UK complete with new price points (starting at £189) and a high end P&A and pro-level framesets in the 36 BIKEBIZ JANUARY

spring. Mongoose, however, has a 2015 BMX line-up starting at £1,999 for the entry level L20 complete bike. The MTB line features an aggressive 26” version of the popular Fireball dirt jump bike, through to the Switchback models from £329 to £399 and the Tyax bikes from £449 to £599,

Dirt Wash and the Teflon-enhanced TF2 lubes will appear at Bike Place too, with samples on offer to dealers at the show. The all-new Ceepo Triathlon frame range will be on show with Velotech Services while Met’s new Drone widebody aero helmet will be available too.

Jungle is bringing Steve Peat and Josh Bryceland along.

climaxing with the full sus 27.5” Salve Sports and £999 Comp. Weldtite’s bike maintenance line-up will be on hand at the show in 2015, including the newer addition Pure, an environmentally friendly range of greases and oils. More established favourites like

Bikesoup will be talking dealers through its offering, which aims to help independent bike dealers compete with the large online retailers on a level playing field, while Reece Cycles will have a slice of the new IBD-exclusive Bottecchia range on display.

Oxford Products will brings its vast selection of P&A (“everything but frames”) to Silverstone for the first time while Greyville will take along Acor accessories, Crazy Safety Kids helmets and Dirt Doc’s Cleaners and Lubes. Iceni Gloves and overshoes will be there too, alongside Momentum Wheels, Rixen Kaul Klickfix and Luggage and SR Suntour. Other Greyville highlights include the latest from YEPP, Velomann and Stronglight. The eye watering Essax Shark Saddle has been causing a stir for the best part of a year and if you’ve yet to see it in the flesh you should head to nrg4’s stand. 2x2 will be bringing three new Foray commuter models as well as a new Conquest Elite – a hydraulic cross/hack/commuter model at £999. The Land Rover brand has three new 650B models that follow up on a 2014 range that sold out in every model and size, we hear. The brand will also have a new limited BIKEBIZ.COM

THE BIKE PLACE

edition Dynamic and a new ltd ed disc brake road bike, the Prestige. Jungle Products will have Santa Cruz and sister brand Juliana Bicycles with new models on display for the first time. Syndicate riders Steve Peat and Josh Bryceland will be attending the show. 29â&#x20AC;? specific MTB brand Niner will appear with Jungle too, displaying new bikes and all new own brand wheel sets, in both carbon and alloy, covering all disciplines from cyclocross, through to XC and All MTB. KS dropper posts will be at Silverstone, featuring two year warranties and models to fit every frame configuration and rider budget. Jungle will have the new 2015 range including the new carbon lightweight short drop LEV CI, with models available to try out at the show. BOS Suspensionâ&#x20AC;&#x2122;s awaited Idylle RaRe FCV downhill fork will have its UK debut at the Bike Place. See the full list of exhibitors at www.thebikeplaceshow.co.uk BIKEBIZ.COM

BIKEBIZ JANUARY 37

BIKEBIZ.COM

BIKEBIZ XXXXXXX XX

HALFORDS

Cycle Republic returns

Peter Kimberley, Cycle Republic director

Euston branch opens in time for Christmas, with further openings set for early 2015. Mark Sutton talks to Cycle Republic boss Peter Kimberley FOLLOWING A five-year hiatus, Halfords has relaunched the Cycle Republic chain with the first of “as many as 100 nationwide” opening in Euston. Stocking over 1,000 lines not currently present in Halfords, Cycle Republic has a number of differences to its parent company, according to new director Peter Kimberley, himself a daily cyclist. Talking to BikeBiz, he said: “We’ve spent plenty of time picking ranges, focusing largely on accessible pricing, but with a smattering of performance gear. We’ve a good depth of women’s product, with the likes of Pendleton, Carrera, Boardman and Tifosi offering bikes. I’d like to think we’ve the largest range of women’s product in London at this time.” The depth of stock is perhaps best shown on a wall dedicated to helmets, with Halfords’ own label Ridge line, starting at £15 stacked alongside top-end lids from Catlike, LAS and Giro. In the workshop, mechanics are trained to Halfords Gear 3 standard, something we’re told is the equivalent of a Cytech qualification. Training takes place in a specially kitted out workshop environment as part of a four day induction into the business. For the first time, there will also be the creation of a workshop manager role. “On the workshop front we’ve decided to offer courtesy Carrera Subway loans for any job where the customer’s requirements will take over 24 hours,” said Kimberley. “It’ll be very personal service, with MOT style report sheets on each service. 40 BIKEBIZ JANUARY

Our three tier packages come in at £30, £50 and £80, with the cheapest ensuring the bike is safe for the road and the top package offering a full disassembly down to the bearings and re-grease.” Cycle Republic branches, like the Euston and the Margaret Street branch to open next month, will generally cover around 3,000 square feet and will employ around 16 to 20 staff each. Should Halfords aim for the ‘potential 100’, the chain could end up with upwards of 1,600 staff nationwide.

