Mipro Issue no 174 November by Future PLC

FOR EVERYONE IN THE MI BUSINESS | ISSUE 174 | NOVEMBER 2014

PORTABLE PERFECTION.

XP150 - 150 Watts

XP112a - 500 Watts XP308i - 300 Watts with built-in iPod dock

XP106w with Stage XPD1 Wireless System

XP1000 - 1000 Watts

Expedition Escape with Bluetooth®

Expedition Express with Wired Microphone

TREMENDOUS POWER, VALUE AND PRISTINE SOUND. Samson’s Expedition Portable PA Systems offer a variety of lightweight, all-in-one units designed for applications where portability is a must and performance cannot be compromised. Whether on stage, in a classroom, at a podium or an outdoor event, there’s an Expedition PA that’s both perfect for the task and impeccably priced. © 2014 Samson | iPod is a registered trademark of Apple Inc. | The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Samson Technologies is under license.

25 MUSIC CHINA MI Pro takes a look back on yet another record-breaking Shanghai show.

MUSICAL INSTRUMENT PROFESSIONAL â&#x20AC;˘ FOR EVERYONE IN THE MI BUSINESS NO. 174 â&#x20AC;˘ NOVEMBER 2014 â&#x20AC;˘ WWW.MI-PRO.CO.UK

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Deck the halls )LQG RXW ZKLFK OLQHV DUH OLNHO\ WR EH Ë&#x160; \LQJ off the shelves this Christmas. SEE PAGE 15

ALSO IN THIS ISSUE

THE SALES MAN P8

SECRET DEALER P45 MYSTERY SHOPPER P50

Exclusive UK distributor ÂŽ

POLAR "! 270==4; F8A4;4BB 3868C0; <8G4A

audio

Intelligent Audio Solutions.

www.polaraudio.co.uk

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To find out more, or to request an evaluation unit, get in touch with an Account Manager on 023 9232 2700 or visit novatech.co.uk/ultrabook 1 Results from Microsoft Velocity Test Suite. 2 Battery life will vary dependent on applications & usage. Intel, the Intel Logo, Intel Inside, Intel Core, Ultrabook, and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries.

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No. 174 â&#x20AC;˘ November 2014 REGULARS: Analysis 6 â&#x20AC;˘ MIA 8 â&#x20AC;˘ The Sales Man 8 â&#x20AC;˘ Appointments 11 â&#x20AC;˘ Events 11 â&#x20AC;˘ Secret Dealer 45 â&#x20AC;˘ Backline 56

IN THIS ISSUE Daniel Gumble Deputy Editor

dgumble@nbmedia.com

28 Andrew Sweetman Designer asweetman@nbmedia.com

Darrell Carter Publisher

dcarter@nbmedia.com

Hook and learn Former Joy Division and New Order bassist, Peter Hook talks about his own experience of music and music retail.

RECOMMENDED

45 Retail Analysis

12 Orangeâ&#x20AC;&#x2122;s pip

32 Portable PA

Barnes and Mullins reveals new catalogue.

49 5HWDLO 3URË&#x2030;OH

We took a trip to the Music Centre in Bedford for a chat.

50 Mystery Shopper Enquiries to: MI Pro, NewBay Media, Saxon House, 6a St. Andrew Street, Hertford SG14 1JA. Tel: 01992 535646 (Editorial) Tel: 01992 535647 (Sales) Fax: 01992 535648 ÂŠ NewBay Media 2014 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of MiPro are subject to reproduction in information storage and retrieval systems. Printed by Pensord, Tram Road, Pontllanfraith, NP12 2YHA

New Gear New lines from BluGuitar, Yamaha, DigiTech, Mesa Boogie, TC Electronic, Taylor, Pro Mark and QTX.

FEATURES

Is it a good idea to resurrect vintage brands?

kbertelsen@nbmedia.com

Secret Dealer 1RW IRU WKH Ë&#x2030;UVW time, online retailing giant Amazon comes XQGHU Ë&#x2030;UH IURP RXU undercover retailer.

RETAIL

46 Advisory Board

Karma Bertelsen Account Manager

We take another look at whatâ&#x20AC;&#x2122;s on offer online.

A new factory in China is part of Orangeâ&#x20AC;&#x2122;s ongoing success story.

15 Festive faves

The MI industryâ&#x20AC;&#x2122;s best Christmas present ideas.

23 Grand day out A look at what went on at this yearâ&#x20AC;&#x2122;s MIA conference.

25 Chinese way

Our annual trip to the Music China show in Shanghai.

Picks from TC Helicon, Citronic, IMG Stageline, Wharfedale, HK Audio, Samson, Yamaha, Studiomaster and Mackie

EDITORIAL COMMENT

Little triggers

YOU WOULD have thought a mature market such as MI would have been through its period of consolidation. Every market goes through that cycle of JURZWK DQG WKHQ DFTXLVLWLRQ ZKHUH Ë&#x2030;UPV are established and are then eventually taken over until you end up with only a handful of corporates controlling a portfolio of well-loved brands. Weâ&#x20AC;&#x2122;ve had all that. Many years ago. Which is why it is now rare for brands to change ownership and even rarer for a new brand to challenge the status quo. The economic situation may have changed that, with Fender either axing or RIË&#x160;RDGLQJ EUDQGV ZLWK UHJXODULW\ OHDGLQJ to new distribution agreements or owners and, elsewhere, audio and MI specialist TC Group also up for sale. Thereâ&#x20AC;&#x2122;s a bit of a shake up going on at the moment. Itâ&#x20AC;&#x2122;s by no means an earthquake but itâ&#x20AC;&#x2122;s certainly a tremor that shows the market isnâ&#x20AC;&#x2122;t FRPSOHWHO\ VROLGLË&#x2030;HG Takamine looks like it will be the latest line that Fender has decided it can do without and will be looking for a new home. Meanwhile, clever Danish audio innovator TC Group is looking to move up to a new level with a new owner or new funding, clearly feeling its current situation limits its ambitions. Which is great news for the market. MI is desperate for new ideas and companies that can invent and not merely repackage. A resurgent Takamine, a buoyant Guild and a more ambitious TC Group has to be good news for the market.

Ronnie Dungan Managing Editor ronnie.dungan@intentmedia.co.uk

Mi Pro is a member of the PPA

ANALYSIS

Group dynamics Following the TC Groupâ&#x20AC;&#x2122;s announcement that it expects to have FRPSOHWHG D VDOH RI WKH FRPSDQ\ GXULQJ WKH Ë&#x2030;UVW TXDUWHU RI QH[W year, we caught up with Anders Fauerskov, CEO of the Danish audio giant, to ask him about the how and the why?â&#x20AC;Ś

BY RONNIE DUNGAN Whatâ&#x20AC;&#x2122;s the rationale behind the sale? This is about generating capital to achieve further growth, I assume? â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve seen annual growth of ten per cent on average in the past years, and forecast the same growth under the current ownership. However, we have an opportunity to grow VLJQLË&#x2039;FDQWO\ IDVWHU ZLWK VWURQJHU Ë&#x2039;QDQFLDO backing. That, combined with the wish for some shareholders to exit, is the main reason for putting the company up for sale.â&#x20AC;? Is a sale to a venture capitalist your favoured option, or are you expecting a competitor to make an offer for TC? â&#x20AC;&#x153;We have no favoured option, and have interest from both types of companies.â&#x20AC;? Assuming the deal happens, how would that change what TC can achieve? â&#x20AC;&#x153;This will depend on who buys the company, but there is no doubt that a sale will result in a strengthening of the company and higher growth building on our strength of making highly innovative products.â&#x20AC;? What areas do you think TC needs to strengthen? â&#x20AC;&#x153;Interestingly, we have opportunities to strengthen all of our market areas.â&#x20AC;? Are there any sectors you think TC should be operating in that it currently isnâ&#x20AC;&#x2122;t? â&#x20AC;&#x153;There are several options for taking on new areas, but for the time being we have plenty of growth and expansion opportunities and plenty more to offer in our four markets: Install and Tour, Broadcast and Production, Residential, and MI.â&#x20AC;?

As successful as it currently is, has TC XQGHUDFKLHYHG EHFDXVH RI Ë&#x2039;QDQFLDO restrictions? â&#x20AC;&#x153;Historically, only to a limited extent. But moving forward, weâ&#x20AC;&#x2122;d not be able to realise the true potential of the company under the current ownership, where additional funding and additional synergies are limited.â&#x20AC;? Are market conditions right for a deal of this size? â&#x20AC;&#x153;Yes. Audio market conditions are good at the moment for innovative companies, and the audio M&A scene is currently very active due both to capital availability generally, as well as a changing competitive landscape in the Audio Industry, resulting in a strategic need for many companies to strengthen their position through acquisitions.â&#x20AC;? What are you expecting the company to be valued at? Č¤:H KDYH QRW VHW D Ë&#x2039;[HG DPRXQW ČĽ And whatâ&#x20AC;&#x2122;s your current take on the shape of the MI market in the UK and Europe? â&#x20AC;&#x153;The effect of a sale will of course depend on the acquirer. But, generally, we are very FRQË&#x2039;GHQW DERXW RXU RSSRUWXQLWLHV LQ WKH musical instrument market, which has grown rapidly for us over the course of the past Ë&#x2039;YH \HDUV :H KDYH YHU\ VROLG SODQV DORQJ with a product ideas catalogue, which is enormously long. â&#x20AC;&#x153;The main effect of a sale of TC Group for our MI division probably is going to be that we can execute those plans and ideas faster than we otherwise are able to.â&#x20AC;?

NOVEMBER 2014 ::: 0, - 352 &2 8.

08 MIPRO

Recommended Portable PA

PAGE

The MIA is the trade body for the UK musical instrument industry, servicing and representing the interests of manufacturers, importers, publishers, UHWDLOHUV DQG VXSSRUWLQJ EXVLQHVVHV

Conference success

The MIA held its second annual Business Conference last month at the British Library Conference Centreâ&#x20AC;Ś

THE SALES MAN COLIN REES has conducted sales training in the cycle industry for the last 15 years and is a business consultant specialising LQ LQFUHDVLQJ SURË&#x2030;WDELOLW\

New recruits What sort of staff should you be ORRNLQJ WR UHFUXLW IRU \RXU VKRS Ë&#x160;RRU" ONE DIFFICULTY FOR staff working in the retail sector is the lack of a career path to follow in many retail EXVLQHVVHV <RX VWDUW D MRE \RX GR LW ZHOO IRU D QXPEHU of years, you might eventually become a manager, but ZKHUH LV WKHUH WR JR DIWHU WKDW" (YHQ LQ D JURXS RI EUDQFKHV WKHUH PD\ EH MXQLRU SRVWV DW +HDG 2IË&#x2030;FH EXW WKH PDMRULW\ RI ,QGHSHQGHQW VWRUHV DUH QRW WKDW ELJ 7KLV FDQ FUHDWH D UHFUXLWPHQW problem, as from many positions there is nowhere to JR QH[W So what sort of person is it best to recruit for a VDOHV SRVLWLRQ" 6KRXOG LW EH D VDOHV SHUVRQ ZLWK OLWWOH LQ WKH ZD\ RI WHFKQLFDO NQRZOHGJH RU D IXOO\ Ë&#x160;HGJHG PXVLFLDQ ZKR KDV QHYHU VROG DQ\WKLQJ" Often, if you have any product knowledge, ride a ELNH SOD\ DQ LQVWUXPHQW WKDW LV WKH RQO\ TXDOLË&#x2030;FDWLRQ \RX DUH OLNHO\ WR QHHG 7KLV PHDQV WKDW IXUWKHU VNLOOV ZRXOG KDYH WR EH OHDUQHG RQ WKH MRE VR LI \RX GR QRW KDYH D EULJKW SHUVRQDOLW\ DQG D QDWXUDO VDOHV Ë&#x160;DUH you cannot be expected to crash any target given to

The second MIA Business Conference featured a raft of expert speakers and training sessions. SOME 200 DELEGATES representing industry suppliers and retailers gathered for a day of inspiring key-note speakers, training sessions and general networking. Musikmesse was the headline sponsor with NAMM sponsoring the Professional Development aspect of the day. Other exhibitors ranged from Allianz insurance, Birketts (lawyers to the industry), Velta Shipping, MI Pro, the Musiciansâ&#x20AC;&#x2122; Union, Take it Away, VoodooUp and Intrepid Security. David Hamid gave an exceptional talk on future trends for the industry and retailing in general. This included a no punches approach to what our industry must do to survive. Larry Thomas concentrated on the need for MI to present a retailing SURSRVLWLRQ WKDW UHË&#x152;HFWV its specialist status (this

included some amazing pictures of shops from around the world). Finally, Birketts held a

One of the best conferences Iâ&#x20AC;&#x2122;ve been to in a while - and great speakers too. Martin Janes, Bella Productions

lively and controversial talk on European Competition Law that generated over an hourâ&#x20AC;&#x2122;s worth of questions. The MIA also took the opportunity to facilitate updates on the new MIA newsletter, the new Industry Statistics service, the Industry Apprenticeship scheme (MIRTAS), the Music Venue Trust campaign, Support My Music Teacher

campaign and the newly launched Trusted Music Store brand to support UK music shops. After a long day of learning and networking, the industry convened in the Euston Flyer pub. Hereâ&#x20AC;&#x2122;s what some of the attendees had to say about the day. â&#x20AC;&#x153;One of the best conferences Iâ&#x20AC;&#x2122;ve been to for a while - and great speakers tooâ&#x20AC;?, Martin Janes, Bella Productions. â&#x20AC;&#x153;Congratulations on a superb conference. It was extremely valuable, having PDGH VRPH Ë&#x2039;UVW FODVV contacts and leads,â&#x20AC;? Adrian Shaw, Icondia. â&#x20AC;&#x153;Just wanted to congratulate you on a great conference. The content was fantastic and it was clear from the conversations I had that attendees were really valuing it,â&#x20AC;? Rob Last, Future Publishing.

you and the business overall will be reliant on what SHRSOH DUH ZLOOLQJ WR EX\ The cycle trade, however, is looking at changing things in this area, as some people I have met while WUDLQLQJ WKLV \HDU DUH WDNLQJ D GLIIHUHQW YLHZ ,I D EXVLQHVV ZDQWV WR LQFUHDVH QHW SURË&#x2030;W E\ VHOOLQJ PRUH LW QHHGV SHRSOH ZKR FDQ VHOO Ë&#x2030;UVW 7KH WHFKQLFDO knowledge that they need can be picked up, but bike shops usually have a ready source of information from WKHLU ZRUNVKRS $ VDOHV SHUVRQ ZKR UHDOO\ JHWV VWXFN RQ WHFKQLFDOLWLHV KDV D UHVLGHQW JHHN WR KHOS KLP RXW So, in the bike trade, things are starting to reverse themselves in the few businesses that recognise the need to adopt a more logical approach when it comes WR UHFUXLWPHQW LQ RUGHU WR JHW WKH VNLOOV \RX QHHG Ë&#x2030;UVW DV RSSRVHG WR VLPSO\ Č&#x;Ë&#x2030;OOLQJ D VORWČ

Colin Rees Sales trainer and business consultant. Colinrees7@gmail.com www.colinrees7.wordpress.com

Area Sales Managers Required The North, the Midlands and South East England. Korg UK distribute legendary musical products that are played by immensely successful artists and other enthusiasts of all levels- from beginners to superstars. With unique products from Korg and legendary Vox products as well as brands such as Samson Audio, Hartke and Dean Markley, we aim to be a key foundation of the success of our business partners across the UK and ROI. We are now seeking professional salespeople to join our dynamic sales team to continue our business development. Alongside our existing portfolio, we are gearing ourselves up for expansion in 2015 with exciting developments in the areas of Hi-Tech and Guitar products. The ideal candidates will have a good knowledge of our products alongside a proven track record of selling musical instruments in the MI market. A sales professional with five years territory experience you are confident negotiating at a senior level and working to and achieving sales targets. This is a challenging and stimulating role and requires someone with a flexible and professional attitude. We offer all the usual benefits of working for a high profile international distributer, including a competitive salary package and company car. If you feel the above excites you, please apply in writing with a covering letter demonstrating your suitability and detailing your current salary to Emma Hewitson, KORG UK, 1 Harrison Close, Knowlhill, MK5 8PA or email to HR_Korg@Korg.co.uk

MIPRO

NOVEMBER 2014 ::: 0, 352 &2 8.

APPOINTMENTS/EVENTS

3RZHUV VWHSV XS LQ <DPDKD UHVKXIˊH ,QWHUQDO FKDQJHV DFURVV 3URIHVVLRQDO 0XVLF DQG &RPPHUFLDO $XGLR GLYLVLRQV YAMAHA’S PROFESSIONAL MUSIC and Commercial Audio divisions have undergone a UHVKXIˊH DW (XURSHDQ 'LUHFWRU OHYHO Yamaha’s Commercial Audio, MI, Pro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ˉYH DQG

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EVENTS DIARY 2014

23rd November 2014

The Merseyside Guitar Show Aintree Racecourse Exhibition Centre, Liverpool &HOHEUDWLQJ VXFFHVIXO \HDUV DW WKH VDPH YHQXH WKH 0HUVH\VLGH *XLWDU 6KRZ ZLOO RQFH DJDLQ WDNH SODFH RQ 6XQGD\ 1RYHPEHU UG IURP DP WR SP DW $LQWUHH 5DFHFRXUVH

15th-16th November 2014

Holy Grail Guitar Show

Estrel Hotel, Berlin 7KH +RO\ *UDLO *XLWDU 6KRZ ZDV FRQFHLYHG DQG LV RUJDQLVHG E\ D JURXS RI OXWKLHUV ZKR IHOW WKH QHHG IRU D VKRZ SUHVHQWLQJ DQG SURPRWLQJ WKH KDQGPDGH JXLWDU 7DNLQJ SODFH LQ %HUOLQȠV (VWUHO +RWHO IURP 1RYHPEHU WK WK WKH VKRZ ZLOO DWWUDFW PRUH WKDQ WRS OXWKLHUV IURP DOO RYHU (XURSH WKH 8QLWHG 6WDWHV $XVWUDOLD DQG -DSDQ WR SUHVHQW DQG VKRZ WKHLU LQVWUXPHQWV WR JXLWDU HQWKXVLDVWV 18th November 2014

MIA Awards

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$V XVXDO SURFHHGV IURP WKH HYHQLQJ ZLOO EH JRLQJ WR LQGXVWU\ FKDULW\ 0XVLF IRU $OO 21st March 2015

National Learn to Play Day 2015 Nationwide 1DWLRQDO /HDUQ WR 3OD\ 'D\ RUJDQLVHG E\ WKH FKDULW\ 0XVLF IRU $OO UHWXUQV IRU LWV IRXUWK \HDU DW YHQXHV DFURVV WKH FRXQWU\ 2Q 0DUFK VW WKH JHQHUDO SXEOLF FDQ WDNH XS WKH RIIHU RI RQH RI PRUH WKDQ IUHH LQVWUXPHQW ȟWDVWHUȠ OHVVRQV DW SDUWLFLSDWLQJ YHQXHV 7KHUH ZLOO EH LQ H[FHVV RI 8. 0, VKRSV DQG RWKHU YHQXHV ZHOFRPLQJ SHRSOH ZKR ZRXOG OLNH WR KDYH D JR DW PDNLQJ PXVLF E\ JLYLQJ WKHP FKDQFH RI D IUHH PXVLFDO LQVWUXPHQW OHVVRQ

NOVEMBER 2014 WWW.MI - PRO.CO.UK

12 MIPRO

ORANGE AMPLIFICATION

Orange is the new

black

Orange has featured frequently in the news of late, what with the opening of a new Chinese factory, the departure of its MD, Damon Waller, and its launch into the starter guitar pack market. Daniel Gumble caught up with CEO Cliff Cooper at the Music China expo in 6KDQJKDL WR Ë&#x2030;QG RXW PRUH DERXW LWV DFWLYLWLHV LQ WKH Asian market and what the future holds for the British amp giantâ&#x20AC;Ś ITâ&#x20AC;&#x2122;S BEEN A busy year for Orange. The iconic amp brand has not only doubled its production efforts in the Asian market with the opening of a second manufacturing plant in &KLQD LWČ˘V DOVR PDGH LWV Ë&#x2039;UVW VWHSV into both the beginners guitar pack market and the education sector. Add to that a steady drip feed of high tech new product, namely the Valve Testers and OPC (Orange Personal Computer) lines, and you can see why 2014 has been a year of SDUWLFXODU QRWH IRU WKH %ULWLVK Ë&#x2039;UP Covering 3,000 square metres and representing a continued investment in global expansion from Orange, the companyâ&#x20AC;&#x2122;s new factory in the Zhejiang Province of China, which opened back in July, will aim to meet unprecedented growing sales demand, while a state of the art training school for staff at all levels of manufacturing has also been incorporated to ensure consistently high stnadards of production. â&#x20AC;&#x153;We built a factory about eight years ago in a place called Zhejiang, which is about 100km from

6KDQJKDL ČĽ H[SODLQV WKH Ë&#x2039;UPČ˘V &(2 Cliff Cooper. â&#x20AC;&#x153;As business grew and grew we got overloaded and, luckily, we had bought the land on either side, because itâ&#x20AC;&#x2122;s very expensive now â&#x20AC;&#x201C; property in China â&#x20AC;&#x201C; especially if itâ&#x20AC;&#x2122;s near Shanghai. So, on one

The new factory should double our production in the region. Over the past three years we have probably grown about 150 per cent in China. of the other sides, we decided to construct another factory, which is approximately the same size as the Ë&#x2039;UVW IDFLOLW\ ZH EXLOW KHUH â&#x20AC;&#x153;The new factory should double our production in the region,â&#x20AC;? he continues. â&#x20AC;&#x153;This market is an emerging one, as is India and South America, and I think that, although it is not an enormous market at

present, it is growing very, very quickly; over the past three years we have probably grown by about 150 per cent in China. â&#x20AC;&#x153;It [the factory] will certainly increase sales,â&#x20AC;? he continues, â&#x20AC;&#x153;because we do get behind with production. The problem that we sometimes have is, if youâ&#x20AC;&#x2122;re making MXVW RQH DPSOLË&#x2039;HU \RX FDQ FXW \RXU cloth to measure, but when youâ&#x20AC;&#x2122;re PDNLQJ D ODUJH UDQJH RI DPSOLË&#x2039;HUV you canâ&#x20AC;&#x2122;t suddenly produce a large number of them. â&#x20AC;&#x153;We make a run of them in the factory, so we might make 5,000 DPSOLË&#x2039;HUV RI RQH W\SH DQG WKHQ WDNH that off the assembly line and do another run, so sometimes we do run out of stock. The new factory will certainly provide quicker delivery times.â&#x20AC;? 7KH Ë&#x2039;UP KDV DOVR WDNHQ WR distributing to the Asian market from China in order to bolster its international supply chain, while a third factory is already in the pipeline, such is the demand for Orange in the region.

