Pukka Launches British Pie Week Promotion for Fish and Chip Shops Nationwide* The UK’s favourite fish and chip shop pie brand1, Pukka, is launching a bespoke British Pie Week (7th-14th March) promotion. Fast Food Professional Director/Editor, Athol Dipple, shares how fish and chip shop owners can reap the benefits.
I
t’s no secret that the coronavirus pandemic has impacted
shop, and our British Pie Week promotion helps make
our industry. Whilst this has been a challenging period,
the two even more accessible for everyone. Introducing
it’s brought to the fore just how resilient the Great
the deal at a time when pies will be top of mind means
British chippy – and the people working throughout
we’re confident businesses will see strong uptake. But our
the supply chain – can be. As we approach one of the
support doesn’t stop there.
calendar’s most crucial sales periods, British Pie Week,
“Fish and chip shops play an important role in feeding
Pukka will offer fish and chip shops a helping hand so they
the nation. Since the industry has been at the heart of our
can make the most of the anticipated sales rush.
story for nearly 60 years, we’re keen to support
Pukka’s General Manager, Isaac Fisher, explains:
our loyal customers year-round through our free
“Working closely with wholesalers in the lead-up
Social Media Toolkit and digital POS portal. It’s free
to British Pie Week, we’re offering our chip shop
to download at pukkapies.co.uk/foodservice and
bestseller – Minced Beef & Onion – at a reduced cost to fish
we urge chippy owners to utilise these resources to drive
and chip shop owners, as well as our award-winning Vegan
engagement and generate sales growth,” concludes Fisher.
Minced Steak & Onion recipe. This will allow businesses to
*Available via participating wholesalers
benefit from up to a 50% profit margin on our pies, when purchased via participating wholesalers. We also have a range of bespoke POS available to help outlets serve
How to order
more customers, such as an eye-catching British Pie Week
- Contact your local wholesaler
poster, heater signs, greaseproof paper and our coveted open/closed sign – all available on request.” Running from 21st February-5th March, the deal and POS package will help drive footfall during a critical sales period. Fisher continues: “There’s no better match than The
Social Media Toolkit - To download tips, tricks and FREE assets to make the most of your social media channels, visit pukkapies.co.uk/foodservice
People’s Pie and the quintessentially-British fish and chip 14
Fastfood Professional • February and March 2022
February and March 2022 • Fastfood Professional
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