“We’ll grow alongside existing commuter routes. Four or five further branches are now signed...” Kimberley also told BikeBiz: “We’ve just signed four or ﬁve new branches, so they’re a deﬁnite, with the Margaret Street basement location currently being designed. We’re focusing largely on areas with a high cycling population to begin with. Stores won’t necessarily all look the same. We’ll grow carefully alongside key commuter routes and we’ve some exciting ideas – tube vending machines, ladies nights and many more plans are currently being talked about.” Halfords currently commands an estimated 22 per cent share of the bike retail market, with cycling making up around 38 per cent of the retailer’s business. BIKEBIZ.COM

UK DISTRIBUTION FOR THE BEST BRANDS IN MTB

Come and see us at the Bike Place Show

SILVERSTONE

25,26,27th JANUARY 2015 www.thebikeplaceshow.co.uk

Jungle Products Ltd New York Mills, Summerbridge Harrogate, HG3 4LA

01423 780 088 info@jungleproducts.co.uk | www.jungleproducts.co.uk

42 BIKEBIZJ ANUARY

BIKEBIZ.COM

Sponsored by

COMMUNITY

BikeBiz is keen to publish your opinions, whether you send them via email, Facebook, Twitter, BikeBiz.com or post…

Straw Poll: Does whether a bike is made in Britain help it sell?

The Mighty 14 RRP £19.99

STAR COMMENT This month the lucky winner will receive a precision engineered tool for on the go and workshop use, for a wide variety of repair tasks

MEH YES NO

@bikebizonline 57.14% - Yes, it does help sell a product 25% - It doesn’t make any difference one way or the other 21.43% - No, it doesn’t help sell a product

WITH UK manufacturing back in the headlines at the tail end of 2014, thanks to David Cameron hoping to bring jobs back to Britain and the sector seeing unexpected growth amid concerns over the state of the world’s economy, we thought the time was right to poll the trade on their thoughts on the sector’s impact at retail. We asked: “Does it help a product sell if it is made in Britain?” and the majority of respondents said yes, it does help. At time of press the vast majority – 57.14 per cent were in the afﬁrmative. It was those more doubtful of the impact of UK-made fare that had the most to say on the topic. A quarter of respondents said it didn’t make a difference one way or the other, with respondents making points like “It’s quality, not origin” and “It is on the approach to the customer that you can sell the item or not. Not about where it is made.” The minority – 21.43 per cent – ﬂatly said that whether a product was made in the UK didn’t help sell a product. While perhaps aspirational,

the added cost was off putting, one commenter said: “People like the idea but are not willing to pay the extra.” Meanwhile another respondent made a broader point about the importance of product made for the UK, rather than in the UK: “Designed in the UK is a better selling point.” Share your thoughts with us at BikeBiz@nbmedia.com

End of story Regarding Carlton Reid’s article in last month’s BikeBiz (December, page 82). I feel I must comment on your obsession over the years with Dutch style bikes. The UK lacks the cycling infrastructure available in Holland, consequently our customers are not looking for this type of cycle. However we do sell lots of bikes that the public do require. End of story, I hope. Best regards. Andy Wilkins, A W Cycles

“Just received @BikeBizOnline #2015Directory essential reading! Thanks guys. Great to be in your list.” (@splashmaps)

“If you missed it yesterday, we were featured on a full page in @ BikeBizOnline – we’re super proud! #MTBMeetup” (@MTBMeetupUK ) “Surprisingly two articles about leisure cycling in the magazine @BikeBizOnline the family (P45) and lady (P82) are not wearing helmets!” (@ChasShrosbree) “BIG NEWS! “@BikeBizOnline: Bobbin Bicycles ramps up with Moore Large bikebiz.com/news/read/bobb… @ bobbinbicycles @TodaysCyclist” (@bobbinbicycles ) @CycleSystemsAc: As UK bike industry makes more ££. How do we translate this into liveable salaries for skilled, experienced mechanics?

If youâ&#x20AC;&#x2122;d like to find out more or require additional copies please contact rsetters@nbmedia.com or call him on 01992 535647

In association with

atg training for your future...

