FLECTING ON RE
Pukka Serves Up Vegan Duo Out-Of-Home In Time For Veganuary
Nation’s favourite hot pie brand launches its two new vegan recipes – Vegan Chicken & Mushroom and Vegan Minced Steak & Onion – into the foodservice market
P
ukka, the nation’s favourite hot pie brand, is helping
recipes which don’t compromise on taste.
foodservice operators tap into the £600m+ vegan
“Chicken & Mushroom and Minced Steak & Onion are
and vegetarian opportunity by launching its new
two of our most popular pies out-of-home, and this launch
Vegan range out-of-home.
gives hospitality players an opportunity to tap into the
Rolling out in time for Veganuary 2021, Pukka’s Vegan
vegan opportunity with our plant-based alternatives to
range includes Vegan Chicken & Mushroom and
help drive sales – which is especially important after such
Vegan Minced Steak & Onion, which are 100% plant-
a challenging year.
based versions of two of the brand’s bestselling recipes.
“What’s more, they are delivered in cases of 12 frozen
Containing 12 frozen wrapped pies in a case, they are
pies enclosed in our new and improved wrappers – which
specifically designed for out-of-home outlets including fish
come complete with our updated design, eye-catching
& chip shops, pubs, cafes and bakeries.
photography and clearer messaging – giving customers
Vegan Chicken & Mushroom has soy protein vegan ‘chicken’ pieces, sliced mushrooms and a savoury vegan
confidence in our pies regarding integrity and segregation, allowing them to be served in the safest possible way.”
creamy sauce encased in 144 layers of Pukka’s signature
Vanessa Brown from the Vegetarian Society adds: “The
golden puff pastry. Vegan Minced Steak & Onion offers a
popularity of vegan food and drink products shows no
new take on this traditional recipe, with minced soy protein
signs of slowing down, and this is thanks to brands like
vegan ‘steak’ paired with finely chopped onions in a rich
Pukka launching tasty vegan options. It helps to give
gravy.
people more variety and these pies have been accredited
Since launching in retail in September, the range is
with the Vegetarian Society Approved vegan trademark
performing well – helping to attract over 90,000 new
which will appeal to a lot of shoppers looking for their next
shoppers to the category in its first four weeks on-shelf –
vegan-friendly meal out-of-home.”
particularly amongst a younger demographic . This success
The launch will be supported by PR, social advertising
is something the brand sees translating into foodservice,
and trade advertising, plus a POS launch pack which will
which will help outlets to drive incremental sales.
include heater signs, window posters and Pukka branded
The new recipes will be highlighted with a vegan flash and the Vegetarian Society Approved vegan trademark on the front of the wrappers.
grease proof paper – to help drum-up excitement amongst consumers and trade customers alike. Pukka’s Vegan range will be available to order in cases
Pukka’s General Manager, Isaac Fisher, explains: “The
of 12 x 210g frozen baked and individually wrapped pies
number of vegans in the UK has risen +350% in the last
from December 2020. Take advantage of the January
year , so it seems only right that we offer chippy owners
promotion by contacting your representative or calling
and other out-of-home operators, tasty plant-based
Pukka directly on 0116 264 4000.
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Fastfood Professional • February and March 2021
February and March 2021 • Fastfood Professional
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