Natural Times – Sep/Oct 2019

free take one

Fall 2019

• Meet William Produce Professor • Pickle's Picks • Local Spotlight: Proof Brewery

Falling For You

1235 Apalachee Pkwy Tallahassee, FL 32301 850.942.2557 Open Daily 8 am - 10 pm www.newleafmarket.coop

THANKS TO Managing Editor Madelon Givens Layout + Design Diane Bass Board of Directors Christina Brown, President Dennis Smith, Vice President Holger Ciupalo, Treasurer Folayan Barnes, Director Alexandra La Torre, Director Dominique Reed, Director General Manager Ben Goldberg

We would additionally like to thank the loyal members of our co-op!

Once again, the summer has passed with swiftness and everyone is looking forward to a cooler season. The fall season in Tallahassee is filled with activities, ranging from football season to 5k races. The Co-op’s committed employees have been working diligently to plan upcoming workshops, new Christina Brown, President products and programs to keep owners excited. You may notice slight changes throughout the Co-op to reignite and re-engage owners, such as the recycled eyeglasses program, build your own smoothies, flash sales, and raffles.

These changes wouldn’t be possible without our fearless General Manager, Ben Goldberg. Ben has been dedicated to providing the best experience possible at the Co-op, and has remained solution-oriented during our most trying months. Ben and the committed employees of the Co-op are continuously seeking ways to best serve the owners. Thank you!!

The Board worked diligently through the summer, primarily focused on planning and strategizing for the upcoming months.

Confronting several challenges, the Board has decided to postpone the annual meeting and Board of Directors elections. Although the meeting is postponed, feedback is welcomed at any time, and owners are welcome to attend any Board meeting! More information will be provided in the upcoming weeks regarding a date and time for the annual meeting.

Stay cool, Christina Brown, Board President Christina.brown@board.newleafmarket.coop

-store in y p o c d r a h a p u k ic P on for this exclusive coup 2

Natural Times | New Leaf Market Co-op

Fall 2019

Pickle's Picks By: Dylan Walters, New Leaf Market Co-op Deli Manager

This is Dylan, aka Dyl, aka Dill Pickle, our deli manager. Pickle is the one to go to when you want to know what’s cool and what’s happening. In this issue, Pickle has picked the best activities around town to go to this fall.

September 14, 7p – 8:30p

Tallahassee Museum Night Prowl

October (see website for dates)

October 31, starts around dusk

Tallahassee Museum

FSU Flying High Circus Halloween Performances

3945 Museum Drive, Tallahassee, FL

FSU Circus

Cost: FREE

Cost: Museum Members- $9/

269 Chieftan Way, Tallahassee, FL

Non-members- $12

Cost: Varies

www.tallahasseemuseum.org

www.circus.fsu.edu

I love the Tallahassee Museum and could happily spend all my days off there, but it’s a whole new world out there at night. This tour is a great opportunity to see many of the museum’s nocturnal animals that are usually laying low during the daytime hours. This event is family-friendly presuming all family members enjoy the outdoors at night. Tickets for this event must be purchased in advance through their website (tallahasseemuseum.org) before September 11 at 12pm.

Did you know we live in a town with its very own circus? It’s one of my favorite things about living in Tallahassee and, believe me, the list is long. However, fewer things make me happier than knowing that every year a new batch of freshmen are signing up for classes at clown college (yes, I know it’s not only clown college, but man… I LOVE the idea of clown college. Just let me have this, OK ). If you’ve never seen a Flying High Circus performance, you’re definitely missing out. It’s awesome!

Their annual Halloween show is one of my favorite fall festivities. The costuming and make-up of the performers is excellent, and audience members are encouraged to dress in costumes too which makes for great people-watching.

It’s just spooky enough without being too spooky. It’s fun for kids of all ages, but please keep in mind there are loud noises and lots of costumes. Check their website (circus.fsu.edu) for show dates/ times, pricing, and to order tickets.

This is an awesome neighborhood street party! There are so many great costumes everywhere and almost every house on the street participates with incredible decorations and trick or treating. There’s usually a community marching band that kicks things off at Waterworks and marches down Beard Street. Bring your instrument of choice and join in or just enjoy the raucous fun from the sidelines. Either way, it’s a great way to spend the evening. This event is definitely family-friendly as long as everyone in your family enjoys a happy-go-lucky costumed crowd.

