Choppaluna has officially opened the doors of its first flagship UK restaurant in Bloomsbury, London The fast, fresh, food-to-go and dine-in brand is the latest concept to come from the Hero Brands group, which also includes German Doner Kebab
T
he brand now has plans to open the next store
of superfoods morning, noon and night, including delivery.
in Berlin by January 2021, before embarking
The vibrant experience allows customers to choose
on further sites in London and UK growth
from over 60 fresh toppings before watching the brand’s
throughout the next 12 months
talented team chop live in front of their eyes.
Co-founder and CEO Nikras Agha said: “We
Choppaluna’s breakfast menu brings low-carb, high
are excited to be launching our first store as we bring UK
energy options like scrambled egg wraps (“Breggfast
consumers a super-healthy, delicious dining experience
Rolls”) and Smoothie Bowls, whilst its flavour exploding
that offers guilt-free indulgence.”
salads provide the perfect balance of incredible taste,
Choppaluna has officially launched its first UK restaurant in Bloomsbury, London. The fast, fresh, food-to-go and dine-in brand is the latest creation from Hero Brands and is set to transform and revolutionise the healthy eating space. Choppaluna is here to show that salads don’t have to be boring and to bring customers a guilt-free indulgent menu of vegetarian and vegan options, and a huge choice 34
Fastfood Professional • December and January 2020-21
nutrition and energy. On the menu customers will also find Choppaluna’s ‘Big-Rolls’ where salad meets burrito and offers a more filling option for lunch and dinner. Following the launch of its restaurant in Bloomsbury, the brand revealed plans to open the next site in the city centre of Berlin by January 2021. Further growth and franchise recruitment will come during the next 12 months. December and January 2020-21 • Fastfood Professional
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