ATG TRAINING - HEAD OFFICE Future Centre, Smeaton Close, Aylesbury, Bucks, HP19 8SZ Tel: 01296 737815 Web: www.atg-training.co.uk

ANSMANN UK e-BIKE centre, Unit 12, RO24, Harlow Business Park, Harlow, Essex, CM19 5QB Tel: 0870 609 2233 Web: www.ansmann.co.uk

CYCLEGUARD INSURANCE Southgate house, Southgate Street, Gloucester, GL1 1UB Tel: 0844 826 2297 Web: www.cycleguard.co.uk

CYCLEPLAN The Royals, Altrincham Road, Manchester, M22 4BJ Tel: 08000 92 92 68 Web: www.insure4sport.co.uk/cycleplan proudly presents

BIKE SOUP 55a North Wharf Road, London, W2 1LA Tel: 020 72982784 Web: www.bikesoup.com

BOB ELLIOT AND CO LTD Unit C4 Binary Court, Matrix Park, Western Avenue, Buckshaw Village, Chorley, PR7 7NB Tel: 01772 459 887 Web: www.bob-elliot.co.uk

BUFFERA LIMITED Cranborne House, Cranbourne Road, Potters Bar, Hertfordshire, EN6 3JN Tel: 01707 852244 Web: www.buffwear.co.uk

BTR DIRECT LTD 148 Portland Road, Hove, East Sussex, BN3 5QL Tel: 01273 205945 Web: www.btrdirect.co.uk

CYCLING SCOTLAND 24 Blythswood Square, Glasgow, G2 4BG Tel: 0141 229 5350 Web: www.cyclingscotland.org

EBCO 5 Pegasus House, Olympus Ave, Warwick, CV34 6LW Tel: Tel +01926 437700 Web: www.ebco-ebikes.co.uk

DARE2B Unit 8-9 Mercury Park, Mercury Way, Urmston, Manchester, M41 7LY Tel: 0844 811 2939 Web: www.dare2b.com

EVOLUTION IMPORTS 27 Widmore Road, Bromley, Kent, BR1 1RW Tel: 0208 290 0807 Web: www.evolutionimports.

CONTINENTAL North Parade, Aberystwyth, Ceredigion, Wales, SY23 2JR Tel: 01970 626777 Web: www.conti-tyres.co.uk

FAT BOY IMPORTS Unit 10, Weavers Corner, Hampson St, Horwich, BL6 7JH Tel: 07966 401165 Web: www.fatboyimports.com

CUSTOM SPORTS CLOTHING LTD Tel: 07875 095 793 Web: www.customsportsclothing.com

FISHER OUTDOOR LEISURE LIMITED 8/9 Brick Knoll Park, Ashley Road, St Albans, Herts, AL1 5UG Tel: 01727 798345 Web: www.fisheroutdoor.co.uk

FROG BIKES Tel: 01784 557300 Web: www.frogbikes.com

HARDNUTZ Unit 8 Rocheview off Millhead Way, Purdeys Industrial Estate, Rochford, Essex, SS4 1LB Tel: 01702 530090 Web: www.hardnutz.com

HOTLINES EUROPE LTD Unit 17 The Loan, Viewforthbank Industrial Estate, South Queensferry, EH30 9SD Tel: 0131 319 1444 Web: www.hotlines-uk.com www.hotlines-europe.com

I-RIDE 7-8B Mid Sussex Business Park, Ditchling Common Industrial Estate, Folders Lane East, Ditchling, Sussex, BN6 8SE Tel: 01444243000 Web: www.i-ride.co.uk

JUNGLE PRODUCTS LTD Unit 3, The Cedar, New York Mills, Summerbridge, HG3 4LA Tel: 01423 780088 Web: www.jungleproducts.co.uk and www.santacruzbikes.co.uk

LEATHERMAN Aynam Mills, Canal Head North, Kendal, Cumbria, LA9 7BY Tel: 01539 729573 Web: www.whitbyandco.co.uk

M & J DISTRIBUTORS LTD Unit A, Hanix Buildings, Windmill Lane, Denton, Manchester, M34 3SP Tel: 0161 337 9600 Web: www.mjdist.co.uk

MARA MEDIA Unit 5 Teach na Rosann, Annagry, County Donegal, Rep of Ireland Tel: 353 (0) 74 954 8935 Web: www.maramedia.ie

The BikeBiz Directory 2015 is out now, providing the industry with a must-have guide to the UKâ&#x20AC;&#x2122;s retailers, distributors, manufacturers and related businesses. DISTRIBUTION AND WHOLESALE

E-COMMERCE AND EPOS

EVENT ORGANISERS, HOSTING, HOLIDAY AND HIRE

MAVIC Theta Building, Lyon Way, Frimley, Surrey, GU16 7ER Tel: 01276 404870

MEALOR-CLARKE CYCLE SPARES LTD Unit 1, Eastlands Road, Leiston, Suffolk, IP16 4LL Tel: 01728830055/01728605970 Web: www.mealorclarkecyclespares.com

