ICONIC US FRIED CHICKEN ® RESTAURANT BRAND POPEYES ANNOUNCES UK LAUNCH AND EXPANSION PLANS
L
eading fried chicken brand to open first UK
an agreement between PLK Europe GmbH, a subsidiary of
restaurant by end of 2021 as part of broader
Restaurant Brands International Inc. (“RBI”), Ring International
European expansion plan
Holdings (“RIH”) and hospitality-industry veteran, Elias Diaz
Popeyes® partners with Ring International
Sese. RIH is a family-owned international conglomerate led by
Holdings and Elias Diaz Sese to open hundreds of
Ralph Martens and guided by Ralph Lanckohr as CEO. Elias
restaurants in the UK
Diaz Sese is a former Executive of RBI.
TUESDAY 23rd MARCH 2021 - LONDON, UNITED
The first Popeyes® restaurant in the UK is expected to
KINGDOM - Popeyes®, the iconic US fried chicken
open by the end of 2021 and will represent the brand’s 11th
restaurant brand, today announces its plan to enter the
country in the Europe, the Middle East and Africa region,
United Kingdom in 2021, with the goal of opening 350 new
which already has more than 350 Popeyes restaurants.
restaurants in the UK over the next 10 years as part of an ambitious European expansion plan.
Over the course of its 49-year history, Popeyes® has carved a niche in the global fried chicken market through
Founded in New Orleans in Louisiana in 1972, Popeyes®
its proprietary cooking techniques and authentic Louisiana
is a global player in the fried chicken market and currently
flavours. Popeyes® has developed great tasting products
boasts 3,400 restaurants across 29 countries. Today’s
that make it a point of reference even for celebrity chefs.
announcement builds on Popeyes® expansion in the
Today’s news means that UK guests can soon look
European market and follows successful roll-outs in Spain
forward to enjoying Popeyes® world-famous products,
in 2019 and Switzerland last year.
such as the brand’s signature Chicken Sandwich, which
Popeyes® will enter the UK market as part of
38
Fastfood Professional • April and May 2021
was the subject of one of the most successful launches in Quick Service Restaurant
April and May 2021 • Fastfood Professional
38