â&#x20AC;&#x153;We are already planning to build another factory on the other side of our main factory in two yearsâ&#x20AC;&#x2122; time, which will be the same size as the other two. â&#x20AC;&#x153;We are also distributing from China to Asia, now, so we have our company in Atlanta that supplies North and South America; we have (XURSH ZLWK 2UDQJH 8. DQG QRZ we have Orange Zhejiang, which supplies Asia. We have those three entities, which we think is probably the best way to do it. There are directors for each of the three continents and I believe that for Orange thatâ&#x20AC;&#x2122;s the way forward.â&#x20AC;? 8QVXUSULVLQJO\ WKH 0XVLF &KLQD expo in Shanghai has become a staple event for the brand, providing an excellent opportunity to connect with an abundance of Asian retailers. And, with three entities VHUYLFLQJ WKUHH FRQWLQHQWV WKH Ë&#x2039;UP FDQ QRZ FDWHU PRUH VSHFLË&#x2039;FDOO\ IRU the varying needs of each. Č¤:H FRPH WR 0XVLF &KLQD HYHU\ year now,â&#x20AC;? says Cooper. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s a really good show and this year has been

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 13

ORANGE AMPLIFICATION

We come to Music China every year now. Itâ&#x20AC;&#x2122;s a really good show and this year has been particularly impressive. We have had visitors from China, as well as Europe and Korea.

2UDQJH $PSOLË&#x2030;FDWLRQ RSHQHG LWV VHFRQG &KLQHVH IDFWRU\ LQ -XO\ WKLV \HDU particularly good. The equipment is very popular here and this year at the show we have been visited by a lot of shops from China, but we also JHW D ORW IURP .RUHD DQG (XURSH ZKR come to see what products are on the market. â&#x20AC;&#x153;We try to target the Chinese PDUNHW ZLWK WKH DPSOLË&#x2039;HUV WKDW VXLW WKHLU UHTXLUHPHQWV VR ZH GRQČ˘W Ë&#x2039;OO it with everything we manufacture across the range; we target certain product lines.â&#x20AC;?

So, which lines are currently capturing the imagination of the companyâ&#x20AC;&#x2122;s Chinese consumer base? â&#x20AC;&#x153;They really like the big stacks,â&#x20AC;? FRQË&#x2039;UPV &RRSHU Č¤ZKLFK LV QRW VR PXFK WKH FDVH LQ (XURSH DQG America. Itâ&#x20AC;&#x2122;s as if theyâ&#x20AC;&#x2122;ve gone back 20 years! So, we are pushing those quite hard at the moment and, of course, the small entry-level combos.â&#x20AC;? At the more technical end of the Orange product spectrum, its state

of the art Valve Testers have proved an even bigger hit than expected, says Cooper. Launched back in 2013, the Valve Tester line utilises pioneering technology to match, test and grade valves, and is designed to be used by everyone from guitarists to rental companies to manufacturers, making the process of testing amp valves simpler than ever before. â&#x20AC;&#x153;The Valve Tester is sold out worldwide now, which I didnâ&#x20AC;&#x2122;t expect. Weâ&#x20AC;&#x2122;ve sold thousands of them. Itâ&#x20AC;&#x2122;s a very clever product and we have world patents on it. Č¤:H DUH Ë&#x2039;QGLQJ WKDW HYHQ YDOYH manufacturers are now using it, and whatâ&#x20AC;&#x2122;s happening in China especially is that almost every shop has a Valve Tester and a sign on the door that offers free valve testing, but they limit it to two valves, otherwise people turn up with a whole box of them. That product is doing extremely well for us, especially in the States.â&#x20AC;? (OVHZKHUH WKH FRPSDQ\ KDV DOVR PDGH LWV Ë&#x2039;UVW IRUD\ LQWR WKH ZRUOG of guitar starter packs. An already highly populated and competitive market, the decision to enter the sector was made on the condition that it was able to bring something new to the table, whilst still remaining affordable for beginners. â&#x20AC;&#x153;The packs have been really successful and the guitars look fantastic. Normally, you might get a sample of a guitar, which is really good, and then when the production line comes they are not so good, But the production of these guitars is incredible â&#x20AC;&#x201C; I think the guitar alone is worth two or three times the pack. Itâ&#x20AC;&#x2122;s a really good guitar and weâ&#x20AC;&#x2122;ll be following it up with a bass guitar pack. The quality of the guitar is better than most Iâ&#x20AC;&#x2122;ve seen in these packs â&#x20AC;&#x201C; it plays nicely and has really good pickups.â&#x20AC;? Though the company has made the headlines for a number of Ë&#x2039;UVWV WKLV \HDU LWV PRVW UHFHQW DQQRXQFHPHQW ZDV WR FRQË&#x2039;UP WKH departure of long-term managing director, Damon Waller. Having spent more than a decade

ZLWK 2UDQJH $PSOLË&#x2039;FDWLRQ &RRSHU is under no illusions as to the size of WKH WDVN IDFLQJ WKH Ë&#x2039;UP LQ Ë&#x2039;QGLQJ DQ adequate replacement. â&#x20AC;&#x153;Heâ&#x20AC;&#x2122;d been talking about it for quite a while and he decided that now would be a good time to move on. He has worked with us for 12 years and heâ&#x20AC;&#x2122;s done a very good job, and now he feels itâ&#x20AC;&#x2122;s time for him to try and work for himself. Heâ&#x20AC;&#x2122;s experienced, heâ&#x20AC;&#x2122;s got the knowledge and I sincerely hope he does well. He had a good knowledge of overseas markets and that bought a lot to the brand - he signed us with some good distributors. â&#x20AC;&#x153;We havenâ&#x20AC;&#x2122;t made any decisions as to a replacement yet. If weâ&#x20AC;&#x2122;re choosing a managing director it has to be the right person, as itâ&#x20AC;&#x2122;s such a big position.â&#x20AC;? So, as 2014 draws to a close, whatâ&#x20AC;&#x2122;s next for Orange? As the past 12 months have shown, the company looks set to continue identifying new areas of the market into which it can grow, building upon its heritage and expanding upon its multi-faceted product offering â&#x20AC;&#x153;We are moving into the education business,â&#x20AC;? Cooper states. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve developed this thing FDOOHG WKH 2UDQJH 0XVLF %RDUG which is essentially like a large ZKLWH ERDUG ZLWK VWDYHV ,W KDV Ë&#x2039;YH microprocessors that all talk to each other and it transposes into any key. Itâ&#x20AC;&#x2122;s absolutely brilliant. â&#x20AC;&#x153;We held back on it while we got patents and we now have world patents for it.â&#x20AC;? And how, exactly, does it work? â&#x20AC;&#x153;The teacher has a wand that transmits signal to the board â&#x20AC;&#x201C; there are no wires â&#x20AC;&#x201C; and whatever note they touch, it plays. And you can learn any instrument on it â&#x20AC;&#x201C; piccolo, cello, vocals, drums, anything. Weâ&#x20AC;&#x2122;ve shown our Chinese distributors the product and they are very keen to move that forward.â&#x20AC;? As evidenced by its foray into new markets this year, it is Orangeâ&#x20AC;&#x2122;s ability to balance the old with the new that underpins much of its ongoing success. Where some manufacturers in this market can be found guilty of resting on their laurels when it comes to refreshing both their identity and product output, Orange $PSOLË&#x2039;FDWLRQ KDV FRQWLQXHG WR capitalise on its reputation as a historic British brand, whilst remaining relevant to modern day musicians of just about every style and genre. And, with more new products expected over the coming months, it appears there is even further scope for growth in 2015.

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The Sound of

Christmas With the festive season just around the corner, we take a look at some of the marketâ&#x20AC;&#x2122;s leading lines across a variety of different categories. From starter packs and signature instruments to aspirational products at the top-end of the market, our retail guide covers all bases ahead of the Christmas periodâ&#x20AC;Ś

ASPIRATIONAL INSTRUMENTS For those in search of something at the higher end of the market, The 3616 Ozark Deluxe resonator guitar (RRP ÂŁ735) features a bronze coated brass body, engraved with a decorative Hawaiian scene. With a mahogany neck and slotted headstock, the guitar is constructed to deliver optimised volume and tone and respond well to rhythm or slide playing styles. A loud, metallic tone, generated from a single inverted metal deluxe â&#x20AC;&#x2DC;speakerâ&#x20AC;&#x2122; cone mounted within the brass body delivers enhanced tonal results. A suitable choice for accomplished guitarists looking to explore the unique sound and tonal qualities that a resonator has to offer, or resonator players looking for something a bit different, the 3616 aims to deliver superior performance in all areas. The all-solid brass design with â&#x20AC;&#x2DC;Biscuitâ&#x20AC;&#x2122; bridge was highly favoured by Delta Blues players, due to the superior volume and dynamics, than those generated from wooden body resonator Guitars. The â&#x20AC;&#x2DC;Biscuitâ&#x20AC;&#x2122; Bridge SingleCone design gets its name from a small wooden disc found in the centre of the cone. Aimed at guitarists aspiring to attain a truly professional sound, the Orange Crush Pro CR60 (RRP e FRPER DPSOLË&#x2039; HU GHOLYHUV

optimised sound quality and tone. Based on the prestigious Rockerverb range, the ampâ&#x20AC;&#x2122;s Dirty channel uses a circuit based on four stages of gain that delivers a wide palette of complex overdriven and distorted sounds. The Clean channel is a nonmaster volume two-stage design, which delivers warm, bold tones and can be driven hard when cranked. 7KH DPSOLË&#x2039; HU DOVR IHDWXUHV D IXOO\ buffered, transparent effects loop and footswitchable digital reverb ZLWK WKUHH Ë&#x152; DYRXUV VSULQJ KDOO DQG

The MOTIF XF synth was launched earlier this year to celebrate Yamahaâ&#x20AC;&#x2122;s 40th Anniversary.

MOTIF XF with the latest OS 1.5, featuring the new HD Reverb effect DOJRULWKPV $PSOLË&#x2039; HU 6LPXODWLRQ and Multi FX. The commemorative model is pure white, symbolising ERWK WKH Ë&#x2039; UPČ˘V ČĄGHGLFDWLRQ IRU WKH past 40 years and a new beginning from which an even brighter future for musical creativity and expression will ariseâ&#x20AC;&#x2122;. (OVHZKHUH WKH Ë&#x2039; UPČ˘V Absolute Hybrid Series GUXPV DOVR Ë&#x2039; W RXU aspirational category. Yamaha has developed a unique shell formula that responds accurately to differences in the way the drum is played, delivering optimised sound and performance. The shells went through a critical evaluation process of over three years with artists and professional recording engineers. They also underwent detailed acoustic analysis by a special team of acoustic engineers in order to ensure their unique tonal

plate), opening up the CR60C to wide range of genres and playing styles. The 18mm plywood, partially open backed cabinet is loaded with Orangeâ&#x20AC;&#x2122;s 12â&#x20AC;? 60W Voice of the World speaker. Also available: CR120H, 120 Watt head or CR120C, 2x12 120 Watt Combo. Meanwhile, Yamaha has created the limited edition 40th Anniversary MOTIF XF Music Production Synthesizer to celebrate its fourth The MOTIF XF White decade in the business. The MOTIF - a fully up-to-date MOTIF XF. XF WHITE is a fully up-to-date

qualities shine through. Historically accurate throughout thanks to the Smithsonian Institute and their CAT scan machine, Martin has taken a selection of guitars from the â&#x20AC;&#x2DC;30s and â&#x20AC;&#x2DC;40s from their museum and created a blueprint to recreate the Authentic Series. The 000-28K model is based upon a pristine 1921 000-28K from the Martin Museum collection and this slotted head 12-fret is a completely faithful recreation of the original, featuring Ë&#x152; DPHG +DZDLLDQ NRD WRS EDFN DQG sides, hide glue construction and a hand shaped neck without a truss rod. RRP ÂŁ5,399. Lastly, the Fret-King Stvdio Series guitars are

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THE SOUND OF CHRISTMAS

Below: The Orange Signature #4 Jim Root Terror head.

The Citronic Mini:mix2 mixer is highly portable and suits a variety of applications.

GHVFULEHG E\ WKH Ë&#x2039;UP DV RQH RII creations that can feature custom Ë&#x2039;QLVKHV XQLTXH FRPELQDWLRQV RI VSHFLË&#x2039;FDWLRQV DQG RU PDWHULDOV UDUH DQG EHDXWLIXO WRQHZRRGV an embellishment of precious PHWDOV DQ H[SHULPHQWDO SLFNXS FRQË&#x2039;JXUDWLRQ RU D QHZ WDNH RQ a body shape. Created by Trev Wilkinson, the range showcases the capabilities of the Fret-King styling studio. No Fret-King Stvdio guitar will ever be repeated exactly, making them a true collectorâ&#x20AC;&#x2122;s item.

DANCE/ELECTRONICA The Citronic Mini:mix2 USB mixer (SSP ÂŁ69.99) makes for an ideal introduction to the Citronic range. A small format DJ mixer with two integral USB audio devices, it offers plug and play functionality via the USB, making setting up simple. Each USB connection acts as an input and output device, with RCA inputs on each channel. The mixer can play from a variety of music sources, including CD players, digital audio players etc. The 6.3mm microphone jack input has its own channel with a volume control slider. Easy to transport and use, this mixer can serve as the main station for laptop DJ and podcast setups. New for 2014, the Allen & Heath Xone:23C brings together the best of digital DJing and conventional mixing in a compact accessible format. The new mixer is equipped with a premium quality, four stereo channel 96kHz 24bit internal soundcard and offers plug nâ&#x20AC;&#x2122; play connection via X:LINK to Xone:K Series controllers, making it suitable for performers looking to combine the convenience of digital DJing and recording with the hands-on control and visual appeal of a real mixer. Xone:23C includes an enhanced version of the Xone Ë&#x2039;OWHU ZLWK UHVRQDQFH FRQWURO 9&$ faders, three-band total kill EQ,

illuminated switches and crossfader FXUYH VHOHFWRU 6W\OHG RQ WKH Ë&#x152;DJVKLS Xone:DB4, the Xone:23C includes soft touch, backlit controls, lightpiped meters and a new-shaped steel faceplate. Introducing a collection of packs and bags designed for transporting laptops, controllers, records and other tools, the EFX Series represent Monoâ&#x20AC;&#x2122;s observations over the years in studios, clubs and countless other design related settings. Combined with feedback from DJs, designers, producers and PXVLFLDQV WKH VL[ GHVLJQV LQ WKH Mono EFX range are optimised to meet DJ and producersâ&#x20AC;&#x2122; needs while on-the-move. RRP ÂŁ110- ÂŁ139.

NS Microâ&#x20AC;&#x2122;s violin tuner boasts an easy to read LED design.

with two vintage mini-humbuckers with three-way pick-up, along with Grover tuners to ensure solid tuning and a â&#x20AC;&#x2DC;tune-o-maticâ&#x20AC;&#x2122; bridge with trapeze tailpiece. Feminine touches include star fret markers and the lotus symbol on the 12th fret and headstock. Bassist Billy Sheehan has been a Rotosound endorsee for over 25 years and has his own signature

SIGNATURE MODELS The Music Man Majesty guitar, designed by and built for John Petrucci, is available in six and seven-string options and is the Ë&#x2039;UVW LQ WKH 3HWUXFFL UDQJH WR FRPH with a straight through neck. The headstock, neck and toneblock are all one piece of mahogany with a

Allen & Heathâ&#x20AC;&#x2122;s Xone:23C offers plug â&#x20AC;&#x2DC;nâ&#x20AC;&#x2122; play connection via X:Link to X:one K Series controllers. basswood body. Finishing the body off is a sanded and laser etched maple top (combining Petrucciâ&#x20AC;&#x2122;s three preferred tone woods), giving WKH HIIHFW RI FDUERQ Ë&#x2039;EUH From Daisy Rock, The Bangles Signature Model (RRP ÂŁ425), endorsed by Vicki Peterson, is constructed with a semi-hollow lightweight sycamore body thatâ&#x20AC;&#x2122;s comfortable for girls to hold and features Daisy Rockâ&#x20AC;&#x2122;s trademark â&#x20AC;&#x2DC;slim and narrowâ&#x20AC;&#x2122; neck. It comes

The Music Man Majesty electric guitar was specially designed and built for renowned musician, John Petrucci.

stainless steel round wound strings, which have helped shaped his XQLTXH VRXQG 7KH Ë&#x2039;UVW URXQG ZRXQG strings ever made were Rotosoundâ&#x20AC;&#x2122;s

Swing Bass RS66LD, developed in the 1960s at the request of John Entwistle. Sheehanâ&#x20AC;&#x2122;s custom signature set uses his preferred 43-110 gauges, which have two special characteristics. Firstly, the slightly lighter G string provides a more even string to string tension across the neck and makes string bending easier. Secondly, a heavier E string, which again provides a more even string to string tension, HOLPLQDWLQJ VWULQJ ČĄË&#x152;DSČ˘ RU ČĄUDWWOHČ˘ and makes for a tighter low-end with increased mass for more volume in the lower register. RRP ÂŁ24.75 Meanwhile, the Orange Signature #4 Jim Root Terror head forms part of the Terror Series and is based on the Dirty channel of the Slipknot manâ&#x20AC;&#x2122;s Rockerverb 100. Its matte black chassis and vintage Orange hieroglyphs were born out of Rootâ&#x20AC;&#x2122;s self-confessed love for the old Orange â&#x20AC;&#x2DC;pics onlyâ&#x20AC;&#x2122; range. Despite its compact size, the Jim Root Terror is one of the most versatile amps in the Terror range, boasting a powerful three-band EQ and four-stage high gain preamp. Switchable between 15 or seven Watts, the amp is powered by a pair of EL84 valves and features a fully buffered valve-driven effects loop. The Signature #4 Jim Root Terror head retails for ÂŁ439, with the #4 PPC212 speaker cabinet retailing at ÂŁ369 including VAT. Yamaha has introduced two new snare drums to mark drummer Dave Wecklâ&#x20AC;&#x2122;s 30th Anniversary with Yamaha Drums. Both Snare Drums feature the unique dual strainer design and are limited to only 250 pieces worldwide. There are two new models: a version of Dave Wecklâ&#x20AC;&#x2122;s original 13â&#x20AC;? x 5â&#x20AC;? Maple 6 ply (6mm) model in Black Maple Finish and a new 14â&#x20AC;? x ČĽ %UDVV PP Ë&#x2039;QLVKHG LQ %ODFN Nickel. Both snare drums feature the unique dual strainer design along 45 degree bearing edges, 3.0mm Aluminium Di Cast hoop and small, stylish cube-shaped chrome lugs.

