PXG DELIVERS PURE FUN

Groundbreaking Performance Built To Spec

About ten years ago, Bob Parsons entered the golf equipment market with one goal and one goal only, to make the world’s finest golf clubs. This mission was fueled by a fiery passion for the game and a dominating obsession with golf equipment. Following a serendipitous nine holes with former PGA TOUR player and golf club designer Mike Nicolette, wheels were set in motion for what is now a global juggernaut, PXG.

In 2013 Parsons recruited Nicolette and Brad Schweigert, another highly regarded golf club engineer. And the three hit the ground running, no holds barred.

With no cost or time constraints, they researched various alloys, explored new technologies, and identified the unique properties that would make PXG clubs unlike anything else on the market. It was truly a couple of golf club junkies diving headfirst into the research and development project of a lifetime - all in the name of good fun and groundbreaking performance.

PXG made its industry debut in 2015, shocking the masses with the launch of its proprietary, and now legendary, 0311 Irons. The newfound company had officially gained its legs and, in stark opposition to many critics, learned to walk before it could crawl.

Many aspects of the brand set it apart from the other, well-established big beasts in the market. But it was PXG’s unwavering stance as an R&D company and lack of product release cycles that helped create a clear distinction. From the jump, Parsons said PXG would only deliver new clubs when they were clearly better than the last generation. And on the heels of its GEN6 launch, this continues to reign true for the company.

It is also PXG’s fitting process that captures the attention of golfers – from newbies to scratch players and the pros alike. A personalized golf club fitting experience is standard for PXG. In fact, PXG clubs are engineered to be built to spec, which ensures no two sets, just like no two swings, are precisely the same. Offering no men’s, women’s, senior, or junior models, the company tailors each product to the individual, focusing on maximizing each player’s performance on the course.

PXG offers two ways to get fitted, in-person and over the phone, and the option to personalize clubs online. Whichever route is chosen, players have access to PXG’s wide range of game-changing clubheads, an extensive menu of premium shafts and grips, and some of the most knowledgeable fitters in the industry.

PXG Master Fitters are highly experienced product and fitting experts, extensively trained and tuned-in to the company’s specialized fitting process. And, like many customers who walk through PXG’s doors, they are golf enthusiasts. Equipped with leading performance-tracking launch monitors, PXG Master Fitters guide players through a tour-caliber fitting in a fun and unintimidating way. PXG Master Fitters consider the player’s height, swing speed, swing dynamics, ball flight, and more to dial-in club specifications. This data-driven experience powers each fitter with the information needed to optimize loft, lie, head weight, shaft selection and length, and, of course, PXG clubhead style until the ideal com- bination is found – all without changing up anyone’s swing.

At the end of the day, the right equipment, properly fit, will help lower scores on the course and significantly increase enjoyment of the game. Which, in a nutshell, it’s what PXG is all about.

Not only has PXG made waves for its innovative club technology, but the company has also become a leading voice in the golf apparel industry. Established in late 2018 under the direction of President and Executive Creative Director of PXG Apparel Renee Parsons, the company is breathing new life into the age-old golf polo and khaki pants.

Fueled by Renee Parsons’ love of golf and fashion, each collection has taken a forward-thinking and fashionable approach to design and deliver golf-inspired apparel that helps golfers look, feel, and perform their best. From multiple-weight polos for varying weather conditions to two fits that suit a broad range of body types, PXG has refined the golf silhouette for men and women with its essentials and capsule collections.

Most recently, PXG dropped its Spring 2023 Collection. While anchored in black and white, the capsule introduces vibrant pink and neon green hues across the range of versatile, performance-driven styles ideal for the modern golfer.

So golfers can see, touch, and try on PXG Apparel and engage in the celebrated fitting experience the brand supports, PXG has dramatically expanded its retail footprint over the last couple of years. The company currently boasts brick-and-mortar locations across the United States, with four conveniently situated in the Northeast region – PXG Westchester, PXG Paramus, PXG Boston, and PXG Philadelphia.

Each PXG store is designed to be bold and unassuming – comfortable, welcoming, and fun from the moment customers enter the door. This sentiment encapsulates the brand in its entirety and further ingrains its mission to make the game less intimidating, more inclusive, and more fun for anyone who wishes to try it.

While some aspects of the brand have changed since its initial debut, like diversifying its price points and club line-up, one thing remains the same – the company’s pursuit of pure fun and groundbreaking performance.

To learn more or to schedule a one-on-one, premium golf club fitting, call PXG Player Support at 844.PLAY.PXG or visit PXG.com.