New Balance Q2 Newsletter 2012 by New Breed

New Balance Q2 2012 May Newsletter

NEW BREED ON-LINE COMMUNITY LAUNCH

NB SPONSORED ATHLETE DEVELOPMENT SQUAD

TEAM NB OLYMPIC Anton Krupicka, Good Form Running Launch Melbourne.

2012 Q2 Internal Newsletter

GFR LAUNCH EVENT RECAP MELBOURNE

GFR LAUNCH EVENT RECAP SYDNEY

GFR ON-LINE TRAINING MODULE KEY RUNNING MODELS

MINIMALIST SHOE RANGE

TEAM NB OLYMPIC PREP

NB RUNNING EVENTS PREVIEW

STEPS TO GOOD FORM RUNNING

NEW BREED RUNNING

2012 Q2 Internal Newsletter

Anton Krupicka has run the equivalent of around the world twice, or 80,000 kilometers, in a 17-year running career that has established him as one of the world’s finest ultradistance runners. And he has done it in recent years in a running shoe that flies in the face of conventional wisdom that says more is better when it comes to foot support. Krupicka, 28, started wearing a New Balance shoe after suffering 12 stress fractures in six years. He said the decision has changed his running life.

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“I had custom orthodics in conventional shoes but kept getting injured so I researched on the internet the whole idea about minimalist footwear and I haven’t had a stress fracture since I have changed over,” said Krupicka, who is visiting Australia for the first time. “It took me a few months to work down to the New Balance. You will notice recent shoes are flatter and lighter as the industry has shifted in the last couple of years. Every major company has addressed the concept of a more flexible low to

the ground shoe and they wouldn’t be doing it if there wasn’t demand.” Krupicka is aware of the great Ethiopian Olympic marathon duel gold medallist in Abebe Bikila, who ran barefoot to win his first gold medal at the 1960 Rome Olympics. Four years later at Tokyo, Bikila was wearing adidas shoes when he won but as Krupicka pointed out, they would have been very flat. Krupicka’s long hair and beard are regularly seen in the mountains of Colorado which he now calls home

after growing up on a farm in the Great Plains, Nebraska. When choosing a university he naturally went for Colorado where he completed his BA in 2005, double majoring in physics and philosophy before completing a second BA in geology. For the record he can run a marathon in around the 2:30 minute mark if specifically training for the event, although four marathons in a week around 15 hours holds more appeal for a man who runs around 250km a week over 20-25 hours.

It all began for Krupicka at age 12 when he won a mile race at school during physical education. Never that proficient at other sports he suddenly found his calling and has been running ever since. So how does he know how far he has run? Because he has kept a record of every training run and race since age 15, given running is his life. He makes enough money from winning races such as the Leadville 100 (twice) the Rocky Raccoon 100 miler (three times) the White River 50 miler (twice) and the Estes Park Marathon, to maintain his

simplistic lifestyle which sees him living in his truck on the Rockies during the US summer. “I live out of a truck during summer, just bumming around staying at different running spots in the mountains. It’s what I love to do and I’m single and free,” said Krupicka. His aim is to return to Australia in May, 2013, the race in the Blue Mountains in an ultra-distance race.

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Attendees 42 guest Podiatrists, Key Retail Buyers & Running Specialty Accounts, Fitness First HQ Key Managers, Media

Activity Outdoor training session with Sean Williams with a 4k run across the park and exercise with Chief Brabon How Educate, inform & empower them with information to help them service their customers Ben St. Lawrence - New Balance athlete, Australian 5000m and 10,000m National Champion “The Good Form Running range is the next generation of running shoe. What’s removed from a shoe is nowadays just as important as what’s included.” “Whatever natural surface I

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am running on, the Minimus shoe is extremely versatile and durable, and provides great cushioning to help me run long distances despite being light weight.” “The shoe will provide me with the perfect preparation for the year ahead, and will be one of the first things I pack in my suitcase for the London Olympics.” Jason Agosta - Leading sports podiatrist “The Good Form Running range will appeal to everyday runners who demand the latest trend in performance running. Due to its lightweight, low profile and flexible fit, the foot can operate in a more mobile manner similar to barefoot

walking and running.” “Gradually shifting to these running shoes brings you closer to the ground, strengthens the body, and improves efficiency and stability.” “There should be a gradual build up in time to transition from traditional running shoes due to the greater loads placed on the foot, ankle and lower limb.” Take-out New Balance is the leader in the market trend towards lightweight/low profile running Why is this important Improved form/efficiency, build stronger lower leg muscles, injury prevention

New Balance Australia has launched an accredited online training course to provide the maximum opportunity to reach podiatrists and footwear sales staff in Australia. The Good Form Running course educates both target groups on the latest information on minimalist footwear, good form running and injury prevention. As of the 16/04/2012 we had the following registrations: Sales Staff 336 Podiatrists 344 which has been very positive for the program. POSTER IN STORE Link to site via URL or QR code

STEP STEP

GIFT VOUCHER

STEP

2 FORM

Name and email address registered www.goodrun.com.au

Received in post

CONFIRM

STEP

3 EMAIL INVITATION

6 POSTAL DETAILS

Activate course via link

At course completion confirm postal address

STEP

5 ONLINE COURSE

Automatically logged in after registration.

