CEO’s Desk

Year-Round Resources

One benefit of the three-way agreement between local, state, and national associations is that you are able to use the resources from all three. But at the same time, it’s easy to be overwhelmed with the amount of information and updates available to you. I want to highlight a few programs from the national association that may be helpful to you for any of your 2021 goals.

That’s Who We R

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One way the National Association of Realtors® supports and promotes your business is through its consumer advertising campaign, That’s Who We R, which emphasizes Realtors®’ impacts on their communities. The advertisements show consumers that Realtors® do more than help clients find the perfect property, they also help them along the path to fulfill their dreams. You can customize, download, and share the campaign assets on social media and in print.

Realtor® Benefits Program

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Take advantage of unique savings and offers on everything from GE appliances to dental insurance. The savings are a great compliment to the state run Member Perks Partners (njrealtor.com/memberperks).

Research & Statistics

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Looking for a particular statistic? Chances are NAR has a study on it. These studies are great content for your website or social media accounts, but are also helpful when researching for your own business. There are dozens available, focusing on areas such as home staging, commercial and international trends, real estate career choices, multi-generational housing, and so much more.

Education & Training

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Set yourself apart and grow your industry knowledge by earning designations and certifications. There are over twenty to choose from, and they cover each sector of the industry. Earn continuing education but also endorse your expertise and obtain a leg up in the industry.

Commitment to Excellence

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Amp up your professionalism a step further by participating in NAR’s C2EX challenge, a free endorsement that helps you stay on top of your game. You can start your journey to excellence by taking any of the self-assessments which measure your proficiency in topics such as customer service and technology. Then a customized educational pathway is created so members can progress and strengthen their industry knowledge.

Financial Wellness

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Plan for the future with the Center for Financial Wellness. The industry provides many investment opportunities, but with the added responsibility of managing it on your own. The Center for Financial Wellness can help you navigate your finances and plan for retirement. Set goals, learn about investing, and plan smartly.

These are just a few of the many programs available to you from the national association. There are countless opportunities to better your individual business by making use of the tools you have access to with your membership.