Century: Making Language Visible

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E G U A G N K I N G A M L A Y U R T N C E


Uppercase Letters Lowercase Letters Basic Glyphs Basic Glyphs Italic Complete Glyphs Weights & Versions









1 L E T T E R S


Typographic Detail

Abstraction Clues Distinction Reveal Letterform Sequence


Abstraction



Clues



Distinction



Reveal



Letterform Sequence Frame 1: Abstraction Frame 2: Clues Frame 3: Distinction Frame 4: Reveal



1 L E T T E R S


Typographic Form & Counterform

Combine two Century glyphs

Combine one Century glyph with one corresponding Univers glyph Combine one closed in counterform with one Century glyph Combine two closed in counterform glyphs of either typeface with a geometric shape


c

i

Q

7

rj


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8


q


2 WO R D S

Uppercase Typographic Structure Typographic Anatomy



cap height x-height

baseline


2

1

9

5 3

6

14 10

7 4 8

11

13 12

15


3 S E N T E N C E S


One Size Structure, Meaning, Hierarchy, Composition & Process Variation One Size. One Weight. Horizontal Baselines. 12pt text / regular weight / roman / b+w /

One Size. One Weight. Orthogonal Baselines. 12pt text / regular weight / roman / b+w /

One Size. Two Weights. Horizontal & Orthogonal. + Circle. 12pt text / regular & bold / roman / b+w / One Size. Two Weights. Two Versions. Horizontal & Orthogonal. + Rules. 12pt text / regular & bold / roman & italic / b+w /








Making Language Visible Century A Transitional Serif Type Family Designed by Linn Boyd Benton in 1895

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A Transitional Serif Type Family

Making Language Visible

Department of Design Autumn 2018

1895 Designed by Linn Boyd Benton 8 of 14 A Series of Typographic Investigations

The Ohio State University


3 S E N T E N C E S


Two Sizes Structure, Meaning, Hierarchy, Composition & Process Variation Two Sizes. Two Weights. Horizontal & Orthogonal Baselines. 12pt text / regular & bold / roman / b+w / Second Size x-height equals 12pt text cap height

Two Sizes. Two Weights. Two Versions. Rules. Orthogonal. Gray Values 12pt / any weight / roman & italic / orthogonal baselines / gray values Second size x-height matches 12pt text cap height or Second size cap heigh matches 12pt text x-height or Second size to the designer’s discretion



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C E N T U R Y

Making Language Visible

A Tranisitional Serif Type Family Designed in 1895 by Linn Boyd Benton A Series of Typographic Investigations 8 of 14 The Ohio State University Department of Design Autumn 2018



4 P A R A G R A P H S


History of Typography Timeline

open


Morris Fuller Benton’s Typeface Designs

1897

1900

1901

1902

1903

1908

1908

1910

1910

Cloister

Globe Gothic

Linotext

Franklin Gothic

Alternate Gothic

Lightline Gothic

News Gothic

Hobo

Clearface Gothic

1475 Oldstyle

1750 Transitional

1775 Modern

1825 Slab Serif

Oldstyle typefaces are based upon the lowercase forms used by Italian humanist scholars for book copying and upon the uppercase letterforms found inscribed on Roman ruins. The forms evolved away from their calligraphic origins over 200 years as they migrated across Europe, from Italy to England.

A refinement from Oldstyle forms, this style was achieved in part because of advances in casting and printing. Thickto-thin relationships were exaggereated and brackets were lightened. Transitional types have larger x-heights than previous typefaces and sport serifs with flat bases.

This style represents a further rationalization of Oldstyle letterforms. Serifs were unbracketed, and the contrast between thick and thin strokes was extreme. English versions (like Bell) are also known as Scotch Roman and more closely resemble transitional forms.

Originally heavily bracketed serifs, with little variation between thick and thin strokes, these faces responded to the newly developed needs of advertising for heavy type in commercial printing. As they evolved, brackets were dropped, creating serifs with similar weights to the stroke’s faces.

Garamond (pictured) Caslon Jenson

Baskerville (pictured) Times Roman Century

Bodoni (pictured) Didot Bell

Serifa (pictured) Clarendon Rockwell

Linn Boyd Benton’s Typographic Inventions

1882

1883

1884

1885

1895

Mould

Self Spacing Type

Benton Pantograph

Punch Cutter

Combination Fractions


1926

1928

1928

1930

1931

1932

1933

Souvenir

Duly Noted

Broadway

Canterbury Old Style

Modernique

Parisian

Bank Gothic

Stymie

Agency FB

Eagle Bold

Bold

1900 Sans Serif

Ultra

1925

Book

1917

Light

1914

Century by Linn Boyd Benton

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These typefaces eliminated serifs altogether. Although the form was first introduced by William Caslon IV in 1816, it did not become widespread until the early 20th century. Variations tended toward humanist forms or the rigidly geometric. Sans serif is also referred to as grotesque and gothic. Helvetica (pictured) Akzidenz Grotesk Univers

American typographic hero, Linn Boyd Benton revolutionized the world of printing with a myriad of printing-related inventions. As a member of American Type Founders (ATF), Benton designed the Century typeface for Century Magazine in 1894, with its release in 1895. His son, Morris Fuller Benton, worked alongside him, building variations based off of the original transitional typeface. The younger Benton went on to create over 220 typefaces at ATF.

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1901

1906

1907

1913

Type Dressing Machine

Matrix and Punch Cutting Machine

Automatic Type Caster

Lining device for engraving matricies of shaded letters

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Century Magazine, 1895


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