New Jersey Realtors® Brand Guidelines

Brand Guidelines.

The voice for real estate in New Jersey.

Influence. Serve. Connect.

Our mission. New Jersey Realtors ® exists to support all segments of its membership, in concert with the local boards and associations of Realtors ® and the National Association of Realtors ® , by developing and delivering programs, services and related products which enhances the ability to conduct business successfully and ethically, and to promote the extension and preservation of the right to own, transfer and use real property.

The voice for real estate in New Jersey. Serving 58,000 members.

New Jersey Realtors® serves as a leading advocate for the real estate industry and private property owners. NJ Realtors® provides essential programs and services for Realtors®, including government affairs, continuing education, market statistics and many other benefits. Additionally, NJ Realtors® provides resources for consumers related to the real estate industry and the process of buying and selling a home.

Comprised of 14 local boards, New Jersey Realtors® has approximately 58,000 members who are involved in all aspects of the residential and commercial real estate industries.

NJ Realtors® is the state arm of the National Association of Realtors®, which at more than 1.1 million members, is the largest trade association and one of the most powerful groups in North America. Not all real estate agents are Realtors®. Realtors®—who are all licensed real estate agents—represent some of the most knowledgeable, successful, and trustworthy professionals in their industry.

Realtors® subscribe to a strictly enforced Code of Ethics that promotes the fair, ethical, and honest treatment of all parties in a real estate transaction. Agents who are not Realtors® are not bound to these same ethical practices and principles set forth in the Realtor® Code.

Members of New Jersey Realtors® gain tools designed to support their bottom line:

• Powerful advocacy services to protect your business and property ownership

• Best-in-class education to build your credibility

• Market and industry data to complement your expertise

• Standardized forms and contracts to lower your risk

• Legal Resource Library when a question comes up in your day-to-day business

Typography

Primary Typeface: Aurulent Sans (as seen in our logo)

Aa

AaBbCcDdEeFfGgHhIi JjKkLlMmNnOoPpQq RrSsTtUuVvWwXxyyZz 0123456789!@#$%^&*()_+

Primary Typeface Weights

Regular.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)

Italic.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)

Bold.

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz 0123456789 (&?!/,:;-_*”)

Secondary Typeface Weights

(&?!/,:;-_*”)

(&?!/,:;-_*”)

(&?!/,:;-_*”)

Alternative Typography

ACCEPTABLE SANS SERIF FONTS:

Roboto Light

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz

0123456789 (&?!/,:;-_*”)

Fjalla One

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz

0123456789 (&?!/,:;-_*”)

Avenir

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz

0123456789 (&?!/,:;-_*”)

ACCEPTABLE SERIF FONTS:

Mrs. Eaves Roman Lining

AaBbCcDdEeFfGgHhIiJjKLlMmNnOo

Avenir

PpQqRrSsTtUuVvWwXxYyZz

0123456789 (&?!/,:;-_*”)

Adobe Caslon Pro Regular

AaBbCcDdEeFfGgHhIiJjK LlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz

0123456789 (&?!/,:;-_*”)

New Jersey REALTORS® Acceptable Trademark Usage

New Jersey REALTORS® is a federally registered trademark and should be treated as such. As of July 2014, the New Jersey REALTORS® logo must appear with the register mark ® after the letter “S” where the word REALTORS® appears.

Please note that in all external communications the association is to be referred to as New Jersey REALTORS® or the abbreviated NJ REALTORS® .

NJAR and NJR should never be used in any external communications.

The association should never be referred to as “the New Jersey REALTORS®” , as it is grammatically incorrect.

Only when appearing in news articles and press releases following AP Style is it acceptable to use “Realtors.”

Logo Usage Requirements

The font used in the New Jersey REALTORS® logo is Aurulent Sans Bold

C100, M50, Y0, K65

Four Color Process

Web Color Process

Web Safe Palette

Hexadecimal

C55, M20, Y0, K0

C0, M35, Y100, K0

R0, G48, B91

R109, G172, B222

R252, G175, B23

#00305B

#6DACDE

#FCAF17

Pantone Color Usage

Pantone 296C

Pantone 284C

Pantone 117C

Reverse Usage

Logo Formats

Format & Space Requirements

There are two acceptable formats for the New Jersey REALTORS® logo: Horizontal and Square, as shown below.

Clear Space

Clear space is based proportionally on the height of the printed logo art. That height being X. For the horizontal logo, half of that height (X) is the minimum area that should be allowed around all of the logo for maximum impact.

For the square logo, one-quarter of that height (X) is the minimum area that should be allowed around all of the logo for maximum impact .

Allow more space if possible.

Minimum Size Requirements

Print: The horizontal logo should never be smaller than two inches wide. The vertical logo should never be smaller than one inch wide.

