Fisher Ink Yearbook 2018 Style Guide
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Yearbook Theme Inspiration photos for the Yearbook Every spring, Fisher Ink produces a "Yearbook Edition," of the magazine. This magazine is fully funded by the Fisher College because we add an entire section in the back that profiles all of the Fisher student organizations. Every year, the Yearbook has a different theme. This year, we are going for a subway theme.
How this affects you: Mainly, this Yearbook theme influences our color palette for the issue. Aside from that, your designs should not be related to the subway theme. Subway imagery will be present only on the covers and the student organization section.
Color Palette
Red 4 100 96.63 4.53
Green 75 5 81 9
Salmon 0 43 25 0
Blue 64 0 0 8
Orange 2 53 100 3.75
Magenta 32.04 100 33.9 0
Yellow 0 0 100 0
Violet 80 100 20 11
White 0 0 0 0
Black 75 68 67 90
Choose from these 8 main colors to use in your spread. The colors are pre-loaded into your article template and come with lighter and darker variations.
If you're adopting a company's existing brand into your layout, use the colors here that are the most similar. Only variations of these hues are allowed. You can also alter these hues by making them semi-transparent. We encourage you to incorporate black and white in your design, as this will be an important element of this issue's theme. Shades of gray are allowed as well.
Typography Barlow — Headlines The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&* Italics
Archer Book — Body Copy The Quick Brown Fox Jumps over the Lazy Dog 123456789!@#$%^&*
Barlow has a number of variations that you can use. Be sure to provide enough contrast between weights if using multiple. Barlow is a Google Font, meaning that it can be downloaded and used for free.
Typography - Continued Pull Quotes
Pull quote dialogue text should be in the Barlow typeface, with Archer quotation marks. You can also mix Archer into the text in some situations. The quotation marks should be in Archer - the font size of the quotation marks significantly bigger than the body text.
Captions
Captions should be in Archer. They can be designed in four different ways:
1 Inside photo without a box 3 Outside photo with a box
“
4 Outside photo without a box
SMASHING
EVERY EXPECTATION.
”
(( LIN-MANUEL MIRANDA ))
“
People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. -Steve Jobs
“
”
freshman survey
FROM
to internship 400 WEST RICH ST
A Closer Look With Marc Smith
Credits
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Credits should be in Barlow - “story,” “design,” and “photo” should be extrabold, and the name credits should be extralight. story writer’s name design designer’s name photo photographer’s name
Drop Cap & Body Copy The first paragraph should contain a drop cap that covers three lines. It should also be in a different color than the text (often the same color as the title). The rest of the body copy should be Archer 10pt font with 11pt leading (the amount of space between lines).
This tax reform limits the amount of deduction of taxes paid to state and local governments which will lead to double taxation of individual incomes.
”
All titles should be in Barlow, but you can mix Barlow and Archer to create a more eye-catching title design. Experimenting with different weights, sizes, colors, shapes, etc. is highly encouraged.
a few examples...
2 Inside photo with a box
a few examples... PASSIONATELY
Titles
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Design Checklist Before submitting the final draft of your page or spread, make sure to check for the following items:
Header
Body Copy
Images
Headline in Barlow (any weight)
Body in Archer Book
In Photoshop: Image > Image Size > Resolution: 300 DPI
Subhead, kicker, or intro in Barlow (lighter weight than headline)
10 pt font size, 11pt leading (aka the vertical spacing)
In Photoshop: Image > Mode > CMYK
Story credit (see page template)
2 or 3 columns of text with 1p0 inside gutter (see Paragraph Styles in article template)
In Photoshop: File > Save As > TIFF
Design credit (see page template)
Hyphenation turned OFF
Story has at least one image and/or infographic
Photo Credit, if applicable (put on the same line as the story and design credit; see page template)
Indent 1p0 for every paragraph EXCEPT the first
Check that all images in InDesign are TIFFs
Captions & Pull Quotes
Drop cap first letter of first paragraph
Finished?
Captions in Archer (see previous page for formatting options)
Dropcap letter different color from body copy (recommended to be same as headline color)
Package File: File > Package > Ensure No Missing Links > > Package > Continue
Pull quotes in Barlow with Archer quotation marks (see prev. page)
Spellcheck all written elements (headline, subhead/ intro/kicker, infographics, photo captions, etc.)
Upload ENTIRE PACKAGED FOLDER to Trello card: compress the folder and upload as a .zip file
Graphics DO
DO NOT
Create your own flat icons by creating shapes in Illustrator or InDesign
STEAL images from the Internet, including clipart and photographs
Get photos by reaching out to our VP of Photography, Sean Yu (.1908), taking your own photos, or receiving photos from the article's subject. Each spread should have an infographic, and photos if possible.
GOOD LUCK! 2017 – 2018 VP of Design
Lily Wang
2017 – 2018 President
Ethan Newburger
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