Me awards supp 2014 final web

2014 THE FINALISTS

Thursday, November 13th 2014 The Royal Garden Hotel, London

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2014

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COMMENT

H

THE CATEGORIES Music App............................................................................................06 Lifestyle App..................................................................................... 07 Social App...........................................................................................08 Entertainment App........................................................................09 Sports App...........................................................................................10 Travel App............................................................................................. 11 Enterprise App....................................................................................12 Original Game....................................................................................14 Licensed Game.................................................................................. 15 Children’s Game................................................................................16 Games Publisher.............................................................................. 18 Game Studio.......................................................................................19 Augmented Reality Campaign................................................. 20 Advertising Campaign....................................................................21 Payment Service..............................................................................22 PR Agency............................................................................................23 Mobile Development Tool............................................................24 Advertising Network and Platform.........................................25

Technological progression doesn’t just lie with the likes of Google and Apple, but with you.

Marketing Agency............................................................................26 Outstanding Contribution to Innovation...............................27

THE JUDGES This year’s judging panel included execs from the likes of Amobee, Ocean Labs, Golden Gekko, Bango, Yodel, Somo, IAB, Pollen, PubMatic, Fetch, Mubaloo, Loopme, Fieldhouse, IMR Executive and Mapp Media along with members of the Mobile Entertainment team, past

Phil Tottman, Mobile Entertainment

and present.

Category Partner

ere we are – one of the highlights of the year for the mobile industry: The ME Awards 2014.

There have been some major changes in mobile this year Wearable tech, connected devices, new iPhones – from iOS8 to #bendgate – improved mobile payments and mobile wallets… we could be here all day listing them out.

Personally I think that those involved in mobile technology are at the forefront of overall innovation – you have the future of consumers, brands, businesses, education bodies, healthcare, travel all in your very capable hands. No pressure!

The possibilities that lay ahead are incredible and I am extremely excited to see what’s in store for us, and our mobile devices over the next year.

For now however, we are applauding achievements from over the past year and want to join you in a drink or three to celebrate all that you are most proud of.

So, be safe in the knowledge that technological progression doesn’t just lie with the likes of Google and Apple, but with you.

I’d like to send out an epic congratulations to each and every one of you, and wish you all the very best for 2015. Have a great night.

Table Gift Partner

Red Carpet Partner

Event Partner

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A message from our sponsor Sarah Weller MD Mubaloo, London

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only woman participating.

every aspect of our lives.

perception some women

We now carry around more

have of working in tech

tech in our smartphone

that needs to evolve more

than many families had in

than the general view.

oday, we live in a world events where I may be the where everyone uses

technology, in virtually

But I think it is the

their entire house during the 80s.

It is no longer seen

We need to tell people how many opportunities there are in mobile - and

as something reserved

shout about how it is the

for computer sciences,

most exciting, dynamic

but something that is an

and fast paced industry to

everyday essential. And

work in.

the stereotype that it is an exclusive men’s club, has long since evaporated.

When I was at school computer science was completely male dominated. I didn’t once

We need to shout about how exciting the mobile industry is!

consider taking computer science and as far as I’m

Because it really is!

aware, neither did any of

Publications such as Mobile

my female peers.

Entertainment should be

Yes, there is still a

commended for recognising

relatively small number

women in mobile, as it

of women working in tech,

could help to inspire more

and there are still many

to enter the field.

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THE FINALISTS//MUSIC APP

MINISTRY OF SOUND Ministry of Sound has pushed 23 years of musical experience into an app that focuses on its radio station and London club. Radio broadcasts live 24/7 with shows from DJs including Steve Aoki and music straight from the dance floor.

Meanwhile, the video service allows users to watch live on a Friday and Saturday night.

Ravers can also book club tickets via the app.

AMPYA BY MONDIA MEDIA Teaming with German broadcaster ProSiebenSat.1, Mondia made Ampya to combine music videos with Dolby sound audio tracks, while an editorial area with exclusives and video premieres is designed to increase usage. Ampya hit 350,000 downloads in the first three months and Deezer bought it in August.

RADEEUS BY GOLDEN GEKKO

GIG BUDDY BY RE:SYSTEMS

Radeeus comprises streaming services like Spotify, allowing users to access all their favourite tracks and playlists from one hub. It connects users to music in real-time with friends, celebrities and brands and just three weeks after beta launch there were over 10,000 song plays at an average session time of 15 minutes.

Gig Buddy was built for Universal Music to enhance fans’ concert experiences. It works with PayPal and See Tickets for secure ticket purchases and others for restaurant payments, and product orders. Universal provides artist engagement and Gary Barlow’s tour was launched on GB, generating 3,000 downloads instantly.

SPRINT MUSIC LIVE

GIG SQ

Sprint teamed with NQ Mobile for a HTC exclusive.

It continuously updates with news and new releases from Spotify, NextRadio, ringtones and downloads.

Live content is displayed programmatically, pushing partner promotions to users, while NQ Music Radar powers song recognition.

Gig Sq was born to end the difficulty of discovering emerging live music in London, a problem affecting hundreds of thousands of live music lovers and also thousands of rising bands playing across hundreds of venues. The iPhone app was launched this year and enables ticket bookings in two taps and discovery via an interactive map.

NAPSTER 25 million songs are available to stream on Napster. It is enriched daily with articles and features exclusive video interviews with artists including Ed Sheeran, Taylor Swift and The Vamps.

Additionally, there are over 600 subgenre pages featured and 100 radio stations. A BMW and Mini deal means incar access via the head unit.

THE KLEEK BY IMIMOBILE Universal Music wanted to extend its catalogue of two million tracks to Africa, where it lacked presence. IMI built The Kleek, an Android app, to target the continent’s music lovers and increasing use of mobiles. IMI’s CMS is used to collate each track in the app, while users are able to listen to international and local musicians.

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THE FINALISTS//LIFESTYLE APP

READLY

STOCKIMO BY MUBALOO

BACARDI MIXED COCKTAILS BY GOLDEN GEKKO

A bit like Spotify for magazines, Readly allows subscribers to read over 400 titles – Marie Claire, Good Homes – from publishers including Haymarket, IPC and Time Out for £9.99 a month, with access across five devices. Genres span fitness, cookery, DIY, entertainment, gossip and hobbies, while the average title loads in five seconds.

