Pukka Launches British Pie Week Promotion for Fish and Chip Shops

Pukka Launches British Pie Week Promotion for Fish and Chip Shops Nationwide*

The UK’s favourite fish and chip shop pie brand1, Pukka, is launching a bespoke British Pie Week (7th-14th March) promotion. Fast Food Professional Director/Editor, Athol Dipple, shares how fish and chip shop owners can reap the benefits.

It’s no secret that the coronavirus pandemic has impacted our industry. Whilst this has been a challenging period, it’s brought to the fore just how resilient the Great British chippy – and the people working throughout the supply chain – can be. As we approach one of the calendar’s most crucial sales periods, British Pie Week,

Pukka will offer fish and chip shops a helping hand so they can make the most of the anticipated sales rush.

Pukka’s General Manager, Isaac Fisher, explains:

“Working closely with wholesalers in the lead-up to British Pie Week, we’re offering our chip shop bestseller – Minced Beef & Onion – at a reduced cost to fish and chip shop owners, as well as our award-winning Vegan

Minced Steak & Onion recipe. This will allow businesses to benefit from up to a 50% profit margin on our pies, when purchased via participating wholesalers. We also have a range of bespoke POS available to help outlets serve more customers, such as an eye-catching British Pie Week poster, heater signs, greaseproof paper and our coveted open/closed sign – all available on request.”

Running from 21st February-5th March, the deal and

POS package will help drive footfall during a critical sales period.

Fisher continues: “There’s no better match than The

People’s Pie and the quintessentially-British fish and chip shop, and our British Pie Week promotion helps make the two even more accessible for everyone. Introducing the deal at a time when pies will be top of mind means we’re confident businesses will see strong uptake. But our support doesn’t stop there.

“Fish and chip shops play an important role in feeding the nation. Since the industry has been at the heart of our story for nearly 60 years, we’re keen to support our loyal customers year-round through our free Social Media Toolkit and digital POS portal. It’s free to download at pukkapies.co.uk/foodservice and we urge chippy owners to utilise these resources to drive engagement and generate sales growth,” concludes Fisher.

*Available via participating wholesalers

How to order - Contact your local wholesaler

Social Media Toolkit - To download tips, tricks and FREE assets to make the most of your social media channels, visit pukkapies.co.uk/foodservice