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We knew there had to be a safe place for kids to go and have a sense of security...
The Western Territory’s news source for 29 years
—Captain Ofelia Vargas, La Gloria extended-hours daycare, Tijuana, Mexico
October 25, 2011 • Vol. 29, No. 17
Meet the West’s new Kroc Center coordinator
Harbor Light Center hosts one of 27 nationwide VA events
n Steve Bireley takes a teamcentered approach to territorial responsibility.
n VA announces new homeless veterans initiative.
While touring the first Kroc Center in San Diego, Joan Kroc responded to seeing the space where her granddaughter would be working Steve Bireley by quipping, “Great! Only cost me $87 million to get my granddaughter a job.” Steve Bireley, the newly appointed Kroc Community Center coordinator for The Salvation Army Western Territory will try to bring the same humor to his new role. “Serving is a privilege but will also be a great challenge,” Bireley said. “This is a wonderful opportunity, but we will all need to maintain a good sense of humor.” Bireley became the first Kroc Center employee for The Salvation Army’s Sierra del Mar Division in November 2001. Previously, Bireley worked with The Walt Disney Company for nearly seven years; he has worked for almost 30 years in sports, recreation and entertainment management and holds a masters in business administration. In his new role, Bireley will work with Kroc, divisional and territorial officers and staff to optimize the delivery of The Salvation Army mission at the Western Territory Kroc Centers. In the words of Chief Secretary Lt. Colonel Dave Hudson, the Kroc Centers are “a three legged-stool in which all three legs must be equally strong.” Keeping this stool standing will take the combined efforts of many. Bireley expects to rack up travel miles in the next few months as he gets acquainted with the facilities and teams at each center. “The most important thing I’ve learned in business is that no one accomplishes anything on their own; it takes a team,” Bireley said. “The buildings are beautiful but without a strong team at the center, division and territory, they are useless. Kroc Centers are about people, not bricks and mortar.”
Inside: Frontlines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 The West . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Nation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 A View from the Board Side . . . . . . . . . . . 10 Sharper Focus . . . . . . . . . . . . . . . . . . . . . . . . 10 From the Desk of . . . . . . . . . . . . . . . . . . . . . 10 Life Lines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 On the Corner . . . . . . . . . . . . . . . . . . . . . . . . 11 Doing the Most Good www.newfrontierpublications.org Facebook: tsanewfrontier
BY LAINE HENDRICKS In October, Veterans Affairs (VA) launched a nationwide awareness initiative aimed at eliminating homelessness among veterans and selected The Salvation Army San Francisco Harbor Light Center as one of only 27 locations across the country to host an awareness event for the campaign Oct. 19. The “Make the Call” campaign is a onestop service for veterans who are homeless or at risk of losing their homes. By calling the 24/7 hotline (877-4AID-VET), veterans can connect with local programs and resources that can provide not only housing support, but educational resources, job training, employment opportunities, counseling and other services. The San Francisco event attendees included Democratic Leader Nancy Pelosi, San Francisco Mayor Edwin M. Lee, California State Senator Mark Leno, and VA Principle Deputy Under Secretary for Health Dr. Robert Jesse, and other VA representatives. In addition to raising awareness for the new “Make the Call” campaign, the event honored the over 100 community partners in the Bay Area who provide valuable
Envoy Jack Clitheroe speaks with Mayor Edwin Lee and Minority Leader U.S. House of Representatives, Nancy Pelosi. Photo by Michael Mustacchi & Associates
program support to veterans. During her remarks, Pelosi noted that it’s the efforts of community organizations, like The Salvation Army’s Harbor Light Center, that are leading the charge to eliminate veteran homelessness. “Your ideas—community-based, developed by vets themselves and those who care about them—are not only effective here but serve as a model for the rest of the country,” Pelosi said.
At the event, the San Francisco VA Medical Center presented The Salvation Army— which has maintained a 20-year relationship with the center—with a $297,561 gift for the expansion of the Harbor Light Center. The expansion will add 10 additional beds to the drug and alcohol rehabilitation program, specifically dedicated to veterans in recovery. Envoy Jack Clitheroe, executive director of the Harbor Light Center,
HARBOR LIGHT, page 4
West’s IT department a top innovator n Information Technology department recognized by InformationWeek 500
Clarence White and Tim Schaal hold copies of Information Week that list the 500 most innovative users of business technology. Photo by John Docter
The Salvation Army USA Western Territory made this year’s InformationWeek 500, an annual listing of the nation’s most innovative users of business technology. This is the seventh consecutive year that the territory has received the honor. The 2011 list was revealed Sept. 13 during an awards ceremony at the InformationWeek 500 Conference in Dana Point, Calif., attended by the territory’s acting chief information officer, Tim Schaal. “We are humbled that we have been recognized again,” said Clarence White, chief information officer and Information Technology secretary. Every year we expect that this will be the last, but to have been listed in the 500 every year since 2005 is a tremendous accomplishment and an endorsement of our commitment to excellence. No other religious or nonprofit organization has even come close to our consistency in the field of Information Technology as measured by the
INNOVATOR, page 9
Salvation Army Haven awarded $625,000 On the web: n Department of Veterans Affairs provides special needs grants for homeless veteran service providers. BY JANICE TSAO Veterans’ programming in Los Angeles has taken a turn for the better. In early October, the U.S. Department of Veterans Affairs (VA) awarded The Salvation Army Haven $625,000 to address the special needs of homeless veterans. Part of the funding will go toward enhancing the existing VA Homeless Providers Grant and Per Diem (GPD) Program, Naomi House, a 15-bed unit for homeless female
veterans. As a result of this grant, Naomi House will be able to provide supportive services beyond those currently provided by GPD guidelines, such as: group and individual counseling related to sexual trauma, domestic violence, and substance abuse; medication management; development of women’s peer support groups; enhanced job preparation and placement services, including assistance with resume preparation, provision of appropriate interview/work clothing, access to local Homeless Veterans Reintegration Programs, and other related employment services; and coordination of and transportation to HAVEN, page 9
Find more stories and features at newfrontierpublications.org
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