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THE SOUND OF CHRISTMAS

A welcome addition to the Schecter Guitars Keith Merrow line of signature guitars, the new Keith Merrow KM-6 features a Swamp Ash body, an Ultra Thin â&#x20AC;&#x2DC;Câ&#x20AC;&#x2122; shaped 3-PC maple neck, 24 stainless steel X-Jumbo frets on a %ODFN (ERQ\ Ë&#x2039;QJHUERDUG JORZ LQ WKH dark side dot inlays, Hipshot bridge, and Seymour Duncan â&#x20AC;&#x2DC;Blackenedâ&#x20AC;&#x2122; Black Winter pick-ups, created exclusively for Schecter Guitars. The guitar retails at ÂŁ969.

Daisy Rockâ&#x20AC;&#x2122;s Bangles Signature guitar is endorsed by the bandâ&#x20AC;&#x2122;s Vicki Peterson.

The Vintage V100MU was designed by Midge Ure and comes with a number of modern twists. Ultravox star, Midge Ure, has brought all his favourite features together to create the Vintage V100MU. Its mahogany body comes with a number of modern twists, such as the specially designed drop shoulder and offset heel to provide improved access to the upper fretboard and opens up your playing. The twin Wilkinson WP90SK pickups are stacked double coils for a slightly â&#x20AC;&#x2DC;hotterâ&#x20AC;&#x2122; output, which can be gradually backed off to a standard single coil pickups via the â&#x20AC;&#x2DC;Varicoilâ&#x20AC;&#x2122; located with the twin master volumes and tone controls.

BEST OF BRITISH Chord has produced a brand new multi-mic set-up â&#x20AC;&#x201C; the HU6 sixway UHF wireless system - an ideal solution for schools and churches. With colour-coded mics and six independent UHF channels, uniquely developed circuitry enables six wireless microphones to operate together within the 863-865MHz band, straight out of the box. The receiver is 2U 19â&#x20AC;? rack-mountable, with twin front-mounting antennas and features six separate XLR outputs or a mixed jack output. ,W KDV D UDQJH RI P PD[ dimensions (receiver) of 483 x 215 [ PP DQG ZHLJKV LQ DW NJ (receiver). Hand-spun in Wales, Innovation double bass strings are a major development for double bass players of all musical persuasions. Designed to meet every requirement, with VXIË&#x2039;FLHQW OLIW RU HGJH WR WKH QRWH when playing pizzicato and offering enhanced articulation when bowing, the unique non-metallic core holds its pitch and is virtually unaffected by climatic changes. The two main sets - 140H and 140B

- offer the reliability and long-life of metal-cored strings. A â&#x20AC;&#x2DC;Soloâ&#x20AC;&#x2122; set is available, along with set 140H in half, quarter and eighth sizes. The Stentor Graduate (RRP e LV D VWXGHQW YLROLQ RXWË&#x2039;W with a strong, high-quality bow and a stylish oblong case, and is a suitable option for students SURJUHVVLQJ IURP WKHLU Ë&#x2039;UVW instrument or just starting out. The violin is carved from solid tonewoods and features a shaded satin varnish. ,W KDV HERQ\ Ë&#x2039;QJHUERDUG DQG SHJV DQG FRPHV Ë&#x2039;WWHG ZLWK V\QWKHWLF gut strings for improved sound. Completing the Stentor Graduate RXWË&#x2039;W LV D OLJKWZHLJKW FDVH ZLWK DQ LQWHJUDO FRYHU DQG Ë&#x2039;WWHG LQWHULRU with accessory pocket and two bow holders, hygrometer, carrying straps and case blanket, as well as a student

wood bow with ebony frog. The Graduate is designed for students looking to progress without a huge leap in price. A step up from the Stentor Student II (RRP ÂŁ144), WKH *UDGXDWH QRW RQO\ Ë&#x2039;OOV D SULFH gap between the Stentor Student II violin and the Stentor Conservatoire violin (RRP ÂŁ256), but also offers a different look, with its shaded satin varnish unlike any other violin in the Stentor student range. The original 1960s Rotosound Fuzz Pedal was used by many guitarists, most notably by Jimmy Page. So, when Rotosound recently reinvented its classic pedal, it used the same essential circuit FRQË&#x2039;JXUDWLRQ DV WKH V RULJLQDO design, combined with modern

resistors and capacitors. The new pedal combines the tonal qualities of the â&#x20AC;&#x2DC;60s with the reliability and stability of todayâ&#x20AC;&#x2122;s component technology, and already counts the likes of Guns Nâ&#x20AC;&#x2122; Roses guitarist Richard Fortus and Rival Sons guitarist Scott Holiday among its fans. Made in the UK at Rotosoundâ&#x20AC;&#x2122;s Sevenoaks factory, it remains one of the simplest and easiest pedals to use. RRP ÂŁ249. Fret-King Green Label guitars and basses are hand-built under Trev Wilkinsonâ&#x20AC;&#x2122;s personal supervision in the UK. Produced in very limited numbers, FretKing Green Label Series guitars are created by hand-selecting

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THE SOUND OF CHRISTMAS

and matching korina, mahogany, maple, rosewood, swamp ash and DOGHU FODVVLF WLPEHUV XVHG IRU their fundamental contribution to instrument stability and tone. Great care and attention is paid when it comes to selecting the components used in the circuitry, while each piece of hardware has been designed and selected to enhance playability.

TOMORROWâ&#x20AC;&#x2122;S WORLD The Orange DIVO VT1000 Valve Tester has helped guitarists, rental companies, valve amp manufacturers, guitar techs and JXLWDU KL Ë&#x2039; VWRUHV DFURVV WKH JOREH since it was unveiled in January EHLQJ WKH ZRUOGČ˘V Ë&#x2039;UVW IXOO\ automatic, portable, digital valve tester. Until now, testing valves with little or no knowledge of valve WKHRU\ ZDV GLIË&#x2039;FXOW H[SHQVLYH DQG often unreliable. This new product tests all popular output and preamp valves and its ease of use will appeal to all valve users, whether amateur, professional or in the music retail trade. It is compact and easy to use and performs a range of tests quickly and accurately. The results are presented clearly and concisely using LEDs, while a range of fault conditions can be tested for, many of which could potentially be damaging to other components. RRP is ÂŁ349 including VAT. Yamahaâ&#x20AC;&#x2122;s THR amp is designed WR Ë&#x2039;W ZKHUH ZKHQ DQG KRZ \RX SOD\ when youâ&#x20AC;&#x2122;re not on stage. Developed by a team of guitarists in search of the ultimate tone, THR delivers

effects that aim to enhance and complement your playing, combined ZLWK URRP Ë&#x2039;OOLQJ UHYHUEV DQG delays to push your playing to new levels. Meanwhile, VCM effects are designed to capture subtleties that simple digital simulations cannot. Offered as a limited edition, specially packaged Elixir Stringsâ&#x20AC;&#x2122; 2-Pack Acoustic Phosphor Bronze with NANOWEB coating is available in three leading gauges: Custom Light, Light, and Medium. The 2-Pack is a suitable gift for artists who have a heavy-playing schedule and enjoy the distinctive phosphor bronze tone together with extended tone life. Additionally, the 2-Pack delivers a cost savings versus buying two sets individually. The UTRACK24 from Cymatic Audio is a 24-channel multitrack recorder that uses 25 pin d sub connectors to link directly into the front end of the mixing console. Its 24-bit resolution and 96kHz sampling rate means it can record direct to USB or hard drive via its front panel USB port with no dropout. Its easy to use illuminated front panel with dedicated menu buttons and rotary push control allow for fast and intuitive adjustment of various settings. In addition, it can be used as a 24-channel multi-track player, which can play back up to 24 tracks of audio, making it suitable for â&#x20AC;&#x2DC;virtual sound checksâ&#x20AC;&#x2122; or augmenting live players with pre-recorded tracks, playing back Standard MIDI Files, assigning continuous play between songs and editing song order on the Ë&#x152;\ IURP WKH IURQW SDQHO

Casioâ&#x20AC;&#x2122;s Celviano AP-250 comes with a raft of professional features.

START ME UP Casioâ&#x20AC;&#x2122;s Seasonal Special once again set out to provide value and sales opportunities for its participating GHDOHUV 7KH Ë&#x2039;UPČ˘V AP-250 keyboard is available now at the special price of ÂŁ291.66 (plus VAT), meaning at the example retail price of ÂŁ499, there is good margin for dealers and exceptional value for customers (price quoted is for example purposes only. It is assumed dealers will set their own selling prices.) The limited edition Celviano AP-250 features the latest A.i.R (Acoustic and Intelligent Resonance) tone generation system and an 88-note tri-sensor hammer action keyboard. It features 18 different tones, including grand piano, electric piano, strings and vibraphone, plus voices layering and keyboard split. For beginners, there is a lesson function and a digital metronome to help keep the player in time. The duet feature is great for keyboard split allowing two players to play in the same range across the keyboard. Two headphone sockets and a three-year manufacturer warranty complete this great value package.

The limited edition Casio Celviano AP250 features the very latest A.i.R technology. The AP-250 is available for immediate delivery (while stocks last) with a minimum order quantity of three units and multiples thereof. Contact your Casio account manager WR VHFXUH \RXU GHOLYHU\ DQG 326 online support. The Chord DIY self-build ukulele kit (SSP ÂŁ19.99) offers children the fun of building their own ukulele and painting it in their choice of colours and graphics, whilst also serving as a great entry-point to the instrument. The self-assembly kit comes complete with rosewood Ë&#x2039;QJHUERDUG FDWDOSD QHFN EDVVZRRG body, instruction manual and basic chord chart. Suitable for beginners, Alfredâ&#x20AC;&#x2122;s Teach yourself to Play Piano Complete Pack (RRP ÂŁ224.99) comes with everything you need to start playing: full-size Firebrand electric piano, deluxe accessories, including a sheet music stand, and

Alfredâ&#x20AC;&#x2122;s Teach Yourself to Play Piano Course (Book, CD, DVD, Software for Mac and PC) - the best-selling multimedia instruction series for beginners of all ages. Audio-Technicaâ&#x20AC;&#x2122;s M Series headphones have been designed to offer a blend of accurate tone and maximum comfort â&#x20AC;&#x201C; and the newly improved M40x aims to bring high performance within reach of those RQ WKH Ë&#x2039;UVW UXQJV RI WKH PXVLFDO ODGGHU 7XQHG Ë&#x152;DW IRU UHDOLVWLF DXGLR monitoring across an extended frequency range, the M40x also offers enhanced sound isolation and features swivelling earcups for oneear monitoring. Elsewhere, SX guitars are built to offer high-quality quality at very attractive margins. The SX SC guitar pack contains everything beginners need to start learning the electric guitar, including an amp and cable, as well as a gig bag, guitar strap, tuner and picks. The 10W amp (GA-1065) gives plenty of power for practising, and comes complete with headphone socket. The guitar itself is made from solid alder and Ë&#x2039;WWHG ZLWK PDSOH QHFN DQG URVHZRRG Ë&#x2039;QJHUERDUG ,W FRPHV Ë&#x2039;WWHG ZLWK three single coil pickups and vintage style bridge and diecast chrome machine heads for easy tuning. $YDLODEOH LQ WZR Ë&#x2039;QLVKHV JORVV\ black and sunburst. For guitarists in search of a highly portable compact practice amp with a big sound, the Orange Micro Crush amp is particularly suitable. Standing at just 5â&#x20AC;? tall, its compact design belies the full bodied tones available through its 4â&#x20AC;? speaker. The ampâ&#x20AC;&#x2122;s tone and volume controls allow users to dial in a number of different guitar

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MIPRO 21

THE SOUND OF CHRISTMAS

sounds and overdrive distortion is available at the push of a button. One key feature is the inclusion of a fully functional chromatic tuner. Also included is the 2.5mm stereo MDFN VRFNHW WR SOXJ LQ \RXU L3RG 03 player. The amp is designed to run on a standard 9V battery or optional power supply, making it a suitable traveling companion. The Micro Crush (product code CR3) retails for ÂŁ39 including VAT. The Yamaha MX Series synthesisers feature carefully selected sounds taken from the Ë&#x2039;UPČ˘V 027,) ;6 $ SRZHUIXO VRQLF palette is packed into two sleek packages (available in 49- and 61-note versions) designed to bridge the gap between hardware and software. The series features extensive audio and MIDI USB connectivity, advanced DAW and VST controller features and a suite of powerful music production software. It also sports a streamlined interface for instant hands-on selection of more than 1,000

The CS1 Christmas Stocking from JHS is the ideal gift for guitar playing friends and family members. voices, making it a complete Music Production Solution. Also from Yamaha is the 3DFLË&#x2039;FD 012 guitar. Hand selected, prograde components are matched with tonewood construction and stage-ready setup, offering a FRPSUHKHQVLYH VSHFLË&#x2039;FDWLRQ ZLWK a degree of craftsmanship and tone that belies its budget price tag. 3DFLË&#x2039;FD JXLWDUV KDYH EHFRPH known for offering optimised tone and playability, featuring comfortcontoured bodies, bolt-on neck designs,

YLQWDJH VW\OH YLEUDWRV DQG Ë&#x2039;YH way switching of the H-S-S pickup FRQË&#x2039;JXUDWLRQ $YDLODEOH LQ %ODFN vintage white, red metallic and dark blue metallic. For violin players, the NS Micro Violin Tuner features an easyto-read, multi-colour display and visual metronome in an attractive compact design. A non-marring, lever-lock clamp holds the tuner securely to the instrument, while allowing easy application and removal. The precision violin WXQHU LV QRW RQO\ LGHDO IRU WXQLQJ the unique mounting system and fast pitch response allow it to be used as an effective practice tool for referencing and improving intonation while playing. The CS1 Christmas Stocking from JHS is the ideal gift for the guitar playing family member or friend. Comprising a set of Encore electric guitar strings, Kinsman 10ft guitar cable, Jim Dunlop 202 Glass Slide, 14C Capo and Payers Plectrum Pack, Kinsman KAC205 Clip-On Chromatic Tuner and Dunlop Formula 65 guitar polish and cleaner, the Christmas Stocking contains essential guitar accessories. Priced at ÂŁ19.99, the individual items priced separately come to over ÂŁ40 at full retail. Finally, for those looking to take up a brass or woodwind instrument, the Odyssey Debut Brasswind range offers high-performance products at an affordable price. Designed by builder and Master Craftsman, Peter Pollard, each has been created to provide the best

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THE SOUND OF CHRISTMAS

Daisy Rockâ&#x20AC;&#x2122;s Bangles Signature guitar is endorsed by the bandâ&#x20AC;&#x2122;s Vicki Peterson.

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THE SOUND OF CHRISTMAS

Casioâ&#x20AC;&#x2122;s Celviano AP-250 comes with a raft of professional features.

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THE SOUND OF CHRISTMAS

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THE SOUND OF CHRISTMAS

sounds and overdrive distortion is available at the push of a button. One key feature is the inclusion of a fully functional chromatic tuner. Also included is the 2.5mm stereo jack socket to plug in your iPod/MP3 player. The amp is designed to run on a standard 9V battery or optional power supply, making it a suitable traveling companion. The Micro Crush (product code CR3) retails for ÂŁ39 including VAT. The Yamaha MX Series synthesisers feature carefully selected sounds taken from the Ë&#x2039;UPČ˘V 027,) ;6 $ SRZHUIXO VRQLF palette is packed into two sleek packages (available in 49- and 61-note versions) designed to bridge the gap between hardware and software. The series features H[WHQVLYH DXGLR DQG 0,', 86% FRQQHFWLYLW\ DGYDQFHG '$: DQG 967 FRQWUROOHU IHDWXUHV DQG D VXLWH of powerful music production VRIWZDUH ,W DOVR VSRUWV D VWUHDPOLQHG interface for instant hands-on selection of more than 1,000

The CS1 Christmas Stocking from JHS is the ideal gift for guitar playing friends and family members. voices, making it a complete Music 3URGXFWLRQ 6ROXWLRQ Also from Yamaha is the 3DFLË&#x2039;FD 012 guitar. Hand selected, prograde components are matched with tonewood construction and stage-ready setup, offering a FRPSUHKHQVLYH VSHFLË&#x2039;FDWLRQ ZLWK a degree of craftsmanship and tone that belies its budget price tag. 3DFLË&#x2039;FD JXLWDUV KDYH EHFRPH NQRZQ for offering optimised tone and playability, featuring comfortcontoured bodies, bolt-on neck designs, vintage-style YLEUDWRV DQG Ë&#x2039;YH ZD\ switching of the

+ 6 6 SLFNXS FRQË&#x2039;JXUDWLRQ $YDLODEOH LQ %ODFN YLQWDJH ZKLWH red metallic and dark blue metallic. )RU YLROLQ SOD\HUV WKH NS Micro Violin Tuner features an easyto-read, multi-colour display and visual metronome in an attractive compact design. A non-marring, lever-lock clamp holds the tuner securely to the instrument, while allowing easy application and removal. The precision violin tuner is not only ideal for tuning; the unique mounting system and fast pitch response allow it to be used as an effective practice tool for referencing and improving intonation while playing. The CS1 Christmas Stocking from JHS is the ideal gift for the guitar playing family member or friend. Comprising a set of Encore electric guitar strings, Kinsman 10ft guitar cable, Jim Dunlop 202 *ODVV 6OLGH & &DSR DQG 3D\HUV Plectrum Pack, Kinsman KAC205 Clip-On Chromatic Tuner and 'XQORS )RUPXOD JXLWDU SROLVK DQG FOHDQHU WKH &KULVWPDV 6WRFNLQJ contains essential guitar accessories. Priced at ÂŁ19.99, the individual items priced separately come to over ÂŁ40 at full retail. )LQDOO\ IRU WKRVH ORRNLQJ WR WDNH up a brass or woodwind instrument, the Odyssey Debut Brasswind range offers high-performance products at an affordable price. 'HVLJQHG E\ EXLOGHU DQG 0DVWHU Craftsman, Peter Pollard, each has been created to provide the best possible playing experience for the beginner or intermediate player.

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NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 23

MIA BUSINESS CONFERENCE

Down to business The MIA hosted its second annual Business Conference last month, boasting a selection of industry experts and lively Q&A sessions. MI Pro ZHQW DORQJ WR Ë&#x2030;QG RXW ZKDW WKLV \HDUČ V VKRZ KDG WR RIIHUČ¨

BUILDING ON ITS 2013 debut, the MIA Business Conference returned to the British Library Conference Centre in London on Wednesday, October 1st for its sophomore outing with an impressive line-up of speakers, backed by a programme of Q&As and training seminars. With over 200 delegates in attendance, the event kicked off with a talk from retail entrepreneur, David Hamid, who offered some useful tips on how dealers in the MI sector should approach business in order to survive in todayâ&#x20AC;&#x2122;s challenging market conditions. Former Fender and Guitar Center chief, Larry Thomas, followed with a unique and insightful look at how retailers can excel by creating a strong visual identity and ensuring that their products are sold in the correct fashion. The conference concluded with a fascinating presentation and subsequent Q&A session with PHPEHUV RI OHJDO Ë&#x2039;UP %LUNLWWV :LWK a strong focus on competition law,

the session sparked a lively debate with retailers and suppliers alike. Elsewhere, the MIA updated attendees on a number of recent developments, including a new newsletter; the latest news on its Industry Statistics service; and the Support My Teacher campaign.

