/ User-Centered Design Approach making brands online
USER EXPERIENCE DESIGN STRATEGY
USER PROFILING
VISUAL DESIGN
USER GOAL DEFINITION
FUNCTIONAL / CONTENT SPECS
SITE ARCHITECTURE
IMPLEMENTATION SPECIFICATIONS
COMPETITIVE (INDUSTRY) FUNCTIONALITY MATRIX
BUSINESS / BRAND STRATEGY & GOALS
WIREFRAME /CONTENT
SITEMAP
CREATIVE BRIEF
CONTENT TYPE DEFINITION
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creative_brief_2004_jp.doc
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CONCLUSIONS FROM USER EXPERIENCE DESIGN
Date TBD RATIONALISATION OF BUSINESS REQUIREMENTS
IDEAL FUNCTIONALITY MATRIX "WISH LIST"
Date TBD
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BRAND MESSAGING IMAGE DEFINITION
PHOT OGRAPHY BUDGET
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DETAILED CLIENT STYLE GUIDE
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LOOK & FEEL CONCEPT OPTION 1
U
HIGH LEVEL SITE MAP
USE CASES (SA)
U
CHECKLISTS
USER/BUSINESS GOAL DELIVERABLES DEFINE USER PROFILES
RESPONSIBILITY Date TBD Owner
BRAND DEFINITION & IDENTITY DESIGN/ TONAL VISUALS
DEADLINE 00/00/05
TEMPLATE PRODUCTION
(DETAILING ALL SITEMAP PAGES AND RELEVANT TEMPLATE NO.)
Date TBD
U
Date TBD - Date TBD IMAGE OPTIMISATION PRODUCTION
P
Date TBD - Date TBD HIGH LEVEL STYLE GUIDE
Date TBD
Date TBD - Date TBD
DEVELOPMENT
Date TBD DESIGN REVIEW OF CODE
CLIENT DESIGN FEEDBACK CAPTURED CLIENT SIGN OFF RECORDED
Date TBD SITE MAP (DETAILING ALL PAGES WITH REFERENCE CODE NO.S)
P
Date TBD PAPER PROTOTYPE / HTML PROTOTYPE
P
Date TBD TEMPLATE / CONTENT TYPE DEFINITION
LOW LEVEL SITE MAP
HIGH LEVEL PROTOTYPE
U
INPUT INTO CUSTOMER EXPERIENCE
U
IAD
TEST RESUL TS/RECOMMENDA TIONS
USABILITY TEST RESUL TS/RECOMMENDA TIONS
CR
DETAILED PROTOTYPE
UGD
TEMPLATE REVIEW / DEFINITION
Date TBD - Date TBD
New Templates required?
TEST SCRIPTS
DATABASE REQ.
CREATIVE BRIEF
Date TBD
ACCESSABILITY
U
MOOD BOARD DEVELOPMENT
U
P
PRODUCTION PRIORITISATION / CHUNKING
Date TBD
EXISTING BRAND INFORMATION
LOOK & FEEL ITERA TION
P
Date TBD
P
CONTENT ANALYSIS
BRAND VISUALISATION
Date TBD - Date TBD
Date TBD
Date TBD
BA / CED / TA + SA REALITY CHECK
R
P
TONAL VISUALS
FORMS
Date TBD
COMPETITOR USABILITY AUDIT
BRAND GUIDELINES
EXCEPTIONS
USER GOALS PRIORITISED BY BUSINESS / USER
Date TBD
FOOTER
COMPETITOR ANALYSIS
BUSINESS REQUIREMENTS
Date TBD
DEFINE USER GOALS
CONTENT
DEFINE USER PROFILES
NAVIGATION FRAMEWORK
MARKET / CUSTOMER INFORMATION
USER PROFILES
INFORMATION ARCHITECTURE DELIVERABLES
RESPONSIBILITY
DEADLINE
VISUAL DESIGN DELIVERABLES
RESPONSIBILITY
SITE MAP
Owner
Date TBD
LOOK & FEEL CONCEPT 1
Owner
Date TBD
Owner
Date TBD
VDD
DEADLINE
LEGEND Accessibility Review
DEFINE USER GOALS
Owner
00/00/05
WIREFRAME (DEEPEST / ALL LEVEL USER JOURNEY)
Owner
Date TBD
LOOK & FEEL ITERATION
COMPETITOR ANALYSIS
Owner
00/00/05
WIREFRAME (OUTSTANDING TEMPLATE TYPES)
Owner
Date TBD
LOOK & FEEL SIGN OFF
Owner
Date TBD
RATIONALISATION OF BUSINESS REQUIREMENTS
Owner
00/00/05
ACCESSIBILITY & USABILITY REVIEW
Owner
Date TBD
ACCESSIBILITY & USABILITY REVIEW
Owner
Date TBD
U
USER GOALS PRIORITISED BY BUSINESS / USER
Owner
00/00/05
TEMPLATE / CONTENT TYPE DEFINITION
Owner
Date TBD
ITEM
Owner
Date TBD
1
PRODUCTION PRIORITISATION / CHUNKING
Owner
00/00/05
PRODUCTION PRIORITISATION / CHUNKING
Owner
Date TBD
TEMPLATE REVIEW / DEFINITION
Owner
Date TBD
ITEM
Owner
00/00/05
TEST SCRIPTS
Owner
Date TBD
TEMPLATE PRODUCTION
Owner
Date TBD
MOOD BOARD DEVELOPMENT
Owner
00/00/05
ITEM
Owner
Date TBD
IMAGE OPTIMISATION PRODUCTION
Owner
Date TBD
CREATIVE BRIEF
Owner
00/00/05
DATABASE REQ.
Owner
Date TBD
STYLE GUIDE REVIIEW
Owner
Date TBD
TONAL VISUALS
Owner
00/00/05
USE CASES (SA)
Owner
Date TBD
DESIGN REVIEW OF CODE
Owner
Date TBD
R
Usability Testing Outputs
Milestone / Sign/Off Inputs to Process
00/00/05
Documention
Iterative Work Stream
Deadline Other Team Involvement
Archive