Ornua Ingredients Europe celebrates Spinneyfields Consistent Shred™ sales success

Consistent Success

Ornua Ingredients Europe celebrates Spinneyfields Consistent Shred™ sales success at International Cheese & Dairy Awards

Over one million packs sold in first 6 months of 2021 Enough great tasting cheese to cover 14 million pizzas

8 October 2021: Ornua Ingredients Europe is celebrating the success of its Spinneyfields, Consistent Shred™ Pizza Cheese. Since its launch in December 2020, the advanced pizza cheese blend, that delivers consistent quality, less waste and perfect coverage, melt and stretch, has experienced strong growth. Over 1 million packs of Spinneyfields, Consistent Shred™ Pizza Cheese were sold in the first 6 months of the year to major pub and restaurant chains and through foodservice distributors and wholesalers equating to enough cheese to cover some 14 million pizzas. Or to put it another way, that’s enough to deliver a pizza to every man, women and child in London, twice over!

Ornua Ingredients Europe’s stand at the International Cheese & Dairy Awards, being held at Bingley Hall, Staffordshire from 21-23 October, will showcase the full Spinneyfields, Consistent Shred™ Pizza Cheese range. This will include regular masterclasses from renowned Sicilian

pizza chef Umberto Caltabiano who will demonstrate how Consistent Shred™ can help create perfect authentic Italian-style pizzas everytime. There will also be lots of opportuntity to sample the pizza and experience at first hand the great taste and consistent melt and stretch deliverered by Consistent Shred™.

The pizza making masterclasses will replicate the Consistent Shred™ customer demo days that have been a key part of the brand’s sales success. Held at wholesale and foodservice distribution depots across the UK, customers are able to experience a professional Italian pizza chef demonstrating their pizza dough tossing skills and cooking of great tasting pizza in a traditional wood fired oven. The demo days, which will continue to be held during the rest of 2021 and into next year, have proved highly effective in letting customers and end users see how well Spinneyfields, Consistent Shred™ cooks and tastes.

Alastair Jackson Ornua Ingedients Europe’s Sales & Marketing Director commented: “At Ornua, we pride ourselves on being pizza cheese specialists as demonstrated by the success of Spinneyfields, Consistent Shred™. Central to this has been our ability to create a great tasting pizza cheese blend that not only provides a generous pizza coverage, an ideal melt and rich, creamy texture but also one that delivers consistency in every single shred of cheese, reducing wastage and making it easier to produce a perfect pizza everytime.”

About Spinneyfields, Consistent Shred™

Produced at Ornua’s state-of-the-art Ledbury facility, the Consistent Shred™ Pizza Cheese range is one of the most advanced pizza cheese blends available to the fastfood sector today. Optimised for delivered pizza and made from high-quality dairy ingredients, it has been developed and refined using Ornua’s bespoke TCS™ Technology that delivers consistency in every single shred of cheese. The TCS™ Technology produces a firm shred and consistent size, which results in less product waste and greater yields without compromising on the perfect pizza cheese coverage, melt or stretch. It allows customers to use a consistently great tasting pizza cheese, that is versatile and easy to handle minimising burns and blistering by eliminating clumping and product fines.

Spinneyfields Consistent Shred™ guarantees outstanding performance and a delicious creamy taste every time. The range includes three unique products:

Consistent Shred™ Mozzarella – A premium soft melt 100% Mozzarella that delivers authentic, traditional pizza results providing superior taste, stretch and creaminess.

Consistent Shred™ Mozzarella & Cheddar - A soft melt Mozzarella & Cheddar natural blend that delivers a consistent melt, fantastic stretch, and a creamy, rich flavour time every time.

Consistent Shred™ Pizza Topper – Guarantees consistently delicious results with excellent value for money, the Pizza Topper is ideal for all uses and budgets.

The Spinneyfields, Consistent Shred™ Pizza Cheese range is available in convenient chilled or Individually Quick-Frozen packs of 6 x 2kg. It delivers outstanding performance on all pizza bases and is suitable for all ovens. Wholesalers and foodservice providers offering the new range will be supported through targeted local customer marketing campaigns, the availability of bespoke promotional offers and a suite of creative marketing assets.