Congratulations to Paul and all those involved. The conference was enlightening and informative.

Brian Cleary, Barnes & Mullins Commenting on the conference, Brian Cleary, joint managing director, Barnes & Mullins, said: â&#x20AC;&#x153;Congratulations, Paul McManus, and to all those involved, in todayâ&#x20AC;&#x2122;s conference. Enjoyable, enlightening and informative.â&#x20AC;?

Delegates and exhibitors making the most of this yearâ&#x20AC;&#x2122;s networking opportunities.

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MIPRO 25

MUSIC CHINA 2014

Eastern promise Having grown steadily in recent years, the annual Music China expo is a key date on the international MI calendar, these days. Daniel Gumble KHDGHG WR 6KDQJKDL WR Ë&#x2030; QG out what this yearâ&#x20AC;&#x2122;s show had to offerâ&#x20AC;Ś

WITH AN EVER-GROWING international reach, the Music China exhibition has gone from strength to strength over the past decade or so. For many, the show offers a unique opportunity to engage with a network of suppliers, manufacturers and retailers, with whom they might not always be able to connect with via the western mainstays that are NAMM and Messe Frankfurt. Such is the appeal of the show these days that a new ninth hall was announced earlier this year in order to accommodate escalating exhibitor and visitor numbers, which, unsurprisingly, have topped 2013â&#x20AC;&#x2122;s record-breaking outing. Exhibitor numbers for this yearâ&#x20AC;&#x2122;s event, which took place from October 8th-11th at the Shanghai New International Expo Centre, rose 5.7 per cent from last year to 1,775 from across 30 countries and regions, while visitor numbers hit a record high of 71, 591 from across 83 countries and regions, representing a 4.3 per cent increase on 2013. A quick glance at the line-up of British exhibitors further evidences the showâ&#x20AC;&#x2122;s burgeoning appeal to the western market. Making its 12th appearance at the show, Tanglewood was on-hand RQFH DJDLQ WR Ë&#x152; \ WKH Ë&#x152; DJ DQG showcase its latest wares. As a direct result of its continued presence at WKH HYHQW WKH Ë&#x2039; UP QRZ FODLPV WR have retailers the length and breadth of China stocking Tanglewood JXLWDUV ZLWK WKH EUDQG QRZ Ë&#x2039; UPO\ established in every province. Other British brands exhibiting this year included Carlsbro,

Studiomaster, Rotosound, ABRSM, Burns London, CavendishBroadwood Pianos, Denis Wick, G7th, JHS, Rockschool, Stentor Music, Albion, Marhsall, Orange, Ashdown Engineering, The Sound Post, Warwick Music, and a whole host of others. $ZD\ IURP WKH VKRZ Ë&#x152; RRU Music China 2014 also served up an extensive programme of educational talks and seminars, including nine NAMM U sessions, all of which were standing room only.

A glance at the line-up of British exhibitors highlights the showâ&#x20AC;&#x2122;s growing Western appeal. In one of the eventâ&#x20AC;&#x2122;s bestattended NAMM U sessions, Thomann president, Hans Thomann, made a rare public appearance to RIIHU D GHWDLOHG DFFRXQW RI WKH Ë&#x2039; UPČ˘V history and its ascendency online; from its humble beginnings as a small independent store, through to its position as a dominant force on the global MI market. Overall exhibitor response to this yearâ&#x20AC;&#x2122;s show has been overwhelmingly positive, with many now citing Music China as a staple Ë&#x2039; [WXUH RQ WKH 0, HYHQWV FDOHQGDU Steve Russell, vice president of international sales, TC Group, commented: â&#x20AC;&#x153;Asia in general is GHË&#x2039; QLWHO\ D JRRG SODFH WR JURZ WKH

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NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 27

MUSIC CHINA 2014

MI business further. Itâ&#x20AC;&#x2122;s important to be here; for major brands I really think that it is a good focus area. There are so many essential customers here. â&#x20AC;&#x153;We have a lot of our distributors from other parts of the world here, and a lot of our retailers from other parts of South East Asia; itâ&#x20AC;&#x2122;s quite D ZLGH UHDFK :H ZLOO GHË&#x2039;QLWHO\ exhibit here again; we plan to make this a regular event. Hopefully the noise issues can be resolved a little bit, because currently there is zero control, but the noise issue is something that needs a solution music industry show-wide.â&#x20AC;?

Mark Gooday, founder of Ashdown Engineering, said: â&#x20AC;&#x153;The show has been good - guitar amps are selling better, bass amps are selling better. And, attendance seems to be up, which is nice. The whole market here seems to be up. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve had visitors from all over the world; meetings with people from Indonesia, Korea, Scandinavia, and a lot of the big retailers are also out here. Itâ&#x20AC;&#x2122;s a good show and you FDQ Ë&#x2039;QG SURGXFWV WKDW \RXČ˘YH QRW seen before, so itâ&#x20AC;&#x2122;s an interesting market analysis.â&#x20AC;? Meanwhile, Stephen Wick, of Denis Wick Products, was also keen

to extol the virtues of the show and the general state of the Chinese market: â&#x20AC;&#x153;This is our seventh time at Music China and itâ&#x20AC;&#x2122;s been one of the busiest shows ever. Itâ&#x20AC;&#x2122;s great, because everybody seems to be familiar with our product now and itâ&#x20AC;&#x2122;s really found a foothold in the China market. â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve met lots of young players and teachers and professors here and also our products have become much more affordable over time.â&#x20AC;? Elsewhere, Adam Cox of Cavendish Pianos and Broadwood Pianos, commented: â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;ve had a really great show this year;

LW KDV GHË&#x2039;QLWHO\ VXUSDVVHG RXU H[SHFWDWLRQV $W Ë&#x2039;UVW ZH ZHUHQČ˘W too sure about coming here, but itâ&#x20AC;&#x2122;s been absolulety fabulous. The stand has been really busy the whole time and weâ&#x20AC;&#x2122;ve had lots of people liking our pianos.â&#x20AC;? While ever-challenging market conditions continue to blight the UK and mainland Europe, the MI market in China and South East Asia certainly apperas to be enjoying healthier climes. And, with sustained year-on-year growth for the show, it seems highly likely that Music China will grow further still in 2015.

INTERVIEW

All in Order

BY DANIEL GUMBLE

3HWHU +RRN LQË&#x160;XHQFHG JHQHUDWLRQV ZLWK KLV XQLTXH SOD\LQJ VW\OH DQG D VWULQJ RI HUD GHË&#x2030;QLQJ DOEXPV ZLWK -R\ 'LYLVLRQ DQG 1HZ 2UGHU Daniel Gumble FDXJKW XS ZLWK KLP WR WDON UHWDLO IRUPHU EDQGPDWHV DQG DWWHPSWLQJ WR MRLQ ,QWHUSRO DQG WKH 6PDVKLQJ 3XPSNLQVČ¨ JUNE 4TH, 1976 has gone down in history as date of near biblical VLJQLË&#x2039;FDQFH LQ 0DQFKHVWHU D night upon which The Sex Pistols descended upon the cityâ&#x20AC;&#x2122;s Lesser Free Trade Hall and singlehandedly obliterated the rock â&#x20AC;&#x2DC;nâ&#x20AC;&#x2122; roll rule book. Loud, shambolic and brimming with unbridled vitriol, the bandâ&#x20AC;&#x2122;s performance inspired a small yet captivated crowd to form bands of their own with the realisation that the technical skills of the prog rock virtuosos of the time were, in fact, surplus to requirements. A quick glance at the roll call of those in attendance that night and its cultural impact becomes all WKH PRUH DSSDUHQW 0RUULVVH\ 7KH %X]]FRFNV 7RQ\ :LOVRQ 0DUN ( 6PLWK 0DJD]LQH %HUQDUG 6XPQHU and, of course, a young Peter Hook. The gig had a deeply profound effect upon the impressionable youngster.Having never previously considered a career in music, the gig led Hook to form a band â&#x20AC;&#x201C; Joy Division (the name would come later) - with Sumner that very night. And, as Sumner already owned a guitar, it was decided that Hook be appointed bass player. â&#x20AC;&#x153;The day after the Sex Pistols gig,â&#x20AC;? he recalls, â&#x20AC;&#x153;I went to a VKRS FDOOHG 0D]HOV LQ 3LFFDGLOO\ 0DQFKHVWHU ZKLFK LV ORQJ JRQH now, and said to the guy â&#x20AC;&#x153;I want a bass guitar,â&#x20AC;? and he said â&#x20AC;&#x153;which one?â&#x20AC;? I said â&#x20AC;&#x153;well, which oneâ&#x20AC;&#x2122;s a bass?!â&#x20AC;? He picked me out a Gibson SG copy and it was absolutely WHUULEOH LW ZRXOG KDYH EHHQ PRUH tuneful for me to have banged

some strings into a plank of wood.â&#x20AC;? However, for a group of young SXQNV Ë&#x2039;QGLQJ WKHLU IHHW LW certainly served a purpose. â&#x20AC;&#x153;It lasted a long time actually, because it did make a racket and thatâ&#x20AC;&#x2122;s all we were interested in. It was only when we got in the studio WR GR WKH :DUVDZ (3 Č&#x; EHIRUH ZH were Joy Division â&#x20AC;&#x201C; when Barney [Bernard Sumner] said â&#x20AC;&#x153;itâ&#x20AC;&#x2122;s out of tune, that, between the F and the

Prior to that seminal Sex Pistols gig, Hook had barely acknowledged 0DQFKHVWHUČ˘V 0, UHWDLO RIIHULQJ With a limited understanding of how to amass a personal set-up with which to rehearse, a process of trial and error ensued. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;d never been in a music shop â&#x20AC;&#x2DC;til after that [the Sex Pistols gig], and it was only when I went to get DQ DPS WKDW , ZHQW LQWR P\ Ë&#x2039;UVW proper music shop. I remember

, SDLG e IRU P\ Ë&#x2030;UVW VSHDNHU FDE ZKLFK VRXQGHG EORRG\ DZIXO , KDG D VKLW JXLWDU VKLW DPS DQG D VKLW VSHDNHU H[DFWO\ ZKDW \RX QHHGHG IRU SXQN ,W ZDV SHUIHFW Gâ&#x20AC;?. I went â&#x20AC;&#x153;whatâ&#x20AC;&#x2122;s an F and a G?â&#x20AC;? 7KDW ZDV WKH Ë&#x2039;UVW WLPH , WKRXJKW â&#x20AC;&#x2DC;wow, maybe this guitar is crap.â&#x20AC;&#x2122; â&#x20AC;&#x153;I bought another one â&#x20AC;&#x201C; a Hondo II, which was a Rickenbacker copy â&#x20AC;&#x201C; for ÂŁ99. Luckily for me it didnâ&#x20AC;&#x2122;t sound anything like a 5LFNHQEDFNHU , GRQČ˘W OLNH WKH tone of them. Theyâ&#x20AC;&#x2122;re too honky for me. I bought it from a shop in Stockport just round the corner from Strawberry Studios. I remember buying it and taking it WR -R\ 'LYLVLRQČ˘V Ë&#x2039;UVW JLJ ZKLFK ZDV DW 3LSV LQ 0DQFKHVWHU ,W ZDV XVHOHVV , KDG WR JHW P\ PDWH WR Ë&#x2039;[ it with a clamp to hold the strings on the nut, which didnâ&#x20AC;&#x2122;t make the tuning much good, but Iâ&#x20AC;&#x2122;ve got a really bad ear so Barney always had to tune it for me on stage. When they invented those foot pedal tuners I went fucking berserk and bought two straight away!â&#x20AC;?

buying a Sound City 120 amp from the most famous music shop in 0DQFKHVWHU ZKLFK ZDV FDOOHG $ 0XVLF RQ 2[IRUG 5RDG ,W FRVW D fortune. It was ÂŁ120 and it was bloody awful. I remember taking it home and phoning Barney saying â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve bought this amp and it wonâ&#x20AC;&#x2122;t work. Iâ&#x20AC;&#x2122;ve got my guitar in it but I canâ&#x20AC;&#x2122;t hear anything.â&#x20AC;? He said, â&#x20AC;&#x153;did you buy a speaker?â&#x20AC;? and I went â&#x20AC;&#x153;oh fuck, hasnâ&#x20AC;&#x2122;t it got speakers?!â&#x20AC;? Then , SDLG e IRU P\ Ë&#x2039;UVW VSHDNHU FDE which was an 18â&#x20AC;? bass speaker and it sounded awful, but I was over the moon. What a racket! I had a shit guitar, shit amp and a shit VSHDNHU H[DFWO\ ZKDW \RX QHHGHG for punk. It was perfect.â&#x20AC;? A punk player with scant regard IRU WH[WERRN SURË&#x2039;FLHQF\ +RRN ZDV hardly enamoured by much of the FLW\Č˘V 0, UHWDLO VFHQH â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;ve always found music shops

GHDG ERULQJ IXOO RI ORQJKDLUHG dickheads playing Stairway to Heaven. There was one shop LQ 0DQFKHVWHU PH DQG %DUQH\ used more than any other called 0DPHORN DQG LW ZDV GHDG ROG fashioned. All the staff had suits on and they were really nice because there was never anybody in playing Stairway to Heaven, so we really enjoyed going there and the guy was very helpful.â&#x20AC;? While The Sex Pistols may have been responsible for inspiring him to pick up a bass, a developing Hook was now soaking up the LQË&#x152;XHQFHV RI RWKHU SURPLQHQW players of the time. All the while, Joy Division were starting to carve out a sonic identity of their own. â&#x20AC;&#x153;I went to see The Stranglers DQG ZDV WUDQVË&#x2039;[HG E\ -HDQ -DTXHV Burnel,â&#x20AC;? Hook remembers. â&#x20AC;&#x153;I thought he was the coolest thing Iâ&#x20AC;&#x2122;d ever seen and his sound just blew me away. I remember waiting until the end of the gig to get near the front to go and write down what his set-up was. And it was a Vox TB18 cab with a HiWatt 100, so I went out and bought both.â&#x20AC;? $QRWKHU NH\ Ë&#x2039;JXUH WR KHOS VKDSH Hookâ&#x20AC;&#x2122;s sound was Joy Division DQG 1HZ 2UGHU SURGXFHU 0DUWLQ Hannett, whose techniques proved pivotal in creating the bandsâ&#x20AC;&#x2122; distinctive sounds. Č¤0DUWLQ ZDV DOVR D EDVV SOD\HU and he said to me when we were doing Closer: â&#x20AC;&#x153;what you need is the best fucking amp in the world and you need to be as loud as fuck,â&#x20AC;? so he went out and showed me an Alembic FB2 preamp into an

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$PFURQ '& $ DPSOLË&#x2039;HU WKDW ZDV : 506 DQG VDLG WKDWČ˘V ZKDW you need.â&#x20AC;? Today, Hookâ&#x20AC;&#x2122;s uniquely melodic playing style is one of the most widely lauded and, indeed, imitated in rock, pop and electro music. At the turn of the century, a number of emerging indie rock bands were labeled Joy Division copyists on account of their baritone vocalists and angular, EDVV OHG PHORGLHV Č&#x; (GLWRUV DQG Interpol being two of the more KLJK SURË&#x2039;OH DUWLVWV LQ TXHVWLRQ When the latterâ&#x20AC;&#x2122;s bassist, Carlos D, announced his departure from the band in 2010, the band appealed publicly via their website for potential replacements. Hook, who had acrimoniously split with New 2UGHU D IHZ \HDUV HDUOLHU DQG ZDV RQ WKH ORRNRXW IRU D QHZ RXWË&#x2039;W thought heâ&#x20AC;&#x2122;d take a punt. â&#x20AC;&#x153;Interpol advertised for bass players after Carlos left, and I thought it was fucking hilarious, VR , Ë&#x2039;OOHG RXW DQ HPDLO VD\LQJ P\ name is Peter Hook, I used to play LQ -R\ 'LYLVLRQ DQG 1HZ 2UGHU

And I got turned down! I also did it with the Smashing Pumpkins, ZKR XVHG WR ULS 1HZ 2UGHU DQG Joy Division off quite a lot. I know Billy [Corgan] well, so I think someone else must have kicked me off before it got to him.There have been many times when Iâ&#x20AC;&#x2122;ve thought I could really do with a band. You donâ&#x20AC;&#x2122;t think thereâ&#x20AC;&#x2122;s a job JRLQJ LQ 1HZ 2UGHU GR \RX"ČĽ Which brings us to the current standoff between Hook and former bandmates Sumner and drummer 6WHSKHQ 0RUULV (VWUDQJHG VLQFH Hookâ&#x20AC;&#x2122;s departure in 2006, the band have been embroiled in an ongoing row over the rights to the name 1HZ 2UGHU ZKLFK 6XPQHU DQG 0RUULV FRQWLQXH WR RSHUDWH XQGHU â&#x20AC;&#x153;It looks like weâ&#x20AC;&#x2122;re going to end XS LQ FRXUW Ë&#x2039;JKWLQJ RYHU WKH ULJKWV to the name and the payout, which is very sad after 30 years. They might be using the name but they DUH QRW 1HZ 2UGHU ČĽ :KLOH 6XPQHU DQG 0RUULV continue to ply their trade under WKH 1HZ 2UGHU PRQLNHU +RRN is currently working his way

through the back catalogues of -R\ 'LYLVLRQ DQG 1HZ 2UGHU RQ the live circuit with his band The Light, performing full albums chronologically in their entirety. However, he doesnâ&#x20AC;&#x2122;t consider The Light a band in the traditional sense, given his role as leader of the group. â&#x20AC;&#x153;I havenâ&#x20AC;&#x2122;t got a band at the moment. Iâ&#x20AC;&#x2122;m playing with The Light but Iâ&#x20AC;&#x2122;m not actually in a band, because they are my band, I tell them what to do. Itâ&#x20AC;&#x2122;s a different thing. Iâ&#x20AC;&#x2122;ve not been in a band since 2006 because a band is mainly made up of compromise. And one of the biggest reasons 1HZ 2UGHU VSOLW LV EHFDXVH Barney thought compromise was something that you did. That was one of the big problems. Heâ&#x20AC;&#x2122;d go: â&#x20AC;&#x153;compromise, letâ&#x20AC;&#x2122;s compromise. Go on, you have to do what I do.â&#x20AC;? Iâ&#x20AC;&#x2122;m going: â&#x20AC;&#x153;thatâ&#x20AC;&#x2122;s not fucking compromise, thatâ&#x20AC;&#x2122;s a dictatorship!â&#x20AC;? But as you get older, \RX GR EHFRPH TXLWH GLIË&#x2039;FXOW 0\ mate just sacked his band because he couldnâ&#x20AC;&#x2122;t deal with the constant

FRPSURPLVH 0D\EH %DUQH\ KDV found that point. I havenâ&#x20AC;&#x2122;t.â&#x20AC;? 3XWWLQJ 1HZ 2UGHU WR RQH VLGH Hook has plenty of irons in the Ë&#x2039;UH 7KLV \HDU KH KDV EHHQ ZULWLQJ and collaborating with a variety of artists, as well as touring and writing with The Light. â&#x20AC;&#x153;Iâ&#x20AC;&#x2122;m doing a track with Fun Lovinâ&#x20AC;&#x2122; Criminals and working with two French bands: Nova Nova and Bejstil. I feel guilty when we [The Light] donâ&#x20AC;&#x2122;t write, EXW LWČ˘V GLIË&#x2039;FXOW WR UHFRQFLOH WKH media thirst for new material, as it gets bootlegged, nobody pays for it, and you think â&#x20AC;&#x2DC;why have I locked myself away for the past six months and everybody just wants to hear Blue Monday. But, I remember Tony Wilson and Rob Gretton [Joy Division manager] always said the same thing: â&#x20AC;&#x2DC;The best song youâ&#x20AC;&#x2122;re ever gonna write is your next one. Just fucking get on with it!â&#x20AC;&#x2122;â&#x20AC;? You can read an extended version of this interview online at www. mi-pro.co.uk.

