New Balance Q1 2012 Newsletter
WHAT IS A MINIMALIST
RUNNER?
NEW SEASON NEW TEAM
NEW
PRODUCTS
PRODUCTS 860 V2 Runners World editors choice award
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New products
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What is a Minimalist Runner? Minimus
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NEW BALANCE & FROM OUR PARTNERS MFC, new season, new team Our athletes achievements, Zatopec
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2012 Q1 Newsletter
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“The sequel to the 760
Despite these
boasts ample stability
changes, the shoe is
for overpronators
somewhat firm and
and Clydesdales. New
rigid, especially in the
Balance reshaped the
forefoot, according to
shoe’s outsole to put
Shoe Lab tests. Testers
the foot in contact with
noted the stiff ride and
the ground longer, and
praised the shoe’s snug
added soft rubber to
heel, but a few felt the
improve cushioning.
toebox was too wide. Recommended as a “stable shoe for big trodders.”
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2012 Q1 Newsletter
2012 Q1 Newsletter
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LIGHT Miles are no match for NB’s premier neutral running shoe! Built for maximum cushioning, performance fit and flexibility, you can count on the 1080’s ultimate soft ride and smooth transition from heel to toe. ABzoRB® FL and N-ERGY® defy whatever pounding you and your next marathon can dish out, keeping you running and feeling great on your feet.
N2 is a new bottom unit cushioning technology. It’s a responsive, durable, sustainable cushioning system in a low profile execution.
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2012 Q1 Newsletter
LIGHTEST Minimus is a whole new approach to footwear, inspired by Good Form Running and designed to be worn with or without socks. The Minimus Road running shoe is engineered for use on pavement and other varied running surfaces. Supremely comfortable and extremely lightweight, the MR10 is taking the running world by storm.
LIGHTER New Balance presents our lightest trainer yet! Engineered from the ground up, the neutral 890 is a new kind of lightweight shoe, each part designed with purpose. The full ground contact outsole is just as compatible with midfoot and forefoot strikes as it is with a traditional heel strike. Innovative diamond shapes cut in relief from the extra-durable REVlite midsole provide as much function as fashion, and the coordinating diamond motif on the outsole helps with grip and transition.
Revlite midsole provides premium responsiveness and durability at a 30% lighter weight than other foams with comparable performance.
2012 Q1 Newsletter
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2012 Q1 Newsletter
NB Minimus is an industry-leading minimal footwear collection including performance Running, Trail Running and Training products. • Tools for running with better form • Strengthen feet and calves • Increase ground feel and control A new running movement based on
What makes them different from
the notion that feet perform best
traditional shoes?
when they’re free to flex as the human form intended. Without
Stack Height is the total height from
man-made cushioning and without
the bottom of the foot to the ground
inhibition.
including outsole, midsole, insert and additional materials for lasting/
The underlying mechanical theory
lining. NB Minimus shoes have
is based on the fact that shoes can
approximately half the stack height
sometimes prevent the naked foot
of traditional shoes.
from rolling properly through each step, or the toes from powerfully
Heel to forefoot Drop traditional
propelling the body forward.
shoes have a 12mm drop. All NB Minimus shoes feature a 4mm drop
There is science that supports this
or less.
thinking, yet there are plenty of skeptics... In fact, the majority of
Weight traditional shoes weigh in
runners still take issue with forgoing
at ~12 ounces. All NB Minimus shoes
footwear.
weigh under 8.2 oz (men’s size 9.5). Last traditional shoes have a slender and straight forefoot. NB Minimus shoes feature a new “natural” last that is more anatomically correct with a wider forefoot to allow for expansion of the forefoot arches.