October 5, 10a – 7p

The Fuzzy Pineapple Craft & Art Festival 1209 Paul Russell Road. Tallahassee, FL Cost: FREE

This arts/crafts festival is really fun!

It’s a great way to support over 100 independent artists. I love buying birthday and holiday gifts here. There are tons of tents and booths featuring beautiful works of original art. There’s live entertainment, food, and fun workshops. Check out their Facebook page for more details. This event is very family-friendly (lots of kids activities) and pets are welcome.

Fall 2019

Halloween Evening on Beard Street Beard Street, Tallahassee, FL

Monthly May – November, 7p-10p

Sundown Concert Series Cascades Park 1001 South Gadsden St., Tallahassee, FL Cost: FREE www.tallahasseedowntown.com

In my opinion, May – July/August is just too dang hot for an outdoor concert in Tallahassee, but September – November is delightful! Grab a blanket, pack a picnic dinner and enjoy some tunes under the stars. It’s a great way to celebrate those cooler nights. There’s plenty of room for kids to run and play, food trucks (if you don’t want to pack that picnic), beverage vendors (sorry, no BYOB alcohol), and leashed pets are welcome. For more details, go to tallahasseedowntown.com www.NewLeafMarket.coop | Natural Times

3

New Leaf Market Co-op Community Art Wall

Featured Artist of the Month: Tom Stratton Get to know our September artist — Tom Stratton Can you tell us about the process of making your work?

I have several approaches to starting a painting.

Sometimes I’m inspired by an image of a person, animal or place and will begin with that and see where it goes, in other words, what story line if any seems to flow with the feeling of the image. Other times I paint the canvas with the color I like that day, then start painting imagery from my mind, photos and the environment.

What’s the significance of your color palette?

paint. As time passed I would meet artists whose work I appreciated, and if possible I would take lessons from them.

What is your favorite part about being an artist?

I like the idea that my work might inspire viewers to open their minds to the cosmic experiences and visions available.

Do you have a favorite photograph or painting, which inspired you?

Salvador Dali opened me up to the variety of expressions possible in visual art when I encountered a book of his in my early 20s.

The only color I tend to avoid is black. Black tends to mute colors, I want [colors] to vibrate together so I use complimentary colors to shade and shadow. This gives a slightly other worldly look to the work.

Was there a pivotal moment when you decided to follow your path as an artist?

My professional art career started at 23 years old when I learned to pin stripe and sign

If you would like to be our next featured artist, apply on our website at www.newleafmarket.coop/about/community4

Natural Times | New Leaf Market Co-op

Fall 2019

New Leaf Market Co-op Community Art Wall

Featured Artist of the Month: Amanda Boekhout Get to know our October artist — Amanda Boekhout Can you tell us about the process of making your work?

I work in series and normally make a bunch of work in a theme before moving on. This usually means working with one or two symbols until they tell me what I need to learn from them. I have moved to a more illustrative and colorful place in my work that allows me to move through ideas quickly and catch the viewer's eye more effectively. I currently make work using acrylic, inks, and sometimes watercolor and metal leafing.

What’s the significance of your color palette?

Currently my palette is celebrating the wild and rich beauty of planet earth. I’m getting brighter!

If you could work within a past art movement, which would it be? Surrealism,

Kahlo, Dali, Van Gogh, Kehinde Wiley, Zaria Forman, Monica Cook, Jenny Saville, Jenny Morgan, Eric Jones, Matisse’s Cut-paper work, Rembrant, DaVinci, Durer, Ingres, I could go on all day.

Did you go to art school, if so where?

BFA From UCF 2004, MFA from FSU 2012 Was there a pivotal moment when you decided to follow your path as an artist?

15 years old, painting a figure with acrylic, it was my first cathartic experience with art and I was hooked. I knew that art was the most wonderful thing in the world from that moment on.

What is your favorite part about being an artist?

I can do whatever I want and be as weird as I want forever amen.

expressionism

Do you have a favorite piece of art, which inspired you?

I don’t think I can pick a favorite. I’m inspired by TONS of artists in many different styles/time periods. I love artist-series-applicationseating. Questions? Email our Marketing Department at diane@newleafmarket.coop.