Stockimo lets users make cash from their iPhone photos. It was developed by Mubaloo for picture-buying website Alamy and plugs into the its sales network, letting photographers profit from the snaps on their mobiles.

Over 140,000 images have been submitted to Stockimo since launch and 70,000 have been processed.

DIGIPILL

YPLAN

HUGGLE UP

WONDER PL

Whether it’s insomnia, a phobia or another problem, Digipill is designed to ease your troubles. The app gives users ‘digital pills’ to swallow in the form of audio guides, which offer motivation and support. It has over one million installs globally – 100,000 in January.

Whether you want to eat, drink or watch people box and play chess, YPlan has you covered. The mobile-only events service launched in London in 2012 and has opened in New York, San Francisco, Las Vegas and Edinburgh over the year.

Ashton Kutcher and Pharrell Williams are both advisers, and the app has topped one million downloads.

HuggleUp – formerly Ps Postcards – launched under 12 months ago and has evolved the app into a full print studio, which aims to free digital photos from mobile phones and tablets. It converts Facebook, Instagram and gallery images into tangible snaps – polaroids, fridge magnets etc – working alongside the UK’s largest print supplier.

Wonder has support from Qualcomm Ventures and Universal Music. Content spans food, wellness, entertainment, home and family, and connects the video, articles, shopping and blogs, so everything can be found in-app. Videos allow content providers to generate revenue, with click for more, shopping and other options integrated.

Barcardi’s Mixed Cocktails app allows lovers of the beverage to get all Tom Cruise and create barstandard beverages with the white rum. It comes with DIY classes, reward incentives and access to recipes. Since launching in May, it has achieved a five-star rating.

UDOZI The search engine for the high street, Udozi lets shoppers find 3.3m products – and details on stock and offers – based on location by teaming retailers including London department store Liberty. The team’s size has doubled over the year to boost tech, engineering and sales divisions, while the apps were overhauled in line with user feedback.

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THE FINALISTS//SOCIAL APP

SNUPPS

FAVR.TT

23SNAPS

Snupps is a social and visual organiser whose employees describe the business as a “no bullsh*t company.” It provides users with virtual shelves to organise and socialise around the things they cherish, with the option to make them private or public.

Social media and shopping collide in Favr.tt. Designed to jump on the trend of shoppers seeking online reviews, when users’ friends or followers make a purchase on the back of a recommendation they earn a cash back commissionshared with a friend, donated to charity or kept.

A social network with a difference, 23snaps is private and designed for family and close friends. Allowing loved ones to order prints and albums via iOS, Android, Windows 8 and the web. Since launching in 2012, the service has secured 500,000 users in 179 countries.

BITSTRIPS

FACEBOOK

INSTAGRAM

After launching on Android and iOS in autumn 2013, avatar-making platform Bitstrips went viral as social media was flooded with people sharing photos of their likenesses in scenarios of the comic book variety. In just two months, more than 30 million avatars were made, which saw the app hit the number one spot in over 40 countries. Personalisation features let users change captions, add dialogue and choose from millions of facial expressions and poses.

Facebook hit one billion monthly mobile active users back in March, with 400 million people only ever accessing the social network from their devices. Team Mark Zuckerberg has been enhancing the platform’s video playback over the past year with features including autoplay, and there’s been an average of one billion daily video views between June and September this year, with 60 per cent coming from mobiles.

The adopted child of Facebook, Instagram has grown since it was acquired for $1 billion back in April 2012. At the time it had just 30 million users, while it hit the 200 million milestone just two years later. The app started its mission to become a ‘sustainable business’ in October last year with the introduction of ads to feeds in the US, and more recently the UK. Instagram was also revamped with the launch of direct messaging and creative tools.

VINE

FLICKR

Vine has millions of cult-like followers dedicated to sharing six-second videos captured with their smartphones. It turned one in January and just two months later banned adult content.

Glitzy events have been huge for Vine this year, as Entertainment Tonight, People and more captured the Golden Globes and the Grammys on the platform.

Last year, Flickr acquired GhostBird to enhance its apps, and shortly after it introduced new filter and editing tools.

This year, however, the Yahoo division concentrated on video, emasculating Vine and Instagram by introducing 30-second video capture to iOS and Android, outshining the aforementioned networks’ six and 15-second functions respectively.

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THE FINALISTS//ENTERTAINMENT APP

PEEL SMART REMOTE

REALPLAYER CLOUD

GUARDIAN WITNESS BY APADMI

Rather than just acting as a remote control for TV, cable, DVD and streaming devices, Peel also keeps users in the loop with what’s hot by recommending content based on what you like. The app is preinstalled on Samsung, HTC, ZTE and more and has over 90 million activated users.

62 per cent of Brits would rather share content to selected people, and RealNetworks acknowledged that trend with RealPlayer Cloud. Some people share too much information on social media, thus the app supports private sharing of video content between individuals and groups.

Guardian Witness allows members of the public to get all Clark Kent.

As mobile provides their owners the opportunity to capture moments as they happen, the app allows users to share text, videos, images and audio with the newspaper able to enrich its news agenda.

THE SINGER TAKES IT ALL BY CHANNEL 4

THE BOX+ BY SIMPLESTREAM

OPERA COAST

Telly-based music broadcaster Box TV – owner of 4Music, The Box, Kiss, Magic, Kerrang!, Smash Hits and heat – had The Box+ app created to provide users with real-time access to all of its seven channels wherever, whenever. Users can access a full seven-day guide and set reminders for shows they love.

Opera has reimagined the mobile web browser with Coast for iPhone and iPad. It looks like any other app on the device home screen, but once opened it becomes clear that the search functionality is based around swipes and gestures, rather than traditional typing.

Interactive singing game show The Singer Takes It All, hosted by Alan Carr, is entirely controlled by users of the app, so no makeup-covered judges to contend with. People can sing to take part in the competition or judge those that have.