“Gradually shifting to Good form Running product brings you closer to the ground, strengthens the body, improves efficiency & stability” Jason Agosta, Leading Sports Podiatrist
2012 Q1 Newsletter
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Introducing the
890
with
Thanks to our revolutionary technology, light just got lighter, without compromising on performance.
newbalance.com.au
WITH long years of experience based in South Australia, Neil Craig brings knowledge combined with enthusiasm to his new role working alongside senior coach Mark Neeld. Here, he shares his excitement at becoming part of the Melbourne Football Club. Choosing Melbourne over several options “You’ve got to make a decision, and my decision to come to the Melbourne Football Club was based on what Mark’s trying to develop here, and the vision that he has of the coaching structure, and developing this into an absolute high performance winning environment, underpinned by a really high degree of integrity with the way you go about your business.”
“That’s certainly been handed down from the CEO and the board of this football club - high performance, with high integrity, which suits me to an absolute ‘t’.”
“I don’t get anxious, but you’re out of your comfort zone and you want to do things really well for your family and make sure that they’re comfortable and enjoy the city.
Nervous moving to Melbourne? “Absolutely [I was nervous]. It’s not just a decision about me.” “It’s a family decision and I’m no different to anybody else. I’ve lived in Adelaide for 32 years and I’ve been in the same house in Adelaide for 32 years and I’ve had to go and look at new houses. “I’ve moved my family over here - all of those things that take you out of your comfort zone, and that’s good for me. It’s always important to be out of your comfort zone - even as a 55 year-old.
“That’s where the Melbourne Football Club has been fantastic. They’ve been welcoming, and helped us find a place to live. “The members need to understand that while they’ve been deprived of onfield success - and that’s what we’re here for - they should feel very proud of what their football club is starting to try and do now, and they way they are trying to treat people. We’ll make some errors, but we have to remember high performance with high integrity is a good mantra for this football club.”
2012 Q1 Newsletter
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Defining your new role “I know the other thing that the club’s really keen on, and I certainly applaud it, is to be very innovative and to try and make the Melbourne Football Club, where possible, the first to do new things, to be ahead of the pack. If you put those three areas together, it’s a pretty exciting job.” “There’s another aspect - I love the history of the Melbourne Football Club members and supporters
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2012 Q1 Newsletter
of the Melbourne Football Club should be really proud of it - it’s certainly attractive to me as part of my decision to come to this football club.” What attracted you to Melbourne? “I spent quite a bit of time talking to Cameron Schwab, CEo, and I had a great opportunity to talk to the board of the Melbourne Football Club.”
“Two things struck me from those conversations - the absolute passion that Cameron and the board members have for this football club to improve, and secondly they were up for becoming a high performance environment. That means there are going to be a lot of challenges, and certain confrontations at times - we’ll have to go down that path. For all those reasons, it’s been the right decision for me.
“My career with the SANFL was with a club called Norwood, which is red and blue. Todd Viney spent two years at the Adelaide Football Club, and played a significant role there. I really enjoyed working with Todd - his hardness, his capacity to think, and his preparedness to debate but still work very strongly in a team environment - I know Todd’s got great passion for this football club. I had a little bit to do with Brian Royal - he’s
been in the game for a long period of time, and is highly experienced as a coach, and the Melbourne Football Club is very lucky to have Brian around as well.” Moving to Melbourne “Adelaide to Melbourne - it’s a country town to a city. And it’s a vibrant city, particularly if you love sport, which I do. We’re based here in the precinct adjacent to the MCG, and just the hive of activity here, with the Tennis Centre, and
the building that’s going on - you’ve got Melbourne Victory, you’ve got Storm - I had an opportunity to meet Craig Bellamy because he was walking past our front door. That doesn’t happen in Adelaide. So, hopefully I can establish another great relationship with Craig, so that I can learn from him as well. I know my family is looking forward to Melbourne, because it’s new, and vibrant, and a big city.”