STEP

4 REGISTRATION FORM Full contact details collected

To resume course visit: course.goodrun.com.au

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M1080

M860 Weight: 336g Drop: 12mm

M1260

Weight: 372g Drop: 12mm

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Weight: 297g Drop: 8mm

MR00

Weight: 181g Drop: 0mm

MT10

Weight: 213g Drop: 4mm

M890

Weight: 261g Drop: 8mm

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In the past 40 years running shoe technology has changed significantly, which has subsequently affected our running technique. Gone are the days when shoes were thick, wide and soft. These days expect to find a whole new generation of footwear that are lighter, more flexible and with thinner soles. ‘Minimalist’ footwear, as it is known, is the latest trend in running footwear and, rightly so, since the benefits for runners are enormous. New Balance Minimalist footwear allows a more natural motion; a bit like running barefoot, where you can ‘feel’ the surface you’re running on, whether it’s a treadmill or the pavement. This natural ‘feel’ activates

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the body’s instinctive protective mechanisms, giving you stability and also contributing to a more midfoot strike. Biomechanically, landing on the mid-foot is a more efficient way to run, and the closer your foot is to the ground, the easier it is to achieve this. The problem with modern conventional running shoes are that these thicker, softer midsoles contribute to a loss of sensory perception of the surface and, therefore, contribute to a more passive foot-strike. The result being greater heel strike and greater initial impact, which – in the longer term – can contribute to the occurrence of knee and leg injuries.

Using thin-soled flexible footwear promotes similar benefits to barefoot running, assists in recruiting muscular control and muscle strength. Being closer to the ground (by lessening the drop between the heel and forefoot or removing the ‘drop’ all together) also helps strengthen the calf muscles. Prospective studies on distance runners have shown that those with larger and stronger calves have much less lower limb injury history including calf, achilles, shin pain and tibial stress fractures (Bennell et al. 1996). This is why the New Balance minimalist and low profile shoe range is highly recommended as a preventative for any runner.

‘For Runners who demand the latest trend in performance running, gradually shifting to Good Form Running products brings you closer to the ground, strengthens the body, improves efficiency and stability.’ – Jason Agosta, Leading sports podiatrist

Which shoe is for you? So, you’re keen to start running in lighter shoes? The truth is, safe transition to running in a minimalist shoe can take a bit of time. Just like starting a running program from scratch, switching shoes that will affect your running technique can cause foot and leg injury if undertaken too suddenly. The joints, tendons and muscles need sufficient time and training to make the necessary adaptations, so it is recommended that you start with a minimalist shoe with a reasonable amount of cushioning and slowly progress your way towards the super minimalist or ‘Minimus’ running shoe.

#1. Light: NB1080

#2 Lighter: NB890

The NB1080 has the 8mm heel/toe drop, making it the ideal starter shoe if you are looking to safely and gradually make the transition towards a barefoot style of running. The NB1080V2 uses N2 cushioning and the PL-1 natural last to redefine premium neutral, bringing more cushioning with less weight (297 grams). RRP $220

This is a lighter shoe weighing in at 261 grams. The NB890 has a modern design, which includes a no-sew inner. The REVlite cushioning brings innovative performance to minimalist running, while the 8mm drop brings you a little closer to your zero goal. Available in fashion-forward colours. RRP $170

#3 Lightest: Minimus Running & Minimus Trail Shoes

The Minimus Trail & Road shoe is the lightest of this minimalist footwear range. Featuring ACTEVA cushioning and a VIBRAM outsole, this shoe weighs a petite 124 grams and is the only Minimalist shoe that delivers the benefits of barefoot running with the protection of a minimalist trainer. You can’t get any lower to the ground than this one. RRP $180

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Kaila Mcknight

Ben St Lawrence

Selected in the women's 1500m for the London Olympics. She posted a 4:05.65 at the 1500 meters in Daegu, Korea on May 12 2011, which was inside the Olympic qualifying period.

Ben has been selected to race in the 10,000, at the London Olympics. Ben famously broke the Australian record in Palo Alto, USA on May 1, 2011. He clocked a 27:24.95 to take the record off the hands of training partner Collis Birmingham.

She has hardly raced at all so far in 2012 as she has been completing long training camps at Falls Creek. Her focus has been on training and preparing well for the Olympics. Getting that A qualifier last year was key for her as it has allowed her the fortunate benefit of putting training first this year, and not chasing times for the Olympics. Having said that, she still managed to win the Australian 1500m champs this year just outkicking her main rival Zoe Buckman. Kaila is still in Australia and has not made up her mind on when she will leave overseas to race prior to the Olympics.

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Source: Runners Tribe.

Ben's Australian domestic season has been low-key to date. However, he did win the Australian 10,000m title at the Zatopek Classic in December, 2011. Ben to date has yet to have much success at major international championship competitions, and will be hoping to step up in London in order to make the Olympic 10,000m final. He will need to run the race of his life to do so. Ben is currently in America training and will then head to London, where he will base himself for three months leading into the Olympics. His preparation base of London will give him the opportunity to prepare without any distractions or unnecessary jet-setting.

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The Minimus Zero (MR00) RRP $180.00

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facebook.com/newbreedrunning

There’s a New Breed of running pack afoot in Australia and we call them New Breeders. We’re a team of athletes, podiatrists and fitness trainers who all share our passion for minimalist running. We’re very excited to launch New Breed as our pack’s community, where we can all share, comment and talk about minimalist running together. We’ve got heaps of great events, interviews, news, articles and giveaways instore for you and we’d love to hear from you with any contributions, thoughts and ideas. Be sure to join the pack today. Plus like us on Facebook & Follow us on Twitter for exclusive pack news and more.

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