MODULE: Business communication SUBJECT TITLE: Personal brand. Part II: 6 steps in creating your own personal brand Tania Zhydkova
Subject title
Purpose of the activity
Duration
Location and tools Number of participants
Personal brand Part II: 6 steps in creating your own personal brand Provide participants with information on the steps about the steps of formation of personality‘s image and personal brand.
2–3 hours.
Computers, tablets or smartphones, projectors, chairs, writing tools.
10–20 participants
At the beginning of the session, participants are divided into groups of 2–3 people. Each participant is invited to choose one personality he/she follows on social networks and and tell other participants in the group about this personality in detail by answering the following questions: Acquaintance/ team building methods
•
What fascinates you about this personality?
•
What is this personality’s lifestyle?
•
How does this personality position himself/herself?
•
How does this personality make money?
•
What makes this personality different from others?
•
What is the life story of this personality?
Participants are invited to divide into the same groups in which they completed the first task, only this time to analyse each personality, taking into account the six steps of personality’s brand formation presented in the theoretical part. Participants can complete the task individually, in consultation with other participants from time to time, or come up with a way to complete the task in a team. Task of Step 1. For what purpose does the chosen personality develop his/her personal brand and publicize information about himself/herself? What is the meaning of these actions from the perspective of this personality? Practical tasks
Task of Step 2. What are the key social roles positioned in a personal brand strategy? What are the archetypes according to Carl Jung? Task of Step 3. Analyse the soul of the brand of the chosen personality. What is the brand’s positioned mission and values, beliefs and mantra, experience, legend, emotions, competencies and uniqueness? Task of Step 4. What is the customer segments of the brand’s customers? Task of Step 5. What information about personality is found in search engines? Task of Step 6. What idea and presentation is the personality constantly repeating? Participants have 60 minutes to complete the task.
180