Fall 2019

www.NewLeafMarket.coop | Natural Times

5

Getting to the Root of Fall Produce

By Christine J White, New Leaf’s Nutrition Expert, Certified Nutrition and Fitness Coach

When you think about healthy eating, salads and green veggies probably rise to the top, right? Whether you’re a meat-eater, vegan, or something in between, how about adding a little more variety (and color!) to your plant repertoire?

• Onions are rich in antioxidants and other

•

Take the color orange, for example. In my house, we call sweet potatoes “nature’s candy” because of their naturally sweet deliciousness. This super nutritious, beautiful orange tuber needs nothing more than a simple drizzle of olive oil, a dash of salt and pepper, and a quick roast in the oven to make it the star of any meal!

Root crops – such as carrots, beets, turnips, and yes, “nature’s candy” – are a rich source of nutritious complex carbohydrates. Instead of upsetting blood sugar levels like refined sweet foods – such as cookies, cakes, muffins, or candy – healthier carbs like roots can help regulate those levels.

• • •

•

phytonutrients, making them prized for their ability to strengthen the immune system.

Parsnips, which look like giant white carrots, boast a sweet, earthy taste. They’ve also got plenty of fiber, vitamin C, folic acid, niacin, thiamine, magnesium, and potassium.

Burdock is considered a powerful blood purifier. This long, thin root is a staple in Asian cuisine.

Celeriac, also known as celery root, is rich in fiber and antioxidants.

Jicama is crunchy and refreshing, and contains a generous amount of vitamin C. It’s a favorite in its native Mexico and South America.

“Nature’s candy” (AKA sweet potatoes) contain unsurpassed levels of beta-carotene and are also rich in vitamin C, phytonutrients, and fiber.

Join Me For The Next New Leaf Store Tour!

Mark your calendar for Saturday, September 28 at 11:30 Why Eat More Root Veggies?

AM at New Leaf for a nutrition-focused store tour! This Long roots – carrots, parsnips, burdock, and daikon FREE TOUR will focus on Seasonal Eating, highlighting fall radish – are excellent blood purifiers and can help improve produce and heartier, nutritious meals to fuel our bodies circulation in the body. Round roots – turnips, radishes, as we transition from the hot summer months into the beets, and rutabagas – nourish the stomach, spleen, cooler wintertime. We’ll explore the in-season eating pancreas, and reproductive organs. benefits, some how-to tips, money savers, meal prep short-cuts, and pleasing the whole family!

Which root vegetables do you enjoy most often? If you’re like most of the world, it’s quite possibly carrots and Get Even Healthier! potatoes.

Are you curious about how to choose root vegetables and other nutritious foods? Would you like help being as Here are a few others to explore: healthy as you can be? We should chat! You can reach me • Beets contain an abundance of antioxidants and are at christine@coachchristinewhite.com or 850.570.3327 – highly detoxifying. or follow me on Facebook @CoachChristineWhite to get • Radishes are an excellent source of vitamin C and are a sample of my approach. also rich in calcium, molybdenum, and folic acid.

6

Natural Times | New Leaf Market Co-op

Fall 2019

Recipe Alert!

Ready to add more roots to your diet, but not sure where to start? Here’s a fun and super simple recipe: Roasted Root Vegetables Servings: 4-6.

Total time: 35-45 minutes, 10 active.

1 sweet potato 2 parsnips 2 carrots 2 turnips or 1 large rutabaga 1 daikon radish (substitute or add in other favorites, like squash) extra virgin olive oil (enough to lightly coat vegetables) salt & pepper, to taste herbs: rosemary, thyme and/ or sage (fresh or dried) 1. Preheat oven to 375 degrees.

2. Wash and dice all vegetables into bitesized cubes.

3. Place in a large baking dish with sides.

4. Drizzle with olive oil; mix well to coat each vegetable lightly with oil.

5. Sprinkle with salt, pepper and herbs.

6. Bake uncovered for 25-35 minutes until vegetables are tender and golden brown, checking every 10 minutes or so to stir and make sure veggies are not sticking.

Compost, Mates

By Paul Rutkovsky, Adapted by Madelon GIvens, New Leaf Market Co-op Front End Manager

Compost Community is a small business that Tallahassee can’t do without.

