MODULE: Business fundamentals SUBJECT TITLE: Marketing Nadzeya Putsiata
Subject title
Purpose of the activity
Duration
Location and tools Number of participants
Marketing The aim of the session is to acquaint the participants with the foundations of marketing and the latest marketing trends in the 21st century.
2–3 hours.
Chairs, projector, flip chart, writing tools, large paper sheets, magazines, scissors, glue, pencils, crayons, felt-tip pens.
10–30 participants.
To get started, the leader can bring products from several well-known brands, such as:
Acquaintance/ team building methods
Coca-Cola bottle, McDonald’s cheeseburger, a bag of chips, some specific social networking sound (sent message, heart, reaction, “like” button click). All participants are invited to blindfold. By using each sensation (touch, taste, smell, sound), participants are presented with several things separately on the principle of sensory theatre: the leader gives participants to listen to the sound of Coca-Cola bubbles or allows to touch the relief of the bottle, allows them to smell McDonald’s food, to feel the taste or texture of chips or to hear the sound of social networking features. At the end of the experience, participants are invited to open their eyes and write down what they have heard, tasted, felt, touched, necessarily indicating the specific brand to which this sound, taste, smell, tactile sensation belongs. Participants are informed that this experience is an introduction to the topic of marketing.
Task no. 1: Marketing network development according to 4P model Based on the presented theoretical part about the 4P model, participants are invited to form an appropriate marketing network for the selected product or service. 1. It is necessary to decide which product or service will be placed on the market. 2. It is necessary to decide what will the price of the product or service be. Practical tasks
3. It is necessary to decide which sales channels will be used to sell a product or service. 4. It is necessary to decide what feeds to use when selling a product or service. Task no. 2: Brand Feelings Taking into account the previously performed task no. 1, participants are invited to take into account the nuances of sensory marketing and to devise how the product or service that is being created could satisfy and appeal to all five human senses (sight, hearing, taste, smell, touch) as much as possible.
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