Move Over Millenials, Generation Z is Entering the Market

A.K.A. Gen Z, iGen, or Centennials

The oldest segment of Generation Z is graduating from college and officially entering the workforce. They were raised with the Internet and smart phones at their disposal, and, according to research, they’re more educated and diverse than their generation predecessors.

Born After 1996

The oldest of this generation is turning 24 in 2021. They are the largest generation in American history, according to Business Insider, making up 27 percent of the U.S. Population.

Where to Find Ages 18-29 online, according to Pew Research

Percentage of U.S. adults ages 18-29 who say they ever use the specific social media platform:

Instagram 95%

Facebook 70%

Snapchat 65%

TikTok 48%

Twitter 42%

Pinterest 32%

LinkedIn 30%

YouTube 15%

They represent the leading edge of the country’s changing racial and ethnic makeup, according to Pew Research.

52% Non-Hispanic White

25% Hispanic

14% Black

6% Asian

5% Other

According to the National Association of Realtors® 2021 Home Buyer and Seller Generational Trends Report, Generation Z is just beginning their home buying journey.

Generation Z and Young Millennials made up 16% of Home Buyers and 6% of Home Sellers