VIRGIN TV ANYWHERE TV Anywhere launched on Android last November and claims to be the first of its kind to launch for Kindle Fire, while running on more devices that other ondemand services. Customers receive free access in-app and online and users can manage recordings to catch up on.

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THE FINALIST//SPORTS APP

BETFUZE

HORSE RACES NOW

ONEFOOTBALL

ESPN UK

Betfuze is a hub for sport and gambling. HotSlip compares odds from top bookies – Ladbrokes, Paddy Power, Coral – and users are able to place bets accordingly. But for added guidance, betting insights come courtesy of the Sentimer tool, which analyses social media in real-time and details fans’ thoughts on which teams they think will win, lose or draw.

Mobile app Horse Races now runs across iOS and Android, allowing users to search for information on tracks across the States, getting the details on their favourite nags, watching videos of races on demand and more.

It was expanded this year to Microsoft’s Xbox, offering console users access to appeal to new and younger fans.

Onefootball replaced The Football App in March. The rebrand was announced alongside a high-profile deal with talkSPORT, which provides the app live and on-demand commentary of all Premier League matches.

Onefootball is Berlin-based but covers over 100 leagues worldwide in nine languages and runs across iOS, Android, Windows Phone and smart TVs.

ESPN UK launched on the Amazon Appstore back in February to support the Kindle Fire HD, building on the Apple App Store and Google Play. During the World Cup, the sporting brand updated its apps to deliver scores faster than before to its 600,000 users, while also introducing much more video content for fans to follow the game in realtime.

BBC SPORT

SKY SPORTS NEWS

FANATIX

YAHOO SPORTS

The BBC Sport app has now achieved over 4.5 million downloads in the UK and recently started supporting Google Chromecast in addition to its existing presence on Android and iOS. In August, the app started supporting FA Cup goal alerts on phones and tablets for the first time, allowing fans to keep on top of the latest scores in an instant.

Sky introduced the Sky Sports News HQ in July, a multi-platform service for TV, digital and mobile delivered by a team of over 200 staff. The Sky Sports apps were designed with personalisation and a News HQ hub that provides catch-up video clips and content alongside the live channel, breaking news notifications and trending articles.

Social mobile sports network Fanatix scored over ten million monthly active users during the World Cup. The figure is up double over a sixmonth period and the medley of sports media, social news and commentary from friends has resulted in the 13-24 year old demographic using the service around ten times a day.

As Yahoo continues to innovate with mobile, its audience is growing, which saw the company’s monthly mobile users hit 400 million at the start of the year. The Sports division is on a quest to support that growth with an app that gets live scores and stats quickly with personalisation for favourite leagues, teams, and players.

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THE FINALISTS//TRAVEL APP

MPLAYER BY MONARCH

TRIPSOURCE BY BCD TRAVEL

MOMONDO

Monarch made a savvy move for its sector by introducing the MPlayer, an in-flight entertainment app for Android and iOS, which has already generated over 175,000 downloads since launch.

Delivering a selection of films, TV shows and music, the app is designed to cut costs for the airline and passengers.

Itinerary management app TripSource is designed to make holidays run as seamlessly as possible, acting as a clued-up companion even when the user is travelling alone. Launching in the US in 2013 before hitting Europe this year, it provides push notifications for flight delays, cancellations and gate details in real-time.

Momondo’s SoLoMo Friend Compass feature in its flight app harnesses Facebook’s location API, GPS and meta flight-search tech. As a result, it connects to the user’s Facebook profile, tracks their positions and displays them as a digital compass on the smartphone screen and reveals the cheapest flights to visit them.

KABBEE

HOTELTONIGHT

COPILOT SAT NAV APP

This London-based minicab comparison and booking app has to date generated more than 7.5 million quotes and saved its user over £9 million. It gathers the cheapest and fastest licensed minicab companies nearest to the traveller saving them time, money and effort. The app was recently introduced onto Windows Phone as well as iOS and Android

This year, same-day booking app HotelTonight has secured four million new users globally, which takes total downloads to 10.5 million. This was supported by expansion as the app’s coverage was tripled to support more than 450 destinations across 28 countries including Turkey, Greece, Colombia and more.

Software developer ALK Technologies developed CoPilot Sat Nav App, which has over ten million users globally. Safety is key, thus a non-distracting approach is used to offer the same experience of a dedicated sat nav, while it runs offline to make sure you won’t get lost when your data runs out.

SECRET ESCAPES

SKYSCANNER

Secret Escapes has been going for three years, but the discount luxury holiday company only just introduced its first app in summer. That said, it had immediate access to an existing customer base of five million at launch. CEO and cofounder Alex Saint, said: “with nearly half of our visitors coming in via mobile devices, launching an app was the inevitable next step for us.”

Skyscanner is available in 30 languages.

It compares millions of flights and hundreds of airlines for the cheapest available as quickly as possible, whether the traveller is on a budget or looking to spend big bucks and avoid travelling like cattle. All searches can be filtered by price, class, airline, airports and more.

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THE FINALISTS//ENTERPRISE APP

S&D SEALANTS BY MUBALOO S&D Sealants launched in Somerset in 1973, and it’s grown into one of the largest sealant specialists nationwide. Mubaloo’s app lets team members input data on site, add photos and extra details in real-time, enabling S&D to double in size in just over two years.

DE BEERS ‘FOR YOU, FOREVER’ BY SOMO Somo created For You, Forever to help De Beers customers create the ideal engagement ring, enhancing service and sales during in-store consultations. The result was an iPad app for jewel comparisons, ring styling, metal type and more in seven languages.

BULLETIN MESSENGER

QUIP

PARALLELS ACCESS

More than 5,000 customers – telecommunications companies, financial institutions, universities, global corporations – use Bulletin for stable and reliable messaging. It connects individuals and businesses of various sizes via two-way messaging in English, Spanish, French, Chinese, Arabic and more that can run across mobiles and desktops.

With its simple interface, Quip combines documents and messages in a chat-like thread of updates to make things immediate, while entire folders can be added so multiple people can edit and discuss in one place.

Over 5,000 firms – Facebook, Disney, Uber – worldwide use the service, which aims to do for mobile what Microsoft did for the PC.

