UNLOCKING THE POWER OF RPR ®

By William Thompson, NJ Realtors® Director of Technology

In the ever-changing real estate industry, leveraging technology is key to maintaining a competitive edge. Realtors Property Resource® is one tool you need in your arsenal. Exclusively available to Realtor® members, RPR® provides a wealth of benefits for all agents, whether seller’s agent, buyer’s agent, residential, commercial, or all the above, by offering comprehensive data, powerful tools, and advanced pricing analysis to enhance your business and impress clients.

COMPREHENSIVE PROPERTY DATA

RPR® offers a robust database of property information essential for both seller’s and buyer’s agents. Detailed property information such as property history, tax records, mortgage data, and more are pulled from reliable sources, ensuring you have the most accurate compilation of data available. To get started, visit narrpr.com and use the search bar to enter specific property addresses or use the advanced search filters to find properties that match certain criteria. Then, head over to the Reports tab, where you can customize and generate various types of reports including property detail, market activity, and neighborhood reports.

INTERACTIVE MAPPING TOOLS

RPR®’s advanced mapping tool is a standout feature allowing agents to conduct detailed geographic searches and visualize market trends. Enter an area of interest in the search box, then select from a variety of markers and heat maps, such as schools, flood zones, or market trends, to overlay on top of your map. Utilize tools like Draw to highlight specific areas, Points of Interest to add local amenities, and Data Layers to visualize market data. RPR®’s interactive map provides an intuitive visual representation to help buyer’s agents whose clients are searching in unfamiliar areas. By presenting detailed geographical data, you can showcase your ability to provide comprehensive insights to your clients.

PRICING TOOLS

“How much should I list my home for?” is one of the most critical questions Realtors® receive during listing appointments. With the power of RPR®’s Comparative Market Analysis and REALTORS® Valuation Model, you can come prepared with an accurate, data-driven response. This combination of tools not only improves pricing accuracy but also reinforces your role as a knowledgeable and trustworthy advisor, which is essential for building client confidence and satisfaction. To get started, select Create CMA, under Pricing Tools on a property’s detail page. Confirm home facts to ensure there are no discrepancies from public records or previous listings. Search for comparable properties to use in your analysis and make pricing adjustments based on their differences. Generate a detailed Seller’s Report which integrates price analysis, property history, market statistics, and so much more into a beautifully branded and professional packet.

PROSPECTING

Have you ever wanted to send a letter introducing yourself to the neighborhood to help you connect with potential clients? RPR® can help! Under the Research tab, select Property Search, enter the neighborhood you’re interested in, and select Public Records under Type/Status (otherwise you’ll only see recent listings). Under More Filters, you can

narrow down your search results to find the properties that fit your expertise. I recommend selecting Owner Occupied and possibly limiting properties to those owned between five and 20 years. To avoid abuse and complaints, you can only export 2,000 records per month, so be mindful of your search criteria. Once ready, click the Mailing Labels button, found above the map, to generate standard-sized labels or export results to a CSV. Ready to craft your message? RPR® can help you there, too. Under the Research tab, run a Neighborhood Search. You’ll find helpful key metrics to use in your marketing or click the Create Script button to use RPR®’s new AI-powered Market Trend ScriptWriter. Select the appropriate tone and audience for your message and create a video script, social campaign, or analysis of the neighborhood’s market. You’ll receive a unique script you can customize to inform your prospects of current market conditions and highlight your value proposition.

RPR® is more than just a tool; it’s a comprehensive solution designed to empower Realtors®. By leveraging its extensive data and state-of-the-art tools, you can provide superior service, make informed decisions, and achieve better outcomes for your clients.