Web: The horizontal logo should never be smaller than 150 pixels wide. The vertical logo should never be smaller than 75 pixels wide.

The New Jersey REALTORS® logo (both horizontal and vertical formats) must never be stretched or squished.

Height and width ratios must be maintained during any and all resizing.

Color Recommendations

Complementary Color Recommendations

In addition to the three primary colors that appear in the New Jersey REALTORS® logo, the following colors are all acceptable in brand-related designs.

Four Color: 85, 3, 91, 44

Web Color: 4, 106, 56

Web Safe Hex: #29753A

Pantone Color: 349 C

Four Color: 23, 98, 100, 18

Web Color: 166, 36, 34

Web Safe Hex #A62422

Pantone Color: 1805 C

Four Color: 2, 50, 100, 3

Web Color: 233, 141, 31

Web Safe Hex: #E98D1F

Pantone Color: 7413 C

Four Color: 85, 100, 14, 30

Web Color: 84, 43, 125

Web Safe Hex: #542B7D

Pantone Color: 268 C

Four Color: 60, 0, 16, 0

Web Color: 44, 204, 211

Web Safe Hex: #2CCCD3

Pantone Color: 319 C

Four Color: 18, 95, 3, 3

Web Color: 195, 43, 136

Web Safe Hex: #C32B88

Pantone Color: 240 C

Four Color: 100, 100, 100, 100

Web Color: 0,0,0

Web Safe Hex: #000000

Pantone Color: Black 3 C

Four Color: 0,0,0,0

Web Color: 255, 255, 255

Web Safe Hex: #FFFFFF

Pantone Color: White

Four Color: 10, 2, 5, 25

Web Color: 178, 187, 189

Web Safe Hex: #B2BBBD

Pantone Color: 442 C

Four Color: 0, 68, 53, 0

Web Color: 247, 121, 109

Web Safe Hex: #F7796D

Pantone Color: 16-1545 TPG

Stationery Package

EMAIL SIGNATURE GUIDELINES

The example below represents the email signature format to be adopted by all New Jersey REALTORS® staff. Add any additional logos beneath the NJ REALTORS® logo. All emails should be typed using a sans serif font.

Email Signature

Colleen King Oliver

Director of Public Relations & Marketing

P: 609-341-7115 (Direct)

BUSINESS CARD GUIDELINES

Font for name and title: Helvetica Neue Bold - 10pt

Font for all other lines: Helvetica Neue - 10pt

Include NJ REALTORS® logo below contact information

These items are shown at actual size and should be matched exactly. Typefaces and sizes to be used on the business cards are as follows:

Standard Business Card

NAME: Aurulent Sans Bold - 12 pt

TITLE: Aurulent Sans Bold - 10 pt

OTHER: Aurulent Sans - 8 pt

NJ REALTORS® logo & REALTOR® R bottom left

Standard Business Card (3.5“ x 2”)

Jeffrey A. Jones

2021 PRESIDENT

Leadership Team Card

NAME: Aurulent Sans Bold - 12 pt

TITLE: Aurulent Sans Bold - 10 pt

OTHER: Aurulent Sans - 8 pt

NJ REALTORS® logo & REALTOR® R bottom left

Leadership Team Card (3.5“ x 2”)

Stationery Package

LETTERHEAD GUIDELINES

The logo and graphics are to be used as pictured below.

The recommended brand font for formal correspondence on New Jersey REALTORS® letterhead is Baskerville.

#10 Envelope (9.5” x 4.125”)

Standard Letter (8.5”x11”)

REALTOR® Logo Usage

When using the REALTOR® logo, please refer to these guidelines provided by the National Association of REALTORS®:

Form

The REALTOR® logo consists of an “R” set in Futura typeface on a sharply contrasting rectangular background to form a block “R” under which is centered the term REALTOR®. The relative dimensions of the rectangle, the size of the “R” within the rectangle in relation to the rectangle dimensions, the length and typestyle of the term REALTOR® and the space between the term REALTOR® and the rectangle are all important features of the REALTOR® logo. These features as well as the color identity between the term REALTOR® and the rectangle must be observed.

Proper Forms

Improper Form

no identifier undersized block “R” improper color & framing incorrect spacing

Size

The size to which the REALTOR® logo may be reduced is often determined by the intended application and the manner in which the mark is to reproduced (business cards, stationary, etc.). The REALTOR® logo must never be reduced to the point where the identifier cannot be read or where the registration symbol is illegible. The size of the registration symbol may be increased as necessary to ensure legibility.

Color

The REALTOR® logo may be reproduced in any color, but it’s recommend that you use the official REALTOR® Blue (PMS 293). If you want to use another color, ensure:

It’s a sharply contrasting single color.

There’s adequate contrast between the color used and its background. That for a dark background, you reverse all components of the logo.