MERIDA BICYCLES LTD Unit 13, Nottingham South and Wilford Industrial Estate, Ruddington Lane, Wilford, Nottingham, NG11 7EP Tel: 0115 981 7788 Web: www.merida.com

MOORE LARGE AND CO LTD Sinfin Lane Industrial Estate, Sinfin Lane, Derby, DE24 9GL Tel: 01332 274252 Web: www.moorelarge.co.uk

MANUFACTURERS

MARKETING, PR AND CONSULTANCY

MEDIA AND PUBLISHING

ORGANISATIONS, CHARITIES AND ASSOCIATIONS

RETAILERS, WORKSHOPS AND MAIL ORDER

SERVICES AND TRAINING

RALEIGH UK LTD Church Street, Eastwood, Nottingham, NG16 3HT Tel: 01773 532600 Web: www.raleigh.co.uk www.cyclelife.com www.diamondback.co.uk

CYCLE SHOW, THE 58 White Lion Street, Islington, London, N1 9PP Tel: 020 7288 6733 Web: www.cycleshow.co.uk

RED CLOUD MARKETING & COMMUNICATIONS Delfan, Llangyniew, Welshpool, Powys, SY21 0JS Tel: 01938 810873 Web: www.redcloudmc.com

VELOTECH SERVICES LTD 26-27 Western Road, Stratford-upon-Avon, Warwickshire, CV37 0AH Tel: 0845 475 5339 Web: www.velotechservices.co.uk

REECE CYCLES PLC 100 Alcester Street, Birmingham, B12 0QB Tel: 0121 622 0180 Web: www.reececycles.co.uk

WALKERS CYCLE COMPONENTS LTD 22 Holywell Road, Leicester, LE2 8SG Tel: 01162 833885 Web: www.walkerscycles.co.uk

SCHWALBE TYRES UK LTD Schwalbe Centre, Hortonwood 30, Telford, Shropshire, TF1 7ET Tel: 01952 602680 Web: www.schwalbe.co.uk

WELDTITE PRODUCTS LTD Unit 9 Harrier Road, Humber Bridge Industrial Estate, Barton-on-Humber, Lincs, DN18 5RP Tel: 01652 660000 Web: www.weldtite.co.uk

SEE.SENSE (LIMEFORGE LTD) Sketrick House, Jubilee Road, Newtownards, BT23 4YH Tel: 02891 800536 Web: www.seesense.cc

WINDWAVE Unit D2 and D3 Heritage Business Park, Heritage Way, Gosport, Hampshire, PO12 4BG Tel: 02392 521912 Web: www.windwave.co.uk

SILVERFISH UK LTD Unit 3C and 3B Woodacre Court, Saltash Parkway Industrial Estate, Burraton Road, Saltash, Cornwall, PL12 6LY Tel: 01752 843882 Web: www.silverfish-uk.com

ZYRO LTD Roundhouse Road, Faverdale Industrial Estate, Darlington, DL30UR Tel: 01325 741200 Web: www.zyro.co.uk / www.zyrob2b.co.uk

PALIGAP LTD Unit 2 Danbury House, Great Western Park, Armstrong Way, Yate, Bristol, BS37 5NG Tel: 01454 313 116 Web: www.paligapltd.co.uk

PARKLIFE (HAVANT) LTD Unit 5, Butterick Building, New Lane, Havant, P09 2ND Tel: 02392 475895

PEAK DEVELOPMENT 2 Flanders Park, Hedge End, Southampton, Hants, SO30 2FZ Tel: 01489 796979 Web: www.peak-uk.com

POWACYCLE Akhter House, Perry Road, Harlow, Essex, CM18 7PN Tel: 01279 821243 Web: www.powacycle.co.uk

SQUIRT Unit 10 Quadrum Park, Old Portsmouth Road, Peasmarsh, Surrey, GU3 1LU Web: www.in2dust.co.uk

THE CYCLE DIVISION Unit 27 Gatehouse Enterprise Centre, Albert Street, Lockwood, Huddersfield, West Yorkshire, HD1 3QD Tel: 01484 456137 Web: www.thecycledivision.com