2012 Q1 Internal 2012 Q1Newsletter Newsletter
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2012 Q1 Newsletter
Age 19 Alex Rowe n he was this year whe 28 for 800m 6. 1.4 n ru happens n ng te of nt havi since then as Massive tale with injuries s ssion m re le og ob pr pr l d ua still 18. Has ha nce and grad iddle m But with patie . st nt be le e ta th ng of to developi become one to he y ilit ab e in him 2012 ing has th together for with his train is th ld. If it comes t or bu w e am th te in c ers ndon olympi distance runn st on the Lo e key ge Th un . yo en e pp th ha e of to make that could be on s– shed trying sist the injurie need to be ru enough to re boy doesn’t ng stro is he at th him so is to develop him fly. ch at w en th and
Matt Gibney
- Age 23
attended A where he ying in the US ud st m fro e for himself returned made a nam Matt has just hip. Gibney rs la ho sc on ies at the iversity am to victor Villanova Un s Villanova te hi g in or n in Australia ch ow an me widely kn there by twice co be to t ye the prime Relays. He is ill be one of famous Penn al best he w on rs pe m 38.34 1,500 m squad. but with a 3. olympic 1,500 e Australian th r fo rs de conten
2012 Q1 Newsletter 13
nce
Ben St Lawre
and defended Australian 5k 11 – won the 20 us night to do en Had a trem k on Saturday ek pe op atto title at the za k c team 10 pi n m lia ly ra o on his Aust for 2012 Lond the be selected ill ng w tti he se re as ensu ht w er the highlig ev w Ho . M m in ay. He in the 10,000 in Stanford cord of 27.24 re ed m 00 ,0 10 hen he chas Australian Melbourne w d super run in r 2n he e th ot an m hi d ake also ha 5,000m to m with 13.10. d Lagat over nd Mottram hi down Bernar be ce an st di at th at n lia ,0 ra cs 10 00m fastest Aust ndon olympi ill be the Lo w 12 20 r fo His focus medal. be chasing a where he will
Martin Dent
- Age 32
prolific stralia and a athletes in Au t en ist ns al co on l the ost try. He has w one of the m nd the coun ou ar s ce ra Ci ad ey ty to winner of ro ing the Sydn stralia includ Au on in s ce ra th for e Lond main road e marathon minute cussed on th a fo w by n no is ho t at s mar Surf bu improved hi 2:12.23 arty recently n in Japan in olympics. M ho at ar m a ok ku t Fu e th in da stan rd bu to place 8th lian olympic run ill of the Austra w y ty sh ar cs M . se 2:15 – just 23 standard of c pi m ly o to 2:12 e IAAF to run inside well under th April and try marathon in on. nd on Lo nd r Lo fo e th stralian team ace on the Au confirm a pl
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2012 Q1 Newsletter
Introducing the
1080
with
Thanks to our revolutionary technology, the 1080V2 premium neutral cushioning offers a responsive, durable and light performance .
newbalance.com.au
2012 Q1 Internal Newsletter
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1
acek - Age 2
Emily Brich
ung female t talented yo ong the mos s am to f el rs or he e W ld Cros Emily showed e finish at th battle ith a 11th plac to w d ld ha s or w ha e ily runners in th Since then Em o. ag s lts on ar su ye re t or race 2 put consisten Country Juni ly started to al e fin 11 tim st 20 fir in the s but country for several injurie tional cross a na in e th sic as on w Cl k ily at the zatope the board. Em ,000m title ill have Australian 10 ove Emily w and won the ue in s to impr nt co e sh If to ly ugh – st of 33.02. e is incredib personal be this year. Sh rth g be c pi m ly af ce ter bein an o ie 10k road ra a real shot at on the Burn w e sh ar ye is e race. in october th cle during th by a motorcy knocked over
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Kaila McKnig
Australia at Represented last 2 years. e th in sly pionships. enormou hletics Cham Has improved the World At at u d an try in 00m Daeg oss Coun pionships 1,5 the World Cr ill be w World Cham e e sh th in ed l ev na achi mi-fi dard already Made the se an st g ing in go ify also olympic qual 00m. Kaila is and with the on in the 1,5 nd Lo to in y al ilit e ab t to the fin ndon. Has th aiming to ge 5,000m in Lo alify for the qu to pt . m in 2012 to atte cord holder Australian re become an
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2012 Q1 Newsletter Internal Newsletter
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