Parallels Access allows remote access and control of PCs from mobiles, optimising them so they run like native tablet apps. Estate agents and police offers are among users who are travelling light with iPads instead of laptops or being stuck in the office. In June, the platform went beyond iOS tablets and launched for Android devices and the iPhone.

ZKIPSTER

SKY WITH FLIPLET STUDIO

Zkipster is for non-ticketed events, allowing marketing professionals manage guest lists at premieres, promotional events and conferences with tablets.

Partners include HBO, Elton John’s Oscar party and Cannes Film Festival.

Fliplet helped Sky produce an internal reporting app that Sky now maintains itself, which is achieved with support from web app creation tool Fliplet Studio.

The app includes interactive features such as timeline, charts, campaign reports and the marketing creative.

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THE FINALISTS//ORIGINAL GAME

CELTIC HEROES BY ONE THUMB MOBILE

SURGEON SIMULATOR

BY BOSSA

3D MMO RP Game, Celtic Heroes is based upon Celtic mythology and set in ancient lands, which challenge players to protect their world from dark forces. The game has hit over 1.3 million iOS downloads and now has PClevel graphics on Android, the game has to date, hit 500,000 downloads.

Surgeon Simulator was devised in 48 hours at a Global Game Jam. Users become surgeon Nigel and must perform operations in order to save dear patient Bob. The game hit the top three in all English speaking countries, reached the top five overall in 49 countries and has also hit the top 50 grossing apps.

THE COLLECTABLES BY DENA

EVOLUTION: BATTLE FOR UTOPIA BY MY.COM

RÉPUBLIQUE BY CAMOUFLAJ

The Collectables is a combat, action mobile game from Crytek and DeNA for iOS and Android. It was the first F2P mobile game to utilise the former’s Cryengine tech for graphic enhancements.

Users are able to wage war in real-time, achieving rewards that will unlock skills and optimise soldiers.

Evolution has hit two million downloads on iOS, and players have spent a combined 500 million minutes in the game. Not bad work considering My.com made its entry into game publishing world earlier this year. While traditional battles can be found within, alien technology can also be harnessed to create a sci-fi vibe.

Indie studio Camouflaj has a team that’s worked on games including Halo 4 and Metal Gear Solid 4. Its action-adventure iOS title Republique bosts consolequality gameplay - plus Apple featured the game globally when it was launched during Christmas season.

CUT THE ROPE 2: OM NOM’S UNEXPECTED ADVENTURE BY ZEPTOLAB Om Nom is back for another outing in the franchise, which has now generated over 500 million downloads. Cut the Rope 2 has hit number one in the App Store across 90 countries on iPhone and 116 on iPad, that’s 2.5 times as many downloads as its predecessor.

SONIC & ALL STAR RACING TRANSFORMED

BY SEGA Following 12 million downloads of Sonic & Sega All-Stars Racing, this sequel has over 75 events, calling on Sonic and friends to speed across land, sea and air changing from boat to plane to. The Transformers-like twist saw the game reach number one in paid apps in 19 countries.

MODERN COMBAT 5: BLACKOUT BY GAMELOFT The fifth outing of the game, deemed Call of Duty for mobiles, Modern Combat is Gameloft’s flagship firstperson shooter franchise for smartphones and tablets.

Blackout launched in July for Android and iOS and was immediately one of the most downloaded paid apps on the App Store when released.

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THE FINALISTS//LICENSED GAME

UNCANNY X-MEN: DAYS OF FUTURE PAST BY GLITCHSOFT The mutant superheroes revisit the 1981 storyline in this adaptation from Glitchsoft for Marvel.

With Wolverine, Cyclops and Storm on duty, there are 23 stages to navigate.

Priced at $2.99, the game negates in-app purchases, with character bios, comic covers and concept art complementing the game.

BATMAN: ARKHAM ORIGINS BY PHOSPHOR GAMES STUDIO Batman celebrated his 75th anniversary this year, but there’s life in the watchful protector as Gotham City was brought to life on Android. Phosphor Games’ Arkham Origins challenges players to don the cape of the Dark Knight, unlocking rewards and opening new content for console.

TRANSFORMERS: AGE OF EXTINCTION – THE OFFICIAL MOBILE GAME

BY DENA 3D combat runner Transformers: Age of Extinction is the official game for the film. Since launching, it peaked at one million average daily users, with over 17 million players to date across iOS and Android, taking top ten free app spots on Apple, Google & Amazon.

KIM KARDASHIAN: HOLLYWOOD BY GLU Some may have doubted the mobile gaming community’s demand for a Kim Kardashian title. However, the reality star release, which is on iOS, Android, Mac and Facebook, achieved Glu’s new singleday revenue record for an individual title. It beat the previous record set by Deer Hunter 2014.

THE AMAZING SPIDER-MAN 2 BY GAMELOFT

MADE IN CHELSEA GAME

BY PAPERSEVEN FOR CHANNEL 4

The Gameloft-Marvel partnership continues with The Amazing Spider-Man 2, which launched alongside the release of the movie.

The scale of the game’s Manhattan setting has increased from the first version, meaning more indepth free roaming than ever before.

A playable offshoot of Channel 4’s Bafta-winning show, the Made in Chelsea Game brings the wealthy London area to life as developer PaperSeven captures the likenesses of 14 cast members. All SW6 locations and characters are fully 3D to make the world more lifelike.

THE HOBBIT: KINGDOMS OF MIDDLE-EARTH BY KABAM

ANGRY BIRDS STAR WARS II BY ROVIO

Kabam released The Hobbit: Kingdoms of Middle-earth mobile game in partnership with Warner Bros. It grossed $100 million by December 2013, when The Hobbit: The Desolation of Smaug expansion pack was released to ensure revenues continue to grow.

In this sequel to the avian space battle, users can decide whether to join the pork side or try to bring balance to the force as one of the feathered freedom fighters. Rovio aligned with Hasbro for the game and integrated the toy maker’s Telepods technology into the game, which beams physical figures from the real world into the digital one.