NOVEMBER 2014 WWW.MI - PRO.CO.UK

32 MIPRO

PORTABLE PA

MI PRO

RECOMMENDED

TC-HELICON VOICESOLO FX150 A personal PA and vocal processor designed for use in a variety of live settings.

ith the VoiceSolo FX150, TC-Helicon has created a multi-purpose system engineered to solve two of the most common problems for musicians: hearing themselves properly on stage and having a monitor that meets personal performance needs by giving direct control. Featuring a custom designed 6.5” two-way coaxial driver from sister company Tannoy, VoiceSolo FX150 is built to deliver enhanced volume, musical clarity and premium full range punch, without losing any of its dynamics. Vocalists will appreciate the addition of VocalTone, TC-Helicon’s proprietary technology that automatically adapts to the singer’s voice. This adds automatic EQ, compression, de-essing and gating to vocals for a professional

sound. Nine reverb effects - taken from the company’s VoiceLive 3 processor – are also included. Guitarists and other instrumentalists are covered too. Not only does VoiceSolo FX150 provide the Full Range Flat Response (FRFR) system for guitar, it also delivers deep bass, while users can assign independent reverb and EQ. A one-button Edit control of all levels and parameters is incorporated, making dialing-in a personal mix simple. The Easy Grip mic-stand mounting system allows users to set up in seconds, with no additional attachments required. Coupled with extensive I/O options and a true stage monitor passthru, VoiceSolo FX150 provides a system suitable to a host of applications, from professional stage monitoring, to home practice whilst doubling as a full range music system too.

FACTS & FIGURES UK SSP: £195 Speaker: 6.5” 2-way coaxial Tannoy speaker (150W) Mixer: 3-channel digital mixer with TC-Helicon vocal processing, including reverb, intelligent EQ and compression Mounting: Instant mic stand mounting with oneclick Easy Grip system

REVIEWS: Sound On Sound: “The sound quality doesn’t disappoint, with both clarity and level living up to expectations” (...) “TC-Helicon have taken an existing concept, interpreted very well, and then added the sort of functionality that you might not expect, such as reverb, centre cancelling on the aux input and the ability to control the reverb remotely from a compatible microphone with Mic Control” (...) “the FX150 is a very effective, cleverly conceived little monitor with a number of useful applications.” - Published September 2014.

Contacts Address: Sindalsvej 34, DK-8240 Risskov, Denmark Tel (UK): 0800 917 8926 Email: tcuk@tcgroup.tc

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 33

PORTABLE PA

MI PRO

RECOMMENDED

CITRONIC CXV2.1

We focus on some of the foremost products on the portable PA market.

art of the AVSL Group, Citronic is well known historically within the DJ market. However, in recent years, the brand has branched out with a wide range of pro audio PA systems and related accessories at affordable prices. The CV series is engineered to deliver high power output, fullrange active or passive speakers with high impact polypropylene enclosures. The precision-moulded housing is shaped for use in stacks, arrays or as wedge monitors. According to the company, the unique selling points of the CXV2.1 system are portability and convenience. Two lightweight passive 8â&#x20AC;? tops on stands are included for easy setup alongside an active sub, generating a powerful and full sound

from such a portable system. Stereo combo and RCA inputs on the sub control panel are routed to the DPSOLË&#x2039;HU VHFWLRQ SURYLGLQJ a combined power of 500Wrms. Mounting one speaker on a pole is an option for very small venues, while two further satellite speakers can be added for larger set-ups. The sub can be forward IDFLQJ RU Ë&#x152;RRU IDFLQJ IRU an even smaller footprint and the kit includes a bag for the PA stands and cables making it easy for the user to transport the whole setup in two journeys from car to stage. The kit includes: CXB10A active sub cabinet; 2 x CV8 satellite cabinets; 2 x Compact speaker stands; 2 x Speakon leads; and a zip up stand and cable bag.

ALSO IN THE RANGE:

FACTS & FIGURES SSP ÂŁ549 Power supply: 220-240Vac, 50/60Hz (IEC) Inputs: L+R Combo (Jack/XLR), L+R RCA Outputs: L+R SPK connectors Controls: Bass, Treble, Sub Volume, Master Crossover frequency: 150Hz (sub) Sub driver: 250mmĂ&#x2DC; (10â&#x20AC;&#x153;) Satellite drivers: 200mmĂ&#x2DC; (8â&#x20AC;&#x153;) + 38mmĂ&#x2DC; (1.5â&#x20AC;&#x153;) Ti diaphragm

Power (subwoofer): 250Wrms Power (satellites 8 Ohms): 2 x 125Wrms Stands: 2 x 35mmĂ&#x2DC; with tripod, 1.4m max. Lead length: 5m (each) Sub cabinet dimensions: 340 x 340 x 570mm Sub cabinet weight: 16.8kg Satellite dimensions: 415 x 285 x 265mm (each) Satellite weight: 9.5kg (each)

CXB10A ACTIVE SUB (178.274UK ) CV8 MOULDED SPEAKER CABINET 8â&#x20AC;? CV10 MOULDED SPEAKER CABINET 10â&#x20AC;? CV12 MOULDED SPEAKER CABINET 12â&#x20AC;? CV15 MOULDED SPEAKER CABINET 15â&#x20AC;? CV8A ACTIVE SPEAKER CABINET 8â&#x20AC;? CV10A ACTIVE SPEAKER CABINET 10â&#x20AC;? CV12A ACTIVE SPEAKER CABINET 12â&#x20AC;? CV15A ACTIVE SPEAKER CABINET 15â&#x20AC;?

SSP ÂŁ289.00 (178.139UK) SSP ÂŁ74.99 (178.142UK) SSP ÂŁ119.99 (178.145UK) SSP ÂŁ159.99 (178.148UK) SSP ÂŁ199.99 (178.154UK) SSP ÂŁ119.99 (178.157UK) SSP ÂŁ179.99 (178.160UK) SSP ÂŁ259.99 (178.163UK) SSP ÂŁ319.99

Contacts Address: AVSL Group Ltd, Containerbase, Barton Dock Rd, Manchester, M41 7BQ, UK Tel: 0845 270 2411 Email: sales@avslgroup.com Web: avsl.com

NOVEMBER 2014 WWW.MI - PRO.CO.UK

34 MIPRO

PORTABLE PA

MI PRO

IMG STAGE LINE C-RAY/8

RECOMMENDED

The company’s DSP-powered solution is suitable for use across a wide range of applications.

he C-RAY/8 is, in essence, an allin-one, compact active PA speaker system. Its onboard two-channel Class ' DPSOLˋHU SRZHUV D WZLQ 8” bass speaker topped with two column modules, housing a total of 12 3” fullrange speakers and two 1” tweeters. The integrated DSP allows for the sound characteristics of the speaker to be manipulated to the user’s demands, while the addition of the integrated fourchannel mixer renders the C-RAY/8 a truly complete PA system. The system can be broken down into a lightweight transport bag within just a few minutes by means of a unique ‘twist and lock’ mechanism, which connects the two columns and bass unit. The option of an additional ‘dummy’ column also allows for the height of the column array to be adjusted, giving optimum performance in differing room sizes. The C-RAY/8 can be used in a variety of different ways; either as a standalone single unit, or as part of a stereo speaker set-up. Suited to events for up to 100 people, the C-RAY/8 is at home with solo entertainers, duos or small bands, but is equally usable as a stereo PA system for hotels and conference centres. The system is available at a retail price of £599 including VAT.

FACTS & FIGURES RRP: £599 inc VAT Power: 800W Peak, DSP controlled, 400W RMS Max rated SPL: 122dB peak Frequency Range: 50-20,000 Hz Inputs: 1 x Line L/R (bal XLR or 6.3mm), 1 x Mic (bal XLR or 6.3mm), 1 x Combi (bal XLR or 6.3mm), 1 x Aux (RCA or 3.5mm) Outputs: 1 x Line Out (XLR), 1 x Rec Out (RCA), 1 x Mix Out (XLR)

Contacts

ALSO IN THE RANGE: C-RAY/8EXT EXTENSION ‘DUMMY’ COLUMN C- RAY/8BAG TRANSPORT BAG

RRP £49.95 RRP £99.95

Address: Monacor UK, Unit 8 Plover Close, Interchange Park, Newport Pagnell, Buckinghamshire, MK16 9PS Email: info@monacor.co.uk

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 35

PORTABLE PA

MI PRO

RECOMMENDED

WHARFEDALE PRO TITAN 12D

We take a close look at one of the companyâ&#x20AC;&#x2122;s most state-of-the-art portable sound reinforcement solutions.

sing state of the art gas assisted moulding technology and a XQLTXH ODPLQDU ULE Ë&#x152;RZ structure, the Titan 12D cabinet is designed QRW RQO\ WR ZLWKVWDQG the rigours of portable performance, but is also H[WUHPHO\ OLJKWZHLJKW :LWK rigging points, a 35mm pole socket and a trapezoid VKDSH WKDW FDQ ZRUN DV D Ë&#x152;RRU PRQLWRU ZHGJH WRR the loudspeaker has been built to offer maximum GXUDELOLW\ The latest model LQFRUSRUDWHV :KDUIHGDOH Proâ&#x20AC;&#x2122;s Qubit DSP technology WKH ODWHVW LQ ELW N+] '63 SURFHVVLQJ :LWK DGYDQFHG DGDSWLYH PXOWL EDQG G\QDPLF processing, a natural and open sound can be DFKLHYHG ZLWK OLPLWLQJ to protect the HF and LF GULYHUV 'LJLWDO DPSOLË&#x2039;FDWLRQ LV another contributing factor WR LWV ORZ ZHLJKW NJ SURMHFWLQJ : WUXH 506 Furthermore, the Titan 12D can be integrated into WKH H[WHQVLYH 7LWDQ UDQJH FRXSOHG ZLWK WKH 7LWDQ 6XE

$ 0.,, IRU ODUJHU HYHQWV For smaller scale applications, such as FRUSRUDWH HYHQWV XVHUV can simply connect the microphone straight into WKH RQERDUG PL[HU Ë&#x2039;QH WXQH ZLWK WKH +L /RZ (4 controls and project their YRLFH ZLWK FODULW\ Though already installed ZLWK D PRLVWXUH SURRI ZRRIHU IRU RXWGRRU XVH the optional Titan Tourbag SURYLGHV XVHUV ZLWK H[WUD protection in the form of D UHPRYDEOH IURQW SDQHO NHHSLQJ WKH VSHDNHU FRYHUHG HYHQ GXULQJ SHUIRUPDQFH

FACTS & FIGURES RRP: ÂŁ295.90 including VAT Model: Titan 12D SSP: 224.50 each inc VAT &RQË&#x2030;JXUDWLRQ 2-way %L $PSOLË&#x2030;HG :RRIHU 12â&#x20AC;? 7ZHHWHU 1â&#x20AC;? Titanium )UHTXHQF\ 5HVSRQVH 55-20kHz 506 3HDN 300W / 600W EQ: High / Low Shelving 0D[ 63/ 127dB 1RPLQDO &RYHUDJH (Hx V) 90Â° x 60Â°

(QFORVXUH )LQLVK Injection Moulded Polypropylene 3ROH 0RXQW 7\SH 35mm insert 5LJJLQJ: 10 x M8 / Optional Bracket ,QSXW XLR/Jack Combi, RCA Phono 2XWSXW XLR 1HW :HLJKW 12.4kg / 27.28lbs *URVV :HLJKW 15.5kg / 34.1lbs 'LPHQVLRQV + [ : [ ' 556mm x 384mm x 312mm

ALSO IN THE RANGE: TITAN TITAN TITAN TITAN

8 ACTIVE 15D 12ASUB 15ASUBMKII

ÂŁ199 ÂŁ274.50 ÂŁ274.50 ÂŁ324.50

Contacts Address: IAG UK , IAG House, 13/14 Glebe Road,Huntingdon. Cambs, PE29 7DL Tel: 01480 447700 Email: chris@iaguk.com Web: www.wharfedalepro.com

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<PRZXT CWd\_C< _^fTaTS [^dSb_TPZTab WPeT QTT] cWT D:½b c^_ bT[[X]V ?0 RW^XRT Uâ VXVVX]V \dbXRXP]b P]S 39b TeTahfWTaT Uâ êTa P STRPST P]S Uâ V^^S aTPb^]* ST[XeTaX]V d]aXeP[[TS _^fTa _TaUâ\P]RT P]S PdSX^ `dP[Xch X] P c^dVW _âcPQ[T _PRZPVT cWPc½b TPbh ^] cWT fP[[Tc FT[[ cWT QTbc Ydbc V^c QTccTa ]^f UTPcdaX]V \PbbXeT fPcc ^dc_dc Sh]P\XR QPbb aTb_^]bT Uâ cWd]STa^db [^f T]S P]S P " QP]S 4@ fXcW bfTT_PQ[T \XS aP]VT ^] Q^cW CWd\_ ! P]S CWd\_ $ Ud[[ aP]VT \^ST[b ÛUTaX]V bd_TaXâ b^d]S fXcW _aTRXbT R^]ca^[ CWT aP]VT ]^f X]R[dSTb cWT ! fPcc CWd\_ 'B _^fTaTS bdQ f^ÛTa _aêXSX]V cWT d[cX\PcT b^d]S bhbcT\ Uâ cWT QPbb WTPeh \dbXR cWPc h^da Rdbc^\Tab [êT c^ _[Ph

\PRZXT R^\ cWd\_ 2^]cPRc h^da ?>;0APdSX^ 1dbX]Tbb 3TeT[^_\T]c <P]PVTa c^SPh c^ SXbRdbb Qd]S[T STP[b P]S b_TRXP[ ^UUTab ^] cWT <PRZXT CWd\_ aP]VT

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POLAR ®

audio

Intelligent Audio Solutions.

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 37

PORTABLE PA

MI PRO

RECOMMENDED

MACKIE SRM450

We take a close look at some of the most prominent PA systems on the market.

he all-new SRM450 portable PA from Mackie has been engineered for use across a wide range of high-output applications, offering professionalquality audio in a highly compact package. Boasting a powerful new 1,000W amp platform, the system comes complete with Mackie HD Audio Processing, which is designed to deliver optimised audio quality. The SRM450 also features a wide range of modern, professional tools, such as DSSOLFDWLRQ VSHFLˋF VSHDNHU

modes and an automatic feedback destroyer, each with a single-button interface. Furthermore, with the system’s integrated twochannel mixer, users can easily mix multiple sources. Furthermore, the V\VWHPȢV PRQLWRU VSHFLˋF angle and voicing mode has been specially

engineered to ensure that the user’s sound is able to cut through VXIˋFLHQWO\ GXULQJ RQ VWDJH performance, while stereo RCA inputs are also included to offer quick and easy connection to the music source. The SRM450 portable PA retails for RRP £399.

FACTS & FIGURES RRP: £399 inc VAT Power: 1,000W Drivers: 12” high-output LF driver / 1.4” titanium dome compression driver Mixer: Integrated two-channel mixer, featuring dual Mackie Wide-Z inputs Weight: 16.8kg Processing: +LJK GHˉQLWLRQ audio processing with patented acoustic correction developed with EAW; precision two-way crossover; and driver time alignment and phase correction

ALSO IN THE RANGE: SRM350

RRP £290.84

Contacts Address: Polar Audio, Unit 1, 17 Albert Dr, Burgess Hill, West Sussex RH15 9TN Tel: 01444 258258 Web: www.polaraudio.co.uk

NOVEMBER 2014 WWW.MI - PRO.CO.UK

38 MIPRO

PORTABLE PA

MI PRO

RECOMMENDED

SAMSON EXPEDITION XP106X

7KH Ë&#x2030;UPČ V SRUWDEOH 3$ V\VWHP LV GHLVJQHG WR RIIHU XVHUV RSWLPLXP SHUIRUPDQFH DQG PD[LPXP Ë&#x160;H[LELOLW\

amsonâ&#x20AC;&#x2122;s Expedition XP106w Portable PA extends the Ë&#x2039;UPČ˘V DZDUG winning range of portable PA products available in the UK. Launched this year, the unit is packed with features, including Bluetooth connectivity and a USB digital wireless system. The Expedition range was designed with Ë&#x152;H[LELOLW\ LQ PLQG DOORZLQJ retailers to make the most of the multiple selling opportunities encountered in todayâ&#x20AC;&#x2122;s marketplace. The XP106w features a 6â&#x20AC;? woofer and a 1â&#x20AC;? high frequency driver. A : &ODVV ' DPSOLË&#x2039;HU matched to its drivers for KLJK HIË&#x2039;FLHQF\ DQG ORZ current draw, powers the ;3 Z $V WKH DPSOLË&#x2039;HU is extremely lightweight, with up to 20 hours of use, it enhances the portability DQG Ë&#x152;H[LELOLW\ RI WKH V\VWHP It is also Bluetooth-

enabled, so it can be can paired with smartphones, laptops or tablets and play music without any need for cables. To expand the sound, the XP106 has a link output to cascade multiple systems together. The XP106w also has a dedicated wireless channel for integrating the included Stage XPD1 USB Digital Wireless System. The 2.4GHz system features a wireless receiver built into a USB stick and a handheld dynamic microphone transmitter. With a 30-foot operating range, the Stage XPD1 is designed to free presenters and performers from the constraints of cables when using the XP106w. High-quality components, professional features and convenient portability make Samsonâ&#x20AC;&#x2122;s Expedition XP106w a single system solution suitable for a wide range of PA applications.

FACTS & FIGURES Power Output: 100W Frequency Response: 75 Hz to 15kHz +/-3dB Mic/Instrument Input: XLR / Âźâ&#x20AC;? combo connector Line Input: Âźâ&#x20AC;? Aux Input: 8â&#x20AC;? Wireless Input USB Level Controls: Mic/Inst, Line/ Aux, Wireless, Blutooth Tone Control Speech/Music switch: Line Input/Output: Âźâ&#x20AC;? TS Bluetooth: Bluetooth 3.0, A2DP Speakers: 6â&#x20AC;? Woofer + 1â&#x20AC;? HF Driver Built-in Battery: 12V / 8AH,

Rechargeable & Sealed Operation: Up to 20 hours, subject to operating conditions Battery Charging: Approx. 4-8 hours for a single charge AC/DC Adapter: SMPS AC100~240V, 50~60Hz/ DC18V-1.5A Construction: Polypropylene, internally ribbed Grill: Perforated Steel Grill, powder coated Mounting: Integral 1 3/8-inch Pole Mount Receptacle Dimensions (LxDxH): 9.5â&#x20AC;? x 9â&#x20AC;? x 14.2â&#x20AC;? 240 mm x 230 mm x 360 mm Weight: 16.3 lb 7.4 kg

ALSO IN THE RANGE: BATTERY/MAINS POWERED XP106 AS ABOVE EXCLUDING DIGITAL WIRELESS XP360B 30W EXPEDITION EXPRESS INC BLUETOOTH XP58 15W EXPEDITION ESCAPE INC BLUETOOTH

RRP ÂŁ251.99 INC VAT RRP ÂŁ203.99 INC VAT RRP ÂŁ131.99 INC VAT

MAINS POWERED XP150 150W PORTABLE PA XP308I 300W PORTABLE PA WITH I-DOCK XP1000B 1000W PORTABLE PA SYSTEM WITH BLUETOOTH

RRP: ÂŁ287.99 INC VAT RRP ÂŁ499.99 INC VAT RRP ÂŁ815.99 INC VAT

Contacts Address: 1 Harrison Close, Knowlhill, Milton Keynes, MK5 8PA Tel: 01908 304600

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 39

PORTABLE PA

MI PRO

RECOMMENDED

HK AUDIO LUCAS NANO 600

7KH ZRUOGČ V Ë&#x2030;UVW FURVVRYHU 3$ WKH V\VWHP FDQ EH GHSOR\HG DV ERWK D PRQR FROXPQ RU D VWHUHR VROXWLRQ

range cabinets and columnar speaker systems for many applications. Packed with breakthrough technologies, the PA is built to deliver optimum audio performance. Its MultiCell Transformer KHOSV PD[LPLVH VRXQG pressure gain, improve directivity and minimise high-frequency distortion. Featuring sophisticated simulation technology, the engineers at HK Audio were able to construct a lightweight subwoofer housing with the bass response of a heavy wood enclosure. The 10â&#x20AC;? subwoofer is capable of delivering 300W via the LQWHUQDO DPSOLË&#x2039;HU ZLWK

ot on the heels of its little brother, the NANO 300, the HK Audio NANO 600 (RRP ÂŁ999) is engineered to offer the same ultra-compact design and sound reproduction with increased headroom and performance for larger venues. 7KH ZRUOGČ˘V Ë&#x2039;UVW crossover PA, the NANO 600 can be deployed either as a space-saving mono column or as a stereo system with detailed spatial resolution. Two NANO 600s can be paired to create a more powerful PA, RIIHULQJ JUHDWHU Ë&#x152;H[LELOLW\ than conventional full

FACTS & FIGURES

Model: Twin Max SPL peak: 130 dB Mid/high unit dispersion pattern: Horizontal/vertical 90Â° x 60Â° Output power system: 160W at 4 ohms Frequency response: 175 Hz â&#x20AC;&#x201C; 19 kHz LF Speaker: 1 x 10â&#x20AC;&#x2122;â&#x20AC;&#x2122; Low/ Mid Speaker: 2 x 4.5â&#x20AC;? Mid/High Speaker: 2 x 1â&#x20AC;? Dimensions: (WxHxD) 14.5 x 28 x 13.5 cm Weight: 2.4 kg

RRP: ÂŁ999 Model: Subwoofer Max SPL peak: 123 dB Output power system: 300W at 8 ohms / 2x 80W at 8 ohms Frequency response: 43 Hz â&#x20AC;&#x201C; fx LF Speaker: 1 x 10â&#x20AC;&#x2122;â&#x20AC;&#x2122; Dimensions: (WxHxD) 35 x 49 x 47 cm Weight: 13.9 kg

ALSO IN THE RANGE: HK AUDIO LUCAS NANO3 HK AUDIO LUCAS SMART

RRP ÂŁ599 RRP ÂŁ1119

Contacts Address: John Hornby Skewes & Co. Ltd, Salem House, Parkinson Approach, Garforth, Leeds LS25 2HR, UK Telephone: +44 (0) 113 2865 381 Website: www.jhs.co.uk

the two compact mid/ high satellites handling 80W each at 8 ohms. A comprehensive in-built PL[HU VHFWLRQ SURYLGHV inputs for a variety of uses, such as vocals, guitar, keyboards, DJ or alternatively connect D PL[LQJ GHVN IRU PRUH applications. Dedicated CD and MP3 player inputs are incorporated for background music. Meanwhile, the system can be set up a number of different ways, with the satellite speakers either attached directly to the subwoofer, or in mono or stereo columns with the optional AP-STEREO and AP-MONO add-on packs.

