Move Over Millennials
Generation is Entering the Market
Z
A.K.A. Gen Z, iGen, or Centennials The oldest segment of Generation Z is graduating from college and officially entering the workforce. They were raised with the Internet and smart phones at their disposal, and, according to research, they’re more educated and diverse than their generation predecessors.
Where to Find Ages 18-29 online, according to Pew Research Percentage of U.S. adults ages 18-29 who say they ever use the specific social media platform: Instagram 95% Facebook 70%
Born After 1996
Snapchat 65%
The oldest of this generation is turning 24 in 2021.
TikTok 48%
They are the largest generation in American history, according to Business Insider, making up 27% of the U.S. Population. They represent the leading edge of the country’s changing racial and ethnic makeup, according to Pew Research.
52% Non-Hispanic White 25% Hispanic 14% Black 6% Asian 5% Other
10 | NEW JERSEY REALTOR® | May/June 2021
Twitter 42% Pinterest 32% LinkedIn 30% YouTube 15%
According to the National Association of Realtors® 2021 Home Buyer and Seller Generational Trends Report, Generation Z is just beginning their home buying journey. Generation Z and Young Millennials made up 16% of Home Buyers and 6% of Home Sellers