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THE FINALISTS//CHILDREN’S GAME JELLIES BY B27

SPANNER IN THE WORKS BY THE SWARM AND PASTPORTE

This handcrafted game follows Bob the Fisherman, who was unfortunate enough to have his fingers scoffed by jellies. Throughout the game Bob must find his missing digits by searching rivers, seas and icebergs. Visual effects balance the minimalistic art and animations alongside original indie music.

Shopping is unlikely to captivate kids, which is why Gloucester Quays Shopping Centre introduced Spanner in the Works. Entertaining educating, then rewarding them with a gift card if all six challenges are completed.

CBEEBIES PLAYTIME BY BBC SNOWMAN GAME BY BIG BIT FOR CHANNEL 4

CBeebies Playtime was launched in August last year, at which time the Beeb said: “the idea is to educate and entertain.” By February this year, the company had hit two million downloads and achieved 22 million plays at an average usage time of nine minutes. Christmas Day was big for the app, bringing in 46,000 downloads in 24 hours, while an expansion to Windows Phone 8 built on the Android and iOS launch.

The Snowman Game was released in December last year, letting players embrace the endless runner style gaming format, while flying through the air from the UK to the North Pole. The Snowman can even be customised with accessories. All created with the animators of the original film.

MR. TICKLE STORYBOOK BY EGMONT

MOSHI MONSTERS VILLAGE BY MIND CANDY

Children’s magazine publisher Egmont has been eager to tap into mobile this year and it demonstrated that in April by digitising Mr. Men. Specifically it was Mr. Tickle who received the treatment, with a storybook featuring mini games and activities as well as 60 sounds and interactive animations. Little Britain’s David Walliams, meanwhile, is on voiceover duty.

Mind Candy released Moshi Monsters Village on Android back in March. It followed the successful iOS launch a month before, which saw the game sit at number three on the App Store for two weeks.

The game invites youngsters to get creative and build a village, while parents can avoid hefty phone bills with a feature that turns off in-app purchases.

ALPH AND BETTY’S TOPSY TURVY WORLD BY ELECTRIC CIRCUS

FIREMAN SAM: FIRE & RESCUE

BY P2 GAMES Fireman Sam: Fire & Rescue follows the first app release, Fireman Sam: Junior Cadet, and offers more content including five games and bonus features such as videos, multiplayer functions and sticker collections. The game comes with easy and hard functions, so it can be challenging depending whether a parent is helping or not.

Alph and Betty’s Topsy Turvy World is a literacy-focused game aimed at pre-school children for literacy key stage one, and is the first in a series of motion adventure books for iPad. It was created by Electric Circus, which houses a team of talent that has worked on Harry Potter, Who Framed Roger Rabbit, The Beano and Doctor Who games.

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THE FINALISTS//GAMES PUBLISHER

WILDTANGENT

CHILLINGO

BOSSA STUDIOS

DENA

WildTangent’s Games app for Android curates titles to make it easier for its 26.8 million monthly unique users to find and play without searching through larger app stores. The idea is to publish quality over quantity, and its model includes partnerships with OEMs and mobile networks – EE, Sony, AT&T – and to preinstall the app on around 100 different devices globally.

Chillingo is an indie mobile games publisher, which is supported by parent EA. Over the year, Chillingo has collaborated with UK teams including console developer Ninja Theory on its mobile debut, and App Store no.1 The Impossible Line. Its crosspromotional mobile tool Pop The Offer has generated 2.8 billion impressions and 116 million App Store visits for developers over the year.

Bossa has developed and self-published six games across platforms in three and a half years, but claims to be committed to the future of mobile gaming.

With 30 employees, Bossa has supported the tablet launches of Surgeon Simulator and Thomas Was Alone, while recently powering the launch of story-driven, maths-based platformer Twelve.

DeNa develops and publishes titles including Blood Brothers and Lawless. It also supports big brands including Marvel, Hasbro and Crytek, all of which has helped the company report more than $1.7 billion in revenue in fiscal 2013, supported by 2,000 employees globally. Recently, DeNa worked with 22cans founder Peter Molyneux for his much-anticipated Godus.

GAMELOFT

ROVIO STARS

EA

KABAM

Last year, Gameloft’s consolidated sales reached €233.3 million, up by 12 per cent year-on-year. This was achieved with more than 20 million daily active users and one billion freemium Gameloft titles downloaded to date. Film spin-off Despicable Me: Minion Rush and own-branded Asphalt 8: Airborne are among the firm’s highlights.

The creator of Angry Birds launched its Rovio Stars initiative back in July last year to work with independent studios, and has since introduced Icebreaker, Tiny Thief, Juice Cubes, and Plunder Pirates, which launched in September with support for iOS 8’s Metal technology. The mission is to mentor partners on fine-tuning games to make blockbusters.

EA made a major hire in September with the appointment of Chris Bruzzo as its new chief marketing officer, looking to use his experience of injecting digital into Starbucks. In EA’s fiscal first quarter, ending June 30th 2014, monthly active players for EA Mobile titles reached more than 140 million.

San Francisco-headquartered Kabam has offices in China, Korea, Canada and Luxembourg. In April, a year after opening in Berlin, it opened a new workplace in the city after 2013 revenues rose 100 per cent. Kabam partnered online commerce firm Alibaba in summer to publish mobile games in China and received $120 million investment.

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THE FINALISTS//GAME STUDIO

ZEPTOLAB

GAMELOFT

ZeptoLab is best known for physics-based game Cut the Rope. The franchise debuted in 2010 and has hit over half a billion downloads. Crossplatform guerrilla marketing was used to launch Cut the Rope 2, in which character Om Nom goes missing and explores the world. Usage averaged at seven plays in the first month – 2.5 times more than the average puzzler.

The in-house development team at Gameloft is able to release around 15 high-end titles each year, launching in 15 different languages on 4,000 smartphone models.

Modern Combat 5: Blackout, the fifth version of Gameloft’s mobile first-person shooter franchise, was one of the most downloaded paid apps on the App Store globally at launch.

BOSSA STUDIOS

HARDLIGHT STUDIO (SEGA)

ANOTHER PLACE PRODUCTIONS

Sega-owned UK studio Hardlight is behind the mobile titles, evolving the company beyond its console roots. The team is responsible for titles including Sonic Dash and Sonic Fever. The team has grown fourfold from six to 25 over the past couple of years and continues to hire.