Since March of 2013, Sundiata Ameh-El has been providing a much needed service in the Big Bend region–composting. Sundiata collects organic waste materials from our residential kitchens, restaurants, and other businesses that normally dump compostable matter into the landfill. Becoming aware as a community that composting is a necessity, not a frivolous hobby, will go a long way towards reducing our wasteful habits. We generally don’t think about putting banana peels or any organic plant remains in the garbage.

However, many cities and smaller communities in the United States and globally are beginning to compost a greater percentage of their waste.

Since Tallahassee has no composting program and most people simply throw their organic waste into the “everything big bin,” Compost Community is a must-have resource for our region.

What makes Sundiata’s presence even more valuable to our region is his motivation to create more community gardens and to encourage all people to participate, not just those with leisure time. Organic whole foods should be affordable and available to all. Compost Community is actively involved with the Frenchtown Urban Farm on Dunn St in the historic district of Frenchtown.

This quote from Compost Community’s website says it best: “Compost Community is a network of urban professionals dedicated to strengthening the local food supply in the Tallahassee and Big Bend area. We are involved in building communities, encouraging and strengthening new and existing partnerships, protecting the environment, reducing city and county expenditures on waste and having FUN doing it!”

Did you know?

You can now participate in Compost Community’s bucket exchange AND get your shopping done at the same time! Every Thursday, New Leaf becomes an exchange site for Compost Community participants. It’s easy, sign up to get a Compost Community bucket, fill it during the week, and the following Thursday bring it in to exchange for an empty bucket to start the process over again. Sign up at compostcommunity.org.

Fall 2019

www.NewLeafMarket.coop | Natural Times

7

Meet William

Produce Professor

Interview by Madelon Givens, New Leaf Market Co-op Front End Manager

How long have you worked at the co-op? It is crazy to

think but I have worked here for almost thirteen years.

What other jobs have you worked at the co-op? I started in Grocery. Next, I worked with Billy Lunsford in the Specialty Department. That was beer, wine and cheese. Next, I worked front end, cashier, and customer service. Finally, I ended up in the Produce Department.

Describe an average day as the produce manager: An average day for me starts pretty early. There is a lot to do at the Co-op. I typically survey the store, make a list of tasks and goals that range from cleaning projects to ordering.

Produce is a dynamic business. Because everything is in a constant state of decay, there is a sense of urgency to purchase exactly what is needed. Then it needs to be fairly priced. I want to provide the freshest, most nutritious food possible at the most affordable price. So movement is key. Presentation and cleanliness are constant considerations. So, the bulk of my day is based around keeping a tight inventory. I focus on rotating, cleaning, and presenting product; I really enjoy customer interactions.

What job would you be working if you weren’t the co-op produce manager? So many possibilities lay in the past and the future. When I was in college, I studied philosophy.

My goal was to become a philosophy professor. The academic world seemed like a wonderful place to spend a life. I also teach Brazilian Jiu-jitsu. It would be nice to have a successful martial arts school. I get a lot of fulfilment teaching and passing on such a well-designed and functional martial art. It reaches into so many aspects of life. Its physical, psychological and spiritual components are far-reaching. I also really enjoy learning about nutrition and fitness. That ties in nicely with the jiu-jitsu. So, I am trying to piece those things together. And far off from there, but somewhat related to the philosophical endeavor, I really enjoy talking with people in a therapeutic sense. I enjoy making order out of chaos in terms of thinking, emotions, and selfperception. I could see spending my later years as a therapist.

Now if I could just find a way to tie all those things together!

How do you decide what new produce to bring in?

There are trends in the industry. Consumer demand drives many decisions. Seasons also dictate what is available. Local production is also a factor. I don’t take a lot of risks when it comes to buying or bringing in new products. I don’t like to waste money or throw food away. Therefore, I tend to make conservative judgments. I do listen to our owners. I take requests. I will experiment sometimes. But if a product doesn’t move, I don’t order it again.

What’s the best part about working in produce? There are so many components to produce. Aesthetically speaking, fruits and veggies are just nice to look at. Texturally speaking, they are nice to feel. They have aromas and flavors. Then there is the nutritive component. I am so fortunate to be around organic produce. I am fascinated by nutrition. There are so many diets and debates regarding proper nutrition and lifestyle. Produce is an interesting place to view evolution.

Humans evolved within the context of a plant-based diet.

