How to Find Your Nearest Sustainable Fish and Chips During Sustainable Seafood Week consumers urged to choose MSC blue ecolabel
S
eafood lovers can now, for the first time, easily
During Sustainable Seafood Week, (September 16 to 24)
find their nearest fish and chip shop serving
which is being supported by retailers and brands including
sustainable seafood with
digital
Waitrose, Sainsbury’s, Bird’s Eye, the Co-op and Young’s,
list launched by the MSC UK today (Friday 17
consumers are being urged to choose seafood products
September) as a celebration for Sustainable
with the blue MSC ecolabel on and this includes MSC
a
new
Seafood Week.
certified fish and chips.
Around 80 fish and chips shops from Northern Scotland
The label means the consumer can trust where the fish
down to Devon and Cornwall have been certified as
or seafood has come from while ensuring there will be
sustainable to the Marine Steward Council’s standard for
plenty of fish left in the sea for future generations.
sustainable fishing.
Millers in Haxby, York, is a fourth-generation family run
From these, eleven fish and chip shops have been named
fish and chip shop who often use their platform to raise
as regional heroes for “going above and beyond” in putting
awareness about the importance of serving sustainable
sustainability at the heart of their businesses
seafood using the blue MSC ecolabel. “Being MSC certified sends out a really strong message that people want to hear,” says Nick Miller. “It says that, as a fish and chip shop, you are doing the right thing – not just by the environment we live in now, but for future generations.” Lee Penaluna, from Penaluna’s Famous Fish & Chips in the Brecon Beacons, Wales, says: “ W hy
wo u l d n’ t
yo u
co n s i d e r
sustainability over the alternative? Why would you want to exhaust the products that serve your business? “As a regional hero, it falls on us to continue promoting all the best practices of the industry and to promote quality fish and chips which you can only get by using quality products.” Kyriacos Karoulla, from Brockley’s Rock, in London, says: “Healthy oceans are
vitally
important
to
us
while
continuing with the nation’s iconic fish and chips heritage. This should be top of agenda for all serving fish not just chippies alone.” Loren Hiller, MSC Commercial Manager,
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Fastfood Professional • October and November 2021
October and November 2021 • Fastfood Professional
10