The Another Place team developed Fable for Xbox, but saw opportunity with mobile and set about developing high quality titles for phones and tablets. Kung fu fighter Dragon Finga is one such title, achieving millions of installs. The game’s success secured funding to grow the team.

Bossa Studios has been operating for three and a half years, developing six selfpublished games including Surgeon Simulator, which sold over 1.5 million copies.

The success of the game, which calls on users to play a dodgy doctor, has inspired more than two million fan-made YouTube videos.

The team also won BAFTA Awards for Monstermind and Merlin: The Game.

GUERILLA TEA GAMES LIMITED Four graduates of the University of Abertay founded the studio in 2011.

Balancing work-for-hire and original games, Guerilla Tea has designed for DC Thomson, which saw minigames added to digital Dandy comics. Cancer Research UK is also a client - its Play to Cure: Genes in Space, was Featured on the One Show.

ONE THUMB MOBILE One Thumb Mobile concentrates on quality of experience and a sustainable business model. Celtic Heroes Android used the Destiny Engine to prioritise usability, which resulted in a 93 per cent account creation rate, up from 74 per cent in the previous version. As for the business model, its freeto-play design means offer walls, not pay walls.

ROVIO Rovio’s revenue hit €156 million in 2013. CFO Herkko Soininen described 2013 as a “foundation-building year” to invest in new areas including animation and video, which saw Toons TV top two billion views. Paid downloads, in-app virtual goods and in-app ads continue to drive the most capital, while an Angry Birds Land was opened at Thorpe Park in spring.

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THE FINALISTS//AUGMENTED REALITY CAMPAIGN

BATHROOMS.COM

AUDI VISION BY SOMO

The Bathrooms.com AR app assists customers with their bathroom design process, superimposing product choices into the area to offer a visual and spatial idea of how a new fitting will look.

The company claims to be the first e-commerce retailer to launch an AR app and aims to revolutionise the way consumers browse and buy online, running across Android and iOS.

The ‘Vorsprung durch Technik’ – ‘progress through technology’ – way continues.

The AR project with Somo fuses the brand spirit into brochures and print ads, animating static material.

Hidden content includes engines roaring, 360° interior visuals, videos of car specs and live pricing to keep customers in the loop, while eliminating the need for reprints.

TAGGAR WITH WARNER MUSIC AND CAPITOL RECORDS

THE BRITISH MUSEUM WITH SAMSUNG DIGITAL DISCOVERY CENTRE

Taggar is the AR social network backed by HP Autonomy’s former CEO. The platform secured high-profile music contracts with Warner Music and Capitol Records, providing music fans access to competitions, rewards, videos & more from the likes of Bastille, Emeli Sandé, Sam Smith.

The SDDC teaches children about world culture and historical subjects at The British Museum with Samsung products, and earlier this year a five-year deal was signed. It offers more AR learning than any other UK museum. The plan is to double the 5,000 students that visit the SDDC annually.

1D DAY - SONY MUSIC WITH ZAPPAR

IMMEDIATE MEDIA WITH BLIPPAR

1D Day was a live YouTube stream from boy band One Direction, and with Zappar, viewers were able to access exclusive content from smartphones when asked to ‘Zap the screen NOW!’ Users notched up over 1.5 million zaps in 24 hours and 3,000 zaps a second.

Publisher Immediate Media used Blippar’s DIY Blippbuilder platform to pack their magazines – Doctor Who Adventures, BBC Gardeners’ World, Match of the Day and Top of the Pops – with rich AR. In under a year, over 250,000 unique users blipped 1.4 million times.

TESCO’S CHRISTMAS WINDOW

MCDONALD’S MCMISSION WITH METAIO

Ahead of Christmas last year, Tesco gave its Metro store on Regent Street a seasonal sprinkling and laced it with QR codes and augmented reality, expanding across 11 other sites. It allowed shoppers to browse and buy products without actually entering the store.

McDonald’s partnered Metaio for McMission, which was being pushed by the fast food chain in Germany to educate mobile-using customers about its approach to environmental initiatives and sustainability. The app boasts AR quizzes and puzzles triggered when users scan food packaging.

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THE FINALISTS//ADVERTISING CAMPAIGN

BRINGING THE FORD F-150 TO LIFE IN 3D BY AMOBEE Amobee developed a campaign for Ford’s 36-yearold F-150 truck. This was achieved with mobile 3D tech. Users interact with the vehicle changing colours, lighting and shading. The results saw a 40 per cent purchase consideration increase and 11 per cent brand awareness spike.

VERY.CO.UK CHRISTMAS

BY SOMO Shop Direct’s digital department store, Very. co.uk ran a multi-channel campaign over TV, radio, press, VOD and mobile. Somo was tasked with generating an ROI of 7:1, thus set out to understand how consumers.

TOYOTA COROLLA ENTUNE CAMPAIGN BY MILLENNIAL MEDIA

CANADIAN TOURISM COMMISSION BY VIBRANT MEDIA

Millennial launched an audio-centric initiative for Toyota USA to promote the 2014 Corolla and in-car Entune Audio system using a mobile’s microphone. The user responds to verbal questions by speaking their answers, redirecting them to highlights of their chosen option.

The Canadian Tourism Commission teamed Vibrant for a cross-platform video ad campaign with 65 hours of footage from amateur filmmakers. The video units are powered by the Vibrant Lightbox solution, which optimises engagement of branded video.

SELFRIDGES - THE BEAUTY PROJECT BY LOOPME

ADIDAS (VIA CARAT) BOOST YOUR RUN BY MAPP MEDIA

LoopMe overlayed real tweets from Selfridges’ fans across the full-screen mobile creative to boost credibility.

Supported in-store, with female fashion and lifestyle the focus of the project.

Results showed an average click-through rate uplift of about ten per cent for smartphones and tablets.

Adidas created a music hub with Spotify and Runkeeper’s mapping tech to sync workouts and playlists. Mapp Media ran native in-feed ads, pre-workout banners and interstitial formats across its platforms to bring over 250,000 unique users to the Adidas hub in the first four weeks.