Model: Single Max SPL peak:124 dB Mid/high unit dispersion pattern: Horizontal/vertical 90Â° x +10Â°/-45Â° Output power system: 80 watts at 8 ohms Frequency response: 175 Hz â&#x20AC;&#x201C; 22 kHz Low/ Mid Speaker: 1 x 4.5â&#x20AC;? Mid/High Speaker: 1 x 1â&#x20AC;? Dimensions: (WxHxD) 14.5 x 14.5 x 13.5 cm Weight: 1.2 kg

NOVEMBER 2014 WWW.MI - PRO.CO.UK

40 MIPRO

PORTABLE PA

MI PRO

RECOMMENDED

STUDIOMASTER WALKABOUT S

The company’s all-in-one PA system comes complete with a portable wheeled case for maximum portability.

any solo performers, conference or corporate

presentations, dance classes or school events require a portable, affordable, yet feature-rich and powerful PA system to make themselves heard. The Walkabout S, portable PA is designed to meet those precise requirements. With 300W (2x150w) of power and two 10” speaker cabinets, the system aims to offer maximum volume and optimum audio quality. This is complemented by a comprehensive mixing console with four microphone channels and two stereo inputs, allowing users to connect multiple microphones, instruments or backing tracks. The mixer also features two-band EQ, 60mm faders, as well as a built-in digital effects processor available for all channels. There is also a ˋYH EDQG JUDSKLF (4 ZLWK peak/feedback indication on the output. The Walkabout S also comes with a built-in MP3 player, which will play media from either USB memory sticks or SD Card. Meanwhile, the carry case for the system features integrated wheels and extendable carry handle. There is space within the case for leads, microphones and speaker stands, while the speakers clip securely into the case.

FACTS & FIGURES RRP: £295.90 including VAT Model name: Walkabout S Model type: All in one portable PA solution Power: 2 x 150W with 2 x 10” speaker cabinets Main features: 4 x microphone inputs; 2 x stereo inputs; 2 x 150W DPSOLˉHU [ ȣ VSHDNHU FDELQHWV EXLOW LQ GLJLWDO HIIHFWV EXLOW LQ MP3 player with USB/SD card connectivity

Contacts

Address: Studiomaster, Unit 11, Torc:MK, Chippenham Drive, Milton Keynes, MK10 0BZ Tel: 01908 281072 Email: enquiries@studiomaster.com Web: www.studiomaster.com

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 41

PORTABLE PA

MI PRO

RECOMMENDED

YAMAHA DBR10

%XLOW ZLWK PD[LPXP YHUVDWLOLW\ LQ PLQG WKH '%5 LV SDUW RI WKH Ë&#x2030;UPČ V QHZ '%5 6HULHV RI SRUWDEOH ORXGVSHDNHUV

he DBR Series, launched in September 2014 is the follow-up to the acclaimed DSR and DXR Series and the most portable powered speaker that Yamaha offers. The range is comprised of three new models, the DBR15, DBR12 and the focus of this article, the ultra-compact DBR10, which, in keeping with the rest of the line, weighs in at just 10.5kg and features DSP technology inherited from its predecessors. This ensures optimal performance and reliable operation â&#x20AC;&#x201C; all backed up with a four-year warranty. The DBR10â&#x20AC;&#x2122;s Class-D DPSOLË&#x2039;HUV GHOLYHU XS WR : RI SRZHU DFKLHYLQJ an SPL of up to 129dB. 7KH WUDQVGXFHUV KDYH EHHQ carefully selected and customised to perfectly PDWFK WKH DPSOLË&#x2039;HUČ˘V SURSHUWLHV DQG GHOLYHU KLJK output power with minimal distortion. Combined with an extremely accurate wide dispersion constantGLUHFWLYLW\ KRUQ WKH '%5 HYHQO\ SURMHFWV wide frequency sound to the outer-most edges of a FRYHUDJH DUHD Designed with portability DQG YHUVDWLOLW\ LQ PLQG WKH DBR10â&#x20AC;&#x2122;s rugged, compact and lightweight plastic HQFORVXUH FRPHV Ë&#x2039;WWHG ZLWK

a steel grille and ergonomic handles, allowing for safe and easy transportation and setup. In addition, the DBR10 also features an optimised 50Â° wedge angle, making it particularly suitable for XVH DV D Ë&#x152;RRU PRQLWRU ,W also comes equipped with rigging points for installed applications. On the back of the speaker is an easy-to-use two-channel onboard mixer with a selection of input/ output options to further PD[LPLVH LWV YHUVDWLOLW\ 7KH '%5 LV DYDLODEOH now at a recommended retail price of ÂŁ372.

FACTS & FIGURES RRP: ÂŁ372 Speaker: Two-way bi-amp SRZHUHG VSHDNHU EDVV UHË&#x160;H[ type Frequency range: 55Hz-20kHz Finish: Black Cabinet material: Plastic Processors: D-Contour, FOH/ Main, Monitor, Off Maximum output level (1m on axis): 129dB SPL Heat dissipation: Fan cooling, four speeds Flying and mounting hardware: %RWWRP [ )LW IRU 0 [ PP H\HEROWV

ALSO IN THE RANGE: DBR12 DBR15

RRP ÂŁ457 RRP ÂŁ563

Contacts Address: Yamaha Music Europe GmbH (UK) Sherbourne Drive, Tilbrook, Milton Keynes, Buckinghamshire MK7 8BL Tel: 01908 366700

VOCALS

INSTRUMENT

WIRELESS MONITORING

Trade-in ANY wireless microphone system

GET £100 OFF ANY NEW SENNHEISER

evolution WIRELESS SYSTEM

UK residents only. T&Cs apply. sennheiser.com/tradein

ENG/FILM

retail

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 43

Secret Dealer P45 Retail advisory board P46 New gear P53

Major shake-up for Vintage Plus dealership structure 6LJQLË&#x2030;FDQW FKDQJHV DQQRXQFHG DFURVV WKH JXLWDU EUDQGČ V GHDOHU WHUPV DQG FRQGLWLRQV IRU WKH QHZ \HDU JHS HAS COMPREHENSIVELY overhauled its Vintage Plus dealership structure and will begin discussing the opportunity to sign or re-sign with retailers from now until the new year. 7KH Ë&#x2039;UPČ˘V QHZ VWUXFWXUH ZLOO VHH the minimum stocking commitment remain at 15 different models from the qualifying Vintage Plus family, while the main dealer discount has been lowered to 12.5 per cent. However, trade prices have been generally reduced across the board in order to maintain margins. Meanwhile, recommended retail prices across the Vintage Plus range have also been reduced as part of the shake-up in order to reposition them more appropriately against competition in the market. Executive director of sales and marketing at JHS, Alan Smith, explained the new dealership structure. â&#x20AC;&#x153;We know that we have more than 300 great instruments across the Vintage family brands (Vintage, Vintage Synergy, Pilgrim, Laka, Encore and Santos Martinez) but it is time for a refresh. â&#x20AC;&#x153;The new structure will condense naturally the hugely varying Internet selling prices and, whilst maintaining margins for main dealers, will also allow non-dealers WR KDYH D SURË&#x2039;WDEOH RSWLRQ WRR ČĽ Smith continued. According to Smith, the new

JHS will be speaking with dealers about the new Vintage Plus structure from now until the end of the year.

â&#x20AC;&#x153;We want the consumer to clearly see where our instruments are positioned and recognise the great value the Vintage Plus family offers.â&#x20AC;?

changes are also designed to help FXVWRPHUV LGHQWLI\ WKH EUDQGČ˘V SODFH in the market. â&#x20AC;&#x153;We want the consumer to clearly see where our instruments are positioned and to more easily be able to recognise the great value WKDW WKH 9LQWDJH 3OXV IDPLO\ RIIHUV ČĽ Č¤([LVWLQJ GHDOHUVKLS EHQHË&#x2039;WV include the overriding discount RII WKH SURË&#x2039;OH EUDQGV PHQWLRQHG

earlier, but also off Falcon and Palma products too. There are consumer referrals, website listings, consumer publication listings, in-store training and clinics hosted E\ RXU YHU\ RZQ *DY &RXOVRQ ČĽ Smith added. â&#x20AC;&#x153;In addition, we now offer Main Dealers a Direct Dispatch option from us to the consumer to help H[SHGLWH FRQVXPHU RUGHUV ČĽ

FIVE SECOND FACTS

The magic numbers in MI that caught our eye this month...

Red Chilli Audio has taken on distribution for three new brands this month

Music Production Expo has announced plans for a giveaway worth ÂŁ6,000

Marshall has donated over ÂŁ8,000 worth of gear to the Institute of Contemporary Music Performance

7KH ZRUOGČ V Ë&#x2030;UVW HYHU live gig atop a moving iceberg was performed by UK metal band, The 'HË&#x2030;OHG ODVW PRQWK

MORE BRANDS! MORE SALES! Accessories Useful gadgets for guitarists Patch Cable Jar PC20

Engineered for musicians

THE NO.1

CHOICE FOR THE NOVICE GUITAR PLAYER

Set-in maple neck on the E69 and E99 models .

Mini Amp KAC705

ARTIST LEATHER GUITAR STRAPS

Plectrum Cutter KAC505

ELECTRONIC JHS CHRISTMAS STOCKING DRUM KIT NEW ASSORTMENT OF FAST MOVING ACCESSORY LINES

Learn to play like a Menace and you’ll soon be rocking out with Dennis The Menace and Gnasher!

Designed in the USA

3/4 SiZe aCoUsTiC gUiTaR OuTfIt UkUlElE OuTfItS

•PP600E

CS1 JHS CHRISTMAS STOCKING

Connect to a computer via USB PORT

MORE PROFIT! STOCK- UP FOR CHRISTMAS Exclusive Trade Distributors:

FOR THE LATEST INFORMATION ON JHS PRODUCTS AND DEALERSHIP OPPORTUNITIES CONTACT YOUR JHS ASM OR OUR SALES OFFICE ON:

www.jhs.co.uk

0113 2866 411

129(0%(5 WWW.MI - PRO.CO.UK45

MIPRO 45

5(7$,/

1HZ %DUQHV 0XOOLQV WUDGH FDWDORJXH New catalogue includes a host of new products. BARNES & MULLINS has released its new trade catalogue for the UK and Ireland. The new catalogue includes a number of recent product lines, such as the Aguilar bass DPSOLË&#x2039; FDWLRQ UDQJH along with a wealth of new products from the likes of TGI Accessories, Hidersine Bowed Instruments, Faith and Shadow Electronics. â&#x20AC;&#x153;Itâ&#x20AC;&#x2122;s great to be able to release an updated catalogue in good time for WKH EXVLHVW UHWDLO VHDVRQ ČĽ VDLG $OH[ Mew, B&Mâ&#x20AC;&#x2122;s associate marketing director. â&#x20AC;&#x153;We have stayed with a

similar look and feel to our last publication, but with a few tweaks here and there in response to retailerâ&#x20AC;&#x2122;s comments. However, the logical, categorised layout that proved so popular previously, remains intact.â&#x20AC;? The new Barnes and Mullins catalogue, number 57 no less, is designed to complement the www.bandm.co.uk website, on which trade users can login to check both stock levels and trade prices.

The 57th edition of the distributorâ&#x20AC;&#x2122;s catalogue includes leading brands like Faith, Hidersine, Aguilar, Shadow Electronics and others

THE

SECRET DEALER

1RW IRU WKH Ë&#x2030; UVW WLPH $PD]RQ FRPHV XQGHU Ë&#x2030; UH TO MOST TRADITIONAL retail businesses Amazon is a ruthless competitor. If you look beyond that, at itâ&#x20AC;&#x2122;s effect on the wider economy, Amazon begins to look more like the devil incarnate. Amazon represents predatory capitalism at its absolute worst. The company sucks the life out of every economy in which it operates and gives nothing, absolutely nothing, back. The consumer blindly supports this corporate locust, why? Well Amazon is very, very good at what it does. Itâ&#x20AC;&#x2122;s top of the Google search page, itâ&#x20AC;&#x2122;s cheaper than anyone else and your stuff turns up on time, every time. They even sort out problems with very little fuss. When the consumer turns off the BBC news after learning

about A&E department closures, schools that canâ&#x20AC;&#x2122;t afford teachers or councils WKDW FDQČ˘W DIIRUG WR Ë&#x2039; [ SRW holes, he or she will sit at

distributors within our sector? These are business people; surely they see the bigger picture? It would seem not. We are fast

the computer and press the â&#x20AC;&#x2DC;buy it nowâ&#x20AC;&#x2122; button being blissfully unaware that all these things are connected. So what about

running out of distributors who have the spine to say no to this scourge on our economy. Perhaps Amazon really doesnâ&#x20AC;&#x2122;t

get favourable discounts but since it works on a net SURË&#x2039; W PDUJLQ RI OHVV WKDQ 0.5% it hardly matters. Do these suppliers honestly think that theyâ&#x20AC;&#x2122;ve entered into a mutually respectful business partnership? The VHFRQG $PD]RQ Ë&#x2039; QGV D way to cut the distributor out of the value chain; the beautiful relationship will be over. So what happens when a supplier says no? Amazon is a bully, and a number of distributors with enough guts to resist have found their products for sale on the site, with accurate pictures and products codes, priced at less than trade - even though theyâ&#x20AC;&#x2122;ve never supplied Amazon. When a consumer buys this product they invariably get a counterfeit item, which looks like the real thing, but

it isnâ&#x20AC;&#x2122;t. This damages brand equity that might have taken decades to build. Of course, Amazon is publicly opposed to counterfeit product being sold on its site, but its relationship with â&#x20AC;&#x2DC;third party sellersâ&#x20AC;&#x2122; makes interesting reading. Incidentally, you may want to Google â&#x20AC;&#x2DC;Lush Products and Amazonâ&#x20AC;&#x2122; to see where saying â&#x20AC;&#x2DC;noâ&#x20AC;&#x2122; to Amazon can ultimately lead. So any distributor whoâ&#x20AC;&#x2122;s feeling wooed by Amazonâ&#x20AC;&#x2122;s whispered sweet nothings, beware; you are making a pact with the devil. When it goes wrong, and it almost certainly will, your brands may well be worthless DQG \RX ZRQČ˘W Ë&#x2039; QG WKH arms of traditional retail particularly welcoming. To everyone else â&#x20AC;&#x201C; donâ&#x20AC;&#x2122;t be part of the problem, close your Amazon account, now!

NOVEMBER 2014 WWW.MI - PRO.CO.UK

46 MIPRO

RETAIL ADVISORY BOARD

Do you welcome the resurrection of older, iconic brand names?

Dave Bamford Symphony Music

Nostalgia and heritage can be useful assets in marketing a product and they can be useful tools for retailers to work with. I can therefore see why resurrecting a brand may appear to be a good business decision for PDQXIDFWXUHUV WU\LQJ WR ˋ QG D point of difference and gain a competitive advantage. However, in an already saturated market, the newold brand can struggle to gain WUDFWLRQ ZLWKRXW VLJQLˋ FDQW marketing investment and at this point it is really worth considering ‘is it worth it?’ That investment could instead be focused on making good product. It’s rare that I see a good reason to adapt our VWRFN SURˋ OH DQG WKRVH UHDVRQV are normally due to issues with our current brands, as opposed to a desire for a new one. On the occasion I do choose to adapt our portfolio, I scrutinise the quality of the product and consumer appetite. If a newold brand ticks those boxes it gets a shot. But usually the heritage doesn’t create a strong enough point of difference to make a strong case.

Adrian Bamford Neath Music The resurrection of historic brands seems to be a double-edged sword; it can ZRUN UHDOO\ ZHOO RU IDOO ˌ DW RQ LWV face, depending on the ethos of the manufacturer. If you have a good, solid product range with some heart and soul behind it, the use of a historic

brand’s kudos can provide a decent head start, picking up the old brand where it left off and building on what’s already been established. Often, though, the use of an old brand is little more than fairy dust sprinkled on a mediocre product range. This more often than not results in disaster and therefore destroys any brand equity that existed in WKH ˋ UVW SODFH

OUR PANEL OF RETAIL ADVISORS...

Alex Marten Red Dog Music

Mark Hedge

Cookes Band Instruments

Nick Durant Allegro Music

Chris Jones Coda Music

Dave Passera

Wembley Drum Center

Andy Bushell

Make Some Noise

Adam Masters South City Music

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 47

RETAIL ADVISORY BOARD

Mike Podesta Cranes

Simon Gilson PMT

If this type of project is executed with some thought and market research it can work. I think that Barry Gibson did a great job with Burns - well thought out and good quality guitars that turned out to have a very strong appeal to many musicians, especially with older players. Iâ&#x20AC;&#x2122;m amazed at how popular some of the limited editions are when we get them in secondhand, especially the Hank Marvin models. Another old-new brand that has impressed me are the Kay re-issues. Taking the very best elements of the early collectable â&#x20AC;&#x2DC;realâ&#x20AC;&#x2122; Kays and building them to a high standard that has appealed to the modern player looking for something a bit different to use on stage that sounds good. There is real passion behind projects like this and you get the sense that they want to get it right and care about the end product. Some brands become defunct for a reason - no one wanted them then

This question has arrived with such great timing. Recently, there was a shining example of a dead horse that should have been left in its slumber being dragged by its rotten hoofs into the daylight. The one and only question in my mind was â&#x20AC;&#x2DC;whyâ&#x20AC;&#x2122;? There has been some serious barrel scraping in our industry of late when it comes to reviving old brands and, although I can see good reason for bringing back amazingly successful blasts from the past, surely when they were pretty crap LQ WKH Ë&#x2039; UVW SODFH WKHUH UHDOO\ LV QR point in doing so? Maybe the people involved in this particular form of grave robbing are hoping that no one will remember the original bad taste, which was left behind by some of these truly awful brands so that they can be born anew? Maybe, in the coming weeks and month,

I can see good reason for bringing back amazingly successful blasts from the past. However, when they were pretty crap in WKH Ë&#x2030; UVW SODFH VXUHO\ there is no point in doing so? the MI market can look forward to WKH UH ELUWK RI 3DUN $PSOLË&#x2039; FDWLRQ (although we all knew it was just â&#x20AC;&#x153;â&#x20AC;&#x2122;Krapâ&#x20AC;&#x2122; backwards!) The truth of the matter is I know that it is becoming virtually impossible for people to come up with an original name that has not been registered already by someone else somewhere. However, if there is a new product coming to market that is genuinely worthy of consideration, shouldnâ&#x20AC;&#x2122;t the perpetrators have at the very least made a little bit more of an effort when it comes to giving their product a name?

