Comfort to go in a crisis with Hot2Home TM
Hungry Brits have turned to food for comfort during the pandemic with traditional fish and chips proving by far the most popular
S
ales figures from online takeaway delivery platform Foodhub have revealed demand for the nation’s favourite has more than doubled since lockdown kicked in, with a 208% increase in
orders. [Foodhub May 2020]. This is followed by Quarter Pounder Burgers (158%) and Doner Kebabs (156%) as homebound Brits look for ways to satisfy their taste for fast food. Other foods on the up include Sausage and chips (up 152%), Chicken Burgers (147%) and Chicken Nuggets (146%). And you can bet your bottom dollar that fries will have been added to many of those fast food orders! Even in ‘normal’ times, chips, wedges and fries make up 60% of potato servings out of home, accounting for the lion’s share of both value and volume, most being sold through fast food outlets and pub restaurants. [ADHB UK FoodServiceReview nov 2019] But takeaway and home delivery operators still have to solve a soggy problem to keep everyone satisfied. Because fries don’t travel well. However crisp, golden and delicious they might be at the restaurant, they reach their destination cold and soggy. That’s why Lamb Weston developed the exciting, unique concept that is Hot2Home™ Fries – currently shaking up the fries’ home delivery and takeaway market. Andrea
Deutschmanek,
Lamb
Weston’s
Country
Marketing Manager UK & ROI gives some expert insight… “August and September were brilliant for foodservice in general, not just because of ‘Eat Out to Help Out’, although it was a massive factor. People were sitting outside due to great weather and foodservice was picking up nicely. We will, however, be keeping our eyes on the ever-changing situation. We’ve also seen an increase in the demand for frozen food – the advantages being that the produce is frozen at the peak of its quality, hygiene factors come into play and also longer Best Before Dates, just in case of further lockdown restrictions. “Our exciting, award winning Hot2Home fries have revolutionised the delivery market, solving the soggy fries problem by staying hot and crispy for an amazing 20 minutes! 20
Fastfood Professional • December and January 2020-21
And our newest launch, The Dukes of
December and January 2020-21 • Fastfood Professional
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