YPLAN (FACEBOOK MOBILE APP AD) Using Facebook’s mobile app ad platform, mobileonly events service YPlan achieved a 215 per cent ROI. Following the campaign, the company reported a 20 per cent increase in paid bookings. CEO Rytis Vitkauskas, said: “Facebook’s new engagement with mobile app ads is providing a unique channel for YPlan to interact with our customers.”

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THE FINALISTS//PAYMENT SERVICE Q APP

FLYPAY

Nobody enjoys queuing, which is why Q App was born. The platform lets consumers browse menus via mobile at said venues and then make their order, which will then be delivered to their seat. Working with Royal Albert Hall, Ministry of Sound, Premier League, pub chains and fast food outlets and more.

Flypay secured a ÂŁ1 million investment earlier in the year supporting its ambition of introducing waiter-less payments to restaurants nationwide. Currently working with Wahaca and Burrito Mama to let customers pay via a unique on-table QR code or NFC tag.

BANGO

BOKU

Bango works with Amazon, Google Play, BlackBerry World, Facebook, Firefox Marketplace and Windows Phone Store on operator billing, and in July it integrated with Samsung Galaxy Apps. Bango currently has access to over 250 million billable identities.

Boku’s operator-based billing method runs across the desktop web, mobile web, apps, consoles and smart TVs, with only a mobile number used to process the payment. An expansion into India and acquisition of local operator billing service Qubecell meant unlocking 75 per cent of mobile subscribers, while a partnership with Sony PlayStation 3 and 4 was also secured this year.

ONEBIP BY NEOMOBILE ZAPPER

Over the year, the Onebip product team has launched new billing technology to ensure a better UX for improved conversion rates. The company is working across the lucrative gaming, dating and social networking areas, with partners Gameforge. Twoo and Badoo.

Zapper powers quick and secure payments from smartphones in taxis, charities, websites and bills after card details have been registered.

Restaurants became a key focus this year when Burger and Lobster was secured as a partner. More than 75,000 people are currently using the platform.

MONITISE Monitise works with 350 banks and brands, enabling peer-to-peer payments, mobile point of sale, gift cards, loyalty schemes and more. In June, the firm achieved 30 million registered customers, up from 20 million in February 2013. Four billion transactions are processed annually, while the payments and transfers initiated via Monitise are worth $88 billion a year compared to $40 billion a year ago.

TXTNATION Believing innovation is the key to growth, txtNation concentrates on both the UX around payment solutions while making SMS marketing more cost-effective than email and print. And with the customer experience in mind, the company continues optimising payment solutions internationally to cut down on the number of clicks required for purchase.

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THE FINALISTS//PR AGENCY

DEAD GOOD MEDIA

DIFFUSION PR

Dead Good provides clear, focused campaigns for any budget, with a mix of media outreach across print, online and broadcast. It worked with MAG Interactive and helped its Ruzzle game achieve national media coverage in the Metro and on the radio by researching mobile gaming habits. Seemingly the toilet was the favourite play to play.

Diffusion has a consumer technology and mobile practice, which runs on a payment-by-results model.

The agency has staff in London and New York, and the team achieved a new monthly revenue record following 87 per cent revenue growth between 2012 and 2013. It led the PR for Women in Wireless, ZeptoLab’s Cut the Rope 2 and Egmont Publishing’s Mr. Men.

LUMINOUSPR

DYNAMO COMMUNICATIONS

LuminousPR specialises in the startup space, helping them shine from the, well, start, which is achieved with introductory rates and bespoke short-term projects to help bootstrapped businesses. It restored Flypay’s confidence in PR after a hiccup with their first PR agency, generating the client over 40 high-profile pieces of industry coverage.

Dynamo secured seven clients this year, including HTC, Snupps, WildTangent and Yelp. It supported two mobile crowd-funding projects for Oaxis and raised over $200,000. The team has over 40 years of agency and mobile experience, with creative PR, SEO and social among considerations to impact coverage levels.

FIELDHOUSE ASSOCIATES FieldHouse doesn’t just rely on coverage, it concentrates on results, whether that’s for an exit, funding or product launch, there’s strategic advice with “no hype, no crazy creative, promises.” At two years old, it has reeled in clients including Somo, Qriously, IQzone, & Octopus Investments (SwiftKey, YPlan, Kabbee).

INDIGO PEARL 14-year-old Indigo houses a team of ten consultants who specialise in games and apps.

With local, international, B2B and B2C clients, mobile has been the company’s growth area. It worked with Boss globally for the iPad launch of Surgeon Simulator across Europe, North America and Australia, achieving around 400 pieces of coverage.

MUSTARD PR

JARGON

Pinewood Studios-based Mustard contributed to over 15 million app downloads across iOS, Android and Windows Phone in 2013. New clients include Square Enix – Hitman, Tomb Raider – and the agency has experienced a 54 per cent revenue growth. If that’s not enough, Mustard clients Onavo and Moves were both acquired by Facebook.

Launched in 2009, Jargon has significant experience in mobile and advertising. With a team of 13, the company has a fee income of £650,000 this financial year and has 20 retained clients including Amobee, Affectv, RealVNC, Airpush and Top Gear Magazine App.

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THE FINALISTS//MOBILE DEVELOPMENT TOOL

GAMEMAKER: STUDIO YoYo Games currently has 145,000 games developers using its GameMaker: Studio platform to create games for mobile, desktop and console, which has resulted in 1.2 million active users a month running over its services. Supported channels include Android, HTML5, iOS, Tizen, Windows Phone 8, PlayStation 4 and 3, PS Vita and more.

INCENTIVATED MOBILE COUPONS & VOUCHERS Incentivated’s technology supports distribution and redemption of digital vouchers across mobile phones, whether that’s for customer service, CRM, loyalty or acquisition. Tools support SMS, barcode, inapp push notifications and iBeacons. The coupon service launched across 17,000 tills and online.

MARMALADE

ACISION

Marmalade’s SDK lets game developers write code once before deploying across all major operating systems. The year’s key milestone came in June with the introduction of a free licence. It has resulted in the community doubling in size, with the ability to launch across iOS, Android, Windows Phone 8, BlackBerry and Tizen.

