Data driven marketing - not just for the big fish (and chip shops)s

Data driven marketing - not just for the big fish (and chip shops)

Covid forced many hospitality businesses to undergo a digital transformation. With disrupted foot traffic and limitations on dine-in part of our new normal, a new approach to talking to your customers is needed

usinesses of all shapes and sizes are seeking out innovative tech partners such as QikServe and Impact Data to help keep them connected to their customers, drive sales and stay afloat. While social media is a great tool to promote business updates, it’s difficult to stop the scroll and get customers to take action. Most businesses end up allocating larger parts of their marketing budgets to social media ads for a fleeting moment in front of the eyeballs of their own customers.

Apart from dissolving margins, these platforms also own and control the content that is served to your customers; the same applies to third party ordering platforms like Just Eat and UberEats. While this strategy yields some results, it’s expensive and makes you reliant on external parties to promote your business to your own customers. Now for the first time, even the smallest corner fish and chip shop has systems in place that capture and help businesses own their customer data. When your business owns your customer data you have the ability to invite them back, send an offer or promote a special, when you want.

However, in many cases that valuable asset is simply not being used or businesses are not sure how to harness the data to drive more orders. In my 13 years working in database marketing, one of the most common questions I still get asked is “what do I do with all this data”?

Glad you asked!

Find systems that work cohesively in your business. The goal is to get all your customer data flowing into one marketing platform, which gives you a single view of your

customer and the best chance to influence their behaviour. As a combined solution, online ordering platform QikServe and automated marketing experts Impact Data have been helping businesses just like yours to do exactly this.

“QikServe allows businesses to offer online ordering, and at the same time grow a database of highly engaged customers. The connection with Impact Data allows businesses to drive more repeat orders from these customers automatically.’ [Steve Hawkins, Director of Alliances, QikServe]

When a customer places an order with QikServe and they opt-in to receive marketing, their details are pushed to TalkBox, Impact Data’s marketing application. TalkBox analyses each customer’s behaviour and then automatically reaches out with one-to-one marketing campaigns triggered when a customer misses a visit, is about to celebrate their birthday or anything else we know about that contact. TalkBox will even predict when each customer is likely to make their next purchase and send an offer in case they miss their visit.

The beauty of automated marketing with QikServe and Impact Data is that you don’t need a marketing team, making this type of solution accessible to businesses of all sizes.

Case study snippets The Chesterford Group increased sales by almost 9% equating to £15,000 in additional revenue over 5 months, whilst trialling QikServe and Impact Data in 10 of their stores. A series of communications helped increase the number of customers who made a second order within 28 days of their first order by 10% and boosted mid-week sales by 176%.

Impact Data helped The Fryery (Fish and Chip Shop, Carlisle) use their data from Qikserve to increase sales on their slowest day. An SMS campaign running for 5 weeks saw Tuesday night sales jump from £6000 to £13,000 (total combined sales over 5 week period prior to the campaign, compared to 5-week campaign data)”

It’s time to look at the systems in your business as more than just operational tools. Online ordering platforms, booking systems, and even guest WiFi can become your most valuable knowledge asset.

QikServe together with Impact Data help businesses build their own databases so they can take control of their customers – automatically. -- David Bird, hospitality marketing expert and Impact Data Sales Director

More orders, more often.

Take control of your customers and drive revenue with QikServe and Impact Data.

Stop paying third party providers to promote your business. Build your contact list easily and get every customer back – automatically.

Our series of clever automated communications work to:

• Welcome and onboard new customers • Increase spend per head • Drive catering sales • Recover lost customers • Get feedback

Together, QikServe and Impact Data get your business more orders, more often. £99 p/m per venue with no setup fee. £80

Sign up now, don't pay anything until January 2022!

READY TO GET STARTED? Connect with us today: hello@impactdata.co.uk +44 0 121 647 7113