Obviously, there was meat in the diet. But plants played a significant role. In other words, our bodies, brains, immune systems, neurological systems, gut flora all developed within the matrix of the natural world. Much of that was driven by our relationship to plants, fruits, and vegetables. It’s cool to see this connection.

Then there is the logistical side of what it takes to grow this or that. Where does it grow? When does it grow? How does it grow? There is a political component, as well. What are the conditions of the people who grow it? What are the environmental impacts? These questions are pertinent and pressing in our modern world.

8

Natural Times | New Leaf Market Co-op

Fall 2019

Meet William Produce Prof Continued

Do you have a favorite produce-based dish to cook (and can you give us a quick rundown)? I love simple foods as well as complicated dishes. My simple go-to veggie dish is a stir-fry. Lots of olive oil and butter melted in a pan or a pot. Toss in onions, garlic, and ginger with various herbs.

Chop up kale, cabbage, broccoli, and squash. Sauté it all. I enjoy a splash of tamari and it's done. I also enjoy making weird salad dressings and big crazy salads.

Favorite local products? Last year I was crazy about Artzi Organics Broccolini, chard and tiny celeries.

Ruth Betta Ginsburg, our store pet, lives in the produce department. What have you learned from your time spent with Ruth? That’s a tough one. We don’t talk much. There is the story of the Buddha giving what is called his ‘Flower Sermon’. In that sermon he merely held up a flower to demonstrate that one could find comfort and peace even in a world of competing desires. But one of the main lessons was the response of the monk, who smiled. This communication between the Buddha and the monk, this understanding that they shared, was transmitted silently without a word. It was transferred through psychic channels. I feel like that is what RBG and I share. So the lessons I learn from her are difficult to put into words.

Tell us about your ugly fruit program. The ugly fruit program has been something I always wanted to try. It’s not a new concept. It is gaining traction around the country. The idea is simply to reduce waste. Every produce department has some throw-away food commonly referred to as ‘shrink’.

Unfortunately, one of the main factors determining whether a product is ‘shrinkable’ or not is aesthetics. There are all kinds of consumer studies detailing how picky the average American consumer is when it comes to fruits and vegetables. Bruised apples, misshapen carrots, greens with a tinge of yellow, unevenly colored tomatoes are all passed over because of how they look, not because they lack nutritive power. Since they don’t get bought they get tossed. When they get tossed there are consequences. First, food gets wasted. Second, money gets wasted. I hate wasting food and I hate wasting Co-op money. So, knowing that our New Leaf shoppers are not average shoppers, we decided to see if we could package these items and sell them at a reduced price. People like it. We have reduced our waste to almost zero and we get to offer healthy food to people who may not be able to afford it otherwise. I am very proud of this program.

You're one of the more prominent voices on New Leaf's social media–what do you love about connecting with our community? I love feedback. I enjoy reading the comments from shoppers and owners. I love dialectic. I don’t debate on social media. However, I do find opinions valuable. In order to provide the best shopping experience, I need to know what people are into. I need to know what their concerns are.

I learn so much from our customers. It does not surprise me how intelligent and thoughtful our owners are. I can't know everything. But I can listen, read, ask questions and strive for a greater understanding.

FAST FIVE: What’s your favorite fruit? Blueberries for their nutritive value.

What’s your favorite vegetable? So difficult to choose.

Right now I am feeling red cabbage and onions.

What’s your least favorite fruit? Star Fruit. Too much work What’s your least favorite vegetable? Artichokes. Also, too much work.

What’s the difference between a yam and a potato?

Phenomenologically speaking, we should really describe the differences between potatoes, sweet potatoes, and yams.

There is some confusion on this topic. A lot what people think of as yams are actually sweet potatoes. So, looking from the outside in: Yams have thicker bumpy tough skin that looks like tree bark. Sweet potatoes and potatoes have thinner skins of various colors. Yams are more closely related to yucca roots than potatoes. Moving inside the yam/potato matrix now: Yams have more in common with russet potatoes than they do with sweet potatoes. They both have a lot of starch and fiber and complex carbohydrates, but not a lot of vitamins or nutritional power. Sweet potatoes share the thin-skinned characteristics of white, red and yellow potatoes (with differences, of course) but hold more nutritive gusto.

