New Jersey Realtors ® We Know Jersey

BY NICK MANIS

With an ever-evolving market and fluctuating mortgage interest rates, this year we’re focusing on educating and encouraging consumers to use a Realtor® and creating awareness for the New Jersey Realtors® brand.

You may be asking yourself, what is New Jersey Realtors® doing to achieve this goal? Allow me to introduce NJ Realtors® 2023 consumer advertising campaign—We Know Jersey. This campaign—which will run in print, on social media and YouTube, and as a robust search engine marketing campaign, emphasizes the Realtor® as the critical part to a home buying, selling, or renting transaction. The other side of the campaign highlights New Jersey Realtors® as indispensable experts when it comes to their areas of expertise.

And, coming this spring, New Jersey Realtors® is launching its first-ever digital out of home campaign. This will help us reach consumers while they’re commuting to work, checking out at the grocery store, filling their cars with gas, and so much more. We’re looking forward to reaching consumers in this new format and can’t wait for the out of home advertisements to officially launch.

I encourage you all to share these new campaign assets to portray how essential Realtors® are to the home buying and selling process and how much Jersey expertise New Jersey Realtors® possess.

Visit nj.realestate/find to see the campaign in action and find resources to share with your clients, and visit photofy.com/nar to sign up for Photofy to download the creative assets.