SMS has been at Acision’s core since launching, but the company has recognised the shift from simple texts.

It launched OTT app fuseMe this year, which unites chat, voice, video calls, split screen, file sharing and browsing in one place. A B2B model allows developers and operators to integrate and customise the technology into their own services with the Acision SDK.

UNITY

NETBISCUITS

FLIPLET

In March, Unity bought mobile game service provider Applifier to integrate its game replay sharing platform the GameAds video ad network. During summer, it looked to provide its 2.9 million registered developers with further support by teaming Intel to let them write native apps on Android devices powered by the latter.

Netbiscuits made its web analytics and device detection tools free in April.

In September, CMO and COO Daniel Weisbeck was named the company’s new CEO, saying: “My role is to make sure we have the vision, talent, and execution to market leading easy-to-use mobile marketing tools that are accessible to companies of all sizes and to accelerate our company growth.”

Fliplet’s visual DIY interface lets users add content to templates that advise on best practices in app design, thus training takes just 15 minutes. Apps can then be launched for Apple or Android devices and updated in real-time once on app stores. Sky and Marriott are among customers, while security-heavy firms including BlackBerry and Symantec are also partners.

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THE FINALISTS//ADVERTISING NETWORK & PLATFORM

PUBMATIC

TAPJOY

ADBRAIN

IQZONE

PubMatic started on desktop before taking its programmatic buying focus to mobile, working with publishers to offer inventory to over 200 global partners including ad networks. The brand control service means publishers can control what appears in apps and on sites, while the acquisition of Mocean Mobile this year expanded the priority of mobile.

This year Tapjoy launched interactive rich media ads, HD video promotions and targeting. Reaching over 450 million users globally, with an average of 1.74 million ad conversions a day, Tapjoy is supporting 8,800 apps with rewarded advertising. Its value exchange model means users receive premium content for engaging with ads.

In nine months, Adbrain has sealed two funding rounds at a $1.5 million in July 2013 before starting the New Year with $7.5 million in January. Launching in private beta, the company secured partnerships with Fetch, M&C Saatchi and Somo, and is committed to delivering multi-screen campaigns across devices to over 500 million unique users.

Forget banners or intrusive interstitials, IQzone’s Postitial solution runs on Android to send full-screen ads – rich media and more – to users’ screens once an app has been closed to reach them at a natural break.

Growth has accelerated over the past year, with partners including Outfit7, Zeptolab, MoPub, Smaato, Amobee, InMobi and LoopMe.

AMOBEE

APPNEXT

PULSE MOBILE

MAPP MEDIA

Amobee uses text messages, rich media and 3D to ‘define digital advertising.’ Data analytics ensure advertisers’ content is relevant to help publishers offer valuable impressions. Ford used 3D for a 40 per cent purchase consideration increase, while Amobee bought Adconion and Kontera for a $359 million in May for crosschannel capabilities and measurement.

Appnext is a monetisation platform, which connects over 7,000 developers with publishers and advertisers.

Over the year, the number of publishers and revenue tripled by serving over four billion app requests monthly to 200 million unique global users. Transparency lets advertisers place bids directly on specific publishers for better performance and ROI.

Pulse is GlobalWide Media’s mobile marketing business with specialists who simplify the complex. Working with developers, retailers and advertisers, Pulse considers geographic, demographic and distribution options for the strategy. With bespoke in-house tech, it boosts app store rankings, and delivers click-to-call, email marketing and video trailers.

Mapp Media is a multi-screen ad house with a mobile focus. It teams brands and agencies, working with the likes of Google’s Waze, MapMyFitness, Unilever, Adidas and Lucozade. It used location-based ads with Mazda to target consumers nationwide based on their lifestyles and whereabouts to promote the firm’s newest models.

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THE FINALISTS//MARKETING AGENCY

SAMY

SOMO

FETCH

BOLSER

Samy first launched in Switzerland before more recently launching in North America, Dubai and Spain.

The company operates as an app, allowing partners to take their bricks and mortar businesses to mobile and independently develop a digital mall, with the ability to send messages and local deals to consumers.

Somo rebranded to position itself as a provider of ‘solutions for the connected world,’ building on mobile with support for wearables including Glass, Oculus and smartwatches. Since 2009, Somo has grown to 180 employees in London, NYC, Singapore and San Francisco.

The company received $5.5m follow-on funding from Mayor Boris Johnson’s MMC London Fund.

Fetch delivers strategy, planning, buying, tracking and development for eBay, Hotels.com and William Hill, providing them comprehensive data around ROI through the FetchMe dashboard. 2013 turnover exceeded $50 million. There are over 70 employees across offices in London, San Francisco and newly opened Berlin.

Bolser is a digital agency delivering mobile experiences for clients including Asda, Sony, Microsoft, EE, Adidas and Big Brother for Channel 5. Headlines include being over six times more efficient than competitors in handling mobile advertising spend and over five million app downloads worldwide across all devices.

HI MUM! SAID DAD

INCENTIVATED

The uniquely named Hi Mum! Said Dad counts Cadbury, Maynards, Comic Relief, Mecca Bingo and MailOnline as clients. It produces native apps, responsive and mobile sites alike, believing no channel is as immediate as mobile. The three-year-old studio has already grown from two to 20 people and recent app developments include Sport Relief’s Make Every Mile Count.

Originally a traditional mobile marketing agency, Incentivated invested in R&D to develop technology platform, ‘iris’. This powers the digital elements of consumer brand strategies, including retail loyalty programmes, customer service and m-commerce.

Client Marks & Spencer has launched mobile coupons across its 17,000 store tills to support rewards and more.

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THE FINALISTS//

OUTSTANDING CONTRIBUTION TO MOBILE INNOVATION AWARD

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Our final award is a new accolade that recognises a company which has gone above and beyond to pave the way for mobile content and technology.

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2014 Category Partner

Table Gift Partner

Red Carpet Partner

Event Partner

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Saxon House | 6a St Andrew Street | Hertford | Herts | SG14 1JA Tel: 01992 535646 | www.intentmedia.co.uk

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