Fall 2019

www.NewLeafMarket.coop | Natural Times

9

Local Spotlight:

Moving into 1320 expanded our ability to produce a lot more beer for the community. The newer facility allows for a little over three times the amount we were able to brew at the Railroad Square location. We were able to add two 100 barrel fermentation tanks, and a 120-barrel brite tank (one beer barrel is 31) producing almost 40,000 cans of beer.

Proof Brewery Interview by Madelon Givens, New Leaf Market Co-op Front End Manager

There comes a time for every New Leaf employee to leave us, but rarely do they move on to the other side of retail—product creation. James Davis used to work in our produce department. That is, until he turned a home brew hobby into his full time job at Proof Brewing Co. We sat down with James to see what a typical day on the brew stand is for him.

What has moving to your new, bigger location at 1320 South Monroe done for production?

10

Natural Times | New Leaf Market Co-op

Describe a typical brew day.

I am a brewer, more specifically I work in wort production. To put it in the simplest terms, I create the liquid that, when introduced to yeast, will become beer. My typical brew day starts early, sometimes as early as 5:00am. Most of the brewing I do is on our 20-barrel system. The first thing I do is what is called “mashing in” in which I combine milled grain with water to create a soupy-like mixture. I’ll leave this for close to an hour, allowing all the enzymes in the grain to do their work, breaking down all the

Fall 2019

starches. During this time, I’m staying busy, sanitizing the tank that I’ll be putting the wort in later in the day.

Sanitation and cleaning is a critical part of the brewing process from beginning to end.

Once the mash has been sitting long enough, I then recirculate the liquid from the bottom of the mash tun barrel back up to the top as a means to clarify it. This process is known as the “vorlauf”. After I have clarified the sugary water, called wort, I transfer it to another vessel where I will boil it and add the hops. The hops are added in stages, and depending on when during the boil I add them, impart bitterness, flavor, and aroma to the finished product. Once the boil is complete, I use a third vessel to whirlpool the wort so that most of the proteins and hop material that was in the wort can form a cone at the bottom, allowing me to easily pull the rest of the liquid from the side and pump it into the fermentation tank I prepped earlier in the morning.

After I’m done with brewing, the beer begins the fermentation process, which starts the beer’s journey to the cans that you buy in store.

Tell us about your canned beers that we sell.

We have four canned, “core” beers right now. 850 is our flagship beer, an American pale ale bursting with citrus and floral hop aroma. I love the balance in this beer. If I’m feeling a little more bold, La La Land is a West Coast style IPA that provides a combination of citrus and tropical fruit but also a resinous bitterness, yet well balanced by the malt. Mango Wit is a creamy, full-bodied Belgian wheat beer that is spilling over with mango flavor – this is a great warm weather beer.

Lager has to be my go-to brew at the moment. It’s a classic German style beer. The subtle notes of spice and earthiness from the Noble hops and the delicate light German malt make for a bright, crisp, refreshing beer during these hot summer days.

What’s your favorite part about working at Proof?

I love turning a passion into a product that I can then share with the town in which I grew up. It’s still thrilling to see the beers I made sitting on shelves in stores in town. When I see people enjoying the beers that I had a hand in creating, it makes me appreciate the local community I find myself in every day, working with a terrific team to bring great beers to Tallahassee.

It reminds me of the days working at the Co-op, being a part of a fun group and established local business.

All photos courtesy of @proofbrewingco Fall 2019

www.NewLeafMarket.coop | Natural Times

11

TLH Beer Society Exclusives @ New Leaf

By Madelon Givens, New Leaf Market Front End Manager

If you want to talk beer, the Tallahassee Beer Society is the group to get with! Danny and Matt, the group’s organizers, regularly pick their favorite beers to spotlight on our shelves to help our shoppers find something new. We chatted with them both to see what their current favorites are.

Proof Lager

Cigar City Tocobaga Red IPA

Speaking of great summer beers, this is another one. Don't want anything hoppy, or heavy, or fruity? Just want a very classic, very traditional beer that's easy drinking and smooth?

This #TallahasseeProud beer – brewed just a couple of miles from New Leaf Market – is your ticket. Try this crisp drink of suds after mowing the lawn or sitting in the pool. Both sounds like good options to us.

This full-bodied red IPA has everything you want in a beer.

