7 Reels Ideas for Realtors®

7 Reels Ideas for Realtors®

By Erin McFeeters

Whether you’re an active creator on Instagram or just getting started and looking to expand your reach, Instagram continues to prioritize video content on the platform. Implement some of these video ideas into your weekly content rotation to show your value as a Realtor®, provide a behind-the-scenes look at your role in transactions, and reach more potential clients. Please ensure your videos follow the NJ Real Estate Commission’s advertising rules and regulations

Day in the Life

Bring your followers along for a day in your life as a Realtor®. Show your morning routine, talk through specific tasks you’re doing for your clients, and involve them in your showings. Show potential clients what it’s like to work with you and what they can expect if they hire you as their Realtor®

Frequently Asked Questions

Are your clients asking repetitive questions? Take the time to film yourself sitting down and answering questions. You can choose one question per video or do a more rapid-style question-andanswer session. Try lumping similar questions together or creating separate videos for FAQs from your buyer clients and from your seller clients.

Market Update

Download your local housing market data report at njrealtor.com/data and discuss what your clients are experiencing in the current market quantified by data. Make this style video feel more organic by filming your first reactions to the latest report and film it using your front-facing camera.

Client Story Time

Consider talking about the ins and outs of your latest closing transaction. How many homes did your buyer client submit offers on? In how many neighborhoods were they searching for homes? Talk about every aspect of the transaction in one longer video or break it into more digestible video chunks.

Small Business Feature

Become the go-to neighborhood resource by filming vlog-style videos trying small businesses in your area. Film quick reactions to new menu items at your favorite restaurant or café or film b-roll while you’re out and about and edit together quick clips with a voiceover. Pro-tip: B-roll is footage that establishes your setting and goes in between main shots. To provide even more value to your followers, consider interviewing the business owner or having a quick conversation about how their business came to be.

Finance Tips and Tricks

Put education at the forefront of your content strategy and share tips for boosting credit and saving for a downpayment before starting a home search. Consider speaking with a lender you work with frequently and obtain their thoughts on the requirements to qualify for home financing.

Listing Tour

Share a virtual tour of one of your listings or of a home you recently showed. Feature the home’s amenities and features, the current listing price, and some information about the area. Make sure to check with the homeowner for permission.

Reels Quick Tips

• Test Out Different Video Lengths: Reels can be anywhere from 15 seconds to 15 minutes long, but not all content performs the same. Test out different video lengths to find your sweet spot.

• Use Trending Audio: Even if you’re not participating in specific video trends, use trending audio to boost your reach. When scrolling to find audio, look for a small arrow pointing up, which means the audio is trending.

• Prioritize High-Quality Videos: Ensure your videos are uploading at the highest quality. In the Instagram settings panel, scroll down to “Media Quality” and turn on the “Upload at highest quality” setting.

• Use Hashtags: Like search engine marketing, Instagram’s Explore Page relies on keywords for its search results. Using a mix of real estate-focused, location-focused, and niche-focused hashtags will help your content appear in search results.