ABOUT THE EVENT
Now in its 20th year, Salon Privé is one of the most renowned names on the global automotive and luxury lifestyle calendar, with Salon Privé London kicking off the English social season.
Salon Privé London is much more than an automotive occasion. Held for the first time in 2022, it is a formidable addition to the Salon Privé calendar, its unique blend of superlative motoring exhibitors and iconic luxury brands cementing its position not only as the first European motor show of the calendar year but also the first big event of the English social season.
By attracting a discerning, prestigious and affluent audience, Salon Privé London has established
itself as one of the world’s most influential and strategically important luxury gatherings, a destination for new model launches, exclusives from the finest in luxury brands and exquisite hospitality.
The event also features the world’s first and only Concours de Vente, in which rare and historic motor cars are available for sale.
Salon Privé London is one of only four events permitted on the lawns of the Royal Hospital Chelsea.
A GLOBAL STAGE FOR THE WORLD’S FINEST LUXURY BRANDS
THE WORLD’S MOST SENSATIONAL SUPERCARS
CLASSIC CAR SPECIALISTS
The ‘Concours de Vente’ is an exciting new concept: a Concours d’Elégance where every classic car on show is for sale. With a carefully curated selection of over 75 rare and historic automobiles, this is an array of the most collectible motoring marques in a unique display of power and passion.
Salon Privé London attracts an eclectic mix of the most exotic and desirable brands, with a spectacular collection of the latest and greatest supercars, sports cars and luxury cars from the world’s leading manufacturers, including many models making their UK debut live at the event.
More than 40 of the UK’s leading classic car dealers will be present at Salon Privé London, offering a selection of their rarest and most collectible cars for sale, right there and then. It’s unprecedented to find so many specialists and their finest stock united in the same place.
Salon Privé is not just about rare cars – a highly exclusive part of the unique package is the Luxury Shopping Village. Here visitors will find a curated selection of premium brands, encompassing boats, motorcycles, helicopters, luxury homeware, fashion, accessories, jewellery and watches.
CONCOURS DE VENTE
LUXURY SHOPPING VILLAGE
THE OFFICIAL SOUVENIR PROGRAMME
The most effective way to position your brand before Salon Privé London’s affluent and discerning ABC audience is to secure a presence in the Official Souvenir Programme. 3,000 copies of this highly collectable keepsake of the event will be available at the entrance and within premium hospitality at the Royal Hospital Chelsea.
As well as being a useful guide to everything happening during the three days, the Programme will be a beautifully produced editorial publication, filled with features and insights that will provide a rewarding and interesting read, long after the event is over.
Produced to the very highest production values, the Programme will be an environment that wholly reflects the premium atmosphere of the event. It’s a highly effective way to keep your brand uppermost in the minds of the Salon Privé audience going forward.
AUDIENCE AND REACH
30M+ SOCIAL MEDIA IMPRESSIONS IN 2024
244,000
WEBSITE USERS
10.9M IMPACTS FROM DIGITAL AD CAMPAIGN (2 WEEKS PRE-SHOW), REACHING 2.4M ADULTS
2/3 VISITORS FALL INTO THE TOP THREE MOST AFFLUENT CONSUMER GROUPS
18,287 GUESTS ATTENDED IN 2024 78%
OF VISITORS FALL INTO THE TOP FOUR MOST AFFLUENT CONSUMER GROUPS
Demographic split:
A (City Prosperity) 35.1%
B (Prestigious Positions) 22.5%
C (Country Living) 11.7%
D (Domestic success) 9.1%
116,000
SOCIAL MEDIA FOLLOWERS
68% OF VISITORS ARE UNDER 55
35% OF ATTENDEES ARE IN THE TOP 5% OF EARNERS IN THE UK
654,000
SOCIAL MEDIA ENGAGEMENT (UP 72% YOY)
RATES / TECHNICAL SPECIFICATIONS
EXHIBITOR RATES
NON EXHIBITOR RATES
AD DIMENSIONS
Double page: 265mm (h) x 420mm (w) (+3mm bleed) Full page: 265mm (h) x 210mm (w) (+3mm bleed)
MEDIA TEAM
HEATHER BORRETT
SENIOR MEDIA SALES CONSULTANT
heather.borrett@newhallpublishing.com 07932 834207
KIM SMITH
MEDIA SALES CONSULTANT kim.smith@newhallpublishing.com 07896 496981
DEAN BROWN
MEDIA SALES CONSULTANT dean.brown@newhallpublishing.com 07385 471052
ANGELA THORNBY-BURT
MEDIA SALES CONSULTANT
angela.thornby-burt@newhallpublishing.com 07384 255947
ALISON WIGG
MEDIA SALES CONSULTANT
alison.wigg@newhallpublishing.com 07973 944940
MARIA POLLARD
MEDIA SALES CONSULTANT
Our media sales team takes a highly targeted approach and our unique blend of industry experience attracts the right advertisers to fit each client audience. We are an employee owned multichannel
maria.pollard@newhallpublishing.com 07966 759083