The fast-casual brand will bring greater momentum to its UK growth ambitions, with plans to almost double its portfolio and create in the region of 1800 new jobs
G
erman Doner Kebab has delivered a significant rise in UK total sales in 2020, up 81 per cent from the previous 12 months. Same-store sales for
2020 were also up 51 per cent on 2019 Further international growth is planned for North America, Europe and the Middle East. German Doner Kebab has confirmed its position as the UK’s fastest-growing restaurant chain after announcing
during the Pandemic and there continues to be a huge
that it will open 47 new restaurants in the UK during 2021.
demand for our game-changing kebabs.
The plans will almost double the fast-casual brand’s
“It is therefore very exciting to be announcing these
footprint as it continues its mission of bringing the GDK
latest growth plans for the next 12 months as we build on
experience to more cities and towns throughout the UK.
the great momentum we delivered during 2020.
The ambitious growth strategy will build on the 12
“Our plans will almost double our portfolio and create
restaurants that were opened during 2020 and will bring
in the region of 1800 jobs as we continue to disrupt the
in the region of 1800 new jobs throughout the country.
market space and maintain our mission of building the
Key new locations in the expansion will include
fast-casual brand of the future.”
Huddersfield,
German Doner Kebab will also forge ahead with
Stockport, Stirling and additional sites in London and
international growth in 2021. Expansion is planned in
Glasgow. Rich Collie, who joined from Nando’s as Head
Canada and US following the launch of its first restaurant
of Project Management, will manage the build-out of the
in Canada’s Ottawa.
Manchester,
Newcastle,
Blackburn,
expansion plans. The fast-casual brand of the future has also delivered
Further growth is also set to be announced for Ireland and Spain in Europe, as well as Saudi Arabia.
a significant rise in UK total sales in 2020, up 81 per cent
Imran Sayeed continued: “The next 12 months are going
from the previous 12 months. Same-store sales for 2020
to be extremely exciting for German Doner Kebab as we
were also up 51 per cent on 2019.
expand our footprint and reach more consumers across
German Doner Kebab is revolutionising the kebab in the UK, bringing a fresh, high-quality taste sensation that has made it the number one spot to enjoy a kebab.
the UK and our international growth regions.” “The global demand reflects our position as one of the world’s most exciting fast-casual brands.
Freshly prepared in front of customers, the game-
“We have developed strong franchise relationships in
changing kebabs are made using premium, lean, succulent
key global locations and we are now working closely with
meats and fresh local vegetables, served in handmade
our partners to take forward development plans and bring
toasted breads with unique signature sauces.
the German Doner Kebab experience to new regions.
Now employing over 1500 people throughout the
Based in Glasgow, Scotland, the brand is growing at
country, the brand boasts a development pipeline of 350
great pace with 76 restaurants in UK, Europe and Middle
franchise units over the next seven years.
East, and now rapidly expanding in the USA, Canada, Saudi
Imran Sayeed, CEO, said: “We have been extremely agile 49
Fastfood Professional • April and May 2021
Arabia and Ireland. April and May 2021 • Fastfood Professional
49
MONEY MATTERS
German Doner Kebab Set To Open 47 New Restaurants In The Uk By The End Of 2021