Mark Hedge Cookes Band Instruments No. There isnâ&#x20AC;&#x2122;t a great deal of evidence to show that to resurrect a defunct brand is a sound business decision. This goes for many industries. Obviously you would need to carefully choose the brand DIWHU Ë&#x2039; QGLQJ RXW LI WKHUH LV a market for it, look at why the brand became defunct in WKH Ë&#x2039; UVW SODFH DQG KDYH WKH DSSURSULDWH DPRXQW RI Ë&#x2039; QDQFH to resurrect it. Itâ&#x20AC;&#x2122;s really not a good idea.

With some thought and market research, these project can really work. and probably wonâ&#x20AC;&#x2122;t want them now. Itâ&#x20AC;&#x2122;s critical to look deep into the integrity of these projects before committing to a dealership, especially if the target musician is too young to UHPHPEHU WKHP WKH Ë&#x2039; UVW WLPH around.

Richard Thompson Sheehanâ&#x20AC;&#x2122;s

Adrian Bamford Neath Music

NEXT MONTH Dave Bamford asks: Will the future of music retail will favour specialist stores or will there still be a place for niche and general stores?

The Supro brand was reissued to celebrate its 50th anniversary this year.

Roy Chudobskyi Nevada Music

Rupert Bradbury JG Windows

Simon Gilson PMT

If you would like to pose a question to the RAB then contact Daniel.Gumble@ intentmedia.co.uk

Dave Bamford Symphony Music

Mike Podesta Cranes Music

LOOKING FOR NEW STAFF? ADVERTISE YOUR JOB IN THE INDUSTRY’S MOST RESPECTED TRADE ONLY MONTHLY To make a booking, please contact kbertelsen@nbmedia.com or call +44 (0) 207 226 7246

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 49

RETAIL PROFILE

The Music Centre Bedford Music Centre’s owner, Bruce Murray, spills the beans on running a successful business and playing in a school band with Freddie Mercury! Tim Slater SDLG KLP D YLVLW WR ˉQG RXW PRUH BEDFORD MAY NOT be particularly celebrated as a thriving centre of musical excellence but renowned songwriter/guitarist John Verity (of Argent fame) and stadium rockers The Quireboys both feature prominently in the town’s lively and vibrant live music scene. Plenty of good local music venues including the popular Sunday afternoon rock gigs at Esquire’s club also guarantee that there are enough events to keep even the most rabid musical appetites sated. The Music Centre is Bedford’s main port of call for local musicians. Owner, Bruce Murray, and his longstanding store manager, Ross Anderson, state that their clientele extend from DV IDU DˋHOG DV QHLJKERXULQJ Buckinghamshire, Northants, Cambridgeshire and Hertfordshire. The demise of heavyweight local competitors like Machinehead Music in nearby Hitchin has surely boosted Music Centre’s catchment area, but Bedford’s relatively central location and its relative proximity to North London

and the Midlands also strengthens its position as one of the area’s go to music stores. Like many of the more successful independents, Music Centre also offers music lessons and an in-house repairs service - “We can even repair washing machines!” Murray guffaws - alongside a rehearsal facility. The store has been in its current Tavistock Street location since 1995 and Murray insists that his policy of continually expanding his product lines alongside the store’s wide range of services is a major factor to his store’s widescale popularity. “The last shop was too small. You couldn’t display anything and we weren’t getting the footfall; it was dying a death. Our repair shop also helps because we can repair things here without having to send them away. We also have

the rehearsal facility and our guitar teacher (Max Milligan) is also upstairs, which plays a big part in getting people in here.” As former tour manager for The Quireboys (his stepVRQ *X\ *ULIˋQ LV WKH EDQGȢV lead guitarist) Murray has

A lot of people rail against change, but you have to try to embrace it. seen his fair share of the rock ‘n’ roll lifestyle, but his most cherished claim to fame is that he also played in a band alongside Freddie Mercury during their school days in Mumbai. Regularly tracked down by Queen fans and documentary crews eager WR ˋQG RXW PRUH DERXW Mercury’s early career, Murray is happy to reel

off stories of his youthful endeavours playing with Freddie, but MI Pro reluctantly has to get back to business. Long serving manager Anderson explains that maintaining a watching brief on trends is crucial. “A lot of people you talk to rail against change, but you have to embrace it and anticipate as best you can. You have to maintain an online presence and UHFRJQLVH ˌXFWXDWLRQV LQ price, whilst also trying to offer the best of both worlds in terms of a good localised service. Our service department helps bring people in and raises our SURˋOH YLD ZRUG RI PRXWK The web also plays a part nationally and locally. A lot of face-to-face sales start with the phrase ‘I’ve been on your website’. Whilst it LV GLIˋFXOW WR SUHGLFW KRZ much business you will do from the web, we do sell off it and it helps bring people

Address: 5-37 Tavistock St, Bedford, MK40 2RB Telephone: 01234 346206

into the shop. If you are too expensive you won’t sell anything. You need to manage your overheads and pay the bills and make a living from the margins that you are making. There is nothing you can do about WKH ZHE \RX FDQȢW ˋJKW LW VR you just have to manage it.” Asked about the changing face of the UK distribution network and how it affects his business, Anderson is fairly open-minded. “As an independent I think that it’s easy to be scared of carrying high-end stock or different colours of a certain product, but you will lose sales if you don’t carry the right stock. Even though you might have to have your arm twisted to carry more stock, I feel that you will gain sales from it. In fact you need to carry a bit of high-end stock because, as we’ve seen with the starter market, people are more likely to go to Amazon or wherever for that entry-level stuff, but when someone is spending more and they’re not quite so sure of what to buy then they will be more likely to go to a specialist shop.”

NOVEMBER 2014 WWW.MI - PRO.CO.UK

50 MIPRO

MYSTERY SHOPPER

OUT OF SITE This month, our secret shopper turns mystery browser, as he trawls the web to see whoâ&#x20AC;&#x2122;s leading the way online and whoâ&#x20AC;&#x2122;s yet to catch upâ&#x20AC;Ś

PMTONLINE.CO.UK AS YOU WOULD H[SHFW IURP D Ë&#x2030; UP whose bricks and mortar offering is one of the most impressive in the business, PMT online is an equally slick operation. With character and personality in abundance, the website is both visually engaging and easy to use. High-res images and clear and concise menus make navigating the site a breeze, while the central carousel provides useful information on promotions and upcoming events. Mobile responsive and fully

e-commerce, the site also has handy links to social media, along with a newsletter subscription service that is easy to sign up to.

RATING

5/5

$ Ë&#x2030; WWLQJ VKRS ZLQGRZ WR 307Č V physical stores. Boasts a strong identity and delivers everything required from a retail website.

GIGGEAR.CO.UK SIMPLE BUT EFFECTIVE, the Gig Gear website serves as a highly HIË&#x2030; FLHQW VLWH ZLWK WKH PLQLPXP of fuss. Complete with all the key features expected from a modern retail website, it is neatly laid out with a rotating carousel detailing special offer, product availability and music lessons. However, while there is nothing wrong with the site in terms of its functionality, it could certainly EHQHË&#x2030; W IURP D VSODVK RI FRORXU WR help inject some personality into proceedings.

RATING

4/5

A very to use website, although lacking a little in identity. Some additional colour or imagery wouldnâ&#x20AC;&#x2122;t go amiss.

DAWSONS.CO.UK

THEWINDSECTION.COM

MUCH LIKE THE PMT website, Dawsons does a superb job of replicating its distinctive in-store identity online. Combining all the key contemporary features â&#x20AC;&#x201C; mobile responsiveness, fully e-commerce, social media links etc â&#x20AC;&#x201C; with a great, image-heavy display, this site is a great example of how retailers can capitalise upon their web presence. Browsing is made simple by the clear labeling of instrument groups, while the home page makes excellent use of its carousel to draw attention to the various

AS ITS NAME suggests, The Wind Section is a niche retailer, specialising in brass and woodwind instruments. Unfortunately, it fails to capitalise upon its specialist label by delivering a rather bland, generic looking website â&#x20AC;&#x201C; lots of whites and greys with small text and unimaginative layout Operations such as this, which cater for a very VSHFLË&#x2030; F VHFWLRQ RI WKH PDUNHW FRXOG UHDOO\ EHQHË&#x2030; W IURP HQKDQFLQJ WKHLU individuality and distinguishing themselves in terms of both product offering and aesthetics. That said, the site does feature the core essentials and functions

RATING

5/5

Ticks every box. Dealers unsure of how best to present themselves online should check out this website.

RATING

3/5

A solid, fully functioning website. &RXOG EHQHË&#x2030; W IURP D OLWWOH ELW RI FUHDWLYH Ë&#x160; DLU

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 51

MYSTERY SHOPPER

SHEEHANS.COM

ROSEMORRIS.COM ANOTHER SITE THAT works perfectly well but lacks a little imagination when it comes to appearances. While there is nothing wrong with the website, it could certainly be made more appealing and engaging with a touch of colour and personality. Itâ&#x20AC;&#x2122;s all white background and small, plain type face render it far less user-friendly than most of the other websites I visited, while the absence of any obvious social media links â&#x20AC;&#x201C; outside of the Facebook â&#x20AC;&#x2DC;Likeâ&#x20AC;&#x2122;

REDDOGMUSIC.CO.UK

FULL OF CHARACTER and colour, Red Dog Musicâ&#x20AC;&#x2122;s website is among the most impressive Iâ&#x20AC;&#x2122;ve seen. Aside from the distinctive branding and imagery that is so central to the companyâ&#x20AC;&#x2122;s RQ DQG RIË&#x160; LQH LGHQWLW\ LW KDV evidently gone to great lengths to engage its customers. Itâ&#x20AC;&#x2122;s even incorporated a Live Chat feature, which pops up in the bottom corner of the screen, allowing you to ask questions and receive quick answers in real-time;

RATING

5/5

A forward thinking website that has plenty to offer visitors. The

buttons that appear under a product after youâ&#x20AC;&#x2122;ve clicked on it â&#x20AC;&#x201C; make it feel a little old fashioned.

RATING

3/5

What could be a great website is merely mediocre, given the absence of any personality or attempt at

THE SHEEANS WEBSITE makes good use of its home page, which features high res images, easy to navigate menus and a live Titter IHHG VKRZLQJ WKH Ë&#x2030; UPČ V ODWHVW tweets. It does, however, miss a trick by including clearly visible links to its Facebook and YouTube channels on all but its home page. Strange. Elsewhere, the site operates perfectly well, and provides a useful events calendar detailing all upcoming in-store events. Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx Xxxxxxxxxxxxx

4/5

9HU\ OLWWOH WR Ë&#x2030; QG IDXOW ZLWK KHUH While it may not offer quite the same level of user engagement as some of the other sites mentioned KHUH LWČ V GHË&#x2030; QLWHO\ EHWWHU WKDQ

CONCLUSION

ANDERTONS.CO.UK WITHOUT DOUBT ONE of the best MI retail sites on the Internet, Andertons.co.uk can be seen as a master class in building brand identity. Carefully constructed WR Ë&#x2030; W WKH DHVWKHWLF RI LWV SK\VLFDO counterpart, the Andertons site is VOHHN DQG HIË&#x2030; FLHQW 7KH Ë&#x2030; UP KDV clearly placed great emphasis on FXVWRPHU HQJDJHPHQW Ë&#x2030; OOLQJ WKH VLWH with not only great video content and photo galleries, but also its very own blog, which it draws much attention to. It also features ads and information on local studios/ rehearsal rooms and venues, all of

RATING

5/5

A brilliantly engaging and highly functional website that makes efforts to both entertain, as well as, sell to visitors.

which helps add to the sense of FRPPXQLW\ WKDW GHË&#x2030; QHV PXFK RI WKH Andertons brand.

ITâ&#x20AC;&#x2122;S REFRESHING to see so many MI websites offering truly excellent consumer experiences via their websites. Slowly but surely, it seems that the market is learning that the Internet must be embraced rather than shunned if businesses are to survive. Just a quick look at some of the sites featured here will show you what can be done with a little thought and a good web designer. Small touches, like consistent branding, social media links, clear layout and easy to browse menus really can make all the difference. Unsurprisingly, it is generally the high streetâ&#x20AC;&#x2122;s big boys that boast the most impressive sites, but there is no reason why many other, smaller dealerships canâ&#x20AC;&#x2122;t learn from what they are doing and vastly improve their online presence with a little time and effort. Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx Xxxxxxxxx

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 51

0<67(5< SHOPPER

SHEEHANS.COM

ROSEMORRIS.COM ANOTHER SITE THAT ZRUNV SHUIHFWO\ well but lacks a little imagination ZKHQ LW FRPHV WR DSSHDUDQFHV :KLOH there is nothing wrong with the website, it could certainly be made PRUH DSSHDOLQJ DQG HQJDJLQJ ZLWK D WRXFK RI FRORXU DQG SHUVRQDOLW\ ,WČ V DOO ZKLWH EDFNJURXQG DQG VPDOO SODLQ W\SHIDFH UHQGHU LW IDU OHVV user-friendly than most of the other websites I visited, while the absence of any obvious social media links Č? RXWVLGH RI WKH )DFHERRN Č&#x;/LNHČ

REDDOGMUSIC.CO.UK

FULL OF CHARACTER and colour, 5HG 'RJ 0XVLFČ V ZHEVLWH LV DPRQJ WKH PRVW LPSUHVVLYH ,Č YH seen. Aside from the distinctive branding and imagery that is VR FHQWUDO WR WKH FRPSDQ\Č V RQ DQG RIË&#x160; LQH LGHQWLW\ LW KDV evidently gone to great lengths WR HQJDJH LWV FXVWRPHUV ,WČ V HYHQ LQFRUSRUDWHG D /LYH &KDW IHDWXUH ZKLFK SRSV XS LQ WKH ERWWRP corner of the screen, allowing you to ask questions and receive quick answers in real-time.

RATING

5/5

A forward thinking site with SOHQW\ WR RIIHU 7KH Č&#x;/LYH &KDWČ function is an excellent asset.

EXWWRQV WKDW DSSHDU XQGHU D SURGXFW â&#x20AC;&#x201C; make it feel ever so slightly old fashioned.

RATING

3/5

What could be a great website is merely mediocre, due to the absence RI DQ\ SHUVRQDOLW\

THE SHEEHANS WEBSITE makes YHU\ JRRG XVH RI LWV KRPH SDJH which features an excellent DVVRUWPHQW RI KLJK UHV SURGXFW SLFWXUHV HDV\ WR QDYLJDWH PHQXV DQG D OLYH 7ZLWWHU IHHG VKRZLQJ WKH Ë&#x2030; UPČ V ODWHVW WZHHWV DQG XSGDWHV It does, however, miss a trick by including clearly visible links to its )DFHERRN DQG <RX7XEH FKDQQHOV RQ DOO EXW LWV KRPH SDJH ZKLFK LV rather strange. (OVHZKHUH WKH ZHEVLWH RSHUDWHV SHUIHFWO\ ZHOO GHOLYHULQJ D VOLFN XVHU H[SHULHQFH DQG D KDQG\ events calendar, detailing all XSFRPLQJ LQ VWRUH DFWLYLWLHV ,W DOVR ERDVWV SOHQW\ RI SHUVRQDOLW\ DQG identity.

4/5

9HU\ OLWWOH WR Ë&#x2030; QG IDXOW ZLWK :KLOH it may not offer quite the same level of user engagement as some of the other sites mentioned here, LWČ V GHË&#x2030; QLWHO\ EHWWHU WKDQ PRVW

CONCLUSION

ANDERTONS.CO.UK WITHOUT DOUBT ONE of the best MI retail sites on the Internet, Andertons.co.uk can be seen as a master class in building brand identity. Carefully constructed WR Ë&#x2030; W WKH DHVWKHWLF RI LWV SK\VLFDO FRXQWHUSDUW WKH $QGHUWRQV VLWH LV VOHHN DQG HIË&#x2030; FLHQW 7KH Ë&#x2030; UP KDV FOHDUO\ SODFHG JUHDW HPSKDVLV RQ FXVWRPHU HQJDJHPHQW Ë&#x2030; OOLQJ WKH VLWH with not only great video content DQG SKRWR JDOOHULHV EXW DOVR LWV very own blog, which it draws much attention to. It also features ads and information on local studios, rehearsal rooms and venues.

RATING

5/5

A brilliantly engaging and highly functional website that makes efforts to both entertain, as well as, sell to visitors.

ITâ&#x20AC;&#x2122;S REFRESHING to see so many MI websites offering truly H[FHOOHQW FRQVXPHU H[SHULHQFHV via their websites. Slowly but surely, it seems that the market is learning that the Internet must be embraced rather than shunned if businesses are to survive. Just a quick look at some of WKH VLWHV IHDWXUHG DV SDUW RI WKLV VQDSVKRW ZLOO VKRZ \RX ZKDW FDQ be done with just a little thought and a good web designer. Small touches, such as consistent branding, social media links, clear layout and easy to browse menus really can make all the difference. 8QVXUSULVLQJO\ LW LV JHQHUDOO\ WKH KLJK VWUHHWČ V ELJ ER\V WKDW ERDVW WKH PRVW LPSUHVVLYH sites, but there is absolutely no reason why many other, smaller GHDOHUVKLSV FDQČ W OHDUQ IURP what they are doing and vastly LPSURYH WKHLU RQOLQH SUHVHQFH with a little time and effort. Retail websites can and indeed should serve as a window to their SK\VLFDO FRXQWHUSDUWV SURYLGLQJ VKRSSHUV ZLWK HYHU\WKLQJ WKH\ need to know about the store and its various offerings.

TOTAL VOCAL CONTROL

With a business growth of over 220% in the last 5 years, TC-Helicon is the number 1 brand for vocals. We provide what singers desire: Complete creative control of a live vocal performance with studio results.

Exclusively distributed in the UK by: TC Group International email: tcuk@tcgroup.tc UK phone: 0800 917 8926

GEAR MIPRO 53

new

NOVEMBER 2014 WWW.MI - PRO.CO.UK

COMMENT

PAGE 55 THE POLYTUNE 2 Mini from TC Electronic packs all the key PolyTune features into a compact unit.

PAGE 54

DANIEL GUMBLE, DEPUTY EDITOR

Shanghai surprise LAST MONTH, I made the long trip to Shanghai IRU WKH DQQXDO 0XVLF &KLQD H[SR ,W ZDV P\ ˉUVW time at the show, so as you can probably imagine, I wasn’t entirely sure what to expect. Nine halls of predominantly Chinese and South East Asian brands, with a smattering of Western brands merely there to make up the numbers, perhaps? Well, no. Much to my surprise, this wasn’t the case, with a healthy contingent of British exhibitors PDNLQJ WKHLU SUHVHQFH IHOW RQ WKH VKRZ ˊRRU These ranged from the likes of general rock ‘n’ roll mainstays, such as JHS, Tanglewood, Ashdown and Burns on the guitar and amps front, to slightly more niche names, including Cavendish Pianos and classical specialist The Sound Post. There was also an assortment of educational bodies showcasing and promoting their services at the show, which was nice to see. What was particularly encouraging to hear was the overwhelmingly positive response from those British companies exhibiting at the show, with the vast majority earmarking it as a staple event on their respective MI calendars. For many, the main attraction was the opportunity to introduce their products to a market WKDW LV FXUUHQWO\ HQMR\LQJ VLJQLˉFDQWO\ PRUH VWDEOH economical climes than those still blighting UK shores. The music market in South East Asia, and China especially, appears to be on the rise, so it’s little wonder overall attendance at Music China has grown consistently over the past few years. Indeed, this year saw the addition of a new ninth hall in order to accommodate its expanding exhibitor list and visitor footfall. With this in mind, it seems almost inevitable that both general and British attendance will increase once again next year, so 8. ˉUPV ZKR KDYH \HW WR SDUWLFLSDWH FRXOG GR IDU worse than consider making the journey in 2015. The only minor drawback to my trip was the tinnitus I expereinced after the third day of the show, such was the aural assault unloaded upon my ears. If there is one area the show could improve upon, it’s sound levels. No one needs 28 guitarists trying to outnoodle each other at once in the same room.