It's rich, sweet, hoppy, malty and smooth. In short: It has a ton of character, as your dad used to say. There aren't many red IPAs in the market, and that's because if you're a brewery that wants to compete, you have to start by making a red IPA as good as this – and that's darn hard to do.

Swamp Head Lemon Days Berliner Weisse Sour

Cigar City Maduro

This Great American Beer Festival gold-medal winning beer is the perfect evening summer sipper. It's probably unlike any brown ale you've ever had, being both sweet and roasty all in one. This one goes perfect with a cigar...and a beach...and a sunset.

Admittedly, we JUST tried this beer for the first time during the TLH Beer Society's Tally Brew Bus trip when we went to Gainesville and visited Swamp Head…and it blew us away.

Here's the best way to describe it: Imagine if your favorite glass of lemonade was made into a beer, and somehow contained alcohol – but yet you barely taste it. That's this beer. It's the perfect summer-day brew that is truly a thirst-quencher.

12

Natural Times | New Leaf Market Co-op

Fall 2019

Shop Your Co-op First The co-op’s founding owners wanted affordable, healthy food and creating a buying club that soon became the Leon County Food Co-op (now New Leaf Market Co-op) was the way to achieve that goal. There was a need and the Co-op filled it. Is there still a need the Co-op can fulfill? I believe so and am directly asking for your support by shopping first at the store you own. Statistically, the average household shops three different stores to satisfy their Ben Goldberg, General Manager regular grocery needs. The grocery dollars you spend at the co-op determines the goods and services we are able to provide you. I know what the co-op can accomplish when you choose to spend your grocery dollars here: a wider variety of products, fewer empty places on the shelves, more staff to assist you with your questions and purchases, more seminars and richer community involvement, to name a few.

Money spent at the co-op means something different than when it’s spent at a corporate competitor. Dollars given to corporate competitors equate to “what are we getting from customers” whereas dollars spent at your co-op equate to “what can we give to others”. While corporate CEO’s line their pockets with their proceeds, the co-op is a not-for-profit business that donates to local organizations and causes, puts on events for the community, supports other local businesses through buying and selling, and gives food to those less fortunate. We deliver food to the schools our shoppers’ children go to, raise money for our neighbors who suffer tragedies, and are always improving on being as green as possible to reduce our carbon footprint on the environment around us.

Some of our owners and supporters of cooperatives are choosing to overlook these ideals by shopping at our corporate, for-profit competitors. But every dollar not spent at your co-op shortens its life and lessens our ability to serve you and our community in ways only a local, cooperative business can. By giving our competitors the dollars that the Co-op needs to be successful, one is essentially saying, “Thanks, but no thanks…,” to our presence in the Tallahassee community. The Co-op was established – and has thrived for over 45 years – with the help of the community, and now it needs your support in order to survive.

The world wasn’t so different in the early 1970’s when New Leaf Market Co-op was founded. Even though the Co-op has gone through many changes over the years, throughout all of this we have stayed true to our mission statement while also keeping the love alive that the original founders had for the Co-op in the 70’s. We take pride in what we do because it makes Tallahassee a better place, which is more than our corporate competitors can say.

If the Co-op is important to you, bring your grocery dollars back to the business you own so that New Leaf Market Co-op can return that support full circle.

Benjamen Goldberg, General Manager Fall 2019

www.NewLeafMarket.coop | Natural Times

13

Shop Your Co-op First Support your LOCAL Co-op by making us your first stop.

Every dollar spent at the co-op increases our ability to serve you and our community in ways only a local, cooperative business can!

We have the products you want • We aim to cater our product mix to our owners and customers.

• Don’t see it on the shelf? Ask about special orders!

Studies have shown that local businesses donate to community causes at more than 2x the rate of chains.

Your dollars stay in the community • New Leaf is a not-for-profit business that actively supports other local businesses, organizations, and causes.

• But shopping local means so much more...

Locally owned businesses use less fuel for transportation and less packaging than large national chain stores, conserving energy.

$100 spent at a locally owned business...

$68 will stay in the community

$100 spent at a national chain...

Only $43 stays in the community

Shopping local means less infrastructure, and more money available to beautify your community.

Spending locally instead of online ensures that your sales taxes are reinvested where they belong— in your community!

