Co-founder and CEO Nikras Agha, who conceived the idea in Berlin with his Co-Founder Bijan Azadfard, said: “It’s very exciting to be launching our first restaurant in Bloomsbury, London. “Choppaluna will truly revolutionise the healthy eating space in the UK, bringing customers indulgent healthy options that fit with a fast-paced on-the-go lifestyle. “Following the launch of our first flagship store in Bloomsbury we will open a further site in Berlin by early next year and are currently looking at two other sites in London. “The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for growth throughout the UK.” Hero Brands is focused on building the food brands of the future and brings a leadership team assembled from the world’s leading global food and beverage brands. Its portfolio includes German Doner Kebab which has revolutionised the kebab in the UK and is now forging ahead with expansion plans in the UK and global growth regions including North America, Europe and Middle East, with 700 franchises already signed-up to its global growth strategy. Athif Sarwar, Hero Brands CEO, said: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future. “Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational-experience that is shareable on their social channels. “Choppaluna responds to this trend and we worked very closely with Nikras and the team to develop the brand and a proposition that truly disrupts the healthy eating space. “We are excited to have launched in Bloomsbury and will now bring Choppaluna unrivalled industry expertise and backing to truly launch and grow the brand throughout the UK and global regions.”
Pan’Artisan launches Mini Dough Bites – the small treat that’s big on flavour!
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o address the demand for small dishes, sharing options and snack size portions, Pan’Artisan’s latest launch to its bakery range, Mini Dough
Bites, provides consumers with a premium, tasty treat and operators with a popular, convenient, quick to serve product. Recent industry statistics support the popularity of snacking, a trend that continues to grow; a recent report from Mintel* states ‘snacking is ingrained and almost ubiquitous in the UK, with 94% of consumers eating snacks in the two weeks to March 2020 and 36% snacking at least twice a day’. The Mini Dough Bites are manufactured in Italy, using authentic ingredients and production processes, resulting in small pillows of part baked dough which have a fine, even texture and soft eating quality. The process creates a slight variation in individual size, giving a pleasing, hand-made, rustic appearance. For a delicious menu option, Pan’Artisan recommends baking the defrosted Mini Dough Bites in butter, flavoured or plain, which allows a soft crust to form and the dough bites to absorb the butter and flavour. Pan’Artisan’s Mini Dough Bites meet the need for quick serve scenarios - being frozen and part-baked they can be ready to serve from frozen in under 4 minutes or, if cooking after defrosting, in 2½ minutes and when garlic butter is added the Mini Dough Bites take around 5-6 minutes to cook. They are suitable for baking in a convection oven, impinger or wood-fired oven. Pan’Artisan’s Mini Dough Bites are available as a box of 458. *Mintel ‘UK Consumer Snacking Report’ 2020 For more information on the Pan’Artisan range of products call 01730 811490 or visit www.panartisan.com
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Fastfood Professional • December and January 2020-21
Decemberand andJanuary January2020-21 2020-21••Fastfood FastfoodProfessional Professional December
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