BikeBiz Directory 2015 is now available to view online at www.bikebiz.com

RY 2015

12-15 FEBRUA

64 BIKEBIZ JANUARY

BIKEBIZ.COM

TO ADVERTISE IN THESE PAGES PLEASE CONTACT RICHARD.SETTERS@INTENTMEDIA.CO.UK OR CALL 01992 535647

COMPANY PROFILE

MARKETPLACE CONTACTS

Praxis and Turn Rory Hitchens 01403 711 611

BIKES & ACCESSORIES DMR Bikes

01404 711 611

www.upgradebikes.co.uk

Kinesis

01404 711 611

www.upgradebikes.co.uk

M&J Distributors Ltd

01613 379 600

www.mjdist.co.uk

Madison

01908 326 000

www.madisonb2b.co.uk

The Cycle Division

0845 0508 500

www.thecycledivision.com

01652 660 000

www.weldtite.co.uk

01908 374 555

www.wildoo.co.uk

BIKE MAINTENANCE Weldtite CLOTHING Wildoo COMPONENTS Pace Cycles Ltd

01751 460 599

www.pacecycles.com

Sonic Cycles

0207 2432 848

www.soniccycles.co.uk/b2b

USE Ltd

01798 344 477

www.use1.com

DEALER MANAGEMENT SYSTEMS Evopos

0845 644 9424

www.evopos.com

0844 811 2001

www.2pureb2b.co.uk

DISTRIBUTION 2Pure EPOS & ECOMMERCE Bike Rental Manager

+33 686 451 310

www.bikerentalmanager.com

Citrus Lime

0845 6039 254

www.citrus-retail.com

Seanic Retail Software

01926 338 932

www.seanicretail.co.uk

RACKS Pendle

01282 699 555

www.pendle-bike.co.uk

07540 351 530

www.colinrees7.wordpress.com

0800 281 413

www.rubenacycle.co.uk

01709 511 766

www.siwis.co.uk

SALES TRAINING Quest TYRES & TUBES Rubena WEBSITE SERVICES SiWis Limited

So most will be aware of Praxis, but for those who aren’t, how can they make a dealer’s life easier? Praxis fills the gap between Shimano and all other chain rings with an affordable, credible alternative. Praxis rings also make a perfect upgrade to any other chainset that uses the typical stamped and post machined alloy production. These common rings are fine when new, but quickly wear and shifting quality is lost. Shimano aside, they’re the only ones cold forging – what are the benefits to the rider? Shimano’s chain rings have always been a cut above, but Praxis now offers same quality shifting from the only other cold forged rings on the market, but a replacement price far better than Shimano’s. Praxis’ forging process adds incredible detail into every tooth profile, each carefully optimised for each ring set combination, making their shifting quality and speed a cut above. Each ring combination requires a different set of ‘rules’ to get the best shifting and its very technical to optimise that. Praxis’ chief engineer David Earl is a genius at this kind of thing. Making a new forging tool for every outer ring needed to complete a range is very expensive, ($70k+ per tool) which is why others have not achieved Shimano quality until now.

“Forging adds incredible detail to each tooth profile.”

What BCDs are available and for what uses? For road 110 or 130 BCD and for mountain bikes 104/64 Duo

GET YOUR COMPANY FEATURED IN THE BIKEBIZ MARKETPLACE BY CONTACTING: Richard Setters on 01992 535647 richard.setters@intentmedia.co.uk BIKEBIZ.COM

The 30mm axle. Shimano sticks with 24mm steel axle. By using a 30mm alloy axle the Turn crank has achieved greater stiffness and higher performance. Coupled with the hollow forged technique for the crank arms, the weight is reduced and yet stiffness is high. Praxis BBs are used for the Turn cranks and the hugely respected BB30/PF30 converter system is now available in the 30mm axle size, called “M30”. There is also a BSA threaded M30 bottom bracket and OSBB for Specialized bikes. They are working on a PF86 solution too. The road crank is the Zayante M30 (think Ultegra level) and for mountain, there’s the Girder M30 (XT level).

Sister brand Turn also has some unique answers to mountain bike and road cranks. Tell us more:

Praxis as an OEM business is expanding nicely – where will we see the brand’s goods in 2015? Praxis rings might be found on a few niche bike brands with specific needs like Factor, but we are not aware of any big chain ring deals as yet. Turn cranks however are specced on seven models of Specialized road bikes already and that shows confidence to the consumer and dealer that these really are highly approved products. I am sure other OEs will follow and any UK interest can be directed to Praxis via Upgrade Bikes Ltd. BIKEBIZ JANUARY 2014 65

MARKETPLACE DISTRIBUTION

TO ADVERTISE IN THESE PAGES PLEASE CONTACT RICHARD.SETTERS@INTENTMEDIA.CO.UK OR CALL 01992 535647

EPOS & ECOMMERCE

2PURE/ WWW.2PUREB2B.CO.UK SIGN UP TO OUR B2B TO TAKE ADVANTAGE OF OUR REGULAR SPECIAL OFFERS AND PROMOTIONS.