*Infographic source: Civic Economics – Andersonville Study of Retail Economics.

you’ve gotta try this

Staff Picks Ashley: Mongo Kiss keeps my Who knows our products better than the folks who handle them every day? Here’s what our staff is loving.

14

Natural Times | New Leaf Market Co-op

lips hydrated and has great flavors!

Blood Orange is my favorite!

Breonna: Bragg's Apple Cider Vinegar has many great uses. I drink a capful every day for my health.

Fall 2019

Team

Update There are green things happening in the deli...

By: Dylan Walters, Deli Manager

Did You Know?

•

All of our to-go containers (hot bar, salad bar and cups) have always been 100% recycled (90% postconsumer) and compostable.

•

This spring we found a local producer of compostable, sustainable, eco-friendly “paper” plates made from sugar cane fibers.

•

We’ve replaced our plastic straws with paper ones.

•

We’ve implemented the Bring Your Own Mug program for self-serve hot coffee/hot tea which is helping us reduce waste (and saving you money!).

•

And the biggest, most exciting thing that’s happening **DRUM ROLL PLEASE** is that we’re working closely with our LOCAL paper/plastic goods supplier to source a plant-based, compostable “plastic” option for all our grab and go sandwiches, salads, and baked goods!

•

While we're working on making the switch to plantbased containers, we've already switched our Grab & Go Salads containers to 100% recycled plastic to help mitigate single-use plastic waste.

We are so excited to reduce our single-use plastics at such a large level. This is something that is so important to all of us and it’s something we’ve been working on for several months. It was harder than we thought to find a local supplier willing to bring these plant based options in for us and we really wanted to keep our dollars in the community if we could. We’re so thankful that our current local supplier is willing to work with us on this. Initially they’ll be bringing these containers in just for us, but hopefully once they have them in stock, other local businesses will be able to get these plastic alternatives from a local supplier too. We know how important this issue is to our shoppers and how important it is for our planet so we will be making this switch just as soon as our supplier can get them in stock. They’re hopeful that they’ll have these ready for us by the end of October.

Billy: Blue Diamond Pecan Nut

Michele: Never thought I'd give

Thins are a crunchy, tasty snack. I may or may not have, on multiple occasions, eaten a whole box of these by themselves.

up peanut butter, but bulk almond butter changed my mind! I use it to stuff celery, or for a special treat, spread it on my favorite apple (love a Pink Lady)!

Marrian: I use these Indigo Wild Frankincense & Myrrh Wood Balls in my car, my bathroom, and even in my sneakers. One ball a day will keep bad odor away!

Fall 2019

www.NewLeafMarket.coop | Natural Times

15

Everyone can shop at New Leaf Market Co-op, and anyone can become an owner.

Join more than 12,000 of your friends and neighbors in owning New Leaf Market Co-op. Although you don’t have to be an owner to shop, we think the benefits of ownership are pretty great. Get owner coupons and discounts, keep more money in our community, and invest in a business that will always be locally-owned. Join us!

Why Join?

• Benefits starting with only $25 investment.

• Receive new owner bonus coupons when you join.

• Save 10% off on all case purchases.

• Receive your share of the profits during profitable years with patronage dividends.

• Shape the future of your co-op by attending the Annual Meeting and participating in focus groups and surveys.

• Vote in our annual Board of Directors elections or run for an open seat on the board.

• Enjoy BIG discounts four times a year and Owner Deals sales. Stock up to save!

re o t s n yi p o c n rd o a p h u o a c p e u v i k s c u i P cl x e s i for th

How it Works • Join in-store or online.

• Receive Owner Deals sales and discounts after first equity payment of $25. Remaining $75 is paid in annual installments of $25.

• Receive new owner packet bonus coupons.

• Provide your owner information to your cashier on each shopping trip to track your patronage.

• Fully invested owners receive patronage rebate proportional to the amount you spent at the Co-op during profitable years.

Community Benefits • Create a vibrant local economy that puts people before profits and keeps profits within the community.

• Share the knowledge about health, nutrition, local farmers, and great food with newsletters from New Leaf Market Co-op.

• Support local producers while enjoying more than 900 fresh, healthy, and sustainable food items and other products.

Ready to Own New Leaf Market Co-op?

Sign up with any cashier during your next shopping trip, or apply online at www.newleafmarket.coop.