8. ˉUPV \HW WR H[KLELW FRXOG GR IDU ZRUVH WKDQ FRQVLGHU WKH WULS WR 6KDQJKDL LQ

FOR PLAYERS on the go, the BluGuitar AMP1 is a four channel, pure tube tone DPSOLˉHU

PAGE 55 QTX HAS brought a new eight-channel mixer to market in the form of the PH2800.

NOVEMBER 2014 WWW.MI - PRO.CO.UK

54 MIPRO

PRODUCTS

NEW GEAR 2 1

1. BluGuitar AMP1

RRP: £589 Thomas Blug, has created a new amp designed for gigging musicians. SPECIFICATIONS: The BluGuitar AMP1 is a compact 100W four-channel pure WXEH WRQH DPSOLˉ HU 8VLQJ D PLFUR vacuum tube - The Nanotube - the AMP 1 produces a range of classic valve tones, from sparkling clarity on the Clean channel, twangy tones on the Vintage channel, to British crunch via the Classic channel and highgain sustain on the Modern channel. It also has built-in reverb, boost function, emulated speaker output and a headphone output. Its three footswitches allow you to select clean/overdrive, boost and reverb settings. Then, via the preset mode, the same footswitches can be programmed to bring up your preferred settings. www.jhs.co.uk

2. Yamaha DBR and CBR Series loudspeakers RRP: £TBC Yamaha has bolstered its loudspeaker offering with its new DBR and CBR Series systems. SPECIFICATIONS: The follow-up to its DSR and DXR Series, the DBR Series is the most portable powered speaker Yamaha offers. Comprised of three models - DBR10, DBR12 and DBR15 (pictured) - the line-up features the same DSP technology as its predecessors, whilst Yamaha’s FIR-X WXQLQJ XWLOLVHV OLQHDU SKDVH ),5 ˉ OWHUV for the crossover. The CBR is Yamaha’s newest lineup of passive loudspeakers. The CBR10, CBR12, and CBR15 are all lighter than their DBR counterparts and do not require power cables, allowing them to adapt to both portable and rigged applications where access to the power supply is limited. uk.yamaha.com

3. DigiTech Live Harmony

RRP: £259 DigiTech’s new vocal harmony processor is designed for live guitarists and can also be used on studio recordings. SPECIFICATIONS: Live Harmony uses ‘intelligent’ processing to create full, natural sounding three-part harmonies that track the chords the performer is playing. The pedal uses Harman’s patented musIQ technology developed by DigiTech, the unit will sense the chords being played and add vocal harmonies in the right key. Performers can even sing a sustained note and when they strum a different chord behind it, Live Harmony will change the accompanying background harmonies. Effects include Lexicon reverb, dbx compression, pitch correction, doubling and 198 presets. www.soundtech.co.uk

4. Mesa Boogie Mark Five: 25

RRP: £1,379 Comes with a broad range of new features and optimised functionality. SPECIFICATIONS: The Mark Five:25 combines the power of the Mark series preamps with Mesa Boogie’s Dyna-Watt 2x EL84 power section to create a new Mark Series amp of enhanced portability, clip-ability and expressiveness. The Mark Five:25 boasts an all-tube design - 2x EL84 power tubes and 6x 12AX7 preamp Tubes - as well as a patented multiwatt channel assignable power amp featuring Dyna-Watt switching between 10/25 watts. ,W DOVR IHDWXUHV ˉ YH EDQG JUDSKLF EQ; all-tube spring reverb; fully buffered tube FX loop; new Cabclone cab simulator/ Load Amp technology built in, including headphone out; and two-button footswitch. www.westsidedistribution.com

NOVEMBER 2014 WWW.MI - PRO.CO.UK

MIPRO 55

PRODUCTS

5. TC Electronic PolyTune 2 Mini and PolyTune 2 Noir RRP: ÂŁ62 TC Electronic has updated its line PolyTune pedals with the new PolyTune 2 Mini and PolyTune 2 Noir models. SPECIFICATIONS: The PolyTune 2 Mini from TC Electronic has been designed to pack all the key features of TC Electronicâ&#x20AC;&#x2122;s polyphonic tuning technology into a more compact enclosure. It boasts an upgraded display with 109 ultra-bright LEDs. A â&#x20AC;&#x2DC;superpreciseâ&#x20AC;&#x2122; strobe tuner mode has also been added. Meanwhile, the PolyTune Noir comes with all the same features as the PolyTune 2 Mini, but in a black Ë&#x2030; QLVK Both the Mini and Noir models are available in the UK and Europe now, retailing at ÂŁ62. www.tcgroup.tc

6. Taylor Fall Limited Edition Collection

7. Promark Signature sticks

RRP: ÂŁTBC Taylor Guitars has released a new batch of limited edition acoustics for the autumn.

RRP: From ÂŁ12.99 Promark has added to its Signature drum sticks catalogue with new Anton Fig and Bob Gatzen.

SPECIFICATIONS: The Fall Limited Edition collection is made from three exotic tonewoods: blackheart sassafras, blackwood and koa. Blackheart sassafras is a Tasmanian tonewood featuring a contrasting mix of blond colour with dark and dramatic striping, while blackwoodâ&#x20AC;&#x2122;s tonal properties are said to blend midrange focus with top-end shimmer. Hawaiian koa models include a pair of all-koa 300 Series guitars (Grand Auditorium 324ce-FLTD and Grand Symphony 326ce-FLTD) and the GS Mini-e Koa. All models in the range feature an DOO VDWLQ Ë&#x2030; QLVK ,WDOLDQ DFU\OLF PP dot inlays, and a three-ring rosette. www.taylorguitars.com

SPECIFICATIONS: The Anton Fig drumstick (RRP ÂŁ15.99) features a short taper, making it a forward heavy stick that generates a â&#x20AC;&#x2DC;biggerâ&#x20AC;&#x2122; sound. Made of hickory, it features a large wooden barrel tip. The handle is treated in Promarkâ&#x20AC;&#x2122;s Pro-Grip solution for better grasp. Coming soon from Promark is the Bob Gatzen Balanced Groove drumstick, which boasts a uniqe design that features a long taper and a notch cut out of the handle. The notch shifts the center of balance of the stick towards the butt end. As with the Anton Fig stick, it is made of hickory and it features a wooden barrel tip. Retail price is ÂŁ12.99. www.daddario.com

8. QTX Eight-channel power mixer RRP: ÂŁ199.99 New powered mixer from QTX is now available from AVSL. SPECIFICATIONS: The QTX PH2800 is a PA head unit in a convenient and portable format. With eight channels, the mixer comes with balanced mic inputs and an integral power DPSOLË&#x2030; HU Each channel has two-band EQ DQG D PDVWHU Ë&#x2030; YH EDQG JUDSKLF (4 governs overall tone shaping. A built-in digital delay unit can be used to add vocal or special effects and a USB/SD audio player can provide playback of pre-recorded material. Key features includes a USB/SD audio player with IR remote; Master 5-band graphic EQ and vocal delay effect. The mixer retails at around ÂŁ199.99 www.avslgroup.com

129(0%(5 WWW.MI - PRO.CO.UK

56 MIPRO

A MONTH IN THE :25/' 2) 0,

BACKLINE

7KH ZRUOGČ V Ë&#x2030; UVW HYHU JLJ DWRS D Ë&#x160; RDWLQJ LFHEHUJ PRUH IURP RXU 0,57$6 DSSUHQWLFHV DQG *HRII 3LSH SURYLGHV \HW PRUH LQYDOXDEOH LQGXVWU\ LQVLJKWV

0, EUDQGV RQ LFH 7+( -Â&#x2020;*(5086,& 352*5$00( for the ground breaking JĂ¤germeister Ice Cold Gig, which saw %ULWLVK EDQG 7KH 'HË&#x2030; OHG SHUIRUPLQJ D OLYH VHW RQ D Ë&#x160; RDWLQJ LFHEHUJ LQ WKH *UHHQODQG 6HD %UDYLQJ IUHH]LQJ WHPSHUDWXUHV DQG IDVW Ë&#x160; RZLQJ ice, the event was witnessed by a small crowd of local people from the nearby town of Kulusuk who utilised boats and small craft to view and listen to the gig. Several leading brands got involved with the project, with Studiomaster providing the PA and Zoom providing the recording equipment with its H6 hand held recorder and the latest from Zoomâ&#x20AC;&#x2122;s video camera range the Q4. â&#x20AC;&#x153;When Jagermeister offered us this opportunity we jumped at the chance to be involved in this unique and extraordinary project, It also allows us the chance to test and prove the quality of our products in the most extreme environmentâ&#x20AC;?

commented Rick Lowe, brand and product manager for Zoom UK Tom Carson, JĂ¤germeister music manager, added, â&#x20AC;&#x153;As far as stage backdrops go, I donâ&#x20AC;&#x2122;t think youâ&#x20AC;&#x2122;ll Ë&#x2030; QG DQ\WKLQJ PRUH LPSUHVVLYH WKDQ WKLV â&#x20AC;&#x153;Weâ&#x20AC;&#x2122;re used to staging events at music venues and summer festivals, so it made for an interesting change to be checking â&#x20AC;&#x2DC;berg suitabilityâ&#x20AC;&#x2122; as part of the pre event checks as opposed to the typical band riders and sound systems.â&#x20AC;? As an internationally touring band and part of WKH -ÂŚJHUPXVLF SURJUDPPH 7KH 'HË&#x2030; OHG DUH XVHG to spending long stretches on the road together, which helped prepare them for the unusual nature of this tour. Flying from the UK to Iceland, the group then transferred to the island town of Kulusuk, Greenland, before trekking over-land and

WE COULD ORDER IT INâ&#x20AC;Ś

9. THE BONANG 'RQČ W JHW FDXJKW RXW E\ WKDW HQTXLU\ IRU VRPHWKLQJ UHDOO\ VSHFLDOLVWČ¨ 7+( %21$1* ,6 used in the Javanese gamelan. It is a collection of small gongs (sometimes called kettles or pots) placed horizontally onto strings in a wooden frame (rancak), one or two rows wide. Each has a central boss, but around it the lower-pitched ones have

D Ë&#x160; DWWHQHG KHDG ZKLOH WKH higher ones have an arched one. Each is tuned to a pitch in the appropriate scale; thus there are different bonang for pelog and slendro. They are hit with sticks. This is similar to other gongs in the gamelan. Bonang may be made of forged bronze,

welded and cold-hammered iron, or a combination of metals. In addition to the kettles, economical bonang made of hammered iron or brass plates with raised bosses can be found in village gamelan, in Suriname-style gamelan, and in some American gamelan.

sea to their base on the neighbouring island Tasiilaq which has a population of just over 2,000 inhabitants. JĂ¤germeister utilised Secret Compass a specialist company founded by ex Parachute regiment RIË&#x2030; FHUV ZKR OHDG SLRQHHULQJ H[SHGLWLRQV WR WKH most remote places on earth.

129(0%(5 WWW.MI - PRO.CO.UK

>> SEND US STUFF

MIPRO 57

7+,6 678)) '2(61Ƞ7 come out of thin air, you know. We make most of it up, to be honest. But we would like our lovely readers to get involved. Email: 5RQQLH GXQJDQ#LQWHQWPHGLD FR XN

THE APPRENTICES Geoff Pipe The next generation of MI dealers are already coming to the boil nicely in the MIRTAS apprenticeship scheme. Each month we check on on their progress… &LFHO\ +LOO DW )RUV\WK %URWKHUV 0XVLF 6KRS in Manchester my employer allows me to be an interdepartmental staff member, so I learn about different aspects of music retail from CDs and sheet music, through accessories, to instruments. From my woodwind background I was introduced to a world of string instruments, such as bouzoukis, guitars and dulcimers that I would otherwise never know about. 7HOO XV D DERXW \RXUVHOI I am 20 years old from Bury, Greater Manchester and I am currently on a one year apprenticeship studying retail in the music industry at Forsyth Brothers Music Shop in Manchester. +RZ GLG \RX FRPH WR EH RQ WKH 0,57$6 DSSUHQWLFHVKLS" $IWHU P\ ˉ UVW \HDU DW university I took a year out to look for a job and applied for everything I could, but it was after several months of no replies that the Job Centre found me this apprentice scheme offered by MIRTAS. Whilst I SOD\ ˊ XWH LQ RUFKHVWUDV DQG my local Air Cadet Band, I had never studied music. When I applied I was unsure whether I would be able to do the course as it seemed most people had studied music either at college or GCSE. However, I had an interview and everyone was welcoming and understanding. I :KDW GR \RX PRVW HQMR\ DERXW \RXU DSSUHQWLFHVKLS SODFHPHQW" Forsyth Brothers is a one stop shop for musicians and

:KDW GR \RX KRSH WR JDLQ IURP WKH DSSUHQWLFHVKLS" When I started I was hoping to gain work experience and have something to do. I am returning to university but I hope I will be allowed to come back to work in the holidays. Beyond that I hope that the skills and

0\ FRQˉ GHQFH has grown from dealing with many different situations. experience I have gained through the apprenticeship will make me more employable so it will be easier to get a job later on. :KDW KDYH EHHQ VRPH RI \RXU FKDOOHQJHV DORQJ WKH ZD\" Giving the customer the best, most informed advice to help them make decisions about their purchase. How to decide which of the products would best suit their needs, especially when they themselves are a little unsure.

+RZ KDV WKH DSSUHQWLFHVKLS DLGHG \RX LQ \RXU SHUVRQDO GHYHORSPHQW" 0\ FRQˉ GHQFH KDV JURZQ through having to deal with lots of different situations. My communication skills have improved and I am QRZ FRQˉ GHQW WR VSHDN WR customers on the phone and deal with queries, orders and complaints. I am much more able to deal with the pressure of having more than one task to do at the same time, to work with time limits DQG QRW EH ˊ XVWHUHG E\ D queue. I have also learnt a huge amount about musical instruments, composers, marketing and sales techniques. It may not sound like a lot, EXW WKLV ZDV P\ ˉ UVW MRE DQG before working at Forsyth’s I had no real experience of time pressure or of things not going to plan. This apprenticeship has given me a much better insight into life and given me the FRQˉ GHQFH WR WU\ WKLQJV :KDW KDYH EHHQ \RXU JUHDWHVW DFKLHYHPHQWV ZKLOH RQ WKH 0,57$6 $SSUHQWLFHVKLS SURJUDPPH" I have been praised by customers for my excellent customer service and the help and advice I have given. I have completed all the modules and practical ZRUN HIˉ FLHQWO\ DQG WR WKH best of my ability. In the marked workbook units I have received good feedback for my clear and concise answers in all of the modules.

telling it like it is

What this man doesn’t know about MI retail...is probably the result of him not paying attention at the time...

0$<%( ,7Ƞ6 0< own fault for letting them come round, but I have a feeling that I may have accidentally sold the shop. I said in my column last month that I was looking to sell up but I didn’t really think it would happen so quickly. Or that anyone would actually be insane enough to buy it. Knowing what I know now I suppose I should have seen it coming. But that’s the marvellous thing about hindsight. It makes wise men of fools. You just can’t make it up. Actually, I say I might have accidentally sold the shop but Jason is the one that we should really put the blame on. He thought that the guy that that had come round to have a quick shufty at the shop was a tourist that had come looking for guitars. Pretty soon they get talking and he starts on about how the shop is really not doing so well and how I’m looking to get rid of it. Well, that’s not quite the truth, but it certainly piqued the guy’s interest. I suppose I’m open to offers but telling the guy that we were living on bread and water hasn’t shown us in the strongest light or put us in the best bargaining position. All I know is that I’ve now had a solid offer and that he doesn’t seem at all bothered by the collection of dust and dead insects that also make up some of our older stock items. It’s unfortunate that he’s an American because you can pretty much sell them anything. Now, I’m left pondering the deal that’s on the table and whether or not I really want to jack it in to take up my pipe and slippers. , JXHVV \RXȠOO ˉ QG RXW QH[W PRQWK %XW , GRQȠW NQRZ so much, if musicians no longer want a cuppa and a chat while sitting on an amp that’s stuck to the carpet, maybe I’m now in the wrong business.

If musicians no longer want a cuppa and a chat, maybe I’m in the wrong business.

NOVEMBER 2014 WWW.MI - PRO.CO.UK

58 MIPRO

FORWARD FEATURES

UPCOMING The features you need to look out for in the December and January editions of MI Pro

FEATURES LIST

Also on the way... JANUARY 2015 NAMM 2015 As the industry gears up for another Winter NAMM, MI Pro provides a comprehensive guide to this year’s exhibitors.

END OF YEAR ROUND UP

SPECIAL FOCUS We speak to some of the most prominent ˉ JXUHV LQ WKH world of brass and ZRRGZLQG WR ˉ QG out how the sector is coping with today’s challenging market conditions.

As another year draws to a close, MI Pro takes a backwards glance at some of the most memorable moments from the world of MI over the past 12 months.

MI PRO RECOMMENDED: GUITARS

EFFECTS PEDALS MI Pro Recommended focuses on the guitar effects market, featuring both old and new lines from market leaders and boutique brands.

OUR RECOMMENDED SECTION shifts its focus to the world of guitar starter packs. As ever, we’ll be identifying some of the most prominent names on the market – both new and established. For more information, contact Karma Bertelsen on 020 7354 6001 or KBertelsen@nbmedia.com

The international monthly magazine for music instrument professionals and everyone in the MI business MI Pro has a monthly circulation of well over 6,000. It is distributed in the UK and internationally to MI retailers, industry professionals and carefully selected pro audio executives and resellers.

Managing Editor Ronnie Dungan

Designer Andrew Sweetman

Deputy Editor Daniel Gumble

Production Executive Elizabeth Parker

Account Manager Karma Bertelsen

Publisher Darrell Carter

rdungan@nbmedia.com

dgumble@nbmedia.com

kbertelsen@nbmedia.com

asweetman@nbmedia.com

eparker@nbmedia.com

dcarter@nbmedia.com

Marketing & Circulation Curwood CMS

mipro.subscriptions@c-cms.com

SUBSCRIPTIONS UK: £50 Europe: £60 Rest of World: £90 Enquiries: mipro.subscriptions@c-cms.com Telephone: 01580 883 848 Charges cover 12 issues MI PRO is published 12 times a year

MIPRO is a member of the PPA © Intent Media 2014 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of MiPro are subject to reproduction in information storage and retrieval systems. Printed by The Manson Group, AL3 6PZ

ISSN 1750-4198 Enquiries to: MI Pro, Intent Media, Saxon House 6a St. Andrew Street, Hertford SG14 1JA. Tel: 01992 535646 (Editorial) Tel: 01992 535647 (Advertising) Fax: 01992 535648

NEW TIONS

Expertly hand-hammered, Staggâ&#x20AC;&#x2122;s new SENSA cymbals offer the modern drummer a perfect blend of sensitive response and crystal clear definition. Join us on Facebook ! www.facebook.com/StaggMusic

Distributed exclusively by EMD Music - Unit 1 South Lodge Court - Ironsbottom - Reigate - Surrey - RH2 8QG - Tel 01293 862612 - Fax 01293 863665

THE CLASSIC COLLECTION FIVE POWERFUL PROMOTIONS TO DRIVE YOUR BUSINESS THIS AUTUMN

Back to School

CVP123

Silent Piano

Tyros5

AvantGrand & NU1

Get the Best Possible Start

As easy as 1,2,3

Silence is Golden

Expanding the Power of Reality

Feeling is Believing

With the formation of our new Classic Division, bringing together Acoustic Pianos, EKB and Brass & Woodwind, we’re raising the bar on promotions with ﬁve powerful sales and market expansion programs designed to deliver more customers to your door. From adverts in the specialist and mainstream press, to focused digital exposure and stunning in-store point of sale displays, only Yamaha can offer such a complete range of promotional activities to drive your sales this Autumn and Winter. Contact your Yamaha Sales Representative now to ﬁnd out more...because this is just the beginning.