CALL OUR SALES TEAM ON 0844 811 2001 TO SET UP YOUR B2B ACCESS

EPOS & ECOMMERCE

BIKES & ACCESSORIES

Calendar management . Barcode scanning True multi-user support . Point of sale Online booking . Integrated maintenance Client database . Transaction histories

66 BIKEBIZ JANUARY

BIKEBIZ.COM

MARKETPLACE DEALER MANAGEMENT SYSTEMS

BIKES & ACCESSORIES

COMPONENTS

EXPOSURE LIGHTS Award winnning 2015 lights range

NANO TECH CARBON WHEELS ROAD, CX, MTB

use1.com

BIKEBIZ.COM

exposurelights.com

BIKEBIZ JANUARY 67

MARKETPLACE BIKES & ACCESSORIES

TO ADVERTISE IN THESE PAGES PLEASE CONTACT RICHARD.SETTERS@INTENTMEDIA.CO.UK OR CALL 01992 535647

COMPONENTS

FREE SHIPPING

on all parts via www.madisonb2b.co.uk

Hangers, BB solutions, Bearing presses, Sealed bearings and Workshop solutions 6USPUL OHUNLY Ä UKLY! www.wheelsmfg.co.uk

BIKES & ACCESSORIES

68 BIKEBIZ JANUARY

BIKES & ACCESSORIES

BIKEBIZ.COM

MARKETPLACE RACKS

SALES TRAINING

;OH[ PZ H YLHS X\V[L MYVT H YLHS <2 IPRL ZOVW V^ULY SHZ[ `LHY MVSSV^PUN H MV\Y OV\Y IPRL ZWLJPÄJ ZHSLZ [YHPUPUN JV\YZL the most popular session ever conducted in our industry.

COMPONENTS

BIKEBIZ.COM

COMPONENTS

BIKEBIZ JANUARY 69

MARKETPLACE

TO ADVERTISE IN THESE PAGES PLEASE CONTACT RICHARD.SETTERS@INTENTMEDIA.CO.UK OR CALL 01992 535647

COMPONENTS

WEBSITE SERVICES

BIKES & ACCESSORIES

BIKE MAINTENANCE

The ultimate range of mechanic approved total bike cleaners Dirtwash Bike Cleaner Cleans safely with minimum scrubbing 1 Ltr Spray 03028 5 Ltr Refill Tub 03031 Citrus Degreaser Specially formulated to degrease oily parts 400ml Aerosol 03002 75ml Liquid 03017 1 Ltr Refill Tub 03022 250ml Spray 03023 Disc Brake Cleaner A heavy duty disc brake cleaning spray 250ml Aerosol 03042 Cleaning Kit Sprocket Brush 06012 Softwash Brush 06023 Cleaning Brushes: Set of 2 06020 Set of 3 06013 Chain Driven Degreaser Machine 06017 G String Gear Cleaning Strings 06006

WE ARE BIKE MAINTENANCE

weldtite.co.uk • weldtite.co.uk/twitter • weldtite.co.uk/facebook

MADE IN THE UNITED KINGDOM 70 BIKEBIZ JANUARY

BIKEBIZ.COM

MARKETPLACE

CLOTHING

EXC

Enhanced with Teflon® surface protector TF2 Spray Leaves a Teflon® film for low friction and high lubricity 450ml Aerosol 03015 150ml Aerosol 03021 TF2 Performance The ultimate all weather Teflon®-based lube 100ml Bottle 03047 1 Ltr Refill Tub 03048 5 Ltr Refill Tub 03049 TF2 Extreme For extreme weather and long distance cycling 75ml Bottle 03036 125ml Bottle 03037 TF2 Plus Specially formulated for chains, derailleurs and cables 75ml Bottle 03034 125ml Bottle 03035 Bike Grease High performance red grease for on and off road use 150ml Tube 02009 3kg Tin 03038 150ml Tube & Grease Gun 06009

MINIMU

S M

BIKE MAINTANENCE

LE N

COMPONENTS

WEBSITE SERVICES

T SE

CUSTOM CLOTHING

CUSTOM BOTTLES

CUSTOM SOCKS

CUSTOM CAPS

CUSTOM MUSETTES

CUSTOM PHONE CASES

Wildoo is the only UK based supplier that can offer a full range of quality custom cycling products.

for more information visit wildoo.co.uk

WE ARE BIKE MAINTENANCE

weldtite.co.uk • weldtite.co.uk/twitter • weldtite.co.uk/facebook

MADE IN THE UNITED KINGDOM TEFLON® is a registered trademark of DuPont. Teflon® trademark is used under license by Weldtite.

BIKEBIZ.COM

BIKEBIZ JANUARY 71

OFF TRACK

IN THE SADDLE A S S O C I AT I O N

W I T H

E R G O N

Guy Andrews, Cycling author

CREDIT Timm Kölln

I N

NUMBER CRUNCHING

£214M

What bikes do you own? I have an Independent Fabrication XS, a Colnago, a Pinarello, a Pegoretti, a Condor, a Masi, a DeKerf mountain bike and an old Gazelle track bike. There’s more, probably way too many, but I love bikes and it’s hard to resist that +1.

