ABOUT THE EVENT
Defender Burghley Horse Trials is the world’s greatest five-star equestrian event, acknowledged globally by leading riders as their ultimate competitive goal
BE PART OF THE EVENT
Defender Burghley is a five-star event at the pinnacle of the sport and one third of the Rolex Grand Slam of Eventing. It attracts fantastic crowds to witness exhilarating equestrian action, as well as offering visitors the opportunity to browse the world-renowned shopping avenues and enjoy the many other attractions and activities on offer in this truly stunning location.
Events across the four days include Dressage, Cross-Country and Showjumping. Visitors can also enjoy Masterclasses with big name riders such as Dressage supremo Carl Hester and Eventing legend William Fox Pitt.
Thousands of people visit throughout the trials to enjoy the world-class competition so this is a great opportunity for your brand to be seen by a large number of like-minded people.
THE OFFICIAL SOUVENIR PROGRAMME
The most effective way to position your brand before a discerning AB1 audience is to secure a presence in the Official Souvenir Programme, with 12,000 copies distributed at the event
As well as being a useful guide to all the action over the four days, the programme will be a beautifully produced editorial publication, filled with features and insights that will provide a rewarding and interesting read long after the event is over.
Created to the very highest production standards, the programme will be an environment that wholly reflects the premium atmosphere of the event. It’s a highly effective way to keep your brand uppermost in the minds of the Burghley audience going forward.
THE DEFENDER BURGHLEY AUDIENCE
600 CAREFULLY SELECTED EXHIBITORS
70 OF THE WORLD’S BEST RIDERS, INCLUDING OLYMPIC MEDALLISTS & WORLD CHAMPIONS
170,044 GUESTS ATTENDED IN 2023 2.6M WEBSITE PAGE VIEWS
AGE DISTRIBUTION
60% OF THE AUDIENCE IS FEMALE
BROADCAST LIVE TO 113 COUNTRIES AROUND THE WORLD
X
SPONSORSHIP OPPORTUNITIES
LIMITED-EDITION
JUTE SHOPPING BAG
4,000 high-quality jute bags will be produced and sold to event attendees and your brand could feature on one side of the bag opposite the Burghley logo.
Showcase your brand to thousands at Defender Burghley Horse Trials BAG
SPONSORSHIP
ALREADY SOLD FOR 2024
EXCLUSIVE INSERTS
In addition to a copy of the souvenir programme, there are exclusive insert opportunities available in the jute bag. Your brand or product could be one of five featured items inserted into the bag for attendees to enjoy.
DBHT RADIO - EXCLUSIVE EARPIECE SPONSORSHIP
Talk to your customers wherever they are with DBHT radio. DBHT radio will be broadcast from Wednesdays trot-up to the conclusion on Sunday afternoon. DBHT Radio has a range of 20-25 miles so visitors can listen as they arrive/leave the event.
DBHT Radio is also streamed live on the DBHT website for international and UK listeners not at the event. Your brand will feature across all platforms but specifically on the highly visible DBHT Radio earpiece and co-branded lanyard and packaging. 5000 radios and lanyards are sold each year.
Your brand or business will be mentioned and thanked over 24 plays of your radio advert during the event. One premium position full page advert in the DBHT souvenir programme is included.
COST £9,995 PLUS VAT
DBHT BIG SCREEN ADVERTISING
DBHT
RADIO ADVERTISING
Radio advertising is a fantastic way to get your brand in the heads of a key audience at a key time. Your advert will be played 24 times during the event and at key times for maximum effect. Our partner company will produce a professional radio advert for you, with your full approval.
COST
£695 PLUS VAT
Put your business up in lights and right in front of a dedicated audience by advertising on the big screens at DBHT. Running all day, put your business alongside the biggest brands, such as Defender, Boodles and Rolex and right in front of a unique, engaged audience. 5 Big Screens will be strategically located around the event in areas of high footfall and viewing points showing the live action and selected content every day.
A limited number of packages are available consisting of 5 x 20 second plays per day for all four days.
COST (EXCLUDING AD PRODUCTION COSTS) 20 X 20 SECOND ADVERTS OVER 4 DAYS £1,495.00 PLUS VAT
SOUVENIR PROGRAMME SPECIFICATION
TECHNICAL SPECS
Print run: 12,000
Finish: Perfect bound
Pagination: 128pp + 6pp gatefold
Stock: 250gsm silk (cover) with 115gsm silk (text)
Size: 240mm (H) x 168mm (W)
AD DIMENSIONS
Double page: 240mm (H) x 336mm (W) + 3mm bleed
Full page: 240mm (H) x 168mm (W) + 3mm bleed
Half page landscape: 108mm (H) x 148mm (W)
Half page horizontal: 220mm (H) x 72mm (W)
Quarter page: 108mm (H) x 72mm (W)
File format: PDFX1-a, CMYK, image resolution 300ppi, all fonts embedded. Text safe area: 10mm from all edges
ADVERTISING RATES
Double page: £1,695
Full page: £995
Half page: £595
Quarter page: £345
Enhanced listings: £95
gary.turner@newhallpublishing.com