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Projecting the future with ISE
History in the making
Kresa: ‘throughout my life I challenge myself’
The cutting edge of projection mapping technology can be seen on the nhow Amsterdam RAI hotel, delivered by ISE 2019 and its Technology Partners LANG, Panasonic, Green Hippo and Alcons Audio. With bespoke content created by Tenfeet working in collaboration with Green Hippo, and foiling by ProDisplay, the fantastic light and sound experience illuminating the 25-storey, 650 room hotel is being brought together by ISE in conjunction with the RAI Amsterdam. Full story on page 8.
For a projection designer and innovator at the forefront of art and technology, Bart Kresa’s Opening Address yesterday evening provided a fascinating history lesson for an industry that, surprisingly, dates back to the 1950s. “Most people think that [the projection design and mapping] phenomena happened a!er the year 2000, when actually the beginning of it was in 1956,” he said. Kresa discovered examples of early projection mapping in the Czech Republic, with set designer Josef Svoboda designing projection to wrap the stage with an image more than 60 years ago; while in the 1960s, Professor Guenther Schneider-Siemssen took projectors designed for opera houses outside to create open-air installations. Kresa continued: “We all think this is a new thing, so a lot of time people treat it as experimental, but if we knew the history we could learn from it and we wouldn’t have to be so experimental – and the design quality would be higher.” The Address brought us right up to date with a showcase of projects, including Universal Spectacle Night Parade, which BARTKRESA studio worked on for three years. According to Kresa, “it’s the longest most difficult project we’ve done and may be the biggest project of its kind in the world.” The night-time spectacular projects onto 46 facades using 30,000 lumen 4K projectors and has four different themes, making it an incredibly immersive experience. “When we started working on it, I talked to my colleagues in the industry and they all said it isn’t possible, but throughout my life I challenge myself.” Read our interview with Bart Kresa on page 4.
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