14m romised £2 ht ick Clegg p N eig M r P fo ty m u 4 p De , with £11 g in cl cy r m er £10 0 to funding fo and a furth s e ti the ci sh Engli n roads by six years o r ve o t n e . sp gency Highways A

What’s your favourite race? I’ve never been a huge fan of working at the Tour de France because it’s so big, I prefer the Giro d’Italia and the Spring Classics, especially Flanders and Roubaix. In the UK it would have to be the Three Peaks Cyclo-cross and the RutlandMelton Cicle Classic. I am always blown away with how much passion has to go into organising a race in the UK. Guys like John Rawnsley (3peaks) and Colin Clews (R-M) are the real superstars of British cycling.

20 YEARS

What projects are keeping you busy nowadays? I’m working on a few book projects and really enjoying it – just researching and writing again.

AW Cycles hits 20 years The Reading bike shop brought out the birthday cake and balloons in December to celebrate its 20th year in the bike business.

Name one cycling product that you’d not be without and one that you feel revolutionised cycling at the time: Look clipless pedals would probably answer both those questions. Although I think tubular tyres are still worth mentioning because that technology is the same as it was 100 years ago and it’s yet to be bettered. If you could develop your own product, what would it be? Magazine-wise I would hope that people realise that, like any product, good writing takes time and that’s becoming a rare thing in journalism these days, especially online. As a result everyone is watching each other for news because everything ‘has’ to happen so quickly, that’s a shame because you can’t beat getting out on the road to cover a story properly. The cycling media are all too willing to cut corners and do things just to get them out there, perhaps that’s just the way things are now, but as that tread-mill speeds up the more you run – and the faster it goes, the more is missed. Maybe I’m a dinosaur, but I think it pays to stop and be mindful of the quality, rather than the speed at which it can be published.

72 BIKEBIZ JANUARY

MILLION The UK’s cycling population has hit close to nine million (8.7 to be precise), making cycling the third most participated sport in the UK, behind swimming and running. Good job Clegg is giving cycling some more money then. (Source SPORTS MARKETING SURVEYS INC)

BIKEBIZ.COM

OFF TRACK

ETAPE CALEDONIA SELLS OUT The ever popular Marie Curie Cancer Care-supporting Etape Caledonia sold out of general entries in just three days for 2015. Latecomers can still get involved with the closed road sportive with a limited amount of Charity Pledge Places. The event takes place on Sunday May 10th on the pretty roads of Perthshire ﬁnd out more here at www.etapecaledonia.co.uk

Daniel Gillborn, Director

A PICTURE PAINTS A THOUSAND WORDS A RICH, visual and informative web presence is one of the most powerful assets available to businesses. Regardless of size, location or technical prowess there is very little that can compete with the reach, engagement and results on offer. We understand that IBDs come in all shapes and sizes, which is why we’ve worked incredibly hard to create a space on our very own website that you can control. We want to help level the playing field by offering all Cyclescheme-partnered retailers the same opportunities, and making the most of our store profile pages is a great place to start. Stores with rich, up-to-date and informative profiles on the Cyclescheme website are more likely to sell bikes, fact. That’s not just

because people get a chance to peek inside your store before making the journey to visit you, but also because the mighty Google will get to know your store that bit better. From an SEO perspective the more you put into your online presence the better. As a result, this generates more web traffic, more brand awareness and, ultimately, more sales. The Cyclescheme website averages 350,000 unique visitors each month, so that’s a lot of potential customers. So, if after reading this, I could ask you to do one thing it would very simply be – add a photo to your profile. After all, a picture really does paint a thousand words. To log into your B2B account and edit your profile, head to www. cycleschemeb2b.co.uk.

Daniel Gillborn is director of Cyclescheme, the UK’s leading provider of tax-free bikes for work. You can reach him on Twitter @cycleschemeltd

DAME KELLY RIDES FROM LONDON TO PARIS

QUOTE UNQUOTE For more on these stories, head to www.BikeBiz.com

“[It’s] a revolution in cycling for everyone. The rewards could be massive. Billions of pounds in savings for the NHS, less pollution and congestion, and a happier and safer population.” Nick Clegg, Deputy Prime Minister Ride25, the round-the-world-one-stage-at-a-time company is working with the Dame Kelly Holmes Trust for its ﬁrst charity overseas event, the #DoubleGoldTour from London to Paris. The charity works with 16-25 year olds who aren’t in education to ﬁnd new routes into training and employment. Find out more at www.ride25.com/dkht/

BIKEBIZ.COM

Sponsored by the brands of Moore Large 01332 274252

BIKEBIZ JANUARY 73

LAST WORD

When will politicians wise up to gridlock? The Government has promised motorists consistency of funding until the year dot. Carlton Reid wonders why cyclists haven’t been promised the same. IN NOVEMBER the Department for Transport invited the great and good of cycling to Bristol to hear the Deputy Prime Minister announce the coalition government would be giving £214m of new cash to eight English cities to bolster their efforts in promoting cycling (and walking). Nick Clegg said he was passionately in favour of getting Brits out of cars for their health and well-being. He told a receptive audience that the NHS could save billions of pounds if more people cycled to work. Just days later Clegg was seen on TV being passionate about lavishing £15bn on “the biggest road building programme in a generation”, a plan that can only but lock Brits into car-dependency, and bad health. Bike engineer Keith Bontrager has a famous aphorism: “Strong. Light. Cheap. Pick Two.” Here’s a new version of that: “Motoring. Cycling. Walking. Pick two.” If the Government was truly in favour of getting more people travelling actively it would rein back car-use. This won’t happen for the obvious reasons that building more roads to “cure congestion” seems to be a no-brainer to most people; the Treasury is addicted to the money that motoring generates; and we live in a democracy where the majority are motorised. Despite its popularity as a solution, building more roads will not solve the problem of congestion. History teaches us that adding more facilities to drive creates more reasons to drive. The theory of induced demand has been proved right on so many

“The Treasury is addicted to the money that motoring generates and we live where the majority are motorised.”

SUBSCRIPTIONS UK: £50 Europe: £60 Rest of World: £90 BIKEBIZ is published 12 times a year by NewBay Media Saxon House, 6a St. Andrew Street, Hertford, Hertfordshire SG14 1JA

74 BIKEBIZ JANUARY

occasions it’s as solid, although not quite as well known, as the theory of gravity. Induced demand ain’t all bad – it could work for cycling and walking: build it and they will come. But it’s not good enough to build wider pavements and oodles of kerbprotected cycleways, motoring would have to be restricted in towns and cities at the same time.

NewBay Media Subscriptions Department PO Box 35, Robertsbridge, TN32 5WN Tel: 01580 883848, Fax: 01580 883849 If you or one of your colleagues would like to request a subscription to BikeBiz, please email bike.subscriptions@c-cms.com or call 01580 883848. Please note that this is a controlled circulation title and subscription criteria will be strictly adhered to.

(I don’t mean blanket bans, I mean equitable roadspace reallocation.) So, should we pin all of our public realm hopes on the expectation that the coalition government will get booted out at the next election? Sadly, it seems a change of administration will make little difference to the matter. Michael Dugher, the new shadow transport secretary, criticised the government’s road building plans for not going far and fast enough. Dugher, too, has made positive noises about cycling (and walking) but by buying in to “predict and provide”, the DfT’s long ago discredited plan for clogging up the nation’s roads, he has shown himself to be yet another politician without a firm grasp of what the future holds if car dependency is so lavishly encouraged. The overwhelming number of daily journeys are pitifully short (most are less than five miles, and a truly amazing amount are less than one mile) but the majority of people still drive everywhere. In the long-term this is unsustainable. Think traffic is bad now? If all the new roads get built congestion will get a whole lot worse. This industry of ours manufactures one of the solutions to gridlock. Transportation cycling would grow faster (and be more friendly to newcomers) if the Government truly supported it, and supported it with the same sort of long-term funding that motoring is now being promised. I live in hope that one day we will get a bunch of politicians who will champion mobility instead of motoring. carltonreid@mac.com

BIKEBIZ.COM

7KH IXOO UDQJH RI (DVWRQ &\FOLQJ URDG DQG 07% SURGXFWV LV QRZ DYDLODEOH IURP 6LOYHUğ VK 6SHDN WR \RXU $FFRXQW 0DQDJHU WRGD\ IRU IXOO GHWDLOV RI WKH (DVWRQ 6WRFNLVW SURJUDPPH

EC90 SL CLINCHER TUBELESS Medium depth carbon aero road wheels entirely built by hand and acoustically tuned. Weight: 1570g per wheelset Price: SRP:£1099.99 - Front / SRP £1199.99 - Rear

EA90 SLX Alloy road tubeless rims, 22mm external rim width and durable Echo hubs wrapped up into a lightweight, fiercely fast package. Weight: 1400g per wheelset Price: SRP:£419.99 - Front / SRP £549.99 - Rear

EA70 Smooth riding dependability at and excellent price point, Shimano 11, 10 or 9-speeed compatible. Weight: 1650g per wheelset Price: SRP:£129.99 - Front / SRP £249.99 - Rear

All Easton wheels come with a full two year warranty We service the full Easton Cycling product line-up and thanks to our trained in-house team you can be sure of a high level of after sales care.